Army Audience in Germany
Army has an estimated audience of 847,496 people in Germany. 23.2% are female, 76.8% are male, average age 35.6. Top brand affinities: Unique Gifts, Urban Outfitters, Birthday Gifts, Haberler, perfect getaway.
Top brand affinities include Unique Gifts, Urban Outfitters, Birthday Gifts, with strongest over-indexing on Unique Gifts (2.56× the country average). Demographically, the Army audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Tradition.
Category: Politics & Society · Type: Topic
Demographics of Army fans
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 35.6 |
| Estimated audience size | 847,496 |
Audience persona
The typical Army fan in Germany is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Unique Gifts.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 2.56× | Shopping |
| Urban Outfitters | 2.32× | Shopping |
| Birthday Gifts | 2.38× | Kids & Family |
| Haberler | 1.85× | News |
| perfect getaway | 15.15× | Movies & TV |
| Christmas Gift | 1.83× | Kids & Family |
| Corona (band) | 2.33× | Music & Radio |
| Palestine Polytechnic University | 9.79× | Business & Career |
| 3D printing | 1.75× | Technology & Electronics |
| Israel | 1.51× | Travel & Leisure |
| Stucco | 1.89× | Home & Garden |
| Superformance | 17.63× | Cars & Mobility |
| Preacher (comics) | 4.4× | Literature |
| Hypertext | 1.65× | Technology & Electronics |
| La Crosse, Wisconsin | 3.19× | Travel & Leisure |
| JDSU | 1.83× | Business & Career |
| The Client (1994 film) | 3.51× | Movies & TV |
| Pediatric Hematology and Oncology | 4.44× | Health |
| Gov.uk | 2.81× | Politics & Society |
| Headhunters (film) | 2.21× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 5.72 |
| Tradition | CONSERVATISM | 1.39 |
| Early Adopter Mentality | POWER | 1.33 |
| Need for Security | CONSERVATISM | 1.28 |
| Community Orientation | OPEN | 1.27 |
| Sports Activity | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| Italy | 5.6% |
| India | 5.1% |
See Army audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Army. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.