BeReal Audience in United States
BeReal has an estimated audience of 1,144,469 people in United States. 59.0% are female, 41.0% are male, average age 24.8. Top regions: California, Texas, New York. Top brand affinities: Hemnet, Goop, Guy Fieri, Fairy godmother, Product design.
The average BeReal fan in United States is 24.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hemnet, Goop, Guy Fieri, with strongest over-indexing on Hemnet (58.07× the country average). Demographically, the BeReal audience skews more female with an average age of 24.8, and over-indexes on personality traits such as Social Media Usage, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of BeReal fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 24.8 |
| Estimated audience size | 1,144,469 |
Audience persona
The typical BeReal fan in United States is more female, around 24.8 years old, with strong Social Media Usage tendencies and a notable affinity for Hemnet.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 146,944 | 1.17× |
| Texas | 99,182 | 1.01× |
| New York | 61,482 | 0.96× |
| Florida | 56,164 | 0.72× |
| Illinois | 32,992 | 0.87× |
| Georgia | 30,812 | 0.87× |
| Washington | 30,426 | 1.33× |
| North Carolina | 29,712 | 0.86× |
| Pennsylvania | 29,296 | 0.76× |
| Ohio | 29,269 | 0.83× |
| Utah | 27,178 | 2.65× |
| Arizona | 25,650 | 1.1× |
| Tennessee | 25,458 | 1.11× |
| Michigan | 24,767 | 0.83× |
| Virginia | 23,025 | 0.83× |
| New Jersey | 21,539 | 0.74× |
| Indiana | 20,469 | 0.98× |
| Massachusetts | 20,323 | 0.9× |
| Missouri | 18,894 | 1.02× |
| Alabama | 18,173 | 1.14× |
| Minnesota | 17,723 | 1.08× |
| Colorado | 17,695 | 0.98× |
| Wisconsin | 16,077 | 0.93× |
| Oregon | 15,932 | 1.21× |
| Oklahoma | 15,831 | 1.25× |
| South Carolina | 13,757 | 0.8× |
| Maryland | 13,042 | 0.66× |
| Kentucky | 13,005 | 0.91× |
| Iowa | 11,949 | 1.27× |
| Louisiana | 11,727 | 0.79× |
| Kansas | 11,104 | 1.23× |
| Idaho | 10,665 | 1.86× |
| Arkansas | 10,261 | 1.09× |
| Nevada | 8,359 | 0.76× |
| Connecticut | 8,240 | 0.72× |
| Mississippi | 7,853 | 0.83× |
| Nebraska | 7,592 | 1.32× |
| Hawaii | 4,581 | 0.93× |
| West Virginia | 3,934 | 0.74× |
| New Mexico | 3,865 | 0.67× |
| Maine | 3,578 | 0.87× |
| Montana | 3,367 | 1.06× |
| Washington, District of Columbia | 3,351 | 0.97× |
| South Dakota | 3,324 | 1.26× |
| New Hampshire | 3,215 | 0.71× |
| Alaska | 3,203 | 1.31× |
| North Dakota | 2,973 | 1.26× |
| Rhode Island | 2,379 | 0.65× |
| Wyoming | 1,706 | 1.01× |
| Delaware | 1,457 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hemnet | 58.07× | Home & Garden |
| Goop | 8.47× | Internet & Social Media |
| Guy Fieri | 5.74× | Movies & TV |
| Fairy godmother | 9.64× | Literature |
| Product design | 2.41× | Business & Career |
| Grinch | 4.66× | Movies & TV |
| Vocal harmony | 4.89× | Music & Radio |
| Combat sport | 1.69× | Sports |
| Governor of Michigan | 7.65× | Politics & Society |
| Hipster | 9.8× | Politics & Society |
| Mathcore | 8.15× | Music & Radio |
| Wok | 6.45× | Food & Beverages |
| TV Fanatic | 9.96× | Movies & TV |
| Harlow | 10.78× | Travel & Leisure |
| Cherish (group) | 9.86× | Music & Radio |
| No Escape (1994 film) | 9.75× | Movies & TV |
| Hibachi | 6.29× | Food & Beverages |
| Google Home | 4.98× | Technology & Electronics |
| Grace Slick | 6.39× | Music & Radio |
| El Paso County, Colorado | 8.88× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.52 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Extroversion | THRILL | 1.19 |
| Pet Ownership | JOY | 1.09 |
| Urban Lifestyle | OPEN | 1.05 |
| Early Adopter Mentality | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 26.6% |
| United States | 13.0% |
| Italy | 7.5% |
See BeReal audiences in other countries
More Internet & Social Media audiences in United States
Frequently asked questions
How many fans does BeReal have in United States?
BeReal has an estimated audience of 1,144,469 people in United States, concentrated in California and Texas.
What is the gender split and age of BeReal fans?
59.0% of BeReal fans are female, 41.0% are male, with an average age of 24.8 years.
Which brands do BeReal fans like most?
BeReal fans show strongest brand affinity for Hemnet (58.07×), Goop (8.47×), and Guy Fieri (5.74×) over the country average.
Where do BeReal fans live in United States?
BeReal fans in United States are most concentrated in California (reach 146,944), Texas (reach 99,182), and New York (reach 61,482). These three regions account for the largest share of the active audience.
What other brands do BeReal fans also like?
Beyond BeReal itself, the audience over-indexes on Goop (8.47×), Guy Fieri (5.74×), Fairy godmother (9.64×), and Product design (2.41×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for BeReal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.