Rascasse Audience Intelligence

Sheraton New York Times Square Hotel Target Market in United States

A data profile of the people who buy, follow and care about Sheraton New York Times Square Hotel in United States — modelled from more than twelve digital signal sources. Sheraton New York Times Square Hotel has an estimated audience of 767,306 people in United States.

#53among Hotel in United States#2905among Brand in United States#2154in Travel & Leisure

The average Sheraton New York Times Square Hotel fan in United States is 47.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Sheraton Hotels and Resorts, Marriott Hotels & Resorts, Holiday Inn, with strongest over-indexing on Sheraton Hotels and Resorts (47.04× the country average).

Demographically, the Sheraton New York Times Square Hotel audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Career Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sheraton New York Times Square Hotel fan in United States is more female, around 47.6 years old, with strong Career Orientation tendencies and a notable affinity for Sheraton Hotels and Resorts.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sheraton New York Times Square Hotel profile in United States.

Audience size
767K
in United States
Gender
55.1%♀
44.9% male
Age
47.6
average years
Country rank
#28211
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sheraton New York Times Square Hotel

55.1% are female, 44.9% are male, average age 47.6.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Sheraton New York Times Square Hotel audience in United States
MetricValue
Female55.1%
Male44.9%
Average age47.6
Estimated audience size767,306
Fig. 03

Age distribution

Ø 47.6
average years
Age distribution of the Sheraton New York Times Square Hotel audience in United States
Age bracketShare%
16-190%
20-2914%
30-3920%
40-4932%
50+34%
Fig. 04

Worldwide distribution

94.9%

of the worldwide Sheraton New York Times Square Hotel audience comes from United States.

Worldwide audience distribution share by country for Sheraton New York Times Square Hotel
CountryShare
United States94.9%
Italy3.5%
Germany1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sheraton New York Times Square Hotel audience in United States is strongest.

Fig. 05

Top regions by affinity

Sheraton New York Times Square Hotel customers by region in United States
#RegionReachAffinity×
01New York~600K22.60×
02New Jersey~70K3.74×
03Washington, District of Columbia~3K1.55×
04Massachusetts~20K1.24×
05Connecticut~9K1.21×
06Maryland~10K1.04×
07Virginia~20K1.03×
08Rhode Island~2K0.95×
09Delaware~2K0.92×
10Vermont~1K0.85×
11New Hampshire~2K0.82×
12Alaska~1K0.82×
13North Dakota~1K0.78×
14South Dakota~1K0.76×
15Maine~2K0.75×
16Montana~2K0.74×
17Pennsylvania~20K0.73×
18Florida~30K0.70×
19Hawaii~2K0.69×
20Georgia~20K0.68×
21West Virginia~2K0.67×
22California~50K0.65×
23Illinois~20K0.65×
24Idaho~2K0.65×
25Colorado~7K0.63×
26Nebraska~2K0.63×
27Washington~9K0.62×
28South Carolina~7K0.62×
29Louisiana~6K0.62×
30Mississippi~4K0.62×
31New Mexico~2K0.62×
32Iowa~4K0.61×
33Texas~40K0.60×
34Minnesota~6K0.59×
35Utah~4K0.59×
36Arkansas~4K0.59×
37North Carolina~10K0.58×
38Tennessee~9K0.58×
39Kansas~3K0.58×
40Oregon~5K0.55×
41Oklahoma~4K0.55×
42Nevada~4K0.55×
43Missouri~6K0.54×
44Alabama~6K0.54×
45Michigan~10K0.53×
46Kentucky~5K0.52×
47Indiana~7K0.49×
48Wisconsin~5K0.49×
49Ohio~10K0.48×
50Arizona~7K0.48×
Fig. 06

Affinity by region

Affinity by region — Sheraton New York Times Square Hotel, United States
0.48×1.00×22.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sheraton New York Times Square Hotel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sheraton New York Times Square Hotel audience
#·InterestCategoryAffinity×
01Sheraton Hotels and ResortsTravel & Leisure47.04×
02Marriott Hotels & ResortsTravel & Leisure13.52×
03Holiday InnTravel & Leisure9.95×
04HyattTravel & Leisure7.68×
05Art DecoArts & Culture6.92×
06Non-alcoholic beverageFood & Beverages3.81×
07Public transportCars & Mobility3.52×
08Dunkin' DonutsFood & Beverages3.21×
09Rail transportTravel & Leisure3.10×
10Microwave ovenHome & Garden2.80×
11SteakhouseFood & Beverages2.70×
12BakeryFood & Beverages2.08×
13Burger KingFood & Beverages2.01×
14Theme parksTravel & Leisure1.94×
15T-MobileTechnology & Electronics1.82×
16CocktailFood & Beverages1.76×
17IKEAHome & Garden1.65×
18GrillingFood & Beverages1.56×
19Nonprofit organizationPolitics & Society1.53×
20Beauty salonsBeauty & Wellness1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sheraton New York Times Square Hotel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sheraton New York Times Square Hotel audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.28×
TraditionCONSERVATISM1.42×
Urban LifestyleOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sheraton New York Times Square Hotel audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.45×
Family OrientationCONSERVATISM0.48×
MindfulnessBALANCE0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sheraton New York Times Square Hotel's target market in United States?

Sheraton New York Times Square Hotel's target market in United States covers an estimated 767,306 people, concentrated in New York and New Jersey.

02

What is the gender split and age of Sheraton New York Times Square Hotel customers?

55.1% of the Sheraton New York Times Square Hotel audience are female, 44.9% are male, with an average age of 47.6 years.

03

Which brands do Sheraton New York Times Square Hotel fans like most?

Sheraton New York Times Square Hotel fans show strongest brand affinity for Sheraton Hotels and Resorts (47.04×), Marriott Hotels & Resorts (13.52×), and Holiday Inn (9.95×) over the country average.

04

Where do Sheraton New York Times Square Hotel fans live in United States?

Sheraton New York Times Square Hotel fans in United States are most concentrated in New York (reach ~600K), New Jersey (reach ~70K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Sheraton New York Times Square Hotel fans also like?

Beyond Sheraton New York Times Square Hotel itself, the audience over-indexes on Marriott Hotels & Resorts (13.52×), Holiday Inn (9.95×), Hyatt (7.68×), and Art Deco (6.92×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sheraton New York Times Square Hotel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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