Hilton Hotels & Resorts Audience in Germany
Hilton Hotels & Resorts has an estimated audience of 516,364 people in Germany. 52.9% are female, 47.1% are male, average age 42.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Hilton Worldwide, Senior management, Marriott Hotels & Resorts, NH Hotels, Mandarin Oriental Hotel Group.
The average Hilton Hotels & Resorts fan in Germany is 42.1 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Hilton Worldwide, Senior management, Marriott Hotels & Resorts, with strongest over-indexing on Hilton Worldwide (44.31× the country average). Demographically, the Hilton Hotels & Resorts audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of Hilton Hotels & Resorts fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 42.1 |
| Estimated audience size | 516,364 |
Audience persona
The typical Hilton Hotels & Resorts fan in Germany is balanced, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Hilton Worldwide.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 174,663 | 1.53× |
| Nordrhein-Westfalen | 158,437 | 1.02× |
| Baden-Württemberg | 107,390 | 1.11× |
| Hessen | 86,709 | 1.6× |
| Berlin | 55,866 | 1.76× |
| Niedersachsen | 52,896 | 0.77× |
| Rheinland-Pfalz | 42,000 | 1.18× |
| Sachsen | 32,958 | 0.95× |
| Brandenburg | 21,010 | 0.96× |
| Hamburg | 20,601 | 1.29× |
| Schleswig-Holstein | 19,795 | 0.78× |
| Sachsen-Anhalt | 10,642 | 0.58× |
| Thüringen | 9,205 | 0.51× |
| Mecklenburg-Vorpommern | 7,909 | 0.58× |
| Saarland | 5,583 | 0.64× |
| Bremen | 4,474 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hilton Worldwide | 44.31× | Travel & Leisure |
| Senior management | 55.91× | Business & Career |
| Marriott Hotels & Resorts | 43.25× | Travel & Leisure |
| NH Hotels | 34.22× | Travel & Leisure |
| Mandarin Oriental Hotel Group | 47.46× | Travel & Leisure |
| Sheraton Hotels and Resorts | 40.55× | Travel & Leisure |
| Shangri-La | 49.54× | Travel & Leisure |
| Ritz-Carlton Hotel Company | 32.66× | Travel & Leisure |
| InterContinental | 40.53× | Travel & Leisure |
| Business travel | 13.95× | Business & Career |
| Hyatt | 30× | Travel & Leisure |
| Gold Coast, Queensland | 19.98× | Travel & Leisure |
| Technical analysis | 15× | Business & Career |
| Dom Pérignon (wine) | 28.11× | Food & Beverages |
| Conference and resort hotels | 14.55× | Travel & Leisure |
| Loro Piana | 16.34× | Fashion & Accessoires |
| Business class | 7.31× | Travel & Leisure |
| Kate Moss | 15.86× | Fashion & Accessoires |
| Princess Cruises | 20× | Travel & Leisure |
| Frédérique Constant | 27.29× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.59 |
| Design Affinity | PREMIUM | 2.41 |
| Luxury Orientation | PREMIUM | 2.4 |
| Travelling | THRILL | 2 |
| Sustainability | BALANCE | 1.66 |
| Sports Activity | POWER | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.4% |
| India | 9.0% |
| United Kingdom | 6.9% |
See Hilton Hotels & Resorts audiences in other countries
- Hilton Hotels & Resorts — United States
- Hilton Hotels & Resorts — United Kingdom
- Hilton Hotels & Resorts — France
- Hilton Hotels & Resorts — Italy
- Hilton Hotels & Resorts — Spain
- Hilton Hotels & Resorts — Brazil
- Hilton Hotels & Resorts — Japan
- Hilton Hotels & Resorts — South Korea
- Hilton Hotels & Resorts — India
More Hotel audiences in Germany
- Center Parcs (4,431,276)
- B&B Hotels (1,202,612)
- Premier Inn (997,830)
- Hotel Bayerischer Hof, Munich (834,675)
- NH Hotels (714,191)
Frequently asked questions
How many fans does Hilton Hotels & Resorts have in Germany?
Hilton Hotels & Resorts has an estimated audience of 516,364 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Hilton Hotels & Resorts fans?
52.9% of Hilton Hotels & Resorts fans are female, 47.1% are male, with an average age of 42.1 years.
Which brands do Hilton Hotels & Resorts fans like most?
Hilton Hotels & Resorts fans show strongest brand affinity for Hilton Worldwide (44.31×), Senior management (55.91×), and Marriott Hotels & Resorts (43.25×) over the country average.
Where do Hilton Hotels & Resorts fans live in Germany?
Hilton Hotels & Resorts fans in Germany are most concentrated in Bayern (reach 174,663), Nordrhein-Westfalen (reach 158,437), and Baden-Württemberg (reach 107,390). These three regions account for the largest share of the active audience.
What other brands do Hilton Hotels & Resorts fans also like?
Beyond Hilton Hotels & Resorts itself, the audience over-indexes on Senior management (55.91×), Marriott Hotels & Resorts (43.25×), NH Hotels (34.22×), and Mandarin Oriental Hotel Group (47.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hilton Hotels & Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.