Rascasse Audience Intelligence

IRS e-file Audience in United States

A data profile of the people who buy, follow and care about IRS e-file in United States — modelled from more than twelve digital signal sources. IRS e-file has an estimated audience of 565,571 people in United States.

#376among NGO / Political Party in United States

The average IRS e-file fan in United States is 42.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include H&R Block, Online banking, Internal Revenue Service, with strongest over-indexing on H&R Block (34.2× the country average).

Demographically, the IRS e-file audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical IRS e-file fan in United States is balanced, around 42.3 years old, with strong Career Orientation tendencies and a notable affinity for H&R Block.

Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the IRS e-file profile in United States.

Audience size
566K
in United States
Gender
50.0%♀
50.0% male
Age
42.3
average years
Country rank
#34071
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of IRS e-file fans

50.0% are female, 50.0% are male, average age 42.3.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for IRS e-file audience in United States
MetricValue
Female50.0%
Male50.0%
Average age42.3
Estimated audience size565,571
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the IRS e-file audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3917%
40-4920%
50+31%
Fig. 04

Worldwide distribution

91.8%

of the worldwide IRS e-file audience comes from United States.

Worldwide audience distribution share by country for IRS e-file
CountryShare
United States91.8%
India3.0%
Australia2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the IRS e-file audience in United States is strongest.

Fig. 05

Top regions by affinity

IRS e-file fans by region: top regions in United States
#RegionReachAffinity×
01Washington~10K1.28×
02Florida~40K1.17×
03Alaska~1K1.17×
04Texas~60K1.15×
05Tennessee~10K1.14×
06Maryland~10K1.13×
07New Hampshire~2K1.08×
08Colorado~10K1.07×
09Montana~2K1.07×
10Maine~2K1.06×
11Oregon~7K1.05×
12Idaho~3K1.04×
13Vermont~1K1.04×
14Hawaii~2K1.03×
15Washington, District of Columbia~2K1.03×
16Connecticut~6K1.02×
17South Dakota~1K1.02×
18New Mexico~3K1.01×
19California~60K1.00×
20Virginia~10K1.00×
21North Dakota~1K0.99×
22Georgia~20K0.98×
23Massachusetts~10K0.98×
24Louisiana~7K0.98×
25Nevada~5K0.98×
26West Virginia~3K0.98×
27Pennsylvania~20K0.96×
28Utah~5K0.96×
29Mississippi~4K0.96×
30Kansas~4K0.96×
31Nebraska~3K0.96×
32Rhode Island~2K0.96×
33Delaware~2K0.96×
34Ohio~20K0.95×
35Alabama~7K0.95×
36Arkansas~4K0.95×
37Kentucky~7K0.94×
38Oklahoma~6K0.94×
39Illinois~20K0.91×
40North Carolina~20K0.91×
41Arizona~10K0.91×
42Missouri~8K0.89×
43Wisconsin~8K0.89×
44South Carolina~8K0.89×
45New York~30K0.88×
46Indiana~9K0.88×
47Minnesota~7K0.88×
48Iowa~4K0.88×
49New Jersey~10K0.85×
50Michigan~10K0.84×
Fig. 06

Affinity by region

Affinity by region — IRS e-file, United States
0.84×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the IRS e-file audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for IRS e-file audience
#·InterestCategoryAffinity×
01H&R BlockBusiness & Career34.20×
02Liberty Tax ServiceBusiness & Career32.74×
03Jackson HewittBusiness & Career26.51×
04TaxACTTechnology & Electronics18.60×
05Internal Revenue ServiceBusiness & Career15.78×
06Online bankingBusiness & Career14.53×
07BookkeepingGames10.55×
08Retail bankingBusiness & Career9.40×
09TurboTaxBusiness & Career5.42×
10Sustainable energyHome & Garden5.28×
11Vehicle insuranceCars & Mobility5.21×
12FedExBusiness & Career4.79×
13Weather forecastingHome & Garden4.76×
14Renewable energyBusiness & Career4.65×
15Mortgage loansBusiness & Career4.48×
16Pizza HutFood & Beverages4.09×
17Discount storesShopping3.68×
18Domino's PizzaFood & Beverages3.44×
19SubwayFood & Beverages3.16×
20McDonald'sFood & Beverages3.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the IRS e-file audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by IRS e-file audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.50×
Family OrientationCONSERVATISM2.41×
Convenience OrientationPREMIUM2.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by IRS e-file audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.55×
Luxury OrientationPREMIUM0.69×
Pet OwnershipJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does IRS e-file have in United States?

IRS e-file has an estimated audience of 565,571 people in United States, concentrated in California and Texas.

02

What is the gender split and age of IRS e-file fans?

50.0% of IRS e-file fans are female, 50.0% are male, with an average age of 42.3 years.

03

Which brands do IRS e-file fans like most?

IRS e-file fans show strongest brand affinity for H&R Block (34.2×), Online banking (14.53×), and Internal Revenue Service (15.78×) over the country average.

04

Where do IRS e-file fans live in United States?

IRS e-file fans in United States are most concentrated in California (reach ~60K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do IRS e-file fans also like?

Beyond IRS e-file itself, the audience over-indexes on Online banking (14.53×), Internal Revenue Service (15.78×), Jackson Hewitt (26.51×), and Mortgage loans (4.48×) compared to the United States average.

Appendix

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See IRS e-file audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for IRS e-file. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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