IRS e-file Audience in United States
IRS e-file has an estimated audience of 565,074 people in United States. 50.0% are female, 50.0% are male, average age 42.3. Top brand affinities: Mount Kilimanjaro, Jesse Plemons, Nebraska Cornhuskers football, Manichaeism, Overboard (film).
Top brand affinities include Mount Kilimanjaro, Jesse Plemons, Nebraska Cornhuskers football, with strongest over-indexing on Mount Kilimanjaro (20× the country average). Demographically, the IRS e-file audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Career Orientation, Need for Security.
Type: NGO / Political Party
Demographics of IRS e-file fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 42.3 |
| Estimated audience size | 565,074 |
Audience persona
The typical IRS e-file fan in United States is balanced, around 42.3 years old, with strong Career Orientation tendencies and a notable affinity for Mount Kilimanjaro.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mount Kilimanjaro | 20× | Travel & Leisure |
| Jesse Plemons | 3.89× | Movies & TV |
| Nebraska Cornhuskers football | 2.66× | Sports |
| Manichaeism | 16.38× | Politics & Society |
| Overboard (film) | 5.42× | Movies & TV |
| South Asian cuisine | 5.95× | Food & Beverages |
| Lulu 黃路梓茵 | 1.67× | Movies & TV |
| ARCO | 1.52× | Cars & Mobility |
| Queens College, City University of New York | 3.72× | Business & Career |
| Wikia | 1.62× | Internet & Social Media |
| Urban horticulture | 1.71× | Home & Garden |
| Noodle (Gorillaz) | 1.68× | Music & Radio |
| Cadillac Ranch | 5.22× | Cars & Mobility |
| Charlamagne Tha God | 4.15× | Movies & TV |
| Grammarly | 1.95× | Business & Career |
| Keeper (password manager) | 2.55× | Technology & Electronics |
| CAC 40 | 2.11× | Business & Career |
| Nipsey Hussle | 2.19× | Music & Radio |
| Glossier | 1.98× | Beauty & Wellness |
| CAC 40 | 1.98× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.9 |
| Need for Security | CONSERVATISM | 1.55 |
| Family Orientation | CONSERVATISM | 1.36 |
| Price Sensitivity | PREMIUM | 1.34 |
| Convenience Orientation | PREMIUM | 1.33 |
| Urban Lifestyle | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.3% |
| India | 2.9% |
| Malaysia | 0.7% |
See IRS e-file audiences in other countries
More audiences in United States
- Department of Motor Vehicles (20,323,665)
- SSA (17,557,089)
- FAFSA (14,175,776)
- AARP (12,709,235)
- United States Army (12,106,369)
How to read this data
Audience size is the estimated number of people in United States who actively search for IRS e-file. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.