Rascasse Audience Intelligence

Sustainable agriculture Audience in Germany

A data profile of the people who buy, follow and care about Sustainable agriculture in Germany — modelled from more than twelve digital signal sources. Sustainable agriculture has an estimated audience of 1,832,473 people in Germany.

#2085among Topic in Germany#280in Home & Garden

The average Sustainable agriculture fan in Germany is 38.2 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Fertilizer, John Deere, Non-alcoholic beverage, with strongest over-indexing on Fertilizer (11.48× the country average).

Demographically, the Sustainable agriculture audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sustainable agriculture fan in Germany is balanced, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Fertilizer.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sustainable agriculture profile in Germany.

Audience size
1.8M
in Germany
Gender
46.2%♀
53.8% male
Age
38.2
average years
Country rank
#3672
Topic in Germany
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainable agriculture fans

46.2% are female, 53.8% are male, average age 38.2.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Sustainable agriculture audience in Germany
MetricValue
Female46.2%
Male53.8%
Average age38.2
Estimated audience size1,832,473
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Sustainable agriculture audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4920%
50+18%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Sustainable agriculture audience comes from Germany.

Worldwide audience distribution share by country for Sustainable agriculture
CountryShare
United States16.0%
Brazil14.2%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sustainable agriculture audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sustainable agriculture fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K1.50×
02Niedersachsen~200K1.18×
03Bremen~20K1.13×
04Saarland~20K1.04×
05Nordrhein-Westfalen~400K1.02×
06Rheinland-Pfalz~90K1.02×
07Brandenburg~60K1.02×
08Hamburg~40K1.02×
09Berlin~80K1.01×
10Thüringen~50K1.00×
11Schleswig-Holstein~70K0.99×
12Mecklenburg-Vorpommern~30K0.99×
13Sachsen-Anhalt~50K0.97×
14Baden-Württemberg~200K0.96×
15Hessen~100K0.83×
16Sachsen~70K0.82×
Fig. 06

Affinity by region

Affinity by region — Sustainable agriculture, Germany
0.82×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sustainable agriculture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sustainable agriculture audience
#·InterestCategoryAffinity×
01EniCars & Mobility13.58×
02HisenseTechnology & Electronics11.81×
03Häagen-DazsFood & Beverages11.61×
04FertilizerHome & Garden11.48×
05John DeereCars & Mobility10.53×
06Non-alcoholic beverageFood & Beverages8.12×
07Organic certificationFood & Beverages6.09×
08Fair tradeBusiness & Career5.05×
09TelegramInternet & Social Media4.79×
10GreenhouseHome & Garden4.37×
11Garden furnitureHome & Garden4.08×
12ForestryHome & Garden4.05×
13Organic farmingFood & Beverages3.92×
14Political scienceBusiness & Career3.92×
15HugendubelShopping3.90×
16Sustainable clothingFashion & Accessoires3.84×
17Tour de FranceSports3.70×
18Efficient energy useTechnology & Electronics3.52×
19RyanairTravel & Leisure2.19×
20EnergyHome & Garden2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sustainable agriculture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sustainable agriculture audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.56×
Quality AwarenessPREMIUM2.41×
Risk AppetiteTHRILL1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sustainable agriculture audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.85×
Luxury OrientationPREMIUM0.96×
PatriotismCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sustainable agriculture have in Germany?

Sustainable agriculture has an estimated audience of 1,832,473 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Sustainable agriculture fans?

46.2% of Sustainable agriculture fans are female, 53.8% are male, with an average age of 38.2 years.

03

Which brands do Sustainable agriculture fans like most?

Sustainable agriculture fans show strongest brand affinity for Fertilizer (11.48×), John Deere (10.53×), and Non-alcoholic beverage (8.12×) over the country average.

04

Where do Sustainable agriculture fans live in Germany?

Sustainable agriculture fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~400K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sustainable agriculture fans also like?

Beyond Sustainable agriculture itself, the audience over-indexes on John Deere (10.53×), Non-alcoholic beverage (8.12×), Fair trade (5.05×), and Hugendubel (3.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Sustainable agriculture audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sustainable agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →