Rascasse Audience Intelligence

Mombasa Audience in United States

A data profile of the people who buy, follow and care about Mombasa in United States — modelled from more than twelve digital signal sources. Mombasa has an estimated audience of 557,091 people in United States.

#440among City in United States#3524among POI in United States#2727in Travel & Leisure

The average Mombasa fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Nairobi, Hyatt, Namibia, with strongest over-indexing on Nairobi (56.38× the country average).

Demographically, the Mombasa audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Pet Ownership, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mombasa fan in United States is balanced, around 37.4 years old, with strong Pet Ownership tendencies and a notable affinity for Nairobi.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mombasa profile in United States.

Audience size
557K
in United States
Gender
49.0%♀
51.0% male
Age
37.4
average years
Country rank
#34373
POI in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mombasa fans

49.0% are female, 51.0% are male, average age 37.4.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Mombasa audience in United States
MetricValue
Female49.0%
Male51.0%
Average age37.4
Estimated audience size557,091
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Mombasa audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3918%
40-4918%
50+19%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Mombasa audience comes from United States.

Worldwide audience distribution share by country for Mombasa
CountryShare
Kenya22.1%
United States10.5%
Democratic Republic of the Congo4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mombasa audience in United States is strongest.

Fig. 05

Top regions by affinity

Mombasa fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K2.56×
02Minnesota~20K1.92×
03Washington~20K1.66×
04Massachusetts~20K1.41×
05Maryland~10K1.30×
06Virginia~20K1.23×
07New York~40K1.22×
08Oregon~8K1.20×
09Colorado~10K1.15×
10Maine~2K1.13×
11Vermont~1K1.13×
12Georgia~20K1.08×
13Hawaii~3K1.05×
14Utah~5K1.04×
15Alaska~1K1.03×
16Connecticut~6K1.01×
17New Hampshire~2K1.00×
18California~60K0.99×
19Missouri~9K0.99×
20Texas~50K0.97×
21New Jersey~10K0.97×
22Kansas~4K0.97×
23Delaware~1K0.97×
24Rhode Island~2K0.95×
25North Dakota~1K0.95×
26North Carolina~20K0.94×
27Nebraska~3K0.94×
28Montana~1K0.94×
29Illinois~20K0.92×
30Iowa~4K0.90×
31Pennsylvania~20K0.89×
32Florida~30K0.88×
33Ohio~20K0.88×
34Idaho~2K0.88×
35South Dakota~1K0.87×
36Arizona~10K0.86×
37South Carolina~7K0.85×
38Wisconsin~7K0.85×
39Indiana~9K0.84×
40Kentucky~6K0.84×
41Tennessee~9K0.81×
42Michigan~10K0.80×
43Oklahoma~5K0.80×
44Nevada~4K0.80×
45New Mexico~2K0.79×
46Arkansas~3K0.76×
47West Virginia~2K0.75×
48Louisiana~5K0.74×
49Mississippi~3K0.74×
50Alabama~6K0.73×
Fig. 06

Affinity by region

Affinity by region — Mombasa, United States
0.73×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mombasa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mombasa audience
#·InterestCategoryAffinity×
01NairobiTravel & Leisure56.38×
02Drone racingSports20.00×
03HyattTravel & Leisure17.25×
04Michael BoltonMusic & Radio16.98×
05NamibiaTravel & Leisure16.71×
06International educationBusiness & Career15.84×
07BodrumTravel & Leisure10.89×
08Marriott Hotels & ResortsTravel & Leisure8.45×
09Manchester United F.C.Sports5.60×
10QVCMovies & TV4.68×
11Weather forecastingHome & Garden4.13×
12FedExBusiness & Career4.08×
13Master of Business AdministrationBusiness & Career3.52×
14Diaper bagKids & Family3.41×
15Renewable energyBusiness & Career3.29×
16Planet FitnessSports3.23×
17Google DriveTechnology & Electronics2.98×
18PhilanthropyArts & Culture2.85×
19Mortgage loansBusiness & Career2.21×
20PinterestInternet & Social Media1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mombasa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mombasa audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.27×
Family OrientationCONSERVATISM2.23×
Design AffinityPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mombasa audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
IndividualismJOY0.95×
TraditionCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mombasa have in United States?

Mombasa has an estimated audience of 557,091 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mombasa fans?

49.0% of Mombasa fans are female, 51.0% are male, with an average age of 37.4 years.

03

Which brands do Mombasa fans like most?

Mombasa fans show strongest brand affinity for Nairobi (56.38×), Hyatt (17.25×), and Namibia (16.71×) over the country average.

04

Where do Mombasa fans live in United States?

Mombasa fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mombasa fans also like?

Beyond Mombasa itself, the audience over-indexes on Hyatt (17.25×), Namibia (16.71×), Marriott Hotels & Resorts (8.45×), and International education (15.84×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mombasa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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