Sheraton New York Times Square Hotel Audience in United States

Sheraton New York Times Square Hotel logo

Sheraton New York Times Square Hotel has an estimated audience of 736,712 people in United States. 55.1% are female, 44.9% are male, average age 47.6. Top regions: New York, California, New Jersey. Top brand affinities: Public speaking, Pillow, Panama, Príncipe, Jack White.

The average Sheraton New York Times Square Hotel fan in United States is 47.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Public speaking, Pillow, Panama, with strongest over-indexing on Public speaking (9.18× the country average). Demographically, the Sheraton New York Times Square Hotel audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Sheraton New York Times Square Hotel fans

Demographic split for Sheraton New York Times Square Hotel audience in United States
MetricValue
Female55.1%
Male44.9%
Average age47.6
Estimated audience size736,712

Audience persona

The typical Sheraton New York Times Square Hotel fan in United States is more female, around 47.6 years old, with strong Career Orientation tendencies and a notable affinity for Public speaking.

Top regions in United States

Top regions ranked by reach for Sheraton New York Times Square Hotel in United States
RegionReachAffinity
New York515,65012.53×
California69,7030.86×
New Jersey49,8102.66×
Texas47,5900.75×
Florida42,9390.86×
Virginia26,4881.48×
Massachusetts24,5271.69×
Pennsylvania23,9730.97×
Illinois21,5850.88×
Georgia19,1790.85×
Maryland18,4151.45×
North Carolina15,4490.7×
Ohio12,6930.56×
Washington11,7700.8×
Michigan11,3950.59×
Connecticut11,3171.53×
Tennessee10,3720.7×
Colorado9,2690.8×
South Carolina7,9480.72×
Minnesota7,4160.7×
Indiana7,1260.53×
Missouri7,0770.6×
Arizona6,8380.45×
Louisiana6,6960.7×
Wisconsin5,4340.49×
Oregon5,0350.6×
Washington, District of Columbia4,7172.13×
Alabama4,4180.43×
Oklahoma4,1000.5×
Kentucky4,0750.44×
Utah3,8920.59×
Iowa3,8300.63×
Nevada3,7460.53×
Kansas3,0890.53×
Arkansas2,9220.48×
Mississippi2,8600.47×
New Hampshire2,8530.98×
Rhode Island2,5051.07×
Delaware2,4391.2×
Maine2,0020.76×
Hawaii1,8400.58×
Nebraska1,8100.49×
New Mexico1,4530.39×
Idaho1,4170.38×
West Virginia1,3380.39×
Vermont9550.74×
Montana6500.32×
South Dakota6420.38×
North Dakota5920.39×
Alaska5100.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sheraton New York Times Square Hotel audience
BrandAffinityCategory
Public speaking9.18×Politics & Society
Pillow1.78×Home & Garden
Panama2.04×Travel & Leisure
Príncipe4.38×Travel & Leisure
Jack White1.67×Movies & TV
REO Speedwagon1.89×Music & Radio
Shahid Kapoor2.19×Movies & TV
International University of Business Agriculture and Technology1.78×Business & Career
IRS e-file1.67×
My Three Sons1.61×Movies & TV
World Extreme Cagefighting1.67×Sports
International Canoe Federation1.9×Sports
CAD/CAM dentistry1.58×Health
IPL Cricket1.59×Sports
Steuben County, New York1.55×
KPN1.82×Technology & Electronics
Hippophae2.21×Health
Buddy Brown1.89×Music & Radio
Bugzy Malone1.94×Music & Radio
Bumbershoot1.78×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sheraton New York Times Square Hotel audience
TraitClusterScore
Career OrientationPOWER1.7
Urban LifestyleOPEN1.57
SustainabilityBALANCE1.46
Community OrientationOPEN1.44
Quality AwarenessPREMIUM1.37
Price SensitivityPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Sheraton New York Times Square Hotel
CountryShare
United States94.8%
Italy3.6%
Germany1.7%

See Sheraton New York Times Square Hotel audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Sheraton New York Times Square Hotel have in United States?

Sheraton New York Times Square Hotel has an estimated audience of 736,712 people in United States, concentrated in New York and California.

What is the gender split and age of Sheraton New York Times Square Hotel fans?

55.1% of Sheraton New York Times Square Hotel fans are female, 44.9% are male, with an average age of 47.6 years.

Which brands do Sheraton New York Times Square Hotel fans like most?

Sheraton New York Times Square Hotel fans show strongest brand affinity for Public speaking (9.18×), Pillow (1.78×), and Panama (2.04×) over the country average.

Where do Sheraton New York Times Square Hotel fans live in United States?

Sheraton New York Times Square Hotel fans in United States are most concentrated in New York (reach 515,650), California (reach 69,703), and New Jersey (reach 49,810). These three regions account for the largest share of the active audience.

What other brands do Sheraton New York Times Square Hotel fans also like?

Beyond Sheraton New York Times Square Hotel itself, the audience over-indexes on Pillow (1.78×), Panama (2.04×), Príncipe (4.38×), and Jack White (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sheraton New York Times Square Hotel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.