Rascasse Audience Intelligence

Transamerica Target Market in United States

A data profile of the people who buy, follow and care about Transamerica in United States — modelled from more than twelve digital signal sources. Transamerica has an estimated audience of 1,422,871 people in United States.

#16among Insurances in United States#1895among Brand in United States#1285in Business & Career

The average Transamerica fan in United States is 27.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Fifth Third Bank, Citibank, H&R Block, with strongest over-indexing on Fifth Third Bank (128.13× the country average).

Demographically, the Transamerica audience skews more male with an average age of 27.7, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Transamerica fan in United States is more male, around 27.7 years old, with strong Family Orientation tendencies and a notable affinity for Fifth Third Bank.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Transamerica profile in United States.

Audience size
1.4M
in United States
Gender
40.4%♀
59.6% male
Age
27.7
average years
Country rank
#18479
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Transamerica

40.4% are female, 59.6% are male, average age 27.7.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Transamerica audience in United States
MetricValue
Female40.4%
Male59.6%
Average age27.7
Estimated audience size1,422,871
Fig. 03

Age distribution

Ø 27.7
average years
Age distribution of the Transamerica audience in United States
Age bracketShare%
16-1958%
20-2916%
30-3912%
40-499%
50+5%
Fig. 04

Worldwide distribution

86.7%

of the worldwide Transamerica audience comes from United States.

Worldwide audience distribution share by country for Transamerica
CountryShare
United States86.7%
Brazil7.0%
Italy2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Transamerica audience in United States is strongest.

Fig. 05

Top regions by affinity

Transamerica customers by region in United States
#RegionReachAffinity×
01Wisconsin~40K1.80×
02Georgia~70K1.64×
03Iowa~20K1.46×
04Maryland~30K1.45×
05Kentucky~20K1.36×
06Alabama~30K1.32×
07Arkansas~20K1.32×
08Michigan~50K1.31×
09Hawaii~8K1.31×
10South Carolina~30K1.29×
11Indiana~30K1.24×
12New York~100K1.23×
13Tennessee~30K1.20×
14Florida~100K1.18×
15Pennsylvania~50K1.06×
16North Carolina~40K1.06×
17Massachusetts~30K1.05×
18Illinois~50K1.04×
19Utah~10K1.04×
20Mississippi~10K1.04×
21Connecticut~10K0.99×
22Louisiana~20K0.98×
23Nevada~10K0.98×
24Delaware~4K0.98×
25Colorado~20K0.97×
26New Hampshire~5K0.96×
27California~100K0.94×
28Maine~5K0.94×
29Ohio~40K0.92×
30New Jersey~30K0.91×
31Missouri~20K0.89×
32Minnesota~20K0.89×
33Vermont~2K0.87×
34Texas~100K0.86×
35Virginia~30K0.86×
36Arizona~20K0.86×
37Rhode Island~4K0.84×
38Alaska~3K0.84×
39North Dakota~2K0.83×
40Kansas~9K0.82×
41Idaho~5K0.79×
42West Virginia~5K0.76×
43Washington, District of Columbia~3K0.76×
44South Dakota~2K0.70×
45Oklahoma~10K0.69×
46Nebraska~5K0.69×
47Montana~3K0.69×
48Washington~20K0.67×
49Oregon~10K0.66×
50New Mexico~4K0.54×
Fig. 06

Affinity by region

Affinity by region — Transamerica, United States
0.54×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Transamerica audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Transamerica audience
#·InterestCategoryAffinity×
01Fifth Third BankBusiness & Career128.13×
02University of WashingtonBusiness & Career16.25×
03NairobiTravel & Leisure14.23×
04CitibankBusiness & Career8.96×
05Elderly careHealth8.62×
06H&R BlockBusiness & Career7.09×
07Retirement planningBusiness & Career6.00×
08Life insuranceBusiness & Career4.31×
09FedExBusiness & Career3.97×
10InnovationBusiness & Career3.39×
11American ExpressBusiness & Career3.30×
12PhilanthropyArts & Culture3.01×
13Planet FitnessSports2.99×
14CNNMovies & TV2.08×
15Nonprofit organizationPolitics & Society2.08×
16InsuranceBusiness & Career2.02×
17PinterestInternet & Social Media1.89×
18Donald TrumpPolitics & Society1.81×
19XInternet & Social Media1.59×
20Home improvementHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Transamerica audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Transamerica audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.41×
SpiritualityBALANCE1.92×
Need for SecurityCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Transamerica audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.69×
Design AffinityPREMIUM0.73×
ExtroversionTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Transamerica's target market in United States?

Transamerica's target market in United States covers an estimated 1,422,871 people, concentrated in California and Florida.

02

What is the gender split and age of Transamerica customers?

40.4% of the Transamerica audience are female, 59.6% are male, with an average age of 27.7 years.

03

Which brands do Transamerica fans like most?

Transamerica fans show strongest brand affinity for Fifth Third Bank (128.13×), Citibank (8.96×), and H&R Block (7.09×) over the country average.

04

Where do Transamerica fans live in United States?

Transamerica fans in United States are most concentrated in California (reach ~100K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Transamerica fans also like?

Beyond Transamerica itself, the audience over-indexes on Citibank (8.96×), H&R Block (7.09×), Planet Fitness (2.99×), and University of Washington (16.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Transamerica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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