VSCO Audience in United States

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VSCO has an estimated audience of 2,143,785 people in United States. 63.9% are female, 36.1% are male, average age 30.7. Top regions: New York, California, Pennsylvania. Top brand affinities: BeReal, Capture One, Tamron Lenses, Sigma Corporation, Expert Photography.

The average VSCO fan in United States is 30.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Pennsylvania. Top brand affinities include BeReal, Capture One, Tamron Lenses, with strongest over-indexing on BeReal (457.86× the country average). Demographically, the VSCO audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of VSCO fans

Demographic split for VSCO audience in United States
MetricValue
Female63.9%
Male36.1%
Average age30.7
Estimated audience size2,143,785

Audience persona

The typical VSCO fan in United States is more female, around 30.7 years old, with strong Pet Ownership tendencies and a notable affinity for BeReal.

Top regions in United States

Top regions ranked by reach for VSCO in United States
RegionReachAffinity
New York143,9711.2×
California120,1770.51×
Pennsylvania107,4291.49×
Illinois81,3591.14×
Massachusetts81,1451.92×
Texas78,0980.42×
Florida77,4910.53×
Michigan73,0351.3×
Ohio71,0091.08×
New Jersey65,4371.2×
Minnesota56,5641.84×
North Carolina52,8420.82×
Wisconsin51,7641.6×
Virginia44,5220.85×
Georgia44,2910.67×
Connecticut38,9341.81×
Indiana37,7710.96×
Tennessee34,8850.81×
Iowa33,2041.88×
Utah29,9921.56×
Washington29,1090.68×
Maryland28,3480.77×
Missouri26,7850.78×
Colorado24,3570.72×
Arizona23,4210.54×
South Carolina23,0900.72×
Alabama22,1720.74×
Kentucky18,8190.7×
New Hampshire16,1981.92×
Maine14,7441.92×
Kansas12,4150.73×
Oregon12,3800.5×
Nebraska11,9261.11×
Louisiana11,3480.41×
Idaho10,0740.94×
Oklahoma10,0700.42×
North Dakota9,5872.18×
Rhode Island9,5681.4×
Arkansas8,8950.5×
Montana8,5831.44×
Nevada8,1020.39×
South Dakota7,8971.59×
Mississippi7,7120.44×
West Virginia6,9250.69×
Vermont6,0311.6×
Washington, District of Columbia5,2290.81×
Delaware4,3770.74×
Hawaii3,8690.42×
New Mexico3,8070.35×
Wyoming2,5330.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for VSCO audience
BrandAffinityCategory
BeReal457.86×Internet & Social Media
Capture One340.28×Technology & Electronics
Tamron Lenses526.46×Business & Career
Sigma Corporation104.18×Technology & Electronics
Expert Photography552.47×Business & Career
Snapseed56.72×Technology & Electronics
Mother and Baby Indonesia276.53×Kids & Family
Christoph Waltz19.74×Movies & TV
Tony Martin (cyclist)117.64×Sports
road.cc113.85×Sports
Google Photos7.83×Technology & Electronics
Dan Martin (cyclist)112.55×Sports
Visit Mesa Verde National Park88.47×Travel & Leisure
Akira (manga)14.48×Movies & TV
Digital Camera World322.95×Technology & Electronics
Kirakira124.96×Travel & Leisure
Pixiv11.95×Internet & Social Media
Strathmore University89.42×Business & Career
Kisumu69.14×Travel & Leisure
Elsword40.1×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by VSCO audience
TraitClusterScore
Pet OwnershipJOY1.14
Luxury OrientationPREMIUM1.14
Design AffinityPREMIUM1.07
Urban LifestyleOPEN0.99
LGBTQ+ IdentityOPEN0.92
SustainabilityBALANCE0.9

Worldwide distribution

Worldwide audience distribution share by country for VSCO
CountryShare
United States30.6%
Canada8.7%
Brazil7.5%

See VSCO audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does VSCO have in United States?

VSCO has an estimated audience of 2,143,785 people in United States, concentrated in New York and California.

What is the gender split and age of VSCO fans?

63.9% of VSCO fans are female, 36.1% are male, with an average age of 30.7 years.

Which brands do VSCO fans like most?

VSCO fans show strongest brand affinity for BeReal (457.86×), Capture One (340.28×), and Tamron Lenses (526.46×) over the country average.

Where do VSCO fans live in United States?

VSCO fans in United States are most concentrated in New York (reach 143,971), California (reach 120,177), and Pennsylvania (reach 107,429). These three regions account for the largest share of the active audience.

What other brands do VSCO fans also like?

Beyond VSCO itself, the audience over-indexes on Capture One (340.28×), Tamron Lenses (526.46×), Sigma Corporation (104.18×), and Expert Photography (552.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for VSCO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.