Sustainable agriculture Audience in Germany
Sustainable agriculture has an estimated audience of 1,832,473 people in Germany. 46.2% are female, 53.8% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Artistic inspiration, Natural rubber, Collectable, Icon (magazine).
The average Sustainable agriculture fan in Germany is 38.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Artistic inspiration, Natural rubber, with strongest over-indexing on Progressive rock (2.41× the country average). Demographically, the Sustainable agriculture audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Sustainable agriculture fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 38.2 |
| Estimated audience size | 1,832,473 |
Audience persona
The typical Sustainable agriculture fan in Germany is balanced, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 418,759 | 1.04× |
| Bayern | 307,751 | 1.04× |
| Baden-Württemberg | 249,738 | 1× |
| Niedersachsen | 247,422 | 1.39× |
| Rheinland-Pfalz | 104,358 | 1.14× |
| Hessen | 101,225 | 0.72× |
| Schleswig-Holstein | 69,107 | 1.05× |
| Berlin | 64,636 | 0.79× |
| Brandenburg | 63,578 | 1.12× |
| Sachsen | 61,785 | 0.69× |
| Thüringen | 48,631 | 1.04× |
| Hamburg | 42,444 | 1.02× |
| Sachsen-Anhalt | 38,234 | 0.81× |
| Mecklenburg-Vorpommern | 32,638 | 0.93× |
| Saarland | 20,647 | 0.92× |
| Bremen | 20,262 | 1.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.41× | Music & Radio |
| Artistic inspiration | 1.89× | Arts & Culture |
| Natural rubber | 2.7× | Cars & Mobility |
| Collectable | 1.83× | Kids & Family |
| Icon (magazine) | 2.8× | Arts & Culture |
| Product design | 1.71× | Business & Career |
| Opposition (politics) | 6.14× | Politics & Society |
| Eco Friendly Living | 3.57× | Home & Garden |
| Ensiferum | 12.06× | Music & Radio |
| Roaming | 3.56× | Technology & Electronics |
| Time (magazine) | 1.73× | News |
| Building insulation | 3.59× | Home & Garden |
| Gründerzeit | 4.04× | Politics & Society |
| Figure painting (hobby) | 2.92× | Arts & Culture |
| Waterford | 12× | Travel & Leisure |
| Catania | 5.86× | Travel & Leisure |
| Headhunters (film) | 3.1× | Movies & TV |
| Cynthia Erivo | 2.74× | Movies & TV |
| MK | 1.84× | Music & Radio |
| Hypertext | 1.79× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.34 |
| Urban Lifestyle | OPEN | 2.04 |
| Healthy Lifestyle | BALANCE | 1.77 |
| LGBTQ+ Identity | OPEN | 1.72 |
| Indulgence | JOY | 1.7 |
| Quality Awareness | PREMIUM | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Brazil | 14.2% |
| Italy | 6.0% |
See Sustainable agriculture audiences in other countries
- Sustainable agriculture — United States
- Sustainable agriculture — United Kingdom
- Sustainable agriculture — France
- Sustainable agriculture — Italy
- Sustainable agriculture — Spain
- Sustainable agriculture — Brazil
- Sustainable agriculture — Japan
- Sustainable agriculture — South Korea
- Sustainable agriculture — India
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sustainable agriculture have in Germany?
Sustainable agriculture has an estimated audience of 1,832,473 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sustainable agriculture fans?
46.2% of Sustainable agriculture fans are female, 53.8% are male, with an average age of 38.2 years.
Which brands do Sustainable agriculture fans like most?
Sustainable agriculture fans show strongest brand affinity for Progressive rock (2.41×), Artistic inspiration (1.89×), and Natural rubber (2.7×) over the country average.
Where do Sustainable agriculture fans live in Germany?
Sustainable agriculture fans in Germany are most concentrated in Nordrhein-Westfalen (reach 418,759), Bayern (reach 307,751), and Baden-Württemberg (reach 249,738). These three regions account for the largest share of the active audience.
What other brands do Sustainable agriculture fans also like?
Beyond Sustainable agriculture itself, the audience over-indexes on Artistic inspiration (1.89×), Natural rubber (2.7×), Collectable (1.83×), and Icon (magazine) (2.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sustainable agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.