Rascasse Audience Intelligence

BeReal Audience in United States

A data profile of the people who buy, follow and care about BeReal in United States — modelled from more than twelve digital signal sources. BeReal has an estimated audience of 1,087,271 people in United States.

#691among Website / Newspaper / Magazine in United States#262in Internet & Social Media

The average BeReal fan in United States is 23.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include VSCO, Snapchat, Christina Ricci, with strongest over-indexing on VSCO (457.86× the country average).

Demographically, the BeReal audience skews more female with an average age of 23.3, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BeReal fan in United States is more female, around 23.3 years old, with strong Social Media Usage tendencies and a notable affinity for VSCO.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BeReal profile in United States.

Audience size
1.1M
in United States
Gender
64.8%♀
35.2% male
Age
23.3
average years
Country rank
#22380
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of BeReal

64.8% are female, 35.2% are male, average age 23.3.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for BeReal audience in United States
MetricValue
Female64.8%
Male35.2%
Average age23.3
Estimated audience size1,087,271
Fig. 03

Age distribution

Ø 23.3
average years
Age distribution of the BeReal audience in United States
Age bracketShare%
16-1971%
20-2918%
30-398%
40-492%
50+1%
Fig. 04

Worldwide distribution

13.0%

of the worldwide BeReal audience comes from United States.

Worldwide audience distribution share by country for BeReal
CountryShare
Japan27.6%
United States13.0%
Italy7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BeReal audience in United States is strongest.

Fig. 05

Top regions by affinity

BeReal fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K2.59×
02Idaho~10K1.77×
03South Dakota~3K1.27×
04Washington~30K1.26×
05Nebraska~7K1.24×
06Alaska~3K1.24×
07North Dakota~3K1.23×
08Oklahoma~10K1.20×
09Iowa~10K1.20×
10California~100K1.17×
11Kansas~10K1.17×
12Oregon~10K1.16×
13Arkansas~10K1.12×
14Alabama~20K1.07×
15Tennessee~20K1.04×
16Montana~3K1.04×
17Arizona~20K1.03×
18Missouri~20K1.03×
19Minnesota~20K1.03×
20Hawaii~5K1.03×
21Indiana~20K0.98×
22Kentucky~10K0.96×
23Washington, District of Columbia~3K0.95×
24Texas~90K0.94×
25New York~60K0.94×
26Colorado~20K0.92×
27Maine~4K0.92×
28Wisconsin~10K0.91×
29Massachusetts~20K0.90×
30Vermont~2K0.88×
31Mississippi~8K0.87×
32Illinois~30K0.86×
33Georgia~30K0.86×
34North Carolina~30K0.86×
35Virginia~20K0.86×
36West Virginia~4K0.85×
37Ohio~30K0.83×
38Michigan~20K0.83×
39Louisiana~10K0.82×
40New Hampshire~3K0.81×
41South Carolina~10K0.80×
42New Mexico~4K0.80×
43Rhode Island~3K0.80×
44New Jersey~20K0.79×
45Nevada~8K0.79×
46Pennsylvania~30K0.78×
47Connecticut~8K0.76×
48Delaware~2K0.75×
49Maryland~10K0.72×
50Florida~50K0.70×
Fig. 06

Affinity by region

Affinity by region — BeReal, United States
0.70×1.00×2.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BeReal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BeReal audience
#·InterestCategoryAffinity×
01VSCOTechnology & Electronics457.86×
02Natasha BedingfieldMusic & Radio18.61×
03Turkey national football teamSports14.83×
04Christina RicciMovies & TV10.16×
05RonaldinhoSports7.09×
06Juliette LewisMovies & TV5.95×
07SnapchatInternet & Social Media5.68×
08Oscar de la RentaFashion & Accessoires5.46×
09Nothing Bundt CakesFood & Beverages4.21×
10Coffee roastingFood & Beverages3.89×
11Vera WangFashion & Accessoires3.79×
12Disneyland ParisTravel & Leisure3.19×
13Ariana GrandeMusic & Radio2.86×
14Street foodFood & Beverages2.52×
15Diaper bagKids & Family2.48×
16Instant messagingInternet & Social Media1.77×
17Bass guitarMusic & Radio1.74×
18Hair ExtensionsBeauty & Wellness1.73×
19MetaphysicsBusiness & Career1.70×
20Digital photographyBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BeReal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BeReal audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.50×
Urban LifestyleOPEN1.30×
ExtroversionTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BeReal audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.89×
DIY MentalityTHRILL0.93×
SustainabilityBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BeReal have in United States?

BeReal has an estimated audience of 1,087,271 people in United States, concentrated in California and Texas.

02

What is the gender split and age of BeReal fans?

64.8% of BeReal fans are female, 35.2% are male, with an average age of 23.3 years.

03

Which brands do BeReal fans like most?

BeReal fans show strongest brand affinity for VSCO (457.86×), Snapchat (5.68×), and Christina Ricci (10.16×) over the country average.

04

Where do BeReal fans live in United States?

BeReal fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do BeReal fans also like?

Beyond BeReal itself, the audience over-indexes on Snapchat (5.68×), Christina Ricci (10.16×), Nothing Bundt Cakes (4.21×), and Natasha Bedingfield (18.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See BeReal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BeReal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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