Liberty Tax Service Audience in United States

Liberty Tax Service logo

Liberty Tax Service has an estimated audience of 356,029 people in United States. 50.7% are female, 49.3% are male, average age 41.3. Top regions: Texas, California, Florida. Top brand affinities: Safari (web browser), H&R Block, Jackson Hewitt, TaxACT, Tax lien.

The average Liberty Tax Service fan in United States is 41.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Safari (web browser), H&R Block, Jackson Hewitt, with strongest over-indexing on Safari (web browser) (44.1× the country average). Demographically, the Liberty Tax Service audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Liberty Tax Service fans

Demographic split for Liberty Tax Service audience in United States
MetricValue
Female50.7%
Male49.3%
Average age41.3
Estimated audience size356,029

Audience persona

The typical Liberty Tax Service fan in United States is balanced, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Safari (web browser).

Top regions in United States

Top regions ranked by reach for Liberty Tax Service in United States
RegionReachAffinity
Texas43,7531.43×
California42,5701.09×
Florida23,2330.96×
Ohio17,8701.63×
New York15,3990.77×
North Carolina14,8441.39×
Illinois12,4081.05×
Virginia10,8071.25×
South Carolina10,1131.89×
Michigan10,1081.09×
Pennsylvania9,3430.78×
Georgia9,2440.84×
Washington8,4691.19×
Indiana8,4291.3×
Tennessee6,7410.94×
Missouri6,7131.17×
Arizona6,6750.92×
Colorado6,5771.17×
Oklahoma6,2451.58×
Massachusetts6,0900.87×
Oregon5,8221.43×
Kentucky5,7941.3×
New Jersey5,5450.61×
Maryland4,7070.77×
Alabama4,4290.89×
Minnesota4,4120.86×
Wisconsin4,3410.81×
Nevada3,5131.02×
Arkansas3,4881.19×
Utah2,8940.91×
Louisiana2,8430.62×
Connecticut2,8430.8×
Kansas2,5590.91×
New Mexico2,4761.39×
Idaho2,2691.27×
West Virginia2,2481.36×
Iowa2,1090.72×
Mississippi2,0580.7×
Nebraska1,6240.91×
Rhode Island1,3101.16×
Hawaii9220.6×
New Hampshire9050.64×
Alaska8871.16×
South Dakota8751.06×
Delaware8570.87×
North Dakota7210.99×
Maine4990.39×
Washington, District of Columbia4980.46×
Vermont4300.69×
Wyoming4230.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Liberty Tax Service audience
BrandAffinityCategory
Safari (web browser)44.1×Technology & Electronics
H&R Block22.33×Business & Career
Jackson Hewitt38.31×Business & Career
TaxACT25.06×Technology & Electronics
Tax lien34.75×Business & Career
Country rap5.99×Music & Radio
Internal Revenue Service10.64×Business & Career
Ethnic groups5.65×Politics & Society
IRS e-file32.74×
Army5.45×Politics & Society
Childfree48.03×Business & Career
CNBC4.27×Movies & TV
Tax preparation9.85×Business & Career
Digital data4.44×Business & Career
Personal finance1.58×Business & Career
Tax law12.33×Business & Career
Wife2.92×Kids & Family
Accounting3.31×Business & Career
Ameriprise Financial16.73×Business & Career
Income tax5.65×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Liberty Tax Service audience
TraitClusterScore
Need for SecurityCONSERVATISM1.48
Career OrientationPOWER1.41
Price SensitivityPREMIUM1.37
Quality AwarenessPREMIUM1.35
Urban LifestyleOPEN1.32
Convenience OrientationPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Liberty Tax Service
CountryShare
United States87.5%
Canada9.2%
Mexico0.9%

See Liberty Tax Service audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Liberty Tax Service have in United States?

Liberty Tax Service has an estimated audience of 356,029 people in United States, concentrated in Texas and California.

What is the gender split and age of Liberty Tax Service fans?

50.7% of Liberty Tax Service fans are female, 49.3% are male, with an average age of 41.3 years.

Which brands do Liberty Tax Service fans like most?

Liberty Tax Service fans show strongest brand affinity for Safari (web browser) (44.1×), H&R Block (22.33×), and Jackson Hewitt (38.31×) over the country average.

Where do Liberty Tax Service fans live in United States?

Liberty Tax Service fans in United States are most concentrated in Texas (reach 43,753), California (reach 42,570), and Florida (reach 23,233). These three regions account for the largest share of the active audience.

What other brands do Liberty Tax Service fans also like?

Beyond Liberty Tax Service itself, the audience over-indexes on H&R Block (22.33×), Jackson Hewitt (38.31×), TaxACT (25.06×), and Tax lien (34.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Liberty Tax Service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.