Nairobi Audience in United States

Nairobi logo

Nairobi has an estimated audience of 1,388,129 people in United States. 54.3% are female, 45.7% are male, average age 36.5. Top regions: California, Texas, New York. Top brand affinities: Civil War (comics), Tablo, Kenya, University of Nairobi, Durban University of Technology.

The average Nairobi fan in United States is 36.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Civil War (comics), Tablo, Kenya, with strongest over-indexing on Civil War (comics) (82.53× the country average). Demographically, the Nairobi audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Nairobi fans

Demographic split for Nairobi audience in United States
MetricValue
Female54.3%
Male45.7%
Average age36.5
Estimated audience size1,388,129

Audience persona

The typical Nairobi fan in United States is balanced, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Civil War (comics).

Top regions in United States

Top regions ranked by reach for Nairobi in United States
RegionReachAffinity
California155,0001.02×
Texas127,9111.07×
New York112,8231.45×
Florida92,3370.98×
Georgia56,0901.31×
Illinois50,8931.1×
North Carolina46,5111.11×
Virginia45,2681.34×
Pennsylvania42,3960.91×
Washington39,5941.42×
Massachusetts38,3721.4×
New Jersey38,1471.08×
Ohio36,4910.85×
Maryland33,7051.41×
Minnesota31,3991.58×
Michigan30,8530.85×
Colorado24,7131.13×
Arizona24,3100.86×
Tennessee23,3240.84×
Indiana20,5120.81×
Missouri20,4920.92×
South Carolina18,8360.9×
Alabama16,9270.87×
Wisconsin16,1030.77×
Oregon16,0581.01×
Louisiana15,9400.89×
Connecticut14,5591.05×
Kentucky13,3930.77×
Washington, District of Columbia12,7443.05×
Utah11,8950.96×
Oklahoma11,8870.77×
Nevada10,5170.78×
Kansas10,2710.94×
Iowa9,2560.81×
Mississippi9,1760.8×
Arkansas8,7180.76×
Nebraska6,5840.95×
Idaho5,3950.78×
Hawaii5,1190.86×
Maine4,8780.98×
New Hampshire4,7820.87×
New Mexico4,5020.65×
Rhode Island3,8120.86×
West Virginia3,7590.58×
Delaware3,5660.93×
Montana2,8970.75×
Alaska2,7010.91×
Vermont2,6971.11×
North Dakota2,4260.85×
South Dakota2,4080.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nairobi audience
BrandAffinityCategory
Civil War (comics)82.53×Literature
Tablo87.55×Music & Radio
Kenya21.17×Travel & Leisure
University of Nairobi85.45×Business & Career
Durban University of Technology55.34×Business & Career
Mombasa56.38×Travel & Leisure
Maasai Mara77.17×Travel & Leisure
Mount Kenya University90.09×Business & Career
Kenyatta University87.85×Business & Career
Kisumu95×Travel & Leisure
Eldoret96.2×Travel & Leisure
Tanzania15.19×Travel & Leisure
Twins (group)11.37×Music & Radio
Jomo Kenyatta University of Agriculture and Technology86.95×Business & Career
Safaricom79.03×Technology & Electronics
Dar es Salaam53.1×Travel & Leisure
Slotomania - Slot Machines19.39×Games
Galatasaray S.K.18.07×Sports
Au (mobile phone company)11.33×Technology & Electronics
Bodrum14.69×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nairobi audience
TraitClusterScore
Luxury OrientationPREMIUM2.91
Risk AppetiteTHRILL2.7
PatriotismCONSERVATISM1.68
Urban LifestyleOPEN1.47
TravellingTHRILL1.46
MindfulnessBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Nairobi
CountryShare
Kenya15.8%
United States15.7%
Brazil5.7%

See Nairobi audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Nairobi have in United States?

Nairobi has an estimated audience of 1,388,129 people in United States, concentrated in California and Texas.

What is the gender split and age of Nairobi fans?

54.3% of Nairobi fans are female, 45.7% are male, with an average age of 36.5 years.

Which brands do Nairobi fans like most?

Nairobi fans show strongest brand affinity for Civil War (comics) (82.53×), Tablo (87.55×), and Kenya (21.17×) over the country average.

Where do Nairobi fans live in United States?

Nairobi fans in United States are most concentrated in California (reach 155,000), Texas (reach 127,911), and New York (reach 112,823). These three regions account for the largest share of the active audience.

What other brands do Nairobi fans also like?

Beyond Nairobi itself, the audience over-indexes on Tablo (87.55×), Kenya (21.17×), University of Nairobi (85.45×), and Durban University of Technology (55.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nairobi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.