Sheraton Hotels and Resorts Audience in United States

Sheraton Hotels and Resorts logo

Sheraton Hotels and Resorts has an estimated audience of 1,551,197 people in United States. 54.1% are female, 45.9% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Sheraton New York Times Square Hotel, Marriott Hotels & Resorts, Hospitality industry, Food and drink, Business travel.

The average Sheraton Hotels and Resorts fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sheraton New York Times Square Hotel, Marriott Hotels & Resorts, Hospitality industry, with strongest over-indexing on Sheraton New York Times Square Hotel (47.04× the country average). Demographically, the Sheraton Hotels and Resorts audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Sheraton Hotels and Resorts fans

Demographic split for Sheraton Hotels and Resorts audience in United States
MetricValue
Female54.1%
Male45.9%
Average age41.2
Estimated audience size1,551,197

Audience persona

The typical Sheraton Hotels and Resorts fan in United States is balanced, around 41.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Sheraton New York Times Square Hotel.

Top regions in United States

Top regions ranked by reach for Sheraton Hotels and Resorts in United States
RegionReachAffinity
California222,5341.3×
Texas125,0460.94×
Florida114,6461.09×
New York98,8671.14×
Arizona96,8453.06×
Pennsylvania66,1701.27×
North Carolina52,0431.12×
New Jersey50,5271.28×
Hawaii46,1196.92×
Massachusetts45,3801.48×
Illinois45,1930.87×
Virginia41,1611.09×
Michigan39,4010.97×
Georgia35,6030.75×
Ohio31,4070.66×
Washington27,8430.89×
Tennessee27,0520.87×
Louisiana27,0241.35×
Maryland26,7381×
Indiana25,5170.9×
Colorado25,0811.03×
Missouri19,0140.76×
Alabama18,6660.86×
South Carolina17,6280.76×
Mississippi17,5201.37×
Minnesota16,2910.73×
Connecticut14,6580.94×
Wisconsin13,9600.6×
Oklahoma13,1710.76×
Oregon11,3000.64×
Utah11,2330.81×
New Mexico11,1651.44×
Kansas10,0520.82×
Nevada8,1860.55×
Kentucky7,6750.39×
Alaska7,4422.24×
Iowa7,3660.58×
New Hampshire6,5981.08×
Delaware5,9191.38×
Washington, District of Columbia5,1611.11×
Arkansas4,6790.37×
Maine3,8310.69×
South Dakota3,4050.95×
Nebraska3,0180.39×
Rhode Island2,5500.52×
Idaho2,3050.3×
West Virginia2,2490.31×
Vermont1,3790.51×
Montana1,0990.26×
North Dakota9750.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sheraton Hotels and Resorts audience
BrandAffinityCategory
Sheraton New York Times Square Hotel47.04×Travel & Leisure
Marriott Hotels & Resorts9.68×Travel & Leisure
Hospitality industry5.61×Business & Career
Food and drink1.59×Food & Beverages
Business travel6.47×Business & Career
Travel Adventures3.7×Travel & Leisure
Culture1.85×Literature
Food1.57×Food & Beverages
Movies1.51×Movies & TV
United States1.64×Travel & Leisure
Hyatt7.64×Travel & Leisure
Restaurants1.55×Food & Beverages
Macy's2.2×Shopping
Beverages1.51×Food & Beverages
Personal finance1.51×Business & Career
Musée Picasso61.76×Arts & Culture
Hilton Worldwide4.29×Travel & Leisure
Resort2.15×Travel & Leisure
Expedia2.57×Travel & Leisure
U.S. state1.54×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sheraton Hotels and Resorts audience
TraitClusterScore
Luxury OrientationPREMIUM2.09
IndulgenceJOY2.05
TravellingTHRILL2.05
Quality AwarenessPREMIUM1.87
Design AffinityPREMIUM1.66
Career OrientationPOWER1.46

Worldwide distribution

Worldwide audience distribution share by country for Sheraton Hotels and Resorts
CountryShare
China17.0%
United States15.2%
Egypt7.4%

See Sheraton Hotels and Resorts audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Sheraton Hotels and Resorts have in United States?

Sheraton Hotels and Resorts has an estimated audience of 1,551,197 people in United States, concentrated in California and Texas.

What is the gender split and age of Sheraton Hotels and Resorts fans?

54.1% of Sheraton Hotels and Resorts fans are female, 45.9% are male, with an average age of 41.2 years.

Which brands do Sheraton Hotels and Resorts fans like most?

Sheraton Hotels and Resorts fans show strongest brand affinity for Sheraton New York Times Square Hotel (47.04×), Marriott Hotels & Resorts (9.68×), and Hospitality industry (5.61×) over the country average.

Where do Sheraton Hotels and Resorts fans live in United States?

Sheraton Hotels and Resorts fans in United States are most concentrated in California (reach 222,534), Texas (reach 125,046), and Florida (reach 114,646). These three regions account for the largest share of the active audience.

What other brands do Sheraton Hotels and Resorts fans also like?

Beyond Sheraton Hotels and Resorts itself, the audience over-indexes on Marriott Hotels & Resorts (9.68×), Hospitality industry (5.61×), Food and drink (1.59×), and Business travel (6.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sheraton Hotels and Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.