Rascasse Audience Intelligence

Sustainable agriculture Audience in United States

A data profile of the people who buy, follow and care about Sustainable agriculture in United States — modelled from more than twelve digital signal sources. Sustainable agriculture has an estimated audience of 5,749,485 people in United States.

#3448among Topic in United States#413in Home & Garden

The average Sustainable agriculture fan in United States is 40.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sustainable energy, Renewable energy, Organic farming, with strongest over-indexing on Sustainable energy (7.46× the country average).

Demographically, the Sustainable agriculture audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sustainable agriculture fan in United States is balanced, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sustainable agriculture profile in United States.

Audience size
5.7M
in United States
Gender
46.6%♀
53.4% male
Age
40.3
average years
Country rank
#5914
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainable agriculture fans

46.6% are female, 53.4% are male, average age 40.3.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Sustainable agriculture audience in United States
MetricValue
Female46.6%
Male53.4%
Average age40.3
Estimated audience size5,749,485
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Sustainable agriculture audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3919%
40-4920%
50+25%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Sustainable agriculture audience comes from United States.

Worldwide audience distribution share by country for Sustainable agriculture
CountryShare
United States16.0%
Brazil14.2%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sustainable agriculture audience in United States is strongest.

Fig. 05

Top regions by affinity

Sustainable agriculture fans by region: top regions in United States
#RegionReachAffinity×
01Maine~50K2.26×
02North Carolina~300K1.53×
03Kentucky~100K1.41×
04Hawaii~30K1.26×
05Washington, District of Columbia~20K1.26×
06Georgia~200K1.18×
07Vermont~10K1.18×
08Iowa~50K1.14×
09Texas~600K1.13×
10North Dakota~10K1.13×
11Minnesota~90K1.12×
12Wisconsin~90K1.08×
13New York~300K1.07×
14South Carolina~90K1.07×
15South Dakota~10K1.06×
16Kansas~50K1.05×
17California~600K1.02×
18Louisiana~80K1.02×
19New Mexico~30K1.02×
20Colorado~90K1.01×
21Montana~20K1.01×
22Alaska~10K1.00×
23Virginia~100K0.98×
24Arkansas~50K0.98×
25Washington~100K0.97×
26Oregon~60K0.96×
27Nebraska~30K0.96×
28Delaware~10K0.95×
29Maryland~90K0.94×
30New Hampshire~20K0.94×
31West Virginia~30K0.93×
32Rhode Island~20K0.93×
33Pennsylvania~200K0.92×
34Missouri~80K0.90×
35Indiana~90K0.89×
36Mississippi~40K0.89×
37Massachusetts~100K0.88×
38Idaho~30K0.88×
39Illinois~200K0.87×
40Oklahoma~60K0.87×
41Tennessee~100K0.86×
42Florida~300K0.85×
43Ohio~100K0.85×
44Arizona~100K0.85×
45Connecticut~50K0.83×
46Utah~40K0.83×
47Alabama~70K0.81×
48Michigan~100K0.79×
49Nevada~40K0.78×
50New Jersey~100K0.74×
Fig. 06

Affinity by region

Affinity by region — Sustainable agriculture, United States
0.74×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sustainable agriculture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sustainable agriculture audience
#·InterestCategoryAffinity×
01Kitchen gardenHome & Garden11.11×
02Sustainable energyHome & Garden7.46×
03Renewable energyBusiness & Career5.47×
04Wind powerHome & Garden5.41×
05RoseHome & Garden4.51×
06Organic farmingFood & Beverages4.42×
07Largemouth bassFood & Beverages3.88×
08Diaper bagKids & Family3.27×
09KitchenwareHome & Garden2.92×
10InnovationBusiness & Career2.91×
11Fly fishingSports2.89×
12Planet FitnessSports2.62×
13MetaphysicsBusiness & Career2.54×
14Trader Joe'sShopping2.52×
15Used CarsCars & Mobility2.52×
16Organic foodFood & Beverages2.42×
17PhilanthropyArts & Culture2.39×
18SustainabilityPolitics & Society2.14×
19Bass guitarMusic & Radio1.99×
20LivestockPets & Animals1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sustainable agriculture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sustainable agriculture audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.35×
PatriotismCONSERVATISM2.29×
IndulgenceJOY1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sustainable agriculture audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.94×
TraditionCONSERVATISM0.95×
CreativityOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sustainable agriculture have in United States?

Sustainable agriculture has an estimated audience of 5,749,485 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sustainable agriculture fans?

46.6% of Sustainable agriculture fans are female, 53.4% are male, with an average age of 40.3 years.

03

Which brands do Sustainable agriculture fans like most?

Sustainable agriculture fans show strongest brand affinity for Sustainable energy (7.46×), Renewable energy (5.47×), and Organic farming (4.42×) over the country average.

04

Where do Sustainable agriculture fans live in United States?

Sustainable agriculture fans in United States are most concentrated in California (reach ~600K), Texas (reach ~600K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sustainable agriculture fans also like?

Beyond Sustainable agriculture itself, the audience over-indexes on Renewable energy (5.47×), Organic farming (4.42×), Planet Fitness (2.62×), and Trader Joe's (2.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Sustainable agriculture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sustainable agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →