Panama Audience in United States

Panama logo

Panama has an estimated audience of 5,598,675 people in United States. 47.3% are female, 52.7% are male, average age 42.0. Top regions: California, Florida, Texas. Top brand affinities: Nationality, Governor of Michigan, Kendra Scott, Goop, Progressive rock.

The average Panama fan in United States is 42.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Nationality, Governor of Michigan, Kendra Scott, with strongest over-indexing on Nationality (5.14× the country average). Demographically, the Panama audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Panama fans

Demographic split for Panama audience in United States
MetricValue
Female47.3%
Male52.7%
Average age42.0
Estimated audience size5,598,675

Audience persona

The typical Panama fan in United States is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Panama in United States
RegionReachAffinity
California695,9231.13×
Florida606,6331.6×
Texas595,1141.24×
New York432,3911.38×
Georgia247,2181.43×
Illinois209,6051.12×
North Carolina204,2121.21×
Virginia185,3201.36×
New Jersey178,0381.25×
Pennsylvania176,0010.93×
Ohio151,4840.88×
Maryland138,9361.44×
Michigan130,2610.89×
Massachusetts126,3741.15×
Arizona118,8551.04×
Washington117,4241.05×
Tennessee105,9940.94×
Colorado102,2021.16×
Indiana88,6660.87×
South Carolina88,2021.05×
Missouri78,3840.87×
Alabama75,9820.97×
Louisiana70,6280.98×
Minnesota68,1730.85×
Wisconsin68,1720.81×
Oregon63,5530.99×
Connecticut60,2641.07×
Kentucky60,1470.86×
Nevada60,0441.11×
Oklahoma55,5480.89×
Utah47,5250.95×
Kansas38,8660.88×
Iowa38,3000.83×
Arkansas38,2640.83×
Mississippi36,2160.79×
Washington, District of Columbia27,9141.66×
New Mexico24,6480.88×
Idaho24,0410.86×
Nebraska23,6660.84×
Hawaii22,2930.93×
West Virginia19,5380.75×
New Hampshire18,9570.86×
Maine16,9250.84×
Rhode Island16,0740.9×
Delaware15,5521.01×
Montana12,6510.81×
Alaska11,0750.92×
North Dakota8,5480.74×
South Dakota8,3350.64×
Vermont8,2800.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Panama audience
BrandAffinityCategory
Nationality5.14×Politics & Society
Governor of Michigan15.21×Politics & Society
Kendra Scott5.59×Fashion & Accessoires
Goop8.28×Internet & Social Media
Progressive rock3.08×Music & Radio
Hipster13.99×Politics & Society
Google Home8.83×Technology & Electronics
Wok8.87×Food & Beverages
Fairy godmother9.59×Literature
Hibachi9.93×Food & Beverages
Kenosha, Wisconsin14.07×Travel & Leisure
Grinch4.66×Movies & TV
Home construction1.67×Home & Garden
Historic site4.93×Arts & Culture
headspace10.29×Health
Combat sport1.76×Sports
Elsword17.86×Games
Cherish (group)11.8×Music & Radio
Minnesota1.75×Travel & Leisure
Grace Slick8.06×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Panama audience
TraitClusterScore
PatriotismCONSERVATISM1.59
SpiritualityBALANCE1.47
ExtroversionTHRILL1.38
TravellingTHRILL1.37
Urban LifestyleOPEN1.28
Luxury OrientationPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Panama
CountryShare
United States20.1%
Colombia10.7%
Mexico8.7%

See Panama audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Panama have in United States?

Panama has an estimated audience of 5,598,675 people in United States, concentrated in California and Florida.

What is the gender split and age of Panama fans?

47.3% of Panama fans are female, 52.7% are male, with an average age of 42.0 years.

Which brands do Panama fans like most?

Panama fans show strongest brand affinity for Nationality (5.14×), Governor of Michigan (15.21×), and Kendra Scott (5.59×) over the country average.

Where do Panama fans live in United States?

Panama fans in United States are most concentrated in California (reach 695,923), Florida (reach 606,633), and Texas (reach 595,114). These three regions account for the largest share of the active audience.

What other brands do Panama fans also like?

Beyond Panama itself, the audience over-indexes on Governor of Michigan (15.21×), Kendra Scott (5.59×), Goop (8.28×), and Progressive rock (3.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Panama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.