Army Audience in Germany
Army has an estimated audience of 847,496 people in Germany. 23.2% are female, 76.8% are male, average age 35.6. Top brand affinities: Marie Curie, JACK & JONES, Patriotism, Kurt Cobain, Mary Elizabeth Winstead.
Top brand affinities include Marie Curie, JACK & JONES, Patriotism, with strongest over-indexing on Marie Curie (17.63× the country average). Demographically, the Army audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Tradition.
Category: Politics & Society · Type: Topic
Demographics of Army fans
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 35.6 |
| Estimated audience size | 847,496 |
Audience persona
The typical Army fan in Germany is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Marie Curie.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Marie Curie | 17.63× | Business & Career |
| JACK & JONES | 17.63× | Fashion & Accessoires |
| Patriotism | 17.63× | Politics & Society |
| Kurt Cobain | 9.79× | Music & Radio |
| Mary Elizabeth Winstead | 17.63× | Movies & TV |
| Western Union | 4.38× | Business & Career |
| Tagesschau | 1.96× | Movies & TV |
| Pets | 1.77× | Pets & Animals |
| Clint Eastwood | 5.21× | Movies & TV |
| Jane Fonda | 8.36× | Movies & TV |
| Automobiles | 1.8× | Cars & Mobility |
| Transfermarkt | 2.27× | Sports |
| Bundeswehr University Munich | 17.73× | Business & Career |
| Grammarly | 17.63× | Business & Career |
| Motorcycle helmet | 3.7× | Cars & Mobility |
| Jon Bon Jovi | 7.53× | Music & Radio |
| Spiegel Online | 1.53× | News |
| NATO | 3.8× | Politics & Society |
| Indeed.com | 2.06× | Business & Career |
| University of Augsburg | 10.19× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 5.72 |
| Tradition | CONSERVATISM | 1.39 |
| Early Adopter Mentality | POWER | 1.33 |
| Need for Security | CONSERVATISM | 1.28 |
| Community Orientation | OPEN | 1.27 |
| Sports Activity | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| Italy | 5.6% |
| India | 5.1% |
See Army audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Army. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.