Mombasa Audience in United States
Mombasa has an estimated audience of 557,091 people in United States. 49.0% are female, 51.0% are male, average age 37.4. Top regions: California, Texas, New York. Top brand affinities: Voter registration, Electrolyte, Boracay, Historic site, Public speaking.
The average Mombasa fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Voter registration, Electrolyte, Boracay, with strongest over-indexing on Voter registration (14.61× the country average). Demographically, the Mombasa audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Mombasa fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 37.4 |
| Estimated audience size | 557,091 |
Audience persona
The typical Mombasa fan in United States is balanced, around 37.4 years old, with strong Pet Ownership tendencies and a notable affinity for Voter registration.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 62,575 | 1.02× |
| Texas | 48,236 | 1.01× |
| New York | 38,801 | 1.25× |
| Florida | 34,120 | 0.9× |
| Georgia | 19,750 | 1.15× |
| Washington | 19,321 | 1.73× |
| Virginia | 17,610 | 1.3× |
| Illinois | 17,475 | 0.94× |
| North Carolina | 16,421 | 0.98× |
| Pennsylvania | 16,258 | 0.87× |
| Minnesota | 16,241 | 2.03× |
| Massachusetts | 15,594 | 1.42× |
| Ohio | 15,172 | 0.88× |
| New Jersey | 13,931 | 0.98× |
| Maryland | 12,458 | 1.3× |
| Michigan | 11,763 | 0.81× |
| Colorado | 10,685 | 1.22× |
| Arizona | 9,651 | 0.85× |
| Missouri | 9,133 | 1.02× |
| Tennessee | 8,965 | 0.8× |
| Indiana | 8,636 | 0.85× |
| Oregon | 7,999 | 1.25× |
| South Carolina | 7,117 | 0.85× |
| Wisconsin | 6,783 | 0.81× |
| Connecticut | 5,821 | 1.04× |
| Kentucky | 5,784 | 0.83× |
| Alabama | 4,936 | 0.63× |
| Utah | 4,855 | 0.97× |
| Louisiana | 4,785 | 0.67× |
| Oklahoma | 4,760 | 0.77× |
| Washington, District of Columbia | 4,664 | 2.79× |
| Nevada | 4,355 | 0.81× |
| Kansas | 4,178 | 0.95× |
| Iowa | 3,984 | 0.87× |
| Arkansas | 3,037 | 0.66× |
| Mississippi | 2,982 | 0.65× |
| Hawaii | 2,772 | 1.16× |
| Nebraska | 2,551 | 0.91× |
| Idaho | 2,384 | 0.85× |
| Maine | 2,276 | 1.14× |
| New Hampshire | 2,160 | 0.98× |
| New Mexico | 1,799 | 0.64× |
| Rhode Island | 1,561 | 0.88× |
| Delaware | 1,426 | 0.93× |
| West Virginia | 1,381 | 0.53× |
| Montana | 1,271 | 0.82× |
| Alaska | 1,099 | 0.92× |
| Vermont | 1,034 | 1.06× |
| North Dakota | 987 | 0.86× |
| South Dakota | 876 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Voter registration | 14.61× | Politics & Society |
| Electrolyte | 9.39× | Health |
| Boracay | 15.14× | Travel & Leisure |
| Historic site | 5.95× | Arts & Culture |
| Public speaking | 5.09× | Politics & Society |
| Stamp collecting | 5.89× | Home & Garden |
| UK garage | 6.74× | Music & Radio |
| Elsword | 20× | Games |
| Nebraska Cornhuskers football | 4.29× | Sports |
| Nationality | 2.22× | Politics & Society |
| Whataburger | 1.71× | Food & Beverages |
| Information sensitivity | 8.25× | Technology & Electronics |
| Jesse Plemons | 3.14× | Movies & TV |
| Pro-Ject | 3.43× | Music & Radio |
| Jaws | 4.05× | Movies & TV |
| Príncipe | 8.61× | Travel & Leisure |
| Isometric exercise | 6.3× | Sports |
| Kendra Scott | 2.08× | Fashion & Accessoires |
| Google Photos | 1.73× | Technology & Electronics |
| Cam Ward | 2.43× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.5 |
| Design Affinity | PREMIUM | 2.1 |
| Travelling | THRILL | 1.65 |
| Extroversion | THRILL | 1.58 |
| Luxury Orientation | PREMIUM | 1.55 |
| Urban Lifestyle | OPEN | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Kenya | 22.1% |
| United States | 10.5% |
| Democratic Republic of the Congo | 4.4% |
See Mombasa audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Mombasa have in United States?
Mombasa has an estimated audience of 557,091 people in United States, concentrated in California and Texas.
What is the gender split and age of Mombasa fans?
49.0% of Mombasa fans are female, 51.0% are male, with an average age of 37.4 years.
Which brands do Mombasa fans like most?
Mombasa fans show strongest brand affinity for Voter registration (14.61×), Electrolyte (9.39×), and Boracay (15.14×) over the country average.
Where do Mombasa fans live in United States?
Mombasa fans in United States are most concentrated in California (reach 62,575), Texas (reach 48,236), and New York (reach 38,801). These three regions account for the largest share of the active audience.
What other brands do Mombasa fans also like?
Beyond Mombasa itself, the audience over-indexes on Electrolyte (9.39×), Boracay (15.14×), Historic site (5.95×), and Public speaking (5.09×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mombasa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.