Sheraton Hotels and Resorts Audience in Germany
Sheraton Hotels and Resorts has an estimated audience of 308,425 people in Germany. 52.7% are female, 47.3% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Luxury Watches, Luxury Travel, Hilton Hotels & Resorts, Arts and music, Home Design.
The average Sheraton Hotels and Resorts fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Luxury Watches, Luxury Travel, Hilton Hotels & Resorts, with strongest over-indexing on Luxury Watches (14.35× the country average). Demographically, the Sheraton Hotels and Resorts audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of Sheraton Hotels and Resorts fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 39.0 |
| Estimated audience size | 308,425 |
Audience persona
The typical Sheraton Hotels and Resorts fan in Germany is balanced, around 39.0 years old, with strong Quality Awareness tendencies and a notable affinity for Luxury Watches.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,896 | 1.12× |
| Bayern | 81,570 | 1.46× |
| Hessen | 74,692 | 2.83× |
| Baden-Württemberg | 51,178 | 1.08× |
| Niedersachsen | 34,023 | 1.01× |
| Berlin | 28,790 | 1.86× |
| Rheinland-Pfalz | 14,972 | 0.86× |
| Sachsen | 9,800 | 0.58× |
| Hamburg | 9,440 | 1.2× |
| Schleswig-Holstein | 8,475 | 0.68× |
| Brandenburg | 7,574 | 0.7× |
| Thüringen | 4,786 | 0.54× |
| Sachsen-Anhalt | 4,125 | 0.46× |
| Mecklenburg-Vorpommern | 3,192 | 0.48× |
| Saarland | 2,580 | 0.61× |
| Bremen | 2,140 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Luxury Watches | 14.35× | Fashion & Accessoires |
| Luxury Travel | 11.56× | Travel & Leisure |
| Hilton Hotels & Resorts | 15.6× | Travel & Leisure |
| Arts and music | 1.74× | Arts & Culture |
| Home Design | 3.41× | Home & Garden |
| Business travel | 7.01× | Business & Career |
| Marriott Hotels & Resorts | 9.98× | Travel & Leisure |
| Decoration | 3× | Home & Garden |
| Bali | 6.02× | Travel & Leisure |
| Architecture & Design | 2.32× | Business & Career |
| Home Interior Design | 2.43× | Home & Garden |
| TUI | 2.33× | Travel & Leisure |
| NH Hotels | 7.49× | Travel & Leisure |
| ImmoScout24 | 1.62× | Home & Garden |
| Hilton Worldwide | 7.54× | Travel & Leisure |
| Hermès | 1.76× | Fashion & Accessoires |
| Handmade | 2.56× | Home & Garden |
| Swiss International Air Lines | 5.36× | Travel & Leisure |
| Chiang Mai | 9.39× | Travel & Leisure |
| Deichmann | 1.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.8 |
| Design Affinity | PREMIUM | 2.54 |
| Luxury Orientation | PREMIUM | 2.48 |
| Career Orientation | POWER | 2.16 |
| Travelling | THRILL | 2.04 |
| Sustainability | BALANCE | 1.77 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 17.0% |
| United States | 15.2% |
| Egypt | 7.4% |
See Sheraton Hotels and Resorts audiences in other countries
- Sheraton Hotels and Resorts — United States
- Sheraton Hotels and Resorts — United Kingdom
- Sheraton Hotels and Resorts — France
- Sheraton Hotels and Resorts — Italy
- Sheraton Hotels and Resorts — Spain
- Sheraton Hotels and Resorts — Brazil
- Sheraton Hotels and Resorts — Japan
- Sheraton Hotels and Resorts — South Korea
- Sheraton Hotels and Resorts — India
More Hotel audiences in Germany
- Center Parcs (4,431,276)
- B&B Hotels (1,202,612)
- Premier Inn (997,830)
- Hotel Bayerischer Hof, Munich (834,675)
- NH Hotels (714,191)
Frequently asked questions
How many fans does Sheraton Hotels and Resorts have in Germany?
Sheraton Hotels and Resorts has an estimated audience of 308,425 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sheraton Hotels and Resorts fans?
52.7% of Sheraton Hotels and Resorts fans are female, 47.3% are male, with an average age of 39.0 years.
Which brands do Sheraton Hotels and Resorts fans like most?
Sheraton Hotels and Resorts fans show strongest brand affinity for Luxury Watches (14.35×), Luxury Travel (11.56×), and Hilton Hotels & Resorts (15.6×) over the country average.
Where do Sheraton Hotels and Resorts fans live in Germany?
Sheraton Hotels and Resorts fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,896), Bayern (reach 81,570), and Hessen (reach 74,692). These three regions account for the largest share of the active audience.
What other brands do Sheraton Hotels and Resorts fans also like?
Beyond Sheraton Hotels and Resorts itself, the audience over-indexes on Luxury Travel (11.56×), Hilton Hotels & Resorts (15.6×), Arts and music (1.74×), and Home Design (3.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sheraton Hotels and Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.