Panama Audience in Germany
Panama has an estimated audience of 406,907 people in Germany. 51.0% are female, 49.0% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kodi (software), Handmade Gifts, Jaguar F-Pace, Stradivarius, Unique Gifts.
The average Panama fan in Germany is 39.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kodi (software), Handmade Gifts, Jaguar F-Pace, with strongest over-indexing on Kodi (software) (16.1× the country average). Demographically, the Panama audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Panama fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 39.6 |
| Estimated audience size | 406,907 |
Audience persona
The typical Panama fan in Germany is balanced, around 39.6 years old, with strong Travelling tendencies and a notable affinity for Kodi (software).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,967 | 1× |
| Bayern | 81,482 | 1.25× |
| Baden-Württemberg | 69,107 | 1.24× |
| Niedersachsen | 39,153 | 0.99× |
| Hessen | 36,778 | 1.19× |
| Rheinland-Pfalz | 21,380 | 1.05× |
| Berlin | 21,018 | 1.16× |
| Sachsen | 18,429 | 0.92× |
| Schleswig-Holstein | 14,366 | 0.98× |
| Brandenburg | 11,632 | 0.92× |
| Hamburg | 10,378 | 1.13× |
| Thüringen | 8,338 | 0.8× |
| Sachsen-Anhalt | 7,662 | 0.73× |
| Mecklenburg-Vorpommern | 5,987 | 0.77× |
| Saarland | 4,466 | 0.89× |
| Bremen | 3,448 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kodi (software) | 16.1× | Technology & Electronics |
| Handmade Gifts | 5.41× | Kids & Family |
| Jaguar F-Pace | 8.27× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.51× | Shopping |
| San Giovanni Valdarno | 35.16× | Travel & Leisure |
| Building insulation | 4.24× | Home & Garden |
| Israel | 1.83× | Travel & Leisure |
| Urban horticulture | 1.6× | Home & Garden |
| Esra Erol | 4.88× | Movies & TV |
| Buddy – The Buddy Holly Story | 4.18× | Music & Radio |
| Medieval fantasy | 8.73× | Literature |
| Apostrophe | 3.77× | Literature |
| Tuscany | 3.55× | Travel & Leisure |
| Corona (band) | 1.85× | Music & Radio |
| Keeper (password manager) | 3.19× | Technology & Electronics |
| Home Delivery | 2× | Food & Beverages |
| Google Analytics | 1.74× | Internet & Social Media |
| Jorge Cervantes | 31.8× | Literature |
| Alaska | 1.96× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.57 |
| Design Affinity | PREMIUM | 1.49 |
| Patriotism | CONSERVATISM | 1.43 |
| Urban Lifestyle | OPEN | 1.29 |
| Sports Activity | POWER | 1.29 |
| Early Adopter Mentality | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Colombia | 10.7% |
| Mexico | 8.7% |
See Panama audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Panama have in Germany?
Panama has an estimated audience of 406,907 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Panama fans?
51.0% of Panama fans are female, 49.0% are male, with an average age of 39.6 years.
Which brands do Panama fans like most?
Panama fans show strongest brand affinity for Kodi (software) (16.1×), Handmade Gifts (5.41×), and Jaguar F-Pace (8.27×) over the country average.
Where do Panama fans live in Germany?
Panama fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,967), Bayern (reach 81,482), and Baden-Württemberg (reach 69,107). These three regions account for the largest share of the active audience.
What other brands do Panama fans also like?
Beyond Panama itself, the audience over-indexes on Handmade Gifts (5.41×), Jaguar F-Pace (8.27×), Stradivarius (1.97×), and Unique Gifts (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Panama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.