Rascasse Audience Intelligence

University of Nairobi Audience in United States

A data profile of the people who buy, follow and care about University of Nairobi in United States — modelled from more than twelve digital signal sources. University of Nairobi has an estimated audience of 295,913 people in United States.

#458among University in United States#5811among POI in United States#2996in Business & Career

The average University of Nairobi fan in United States is 33.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Nairobi, VSCO, Michael Bolton, with strongest over-indexing on Nairobi (85.45× the country average).

Demographically, the University of Nairobi audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Nairobi fan in United States is balanced, around 33.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Nairobi.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Nairobi profile in United States.

Audience size
296K
in United States
Gender
46.9%♀
53.1% male
Age
33.4
average years
Country rank
#48716
POI in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Nairobi fans

46.9% are female, 53.1% are male, average age 33.4.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for University of Nairobi audience in United States
MetricValue
Female46.9%
Male53.1%
Average age33.4
Estimated audience size295,913
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the University of Nairobi audience in United States
Age bracketShare%
16-1936%
20-2921%
30-3917%
40-4915%
50+11%
Fig. 04

Worldwide distribution

24.8%

of the worldwide University of Nairobi audience comes from United States.

Worldwide audience distribution share by country for University of Nairobi
CountryShare
Kenya36.7%
United States24.8%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Nairobi audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Nairobi fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.79×
02North Dakota<1K1.29×
03Vermont<1K1.27×
04Washington~7K1.24×
05South Dakota<1K1.22×
06Minnesota~5K1.14×
07Alaska<1K1.14×
08Massachusetts~7K1.12×
09Montana<1K1.11×
10Delaware<1K1.10×
11Rhode Island~1K1.08×
12Maryland~5K1.07×
13Maine~1K1.06×
14New Hampshire~1K1.05×
15Virginia~7K1.02×
16Idaho~2K1.02×
17Hawaii~1K1.02×
18West Virginia~1K1.01×
19Nebraska~1K1.00×
20New Mexico~1K0.98×
21Mississippi~2K0.97×
22Kansas~2K0.96×
23Connecticut~3K0.95×
24Arkansas~2K0.95×
25Iowa~2K0.94×
26Georgia~8K0.91×
27Oklahoma~3K0.91×
28Utah~2K0.91×
29Missouri~4K0.90×
30Louisiana~3K0.90×
31Kentucky~3K0.90×
32Oregon~3K0.90×
33Nevada~3K0.90×
34Alabama~4K0.89×
35South Carolina~4K0.87×
36Wisconsin~4K0.86×
37New Jersey~6K0.85×
38Indiana~5K0.85×
39Colorado~4K0.85×
40North Carolina~7K0.84×
41Tennessee~5K0.84×
42Arizona~5K0.83×
43New York~10K0.82×
44Ohio~7K0.80×
45Michigan~6K0.80×
46Illinois~8K0.78×
47Pennsylvania~8K0.77×
48Texas~20K0.71×
49California~20K0.67×
50Florida~10K0.66×
Fig. 06

Affinity by region

Affinity by region — University of Nairobi, United States
0.66×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Nairobi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Nairobi audience
#·InterestCategoryAffinity×
01NairobiTravel & Leisure85.45×
02Michael BoltonMusic & Radio45.12×
03VSCOTechnology & Electronics31.72×
04StuccoHome & Garden20.00×
05Wham!Music & Radio20.00×
06South AfricaTravel & Leisure8.00×
07Minnesota WildSports7.20×
08Weather forecastingHome & Garden7.10×
09Minnesota VikingsSports7.03×
10LotteryGames6.59×
11Discount storesShopping4.94×
12Google NewsNews4.83×
13FedExBusiness & Career3.93×
14Mortgage loansBusiness & Career3.52×
15Indeed.comBusiness & Career3.28×
16Shopping mallsShopping2.97×
17PinterestInternet & Social Media2.85×
18SubwayFood & Beverages2.74×
19McDonald'sFood & Beverages2.44×
20FurnitureHome & Garden2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Nairobi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Nairobi audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.32×
Price SensitivityPREMIUM2.20×
Community OrientationOPEN2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Nairobi audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.64×
Pet OwnershipJOY0.76×
IndulgenceJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Nairobi have in United States?

University of Nairobi has an estimated audience of 295,913 people in United States, concentrated in California and Texas.

02

What is the gender split and age of University of Nairobi fans?

46.9% of University of Nairobi fans are female, 53.1% are male, with an average age of 33.4 years.

03

Which brands do University of Nairobi fans like most?

University of Nairobi fans show strongest brand affinity for Nairobi (85.45×), VSCO (31.72×), and Michael Bolton (45.12×) over the country average.

04

Where do University of Nairobi fans live in United States?

University of Nairobi fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do University of Nairobi fans also like?

Beyond University of Nairobi itself, the audience over-indexes on VSCO (31.72×), Michael Bolton (45.12×), Discount stores (4.94×), and Weather forecasting (7.1×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Nairobi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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