Transamerica Audience in United States

Transamerica logo

Transamerica has an estimated audience of 1,387,913 people in United States. 40.4% are female, 59.6% are male, average age 27.7. Top regions: California, Florida, Texas. Top brand affinities: Fifth Third Bank, Capital One, Google Maps, CarGurus, Indeed.com.

The average Transamerica fan in United States is 27.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Fifth Third Bank, Capital One, Google Maps, with strongest over-indexing on Fifth Third Bank (97.52× the country average). Demographically, the Transamerica audience skews more male with an average age of 27.7, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of Transamerica fans

Demographic split for Transamerica audience in United States
MetricValue
Female40.4%
Male59.6%
Average age27.7
Estimated audience size1,387,913

Audience persona

The typical Transamerica fan in United States is more male, around 27.7 years old, with strong Risk Appetite tendencies and a notable affinity for Fifth Third Bank.

Top regions in United States

Top regions ranked by reach for Transamerica in United States
RegionReachAffinity
California150,1880.98×
Florida113,7031.21×
Texas108,8280.91×
New York102,7911.33×
Georgia71,1981.67×
Illinois51,3441.11×
Michigan50,2121.38×
Pennsylvania49,5571.06×
North Carolina45,8951.1×
Ohio40,6610.95×
Wisconsin38,2371.83×
Maryland33,6651.41×
Tennessee33,6151.21×
New Jersey32,7670.93×
Indiana32,1361.27×
Virginia30,4340.9×
Massachusetts29,9091.09×
South Carolina26,9311.29×
Alabama25,6421.32×
Arizona23,8200.84×
Kentucky23,4231.35×
Colorado21,3990.98×
Missouri19,9770.89×
Washington19,8530.71×
Minnesota17,6780.89×
Louisiana17,5190.98×
Iowa16,5111.44×
Arkansas15,1031.32×
Connecticut14,0921.01×
Nevada13,1130.98×
Utah13,0511.05×
Mississippi11,2190.98×
Oregon10,9460.69×
Oklahoma10,7240.7×
Kansas8,9850.82×
Hawaii7,4091.24×
Idaho5,3610.77×
New Hampshire4,9320.9×
Nebraska4,6320.67×
Maine4,6260.93×
West Virginia4,5790.71×
Delaware3,7410.98×
Rhode Island3,5340.8×
New Mexico3,4660.5×
Washington, District of Columbia3,0900.74×
Montana2,4090.63×
Alaska2,2320.75×
North Dakota2,1210.74×
South Dakota2,0270.63×
Vermont1,9900.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Transamerica audience
BrandAffinityCategory
Fifth Third Bank97.52×Business & Career
Capital One6.43×Business & Career
Google Maps5.13×Internet & Social Media
CarGurus6.86×Cars & Mobility
Indeed.com4.69×Business & Career
Autism Awareness9.08×Health
Diabetes mellitus awareness6.42×Health
Planet Fitness3.61×Sports
Enterprise Rent-A-Car4.93×Cars & Mobility
Google News4.75×News
Singer-songwriter3.11×Music & Radio
Circle K5.3×Shopping
Retirement planning6.52×Business & Career
Citibank5.67×Business & Career
H&R Block6.66×Business & Career
Microblogging6.4×Technology & Electronics
Diaper bag4.71×Kids & Family
AccuWeather4.42×Home & Garden
Aaron Rodgers4.26×Sports
Diane Keaton4.11×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Transamerica audience
TraitClusterScore
Risk AppetiteTHRILL1.61
SpiritualityBALANCE1.48
Career OrientationPOWER1.44
Convenience OrientationPREMIUM1.31
TravellingTHRILL1.3
Need for SecurityCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Transamerica
CountryShare
United States86.2%
Brazil7.6%
Italy1.7%

See Transamerica audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does Transamerica have in United States?

Transamerica has an estimated audience of 1,387,913 people in United States, concentrated in California and Florida.

What is the gender split and age of Transamerica fans?

40.4% of Transamerica fans are female, 59.6% are male, with an average age of 27.7 years.

Which brands do Transamerica fans like most?

Transamerica fans show strongest brand affinity for Fifth Third Bank (97.52×), Capital One (6.43×), and Google Maps (5.13×) over the country average.

Where do Transamerica fans live in United States?

Transamerica fans in United States are most concentrated in California (reach 150,188), Florida (reach 113,703), and Texas (reach 108,828). These three regions account for the largest share of the active audience.

What other brands do Transamerica fans also like?

Beyond Transamerica itself, the audience over-indexes on Capital One (6.43×), Google Maps (5.13×), CarGurus (6.86×), and Indeed.com (4.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Transamerica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.