Rascasse Audience Intelligence

VSCO Target Market in United States

A data profile of the people who buy, follow and care about VSCO in United States — modelled from more than twelve digital signal sources. VSCO has an estimated audience of 1,995,081 people in United States.

#1452among Brand in United States#519in Technology & Electronics

The average VSCO fan in United States is 30.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Pennsylvania.

Top brand affinities include BeReal, Capture One, Tamron Lenses, with strongest over-indexing on BeReal (457.86× the country average).

Demographically, the VSCO audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical VSCO fan in United States is more female, around 30.7 years old, with strong Luxury Orientation tendencies and a notable affinity for BeReal.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the VSCO profile in United States.

Audience size
2M
in United States
Gender
63.9%♀
36.1% male
Age
30.7
average years
Country rank
#14267
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of VSCO

63.9% are female, 36.1% are male, average age 30.7.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for VSCO audience in United States
MetricValue
Female63.9%
Male36.1%
Average age30.7
Estimated audience size1,995,081
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the VSCO audience in United States
Age bracketShare%
16-1948%
20-2916%
30-3915%
40-4912%
50+9%
Fig. 04

Worldwide distribution

29.1%

of the worldwide VSCO audience comes from United States.

Worldwide audience distribution share by country for VSCO
CountryShare
United States29.1%
Canada8.3%
Brazil7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the VSCO audience in United States is strongest.

Fig. 05

Top regions by affinity

VSCO customers by region in United States
#RegionReachAffinity×
01North Dakota~10K2.38×
02Maine~20K2.01×
03New Hampshire~20K1.98×
04Massachusetts~80K1.91×
05Minnesota~60K1.86×
06Iowa~30K1.85×
07Connecticut~40K1.78×
08South Dakota~8K1.65×
09Wisconsin~50K1.62×
10Utah~30K1.62×
11Vermont~6K1.62×
12Pennsylvania~100K1.47×
13Montana~9K1.45×
14Rhode Island~10K1.42×
15Michigan~70K1.27×
16New Jersey~60K1.15×
17New York~100K1.12×
18Nebraska~10K1.12×
19Illinois~80K1.07×
20Ohio~70K1.02×
21Idaho~10K0.95×
22Indiana~40K0.93×
23Wyoming~3K0.88×
24Washington, District of Columbia~5K0.84×
25Virginia~40K0.82×
26Delaware~5K0.81×
27Tennessee~30K0.79×
28North Carolina~50K0.78×
29Maryland~30K0.75×
30Missouri~30K0.75×
31West Virginia~7K0.74×
32Kansas~10K0.73×
33Colorado~20K0.71×
34Kentucky~20K0.71×
35South Carolina~20K0.69×
36Alabama~20K0.69×
37Washington~30K0.65×
38Georgia~40K0.63×
39Arkansas~9K0.53×
40Arizona~20K0.51×
41Florida~70K0.50×
42Oregon~10K0.50×
43California~100K0.48×
44Mississippi~8K0.46×
45Hawaii~4K0.45×
46Louisiana~10K0.43×
47Oklahoma~10K0.43×
48Texas~70K0.40×
49New Mexico~4K0.39×
50Nevada~8K0.38×
Fig. 06

Affinity by region

Affinity by region — VSCO, United States
0.38×1.00×2.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the VSCO audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for VSCO audience
#·InterestCategoryAffinity×
01Expert PhotographyBusiness & Career552.47×
02Tamron LensesBusiness & Career526.46×
03BeRealInternet & Social Media457.86×
04Capture OneTechnology & Electronics340.28×
05Digital Camera WorldTechnology & Electronics322.95×
06Mother and Baby IndonesiaKids & Family276.53×
07KirakiraTravel & Leisure124.96×
08Tony Martin (cyclist)Sports117.64×
09road.ccSports113.85×
10Dan Martin (cyclist)Sports112.55×
11Sigma CorporationTechnology & Electronics104.18×
12Strathmore UniversityBusiness & Career89.42×
13Visit Mesa Verde National ParkTravel & Leisure88.47×
14KisumuTravel & Leisure69.14×
15SnapseedTechnology & Electronics56.72×
16ElswordGames40.10×
17Red Digital Cinema Camera CompanyTechnology & Electronics20.67×
18Christoph WaltzMovies & TV19.74×
19Akira (manga)Movies & TV14.48×
20Google PhotosTechnology & Electronics7.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the VSCO audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by VSCO audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.47×
Early Adopter MentalityPOWER1.27×
Design AffinityPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by VSCO audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.40×
Convenience OrientationPREMIUM0.59×
Healthy LifestyleBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is VSCO's target market in United States?

VSCO's target market in United States covers an estimated 1,995,081 people, concentrated in New York and California.

02

What is the gender split and age of VSCO customers?

63.9% of the VSCO audience are female, 36.1% are male, with an average age of 30.7 years.

03

Which brands do VSCO fans like most?

VSCO fans show strongest brand affinity for BeReal (457.86×), Capture One (340.28×), and Tamron Lenses (526.46×) over the country average.

04

Where do VSCO fans live in United States?

VSCO fans in United States are most concentrated in New York (reach ~100K), California (reach ~100K), and Pennsylvania (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do VSCO fans also like?

Beyond VSCO itself, the audience over-indexes on Capture One (340.28×), Tamron Lenses (526.46×), Sigma Corporation (104.18×), and Red Digital Cinema Camera Company (20.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See VSCO audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for VSCO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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