Army Audience in United States

Army logo

Army has an estimated audience of 13,108,623 people in United States. 36.4% are female, 63.6% are male, average age 39.9. Top regions: Texas, California, Florida. Top brand affinities: Urban Outfitters, Lulu 黃路梓茵, Israel, Cam Ward, nbc chicago.

The average Army fan in United States is 39.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Urban Outfitters, Lulu 黃路梓茵, Israel, with strongest over-indexing on Urban Outfitters (8.84× the country average). Demographically, the Army audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Army fans

Demographic split for Army audience in United States
MetricValue
Female36.4%
Male63.6%
Average age39.9
Estimated audience size13,108,623

Audience persona

The typical Army fan in United States is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Army in United States
RegionReachAffinity
Texas1,504,7661.34×
California1,422,3080.99×
Florida1,070,0961.21×
New York748,1251.02×
Georgia562,8081.39×
North Carolina506,9631.29×
Pennsylvania425,2750.96×
Ohio418,1661.04×
Virginia413,6821.3×
Illinois408,1050.93×
New Jersey317,4760.95×
Tennessee317,2111.21×
Maryland275,9691.22×
Michigan275,1570.8×
Arizona264,1910.99×
South Carolina257,5481.31×
Alabama255,6041.4×
Indiana246,0441.03×
Washington241,2360.92×
Louisiana226,5201.34×
Missouri199,7000.95×
Massachusetts196,6800.76×
Colorado195,3200.95×
Kentucky188,8421.15×
Oklahoma180,7361.24×
Mississippi153,9601.43×
Wisconsin149,3450.76×
Minnesota132,8610.71×
Nevada122,8690.97×
Arkansas122,1211.13×
Kansas117,3991.14×
Oregon111,1420.74×
Connecticut110,9270.84×
Utah110,4780.94×
Iowa91,5500.85×
Hawaii65,9381.17×
New Mexico65,8241×
West Virginia64,9121.06×
Nebraska60,0650.91×
Idaho53,1660.81×
Washington, District of Columbia39,2331×
New Hampshire35,5320.69×
Rhode Island32,9860.79×
Alaska32,8421.17×
Maine32,5450.69×
Delaware30,4570.84×
Montana27,4450.75×
South Dakota24,6200.81×
North Dakota22,7070.84×
Wyoming14,4430.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Army audience
BrandAffinityCategory
Urban Outfitters8.84×Shopping
Lulu 黃路梓茵6.91×Movies & TV
Israel2.72×Travel & Leisure
Cam Ward3.92×Sports
nbc chicago4.57×Movies & TV
Jesse Plemons2.34×Movies & TV
Unique Gifts1.59×Shopping
Jeep Wagoneer3.57×Cars & Mobility
Monogram2.28×Home & Garden
Home staging2.98×Home & Garden
Birthday Gifts1.73×Kids & Family
Wikia1.79×Internet & Social Media
Vocal harmony2.18×Music & Radio
Nebraska Cornhuskers football1.71×Sports
Goop2.39×Internet & Social Media
Governor of Michigan3×Politics & Society
Wok2.58×Food & Beverages
N1 road (South Africa)1.55×Travel & Leisure
Keeper (password manager)2.34×Technology & Electronics
Jeep Grand Cherokee (WJ)2.26×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Army audience
TraitClusterScore
PatriotismCONSERVATISM6.08
Risk AppetiteTHRILL1.5
IndividualismJOY1.29
Need for SecurityCONSERVATISM1.26
ExtroversionTHRILL1.15
Social Media UsageJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Army
CountryShare
United States28.8%
Italy5.6%
India5.1%

See Army audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Army have in United States?

Army has an estimated audience of 13,108,623 people in United States, concentrated in Texas and California.

What is the gender split and age of Army fans?

36.4% of Army fans are female, 63.6% are male, with an average age of 39.9 years.

Which brands do Army fans like most?

Army fans show strongest brand affinity for Urban Outfitters (8.84×), Lulu 黃路梓茵 (6.91×), and Israel (2.72×) over the country average.

Where do Army fans live in United States?

Army fans in United States are most concentrated in Texas (reach 1,504,766), California (reach 1,422,308), and Florida (reach 1,070,096). These three regions account for the largest share of the active audience.

What other brands do Army fans also like?

Beyond Army itself, the audience over-indexes on Lulu 黃路梓茵 (6.91×), Israel (2.72×), Cam Ward (3.92×), and nbc chicago (4.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Army. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.