Rascasse Audience Intelligence

Sheraton Hotels and Resorts Target Market in United States

A data profile of the people who buy, follow and care about Sheraton Hotels and Resorts in United States — modelled from more than twelve digital signal sources. Sheraton Hotels and Resorts has an estimated audience of 1,532,743 people in United States.

#25among Hotel in United States#1815among Brand in United States#1322in Travel & Leisure

The average Sheraton Hotels and Resorts fan in United States is 41.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sheraton New York Times Square Hotel, Marriott Hotels & Resorts, Hospitality industry, with strongest over-indexing on Sheraton New York Times Square Hotel (47.04× the country average).

Demographically, the Sheraton Hotels and Resorts audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sheraton Hotels and Resorts fan in United States is balanced, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for Sheraton New York Times Square Hotel.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sheraton Hotels and Resorts profile in United States.

Audience size
1.5M
in United States
Gender
54.1%♀
45.9% male
Age
41.2
average years
Country rank
#17472
Brand in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sheraton Hotels and Resorts

54.1% are female, 45.9% are male, average age 41.2.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Sheraton Hotels and Resorts audience in United States
MetricValue
Female54.1%
Male45.9%
Average age41.2
Estimated audience size1,532,743
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Sheraton Hotels and Resorts audience in United States
Age bracketShare%
16-1913%
20-2920%
30-3922%
40-4922%
50+23%
Fig. 04

Worldwide distribution

14.2%

of the worldwide Sheraton Hotels and Resorts audience comes from United States.

Worldwide audience distribution share by country for Sheraton Hotels and Resorts
CountryShare
China16.1%
United States14.2%
Egypt7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sheraton Hotels and Resorts audience in United States is strongest.

Fig. 05

Top regions by affinity

Sheraton Hotels and Resorts customers by region in United States
#RegionReachAffinity×
01Hawaii~50K7.03×
02Alaska~8K2.28×
03Arizona~70K2.09×
04Mississippi~20K1.52×
05New Mexico~10K1.43×
06Delaware~6K1.40×
07Louisiana~30K1.36×
08California~200K1.26×
09Massachusetts~40K1.25×
10Pennsylvania~60K1.22×
11New Jersey~50K1.22×
12Washington, District of Columbia~5K1.14×
13Florida~100K1.08×
14North Carolina~50K1.08×
15New York~90K1.07×
16Virginia~40K1.07×
17South Dakota~4K1.03×
18Maryland~30K1.01×
19Colorado~20K1.00×
20New Hampshire~6K1.00×
21Wyoming~2K1.00×
22Michigan~40K0.96×
23Texas~100K0.90×
24Washington~30K0.88×
25Tennessee~30K0.86×
26Indiana~20K0.86×
27Alabama~20K0.86×
28Kansas~10K0.86×
29Connecticut~10K0.85×
30Illinois~40K0.84×
31Utah~10K0.82×
32South Carolina~20K0.77×
33Missouri~20K0.76×
34Georgia~40K0.74×
35Minnesota~20K0.74×
36Oklahoma~10K0.74×
37Maine~4K0.72×
38Oregon~10K0.68×
39Ohio~30K0.66×
40North Dakota~2K0.65×
41Iowa~8K0.64×
42Wisconsin~10K0.61×
43Rhode Island~3K0.60×
44Montana~3K0.60×
45Nevada~9K0.59×
46West Virginia~4K0.54×
47Nebraska~4K0.53×
48Idaho~4K0.51×
49Arkansas~6K0.50×
50Kentucky~9K0.46×
Fig. 06

Affinity by region

Affinity by region — Sheraton Hotels and Resorts, United States
0.46×1.00×7.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sheraton Hotels and Resorts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sheraton Hotels and Resorts audience
#·InterestCategoryAffinity×
01Musée PicassoArts & Culture61.76×
02Sheraton New York Times Square HotelTravel & Leisure47.04×
03Marriott Hotels & ResortsTravel & Leisure9.68×
04HyattTravel & Leisure7.64×
05Business travelBusiness & Career6.47×
06Hospitality industryBusiness & Career5.61×
07Hilton WorldwideTravel & Leisure4.29×
08Travel AdventuresTravel & Leisure3.70×
09ExpediaTravel & Leisure2.57×
10Macy'sShopping2.20×
11ResortTravel & Leisure2.15×
12CultureLiterature1.85×
13United StatesTravel & Leisure1.64×
14Food and drinkFood & Beverages1.59×
15FoodFood & Beverages1.57×
16RestaurantsFood & Beverages1.55×
17U.S. stateTravel & Leisure1.54×
18MoviesMovies & TV1.51×
19BeveragesFood & Beverages1.51×
20Personal financeBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sheraton Hotels and Resorts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sheraton Hotels and Resorts audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.15×
TravellingTHRILL1.95×
Design AffinityPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sheraton Hotels and Resorts audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.95×
ExtroversionTHRILL1.00×
Social Media UsageJOY1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sheraton Hotels and Resorts's target market in United States?

Sheraton Hotels and Resorts's target market in United States covers an estimated 1,532,743 people, concentrated in California and Texas.

02

What is the gender split and age of Sheraton Hotels and Resorts customers?

54.1% of the Sheraton Hotels and Resorts audience are female, 45.9% are male, with an average age of 41.2 years.

03

Which brands do Sheraton Hotels and Resorts fans like most?

Sheraton Hotels and Resorts fans show strongest brand affinity for Sheraton New York Times Square Hotel (47.04×), Marriott Hotels & Resorts (9.68×), and Hospitality industry (5.61×) over the country average.

04

Where do Sheraton Hotels and Resorts fans live in United States?

Sheraton Hotels and Resorts fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sheraton Hotels and Resorts fans also like?

Beyond Sheraton Hotels and Resorts itself, the audience over-indexes on Marriott Hotels & Resorts (9.68×), Hospitality industry (5.61×), Food and drink (1.59×), and Business travel (6.47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sheraton Hotels and Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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