Rascasse Audience Intelligence

Sheraton Hotels and Resorts Target Market in Germany

A data profile of the people who buy, follow and care about Sheraton Hotels and Resorts in Germany — modelled from more than twelve digital signal sources. Sheraton Hotels and Resorts has an estimated audience of 344,346 people in Germany.

#20among Hotel in Germany#2001among Brand in Germany#1253in Travel & Leisure

The average Sheraton Hotels and Resorts fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Luxury Watches, Luxury Travel, Hilton Hotels & Resorts, with strongest over-indexing on Luxury Watches (14.35× the country average).

Demographically, the Sheraton Hotels and Resorts audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Luxury Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sheraton Hotels and Resorts fan in Germany is balanced, around 39.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Luxury Watches.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sheraton Hotels and Resorts profile in Germany.

Audience size
344K
in Germany
Gender
52.7%♀
47.3% male
Age
39.0
average years
Country rank
#15709
Brand in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sheraton Hotels and Resorts

52.7% are female, 47.3% are male, average age 39.0.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Sheraton Hotels and Resorts audience in Germany
MetricValue
Female52.7%
Male47.3%
Average age39.0
Estimated audience size344,346
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Sheraton Hotels and Resorts audience in Germany
Age bracketShare%
16-1915%
20-2924%
30-3923%
40-4921%
50+17%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Sheraton Hotels and Resorts audience comes from Germany.

Worldwide audience distribution share by country for Sheraton Hotels and Resorts
CountryShare
China16.1%
United States14.2%
Egypt7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sheraton Hotels and Resorts audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sheraton Hotels and Resorts customers by region in Germany
#RegionReachAffinity×
01Hessen~60K2.45×
02Berlin~30K1.96×
03Bayern~80K1.46×
04Hamburg~9K1.12×
05Nordrhein-Westfalen~80K1.09×
06Baden-Württemberg~50K1.01×
07Niedersachsen~30K1.00×
08Rheinland-Pfalz~20K0.91×
09Bremen~3K0.90×
10Saarland~3K0.80×
11Brandenburg~9K0.79×
12Schleswig-Holstein~9K0.75×
13Thüringen~6K0.71×
14Mecklenburg-Vorpommern~5K0.69×
15Sachsen-Anhalt~6K0.67×
16Sachsen~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Sheraton Hotels and Resorts, Germany
0.66×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sheraton Hotels and Resorts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sheraton Hotels and Resorts audience
#·InterestCategoryAffinity×
01Hilton Hotels & ResortsTravel & Leisure15.60×
02Luxury WatchesFashion & Accessoires14.35×
03Luxury TravelTravel & Leisure11.56×
04Marriott Hotels & ResortsTravel & Leisure9.98×
05Chiang MaiTravel & Leisure9.39×
06Hilton WorldwideTravel & Leisure7.54×
07NH HotelsTravel & Leisure7.49×
08Business travelBusiness & Career7.01×
09BaliTravel & Leisure6.02×
10Swiss International Air LinesTravel & Leisure5.36×
11Home DesignHome & Garden3.41×
12DecorationHome & Garden3.00×
13HandmadeHome & Garden2.56×
14Home Interior DesignHome & Garden2.43×
15TUITravel & Leisure2.33×
16Architecture & DesignBusiness & Career2.32×
17BreuningerFashion & Accessoires1.80×
18HermèsFashion & Accessoires1.76×
19Arts and musicArts & Culture1.74×
20ImmoScout24Home & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sheraton Hotels and Resorts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sheraton Hotels and Resorts audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.54×
TravellingTHRILL1.77×
Design AffinityPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sheraton Hotels and Resorts audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.55×
Need for SecurityCONSERVATISM0.63×
Community OrientationOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sheraton Hotels and Resorts's target market in Germany?

Sheraton Hotels and Resorts's target market in Germany covers an estimated 344,346 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sheraton Hotels and Resorts customers?

52.7% of the Sheraton Hotels and Resorts audience are female, 47.3% are male, with an average age of 39.0 years.

03

Which brands do Sheraton Hotels and Resorts fans like most?

Sheraton Hotels and Resorts fans show strongest brand affinity for Luxury Watches (14.35×), Luxury Travel (11.56×), and Hilton Hotels & Resorts (15.6×) over the country average.

04

Where do Sheraton Hotels and Resorts fans live in Germany?

Sheraton Hotels and Resorts fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~80K), and Hessen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Sheraton Hotels and Resorts fans also like?

Beyond Sheraton Hotels and Resorts itself, the audience over-indexes on Luxury Travel (11.56×), Hilton Hotels & Resorts (15.6×), Arts and music (1.74×), and Home Design (3.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in Germany

See Sheraton Hotels and Resorts audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sheraton Hotels and Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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