Sheraton New York Times Square Hotel Audience in United States

Sheraton New York Times Square Hotel has an estimated audience of 736,712 people in United States. 55.1% are female, 44.9% are male, average age 47.6. Top regions: New York, California, New Jersey. Top brand affinities: Public speaking, Pillow, Panama, Príncipe, Jack White.
The average Sheraton New York Times Square Hotel fan in United States is 47.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Public speaking, Pillow, Panama, with strongest over-indexing on Public speaking (9.18× the country average). Demographically, the Sheraton New York Times Square Hotel audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of Sheraton New York Times Square Hotel fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 47.6 |
| Estimated audience size | 736,712 |
Audience persona
The typical Sheraton New York Times Square Hotel fan in United States is more female, around 47.6 years old, with strong Career Orientation tendencies and a notable affinity for Public speaking.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 515,650 | 12.53× |
| California | 69,703 | 0.86× |
| New Jersey | 49,810 | 2.66× |
| Texas | 47,590 | 0.75× |
| Florida | 42,939 | 0.86× |
| Virginia | 26,488 | 1.48× |
| Massachusetts | 24,527 | 1.69× |
| Pennsylvania | 23,973 | 0.97× |
| Illinois | 21,585 | 0.88× |
| Georgia | 19,179 | 0.85× |
| Maryland | 18,415 | 1.45× |
| North Carolina | 15,449 | 0.7× |
| Ohio | 12,693 | 0.56× |
| Washington | 11,770 | 0.8× |
| Michigan | 11,395 | 0.59× |
| Connecticut | 11,317 | 1.53× |
| Tennessee | 10,372 | 0.7× |
| Colorado | 9,269 | 0.8× |
| South Carolina | 7,948 | 0.72× |
| Minnesota | 7,416 | 0.7× |
| Indiana | 7,126 | 0.53× |
| Missouri | 7,077 | 0.6× |
| Arizona | 6,838 | 0.45× |
| Louisiana | 6,696 | 0.7× |
| Wisconsin | 5,434 | 0.49× |
| Oregon | 5,035 | 0.6× |
| Washington, District of Columbia | 4,717 | 2.13× |
| Alabama | 4,418 | 0.43× |
| Oklahoma | 4,100 | 0.5× |
| Kentucky | 4,075 | 0.44× |
| Utah | 3,892 | 0.59× |
| Iowa | 3,830 | 0.63× |
| Nevada | 3,746 | 0.53× |
| Kansas | 3,089 | 0.53× |
| Arkansas | 2,922 | 0.48× |
| Mississippi | 2,860 | 0.47× |
| New Hampshire | 2,853 | 0.98× |
| Rhode Island | 2,505 | 1.07× |
| Delaware | 2,439 | 1.2× |
| Maine | 2,002 | 0.76× |
| Hawaii | 1,840 | 0.58× |
| Nebraska | 1,810 | 0.49× |
| New Mexico | 1,453 | 0.39× |
| Idaho | 1,417 | 0.38× |
| West Virginia | 1,338 | 0.39× |
| Vermont | 955 | 0.74× |
| Montana | 650 | 0.32× |
| South Dakota | 642 | 0.38× |
| North Dakota | 592 | 0.39× |
| Alaska | 510 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Public speaking | 9.18× | Politics & Society |
| Pillow | 1.78× | Home & Garden |
| Panama | 2.04× | Travel & Leisure |
| Príncipe | 4.38× | Travel & Leisure |
| Jack White | 1.67× | Movies & TV |
| REO Speedwagon | 1.89× | Music & Radio |
| Shahid Kapoor | 2.19× | Movies & TV |
| International University of Business Agriculture and Technology | 1.78× | Business & Career |
| IRS e-file | 1.67× | |
| My Three Sons | 1.61× | Movies & TV |
| World Extreme Cagefighting | 1.67× | Sports |
| International Canoe Federation | 1.9× | Sports |
| CAD/CAM dentistry | 1.58× | Health |
| IPL Cricket | 1.59× | Sports |
| Steuben County, New York | 1.55× | |
| KPN | 1.82× | Technology & Electronics |
| Hippophae | 2.21× | Health |
| Buddy Brown | 1.89× | Music & Radio |
| Bugzy Malone | 1.94× | Music & Radio |
| Bumbershoot | 1.78× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.7 |
| Urban Lifestyle | OPEN | 1.57 |
| Sustainability | BALANCE | 1.46 |
| Community Orientation | OPEN | 1.44 |
| Quality Awareness | PREMIUM | 1.37 |
| Price Sensitivity | PREMIUM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.8% |
| Italy | 3.6% |
| Germany | 1.7% |
See Sheraton New York Times Square Hotel audiences in other countries
- Sheraton New York Times Square Hotel — Germany
- Sheraton New York Times Square Hotel — United Kingdom
- Sheraton New York Times Square Hotel — France
- Sheraton New York Times Square Hotel — Italy
- Sheraton New York Times Square Hotel — Spain
- Sheraton New York Times Square Hotel — Brazil
- Sheraton New York Times Square Hotel — Japan
- Sheraton New York Times Square Hotel — South Korea
- Sheraton New York Times Square Hotel — India
More Hotel audiences in United States
- Hilton Worldwide (14,731,782)
- Marriott Hotels & Resorts (12,130,935)
- Hyatt (6,208,982)
- Holiday Inn (5,971,636)
- Hampton Inn (4,795,510)
Frequently asked questions
How many fans does Sheraton New York Times Square Hotel have in United States?
Sheraton New York Times Square Hotel has an estimated audience of 736,712 people in United States, concentrated in New York and California.
What is the gender split and age of Sheraton New York Times Square Hotel fans?
55.1% of Sheraton New York Times Square Hotel fans are female, 44.9% are male, with an average age of 47.6 years.
Which brands do Sheraton New York Times Square Hotel fans like most?
Sheraton New York Times Square Hotel fans show strongest brand affinity for Public speaking (9.18×), Pillow (1.78×), and Panama (2.04×) over the country average.
Where do Sheraton New York Times Square Hotel fans live in United States?
Sheraton New York Times Square Hotel fans in United States are most concentrated in New York (reach 515,650), California (reach 69,703), and New Jersey (reach 49,810). These three regions account for the largest share of the active audience.
What other brands do Sheraton New York Times Square Hotel fans also like?
Beyond Sheraton New York Times Square Hotel itself, the audience over-indexes on Pillow (1.78×), Panama (2.04×), Príncipe (4.38×), and Jack White (1.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sheraton New York Times Square Hotel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.