Rascasse Audience Intelligence

Panama Audience in United States

A data profile of the people who buy, follow and care about Panama in United States — modelled from more than twelve digital signal sources. Panama has an estimated audience of 5,598,675 people in United States.

#71among Country in United States#409among POI in United States#514in Travel & Leisure

The average Panama fan in United States is 42.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup, Copa Libertadores, La Liga, with strongest over-indexing on FIFA World Cup (2.67× the country average).

Demographically, the Panama audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Panama fan in United States is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Panama profile in United States.

Audience size
5.6M
in United States
Gender
47.3%♀
52.7% male
Age
42.0
average years
Country rank
#6055
POI in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Panama fans

47.3% are female, 52.7% are male, average age 42.0.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Panama audience in United States
MetricValue
Female47.3%
Male52.7%
Average age42.0
Estimated audience size5,598,675
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Panama audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Panama audience comes from United States.

Worldwide audience distribution share by country for Panama
CountryShare
United States20.1%
Colombia10.7%
Mexico8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Panama audience in United States is strongest.

Fig. 05

Top regions by affinity

Panama fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.59×
02Florida~600K1.51×
03Maryland~100K1.44×
04Georgia~200K1.39×
05New York~400K1.32×
06Virginia~200K1.32×
07Texas~600K1.25×
08New Jersey~200K1.25×
09North Carolina~200K1.22×
10Massachusetts~100K1.13×
11Colorado~100K1.11×
12California~700K1.09×
13Illinois~200K1.09×
14Connecticut~60K1.07×
15South Carolina~90K1.05×
16Nevada~60K1.05×
17Delaware~20K1.05×
18Washington~100K1.02×
19Arizona~100K1.01×
20Louisiana~70K1.00×
21Rhode Island~20K0.99×
22Alaska~10K0.99×
23Oregon~60K0.97×
24Oklahoma~60K0.97×
25Nebraska~30K0.97×
26Pennsylvania~200K0.96×
27Alabama~70K0.94×
28Utah~50K0.94×
29Tennessee~100K0.91×
30Hawaii~20K0.91×
31Arkansas~40K0.90×
32New Mexico~30K0.90×
33Kansas~40K0.89×
34New Hampshire~20K0.88×
35Vermont~9K0.88×
36Kentucky~60K0.87×
37Iowa~40K0.87×
38Montana~10K0.87×
39Indiana~90K0.86×
40Idaho~20K0.86×
41Michigan~100K0.85×
42Missouri~80K0.85×
43Ohio~100K0.84×
44Minnesota~70K0.84×
45Maine~20K0.84×
46Wisconsin~70K0.83×
47Mississippi~40K0.81×
48North Dakota~9K0.81×
49West Virginia~20K0.76×
50South Dakota~9K0.73×
Fig. 06

Affinity by region

Affinity by region — Panama, United States
0.73×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Panama audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Panama audience
#·InterestCategoryAffinity×
01Copa LibertadoresSports16.40×
02La LigaSports6.20×
03Cruz AzulSports6.00×
04VolarisTravel & Leisure5.87×
05ShakiraMusic & Radio4.65×
06Web serverTechnology & Electronics4.57×
07Anne HathawayMovies & TV4.20×
08Pedro PascalMovies & TV3.70×
09Solar energyHome & Garden3.20×
10Spanish languagePolitics & Society2.84×
11FIFA World CupSports2.67×
12Las VegasTravel & Leisure2.51×
13MexicoTravel & Leisure2.41×
14FedExBusiness & Career2.40×
15Discount storesShopping2.27×
16T-MobileTechnology & Electronics1.90×
17Mortgage loansBusiness & Career1.82×
18VacationsTravel & Leisure1.71×
19ReligionBusiness & Career1.57×
20NatureHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Panama audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Panama audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.94×
SpiritualityBALANCE1.56×
Family OrientationCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Panama audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
Early Adopter MentalityPOWER0.77×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Panama have in United States?

Panama has an estimated audience of 5,598,675 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Panama fans?

47.3% of Panama fans are female, 52.7% are male, with an average age of 42.0 years.

03

Which brands do Panama fans like most?

Panama fans show strongest brand affinity for FIFA World Cup (2.67×), Copa Libertadores (16.4×), and La Liga (6.2×) over the country average.

04

Where do Panama fans live in United States?

Panama fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Panama fans also like?

Beyond Panama itself, the audience over-indexes on Copa Libertadores (16.4×), La Liga (6.2×), Solar energy (3.2×), and Mexico (2.41×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for Panama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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