Rascasse Audience Intelligence

Army Audience in United States

A data profile of the people who buy, follow and care about Army in United States — modelled from more than twelve digital signal sources. Army has an estimated audience of 13,108,623 people in United States.

#1801among Topic in United States#162in Politics & Society

The average Army fan in United States is 39.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Diane Keaton, Drudge Report, Cats (musical), with strongest over-indexing on Diane Keaton (5.16× the country average).

Demographically, the Army audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Army fan in United States is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Diane Keaton.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Army profile in United States.

Audience size
13.1M
in United States
Gender
36.4%♀
63.6% male
Age
39.9
average years
Country rank
#2714
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Army fans

36.4% are female, 63.6% are male, average age 39.9.

Fig. 02

Gender split

36.4%
Female
63.6%
Male
Demographic split for Army audience in United States
MetricValue
Female36.4%
Male63.6%
Average age39.9
Estimated audience size13,108,623
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Army audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3916%
40-4919%
50+26%
Fig. 04

Worldwide distribution

28.8%

of the worldwide Army audience comes from United States.

Worldwide audience distribution share by country for Army
CountryShare
United States28.8%
Italy5.6%
India5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Army audience in United States is strongest.

Fig. 05

Top regions by affinity

Army fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K1.46×
02Mississippi~200K1.41×
03Alabama~300K1.38×
04Alaska~40K1.34×
05Georgia~500K1.33×
06South Carolina~200K1.25×
07Kansas~100K1.25×
08Texas~1.5M1.24×
09Oklahoma~200K1.24×
10Kentucky~200K1.22×
11North Carolina~500K1.21×
12Virginia~400K1.20×
13Hawaii~70K1.19×
14Arkansas~100K1.18×
15Tennessee~300K1.16×
16Maryland~300K1.12×
17Florida~1M1.09×
18West Virginia~70K1.07×
19Indiana~300K1.05×
20New Mexico~70K1.02×
21Wyoming~20K1.02×
22Ohio~400K1.01×
23Missouri~200K1.00×
24Arizona~300K0.99×
25South Dakota~30K0.98×
26California~1.5M0.96×
27New York~700K0.94×
28Pennsylvania~400K0.94×
29Nevada~100K0.93×
30Nebraska~60K0.93×
31North Dakota~30K0.93×
32Colorado~200K0.92×
33Washington, District of Columbia~40K0.91×
34Idaho~60K0.90×
35Illinois~400K0.89×
36Washington~200K0.89×
37New Jersey~300K0.88×
38Delaware~30K0.87×
39Utah~100K0.85×
40Montana~30K0.84×
41Connecticut~100K0.83×
42Iowa~90K0.83×
43Michigan~300K0.79×
44Wisconsin~200K0.79×
45Rhode Island~30K0.79×
46Oregon~100K0.74×
47New Hampshire~40K0.74×
48Massachusetts~200K0.71×
49Minnesota~100K0.70×
50Maine~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Army, United States
0.70×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Army audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Army audience
#·InterestCategoryAffinity×
01Mrs. DoubtfireMovies & TV9.96×
02TVLineNews8.95×
03TV GuideMovies & TV7.86×
04Eva GreenMovies & TV7.16×
05Cats (musical)Music & Radio6.80×
06Marlon BrandoMovies & TV6.55×
07Drudge ReportSports5.24×
08Al PacinoMovies & TV5.19×
09Diane KeatonMovies & TV5.16×
10New York PostNews3.50×
11PoliticoPolitics & Society3.50×
12Tony AwardArts & Culture3.47×
13H&R BlockBusiness & Career3.40×
14PatriotismPolitics & Society2.72×
15Self-defenseSports2.32×
16Movie theaterMovies & TV1.87×
17Real propertyHome & Garden1.81×
18Fox News ChannelMovies & TV1.73×
19MenardsHome & Garden1.68×
20AutoZoneCars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Army audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Army audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM7.53×
IndividualismJOY1.51×
Risk AppetiteTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Army audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.77×
Pet OwnershipJOY0.78×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Army have in United States?

Army has an estimated audience of 13,108,623 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Army fans?

36.4% of Army fans are female, 63.6% are male, with an average age of 39.9 years.

03

Which brands do Army fans like most?

Army fans show strongest brand affinity for Diane Keaton (5.16×), Drudge Report (5.24×), and Cats (musical) (6.8×) over the country average.

04

Where do Army fans live in United States?

Army fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Army fans also like?

Beyond Army itself, the audience over-indexes on Drudge Report (5.24×), Cats (musical) (6.8×), Mrs. Doubtfire (9.96×), and New York Post (3.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Army audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Army. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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