Rascasse Audience Intelligence

Liberty Tax Service Target Market in United States

A data profile of the people who buy, follow and care about Liberty Tax Service in United States — modelled from more than twelve digital signal sources. Liberty Tax Service has an estimated audience of 347,062 people in United States.

#4635among Brand in United States#2749in Business & Career

The average Liberty Tax Service fan in United States is 41.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Safari (web browser), H&R Block, Jackson Hewitt, with strongest over-indexing on Safari (web browser) (44.1× the country average).

Demographically, the Liberty Tax Service audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Liberty Tax Service fan in United States is balanced, around 41.3 years old, with strong Career Orientation tendencies and a notable affinity for Safari (web browser).

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Liberty Tax Service profile in United States.

Audience size
347K
in United States
Gender
50.7%♀
49.3% male
Age
41.3
average years
Country rank
#44818
Brand in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Liberty Tax Service

50.7% are female, 49.3% are male, average age 41.3.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Liberty Tax Service audience in United States
MetricValue
Female50.7%
Male49.3%
Average age41.3
Estimated audience size347,062
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Liberty Tax Service audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3916%
40-4919%
50+30%
Fig. 04

Worldwide distribution

87.9%

of the worldwide Liberty Tax Service audience comes from United States.

Worldwide audience distribution share by country for Liberty Tax Service
CountryShare
United States87.9%
Canada8.7%
Mexico0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liberty Tax Service audience in United States is strongest.

Fig. 05

Top regions by affinity

Liberty Tax Service customers by region in United States
#RegionReachAffinity×
01Ohio~20K1.72×
02South Carolina~9K1.68×
03Oklahoma~6K1.42×
04Texas~40K1.31×
05Oregon~5K1.31×
06West Virginia~2K1.28×
07North Carolina~10K1.27×
08Indiana~8K1.22×
09New Mexico~2K1.22×
10Virginia~10K1.21×
11Kentucky~5K1.21×
12Alaska<1K1.21×
13Idaho~2K1.20×
14Washington~8K1.18×
15Missouri~7K1.14×
16Colorado~6K1.12×
17South Dakota<1K1.11×
18Michigan~10K1.10×
19Arkansas~3K1.10×
20California~40K1.09×
21Rhode Island~1K1.09×
22Illinois~10K1.06×
23North Dakota<1K1.06×
24Arizona~7K1.01×
25Nevada~3K0.97×
26Delaware<1K0.95×
27Utah~3K0.94×
28Connecticut~3K0.92×
29Nebraska~2K0.92×
30Alabama~5K0.91×
31Kansas~3K0.91×
32Vermont<1K0.91×
33Florida~20K0.90×
34Tennessee~6K0.90×
35Massachusetts~6K0.90×
36Minnesota~5K0.88×
37Wisconsin~5K0.86×
38New Hampshire~1K0.85×
39Montana<1K0.85×
40Georgia~9K0.84×
41Maryland~5K0.82×
42Iowa~2K0.82×
43Hawaii~1K0.82×
44Mississippi~2K0.81×
45Maine~1K0.81×
46Pennsylvania~9K0.79×
47Washington, District of Columbia<1K0.78×
48New York~20K0.76×
49Louisiana~3K0.72×
50New Jersey~6K0.68×
Fig. 06

Affinity by region

Affinity by region — Liberty Tax Service, United States
0.68×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liberty Tax Service audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liberty Tax Service audience
#·InterestCategoryAffinity×
01ChildfreeBusiness & Career48.03×
02Safari (web browser)Technology & Electronics44.10×
03Jackson HewittBusiness & Career38.31×
04Tax lienBusiness & Career34.75×
05IRS e-fileNGO / Political Party32.74×
06TaxACTTechnology & Electronics25.06×
07H&R BlockBusiness & Career22.33×
08Ameriprise FinancialBusiness & Career16.73×
09TransamericaBusiness & Career12.42×
10Tax lawBusiness & Career12.33×
11Internal Revenue ServiceBusiness & Career10.64×
12Tax preparationBusiness & Career9.85×
13Country rapMusic & Radio5.99×
14Ethnic groupsPolitics & Society5.65×
15ArmyPolitics & Society5.45×
16Digital dataBusiness & Career4.44×
17CNBCMovies & TV4.27×
18AccountingBusiness & Career3.31×
19WifeKids & Family2.92×
20Personal financeBusiness & Career1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liberty Tax Service audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Liberty Tax Service audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.31×
Risk AppetiteTHRILL1.14×
Price SensitivityPREMIUM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Liberty Tax Service audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
Sports ActivityPOWER0.87×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Liberty Tax Service's target market in United States?

Liberty Tax Service's target market in United States covers an estimated 347,062 people, concentrated in California and Texas.

02

What is the gender split and age of Liberty Tax Service customers?

50.7% of the Liberty Tax Service audience are female, 49.3% are male, with an average age of 41.3 years.

03

Which brands do Liberty Tax Service fans like most?

Liberty Tax Service fans show strongest brand affinity for Safari (web browser) (44.1×), H&R Block (22.33×), and Jackson Hewitt (38.31×) over the country average.

04

Where do Liberty Tax Service fans live in United States?

Liberty Tax Service fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Liberty Tax Service fans also like?

Beyond Liberty Tax Service itself, the audience over-indexes on H&R Block (22.33×), Jackson Hewitt (38.31×), TaxACT (25.06×), and Tax lien (34.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Liberty Tax Service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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