Rascasse Audience Intelligence

Nairobi Audience in United States

A data profile of the people who buy, follow and care about Nairobi in United States — modelled from more than twelve digital signal sources. Nairobi has an estimated audience of 1,388,129 people in United States.

#269among City in United States#1588among POI in United States#1435in Travel & Leisure

The average Nairobi fan in United States is 36.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Civil War (comics), Tablo, Kenya, with strongest over-indexing on Civil War (comics) (82.53× the country average).

Demographically, the Nairobi audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Career Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nairobi fan in United States is balanced, around 36.5 years old, with strong Career Orientation tendencies and a notable affinity for Civil War (comics).

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nairobi profile in United States.

Audience size
1.4M
in United States
Gender
54.3%♀
45.7% male
Age
36.5
average years
Country rank
#18795
POI in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nairobi fans

54.3% are female, 45.7% are male, average age 36.5.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Nairobi audience in United States
MetricValue
Female54.3%
Male45.7%
Average age36.5
Estimated audience size1,388,129
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Nairobi audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3917%
40-4916%
50+18%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Nairobi audience comes from United States.

Worldwide audience distribution share by country for Nairobi
CountryShare
Kenya15.7%
United States15.6%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nairobi audience in United States is strongest.

Fig. 05

Top regions by affinity

Nairobi fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.81×
02Minnesota~30K1.50×
03Massachusetts~40K1.38×
04Washington~40K1.37×
05New York~100K1.34×
06Maryland~30K1.34×
07Georgia~60K1.30×
08Virginia~40K1.30×
09Vermont~3K1.14×
10Colorado~20K1.09×
11North Carolina~50K1.08×
12Illinois~50K1.06×
13Connecticut~10K1.06×
14New Jersey~40K1.04×
15Texas~100K1.03×
16Maine~5K1.01×
17Nebraska~7K1.00×
18Florida~90K0.99×
19Oregon~20K0.99×
20California~100K0.98×
21Delaware~4K0.97×
22Kansas~10K0.95×
23Alaska~3K0.95×
24South Carolina~20K0.94×
25Utah~10K0.93×
26New Hampshire~5K0.93×
27North Dakota~3K0.93×
28Pennsylvania~40K0.92×
29Louisiana~20K0.91×
30Hawaii~5K0.91×
31Rhode Island~4K0.91×
32Missouri~20K0.90×
33Alabama~20K0.89×
34South Dakota~3K0.89×
35Mississippi~10K0.87×
36Iowa~10K0.87×
37Arizona~20K0.85×
38Ohio~40K0.84×
39Michigan~30K0.84×
40Indiana~20K0.83×
41Wisconsin~20K0.83×
42Montana~3K0.83×
43Tennessee~20K0.82×
44Idaho~6K0.82×
45Kentucky~10K0.81×
46Nevada~10K0.80×
47Arkansas~9K0.80×
48Oklahoma~10K0.79×
49New Mexico~5K0.72×
50West Virginia~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Nairobi, United States
0.70×1.00×2.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nairobi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nairobi audience
#·InterestCategoryAffinity×
01EldoretTravel & Leisure96.20×
02KisumuTravel & Leisure95.00×
03Mount Kenya UniversityBusiness & Career90.09×
04Kenyatta UniversityBusiness & Career87.85×
05TabloMusic & Radio87.55×
06Jomo Kenyatta University of Agriculture and TechnologyBusiness & Career86.95×
07University of NairobiBusiness & Career85.45×
08Civil War (comics)Literature82.53×
09SafaricomTechnology & Electronics79.03×
10Maasai MaraTravel & Leisure77.17×
11MombasaTravel & Leisure56.38×
12Durban University of TechnologyBusiness & Career55.34×
13Dar es SalaamTravel & Leisure53.10×
14KenyaTravel & Leisure21.17×
15Slotomania - Slot MachinesGames19.39×
16Galatasaray S.K.Sports18.07×
17TanzaniaTravel & Leisure15.19×
18BodrumTravel & Leisure14.69×
19Twins (group)Music & Radio11.37×
20Au (mobile phone company)Technology & Electronics11.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nairobi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nairobi audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.61×
Luxury OrientationPREMIUM1.56×
SustainabilityBALANCE1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nairobi audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.81×
TraditionCONSERVATISM0.87×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nairobi have in United States?

Nairobi has an estimated audience of 1,388,129 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nairobi fans?

54.3% of Nairobi fans are female, 45.7% are male, with an average age of 36.5 years.

03

Which brands do Nairobi fans like most?

Nairobi fans show strongest brand affinity for Civil War (comics) (82.53×), Tablo (87.55×), and Kenya (21.17×) over the country average.

04

Where do Nairobi fans live in United States?

Nairobi fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Nairobi fans also like?

Beyond Nairobi itself, the audience over-indexes on Tablo (87.55×), Kenya (21.17×), University of Nairobi (85.45×), and Durban University of Technology (55.34×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nairobi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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