Rascasse Audience Intelligence

Mail Audience in United States

A data profile of the people who buy, follow and care about Mail in United States — modelled from more than twelve digital signal sources. Mail has an estimated audience of 12,438,558 people in United States.

#1905among Topic in United States#291in Business & Career

The average Mail fan in United States is 45.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include United States Postal Service, Milwaukee Brewers, FedEx Office, with strongest over-indexing on United States Postal Service (7.35× the country average).

Demographically, the Mail audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mail fan in United States is more female, around 45.6 years old, with strong Need for Security tendencies and a notable affinity for United States Postal Service.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mail profile in United States.

Audience size
12.4M
in United States
Gender
55.7%♀
44.3% male
Age
45.6
average years
Country rank
#2866
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mail fans

55.7% are female, 44.3% are male, average age 45.6.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Mail audience in United States
MetricValue
Female55.7%
Male44.3%
Average age45.6
Estimated audience size12,438,558
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Mail audience in United States
Age bracketShare%
16-199%
20-2914%
30-3917%
40-4923%
50+37%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Mail audience comes from United States.

Worldwide audience distribution share by country for Mail
CountryShare
United States16.7%
China11.4%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mail audience in United States is strongest.

Fig. 05

Top regions by affinity

Mail fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.23×
02New York~900K1.23×
03Louisiana~200K1.22×
04Washington, District of Columbia~50K1.21×
05Vermont~30K1.18×
06Arkansas~100K1.17×
07New Jersey~400K1.14×
08Mississippi~100K1.14×
09Hawaii~60K1.14×
10North Carolina~400K1.13×
11Alabama~200K1.13×
12Georgia~400K1.10×
13Virginia~300K1.10×
14Massachusetts~300K1.10×
15South Carolina~200K1.10×
16Connecticut~100K1.09×
17Texas~1M1.08×
18Florida~900K1.08×
19Illinois~400K1.05×
20Oregon~100K1.04×
21Maryland~200K1.03×
22Michigan~300K1.02×
23Kentucky~200K1.02×
24West Virginia~60K1.01×
25Oklahoma~100K1.00×
26Nevada~100K1.00×
27Ohio~400K0.99×
28Tennessee~200K0.99×
29Pennsylvania~400K0.98×
30Washington~200K0.97×
31Missouri~200K0.97×
32Maine~40K0.97×
33Rhode Island~40K0.97×
34Indiana~200K0.96×
35Utah~100K0.96×
36Colorado~200K0.94×
37Minnesota~200K0.94×
38Kansas~90K0.94×
39Arizona~200K0.93×
40New Hampshire~50K0.93×
41Delaware~30K0.88×
42Montana~30K0.86×
43Alaska~20K0.86×
44Wisconsin~200K0.85×
45Iowa~90K0.85×
46Idaho~50K0.84×
47New Mexico~50K0.81×
48Nebraska~50K0.79×
49South Dakota~20K0.73×
50North Dakota~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Mail, United States
0.70×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mail audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mail audience
#·InterestCategoryAffinity×
01United States Postal ServiceBusiness & Career7.35×
02FedEx OfficeBusiness & Career6.25×
03Milwaukee BrewersSports4.49×
04Pittsburgh PiratesSports4.19×
05MSNBCMovies & TV3.43×
06Detroit TigersSports3.12×
07Non-alcoholic beverageFood & Beverages2.77×
08The Washington PostNews2.27×
09NazarethTravel & Leisure2.26×
10CBS NewsMovies & TV2.23×
11Robert RedfordMovies & TV2.16×
12Political scienceBusiness & Career2.13×
13Rail transportTravel & Leisure1.93×
14NostalgiaHome & Garden1.75×
15GeneticsKids & Family1.72×
16PhilanthropyArts & Culture1.72×
17PharmacyBusiness & Career1.71×
18Hardware storeHome & Garden1.67×
19Charitable organizationPolitics & Society1.63×
20Real propertyHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mail audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mail audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.56×
Community OrientationOPEN1.55×
Career OrientationPOWER1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mail audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.31×
Luxury OrientationPREMIUM0.68×
Social Media UsageJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mail have in United States?

Mail has an estimated audience of 12,438,558 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mail fans?

55.7% of Mail fans are female, 44.3% are male, with an average age of 45.6 years.

03

Which brands do Mail fans like most?

Mail fans show strongest brand affinity for United States Postal Service (7.35×), Milwaukee Brewers (4.49×), and FedEx Office (6.25×) over the country average.

04

Where do Mail fans live in United States?

Mail fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Mail fans also like?

Beyond Mail itself, the audience over-indexes on Milwaukee Brewers (4.49×), FedEx Office (6.25×), Detroit Tigers (3.12×), and Pittsburgh Pirates (4.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Mail audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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