Mail Audience in United States

Mail logo

Mail has an estimated audience of 12,438,558 people in United States. 55.7% are female, 44.3% are male, average age 45.6. Top regions: California, Texas, Florida. Top brand affinities: Israel, Nationality, Progressive rock, Jeep Wagoneer, Jesse Plemons.

The average Mail fan in United States is 45.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Nationality, Progressive rock, with strongest over-indexing on Israel (3.03× the country average). Demographically, the Mail audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Spirituality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Mail fans

Demographic split for Mail audience in United States
MetricValue
Female55.7%
Male44.3%
Average age45.6
Estimated audience size12,438,558

Audience persona

The typical Mail fan in United States is more female, around 45.6 years old, with strong Spirituality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Mail in United States
RegionReachAffinity
California1,789,8211.31×
Texas1,192,7291.12×
Florida954,4631.13×
New York902,6981.3×
Illinois453,9761.1×
North Carolina426,6041.14×
Georgia423,1441.1×
Pennsylvania416,8951×
Ohio383,5321×
New Jersey377,3891.19×
Virginia355,5101.17×
Michigan345,8351.06×
Massachusetts283,8111.16×
Washington263,6851.06×
Tennessee259,8211.04×
Arizona240,9200.95×
Maryland225,3121.05×
Indiana219,8290.97×
South Carolina204,2521.09×
Missouri198,7280.99×
Colorado194,7690.99×
Louisiana189,5691.18×
Alabama178,5961.03×
Minnesota171,2680.96×
Wisconsin158,4090.85×
Oregon155,6141.09×
Kentucky151,3910.97×
Connecticut139,1001.11×
Oklahoma139,0871.01×
Nevada120,1081×
Mississippi112,1371.09×
Arkansas108,7971.06×
Utah107,9840.97×
Kansas88,6020.9×
Iowa87,0510.85×
Hawaii59,2781.11×
West Virginia50,9570.88×
Idaho50,6180.81×
Washington, District of Columbia47,6261.27×
Nebraska47,3380.76×
New Mexico47,0910.75×
New Hampshire45,8340.94×
Maine41,4870.93×
Rhode Island38,2810.97×
Montana28,4340.82×
Delaware27,8450.81×
Vermont26,4521.21×
Alaska20,6640.78×
South Dakota18,7390.65×
North Dakota15,5300.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mail audience
BrandAffinityCategory
Israel3.03×Travel & Leisure
Nationality2.7×Politics & Society
Progressive rock2.21×Music & Radio
Jeep Wagoneer5.17×Cars & Mobility
Jesse Plemons2.54×Movies & TV
Kendra Scott2.07×Fashion & Accessoires
WGN-TV3.75×Movies & TV
Nebraska Cornhuskers football1.99×Sports
Home staging2.72×Home & Garden
JTV (Indonesia)2.67×
Urban horticulture1.77×Home & Garden
Cam Ward1.83×Sports
Wikia1.52×Internet & Social Media
JamBase4.84×Music & Radio
Kento Yamazaki4.5×Movies & TV
Hayward, California4.28×Travel & Leisure
Strategic human resource planning3.5×Business & Career
Steampunk1.87×Fashion & Accessoires
Mad About You4.47×Movies & TV
Layne Staley2.24×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mail audience
TraitClusterScore
SpiritualityBALANCE1.63
Price SensitivityPREMIUM1.53
Need for SecurityCONSERVATISM1.51
PatriotismCONSERVATISM1.41
Community OrientationOPEN1.39
Career OrientationPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for Mail
CountryShare
United States17.2%
China11.8%
United Kingdom6.1%

See Mail audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Mail have in United States?

Mail has an estimated audience of 12,438,558 people in United States, concentrated in California and Texas.

What is the gender split and age of Mail fans?

55.7% of Mail fans are female, 44.3% are male, with an average age of 45.6 years.

Which brands do Mail fans like most?

Mail fans show strongest brand affinity for Israel (3.03×), Nationality (2.7×), and Progressive rock (2.21×) over the country average.

Where do Mail fans live in United States?

Mail fans in United States are most concentrated in California (reach 1,789,821), Texas (reach 1,192,729), and Florida (reach 954,463). These three regions account for the largest share of the active audience.

What other brands do Mail fans also like?

Beyond Mail itself, the audience over-indexes on Nationality (2.7×), Progressive rock (2.21×), Jeep Wagoneer (5.17×), and Jesse Plemons (2.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.