Rascasse Audience Intelligence

BeReal Audience Demographics in United States

BeReal has an estimated audience of 1.1M people in United States.

#689among websites & media in United States
#264in Internet & Social Media

The average BeReal fan in United States is 24.2 years old, more female, and lives primarily in California.

Interest is seasonal: August, September and October account for 37% of the year's searches, February is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include VSCO, Natasha Bedingfield, Turkey national football team, with strongest over-indexing on VSCO (457.86× the country average).

Demographically, the BeReal audience skews more female with an average age of 24.2, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.

The typical BeReal fan in United States is more female, around 24.2 years old, with strong Social Media Usage tendencies and a notable affinity for VSCO.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.1M
in United States
Gender
64.8%♀
35.2% male
Age
24.2
average years
Country rank
#22395
among all objects in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of BeReal

64.8% are female, 35.2% are male, average age 24.2.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for BeReal audience in United States
MetricValue
Female64.8%
Male35.2%
Average age24.2
Estimated audience size1.1M
Fig. 03

Age distribution

Ø 24.2
average years
Age distribution of the BeReal audience in United States
Age bracketShare%
16-2471%
25-3418%
35-448%
45-542%
55+1%
Fig. 04

Worldwide distribution

10.8%

of the worldwide BeReal audience comes from United States.

Worldwide audience distribution share by country for BeReal
CountryShare
Japan41.4%
United States10.8%
France5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

BeReal fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K2.59×
02Idaho~10K1.77×
03South Dakota~4K1.27×
04Washington~30K1.26×
05Nebraska~8K1.24×
06Alaska~3K1.24×
07North Dakota~3K1.23×
08Oklahoma~20K1.20×
09Iowa~10K1.20×
10California~200K1.17×
11Kansas~10K1.17×
12Oregon~20K1.16×
13Arkansas~10K1.12×
14Alabama~20K1.07×
15Tennessee~30K1.04×
16Montana~4K1.04×
17Arizona~30K1.03×
18Missouri~20K1.03×
19Minnesota~20K1.03×
20Hawaii~5K1.03×
21Wyoming~2K1.02×
22Indiana~20K0.98×
23Kentucky~10K0.96×
24Washington, District of Columbia~2K0.95×
25Texas~70K0.94×
26New York~60K0.94×
27Colorado~20K0.92×
28Maine~4K0.92×
29Wisconsin~20K0.91×
30Massachusetts~20K0.90×
31Mississippi~9K0.87×
32Illinois~40K0.86×
33Georgia~30K0.86×
34North Carolina~30K0.86×
35Virginia~30K0.86×
36West Virginia~5K0.85×
37Ohio~30K0.83×
38Michigan~30K0.83×
39Louisiana~10K0.82×
40New Hampshire~4K0.81×
41South Carolina~10K0.80×
42New Mexico~6K0.80×
43Rhode Island~3K0.80×
44New Jersey~20K0.79×
45Nevada~9K0.79×
46Pennsylvania~30K0.78×
47Connecticut~9K0.76×
48Delaware~3K0.75×
49Maryland~20K0.72×
50Florida~50K0.70×
Fig. 06

Affinity by region

Affinity by region — BeReal, United States
0.70×1.00×2.59×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the BeReal audience vs. the country average
#·InterestCategoryAffinity×
01VSCOTechnology & Electronics457.86×
02Natasha BedingfieldMusic & Radio18.61×
03Turkey national football teamSports14.83×
04Christina RicciMovies & TV10.16×
05RonaldinhoSports7.09×
06Juliette LewisMovies & TV5.95×
07SnapchatInternet & Social Media5.68×
08Oscar de la RentaFashion & Accessoires5.46×
09Suki WaterhouseFashion & Accessoires5.21×
10Nothing Bundt CakesFood & Beverages4.21×
11Coffee roastingFood & Beverages3.89×
12Ariana GrandeMusic & Radio2.86×
13Street foodFood & Beverages2.52×
14Diaper bagKids & Family2.48×
15Instant messagingInternet & Social Media1.77×
16Bass guitarMusic & Radio1.74×
17Hair ExtensionsBeauty & Wellness1.73×
18MetaphysicsBusiness & Career1.70×
19Spirit HalloweenKids & Family1.61×
20Digital photographyBusiness & Career1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the BeReal audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the BeReal audience vs. the country average · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.50×
Urban LifestyleOPEN1.30×
ExtroversionTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the BeReal audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.89×
DIY MentalityTHRILL0.93×
SustainabilityBALANCE0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

More Internet & Social Media audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in BeReal over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/bereal-10004096” · Methodology