Rascasse Audience Intelligence

Hilton Hotels & Resorts Target Market in Germany

A data profile of the people who buy, follow and care about Hilton Hotels & Resorts in Germany — modelled from more than twelve digital signal sources. Hilton Hotels & Resorts has an estimated audience of 657,262 people in Germany.

#6among Hotel in Germany#1221among Brand in Germany#733in Travel & Leisure

The average Hilton Hotels & Resorts fan in Germany is 42.1 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Hilton Worldwide, Senior management, Marriott Hotels & Resorts, with strongest over-indexing on Hilton Worldwide (44.31× the country average).

Demographically, the Hilton Hotels & Resorts audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hilton Hotels & Resorts fan in Germany is balanced, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Hilton Worldwide.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hilton Hotels & Resorts profile in Germany.

Audience size
657K
in Germany
Gender
52.9%♀
47.1% male
Age
42.1
average years
Country rank
#9325
Brand in Germany
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hilton Hotels & Resorts

52.9% are female, 47.1% are male, average age 42.1.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Hilton Hotels & Resorts audience in Germany
MetricValue
Female52.9%
Male47.1%
Average age42.1
Estimated audience size657,262
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Hilton Hotels & Resorts audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4922%
50+27%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Hilton Hotels & Resorts audience comes from Germany.

Worldwide audience distribution share by country for Hilton Hotels & Resorts
CountryShare
United States30.2%
India8.8%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hilton Hotels & Resorts audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hilton Hotels & Resorts customers by region in Germany
#RegionReachAffinity×
01Berlin~60K1.77×
02Bayern~200K1.73×
03Hessen~80K1.48×
04Rheinland-Pfalz~40K1.19×
05Hamburg~20K1.14×
06Baden-Württemberg~100K1.05×
07Nordrhein-Westfalen~200K0.98×
08Sachsen~30K0.97×
09Brandenburg~20K0.95×
10Bremen~5K0.86×
11Schleswig-Holstein~20K0.83×
12Niedersachsen~50K0.75×
13Saarland~7K0.75×
14Sachsen-Anhalt~10K0.68×
15Mecklenburg-Vorpommern~9K0.66×
16Thüringen~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Hilton Hotels & Resorts, Germany
0.64×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hilton Hotels & Resorts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hilton Hotels & Resorts audience
#·InterestCategoryAffinity×
01Senior managementBusiness & Career55.91×
02Shangri-LaTravel & Leisure49.54×
03Mandarin Oriental Hotel GroupTravel & Leisure47.46×
04Hilton WorldwideTravel & Leisure44.31×
05Marriott Hotels & ResortsTravel & Leisure43.25×
06Sheraton Hotels and ResortsTravel & Leisure40.55×
07InterContinentalTravel & Leisure40.53×
08NH HotelsTravel & Leisure34.22×
09Ritz-Carlton Hotel CompanyTravel & Leisure32.66×
10HyattTravel & Leisure30.00×
11Dom Pérignon (wine)Food & Beverages28.11×
12Frédérique ConstantFashion & Accessoires27.29×
13Princess CruisesTravel & Leisure20.00×
14Gold Coast, QueenslandTravel & Leisure19.98×
15Loro PianaFashion & Accessoires16.34×
16Kate MossFashion & Accessoires15.86×
17Technical analysisBusiness & Career15.00×
18Conference and resort hotelsTravel & Leisure14.55×
19Business travelBusiness & Career13.95×
20Business classTravel & Leisure7.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hilton Hotels & Resorts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hilton Hotels & Resorts audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.33×
IndulgenceJOY2.79×
Design AffinityPREMIUM2.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hilton Hotels & Resorts audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Social Media UsageJOY0.92×
Pet OwnershipJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hilton Hotels & Resorts's target market in Germany?

Hilton Hotels & Resorts's target market in Germany covers an estimated 657,262 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Hilton Hotels & Resorts customers?

52.9% of the Hilton Hotels & Resorts audience are female, 47.1% are male, with an average age of 42.1 years.

03

Which brands do Hilton Hotels & Resorts fans like most?

Hilton Hotels & Resorts fans show strongest brand affinity for Hilton Worldwide (44.31×), Senior management (55.91×), and Marriott Hotels & Resorts (43.25×) over the country average.

04

Where do Hilton Hotels & Resorts fans live in Germany?

Hilton Hotels & Resorts fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hilton Hotels & Resorts fans also like?

Beyond Hilton Hotels & Resorts itself, the audience over-indexes on Senior management (55.91×), Marriott Hotels & Resorts (43.25×), Mandarin Oriental Hotel Group (47.46×), and NH Hotels (34.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in Germany

See Hilton Hotels & Resorts audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hilton Hotels & Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →