Au (mobile phone company) Audience in United States

Au (mobile phone company) logo

Au (mobile phone company) has an estimated audience of 3,458,311 people in United States. 41.9% are female, 58.1% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Klosterneuburg, KLIX (AM), Kendra Scott, Winemaking, San Jacinto, California.

The average Au (mobile phone company) fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Klosterneuburg, KLIX (AM), Kendra Scott, with strongest over-indexing on Klosterneuburg (684.28× the country average). Demographically, the Au (mobile phone company) audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Convenience Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Au (mobile phone company) fans

Demographic split for Au (mobile phone company) audience in United States
MetricValue
Female41.9%
Male58.1%
Average age35.8
Estimated audience size3,458,311

Audience persona

The typical Au (mobile phone company) fan in United States is more male, around 35.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Klosterneuburg.

Top regions in United States

Top regions ranked by reach for Au (mobile phone company) in United States
RegionReachAffinity
California448,7091.18×
Texas366,1901.23×
Florida245,2721.05×
New York204,0301.06×
Georgia138,8921.3×
Illinois119,5801.04×
Pennsylvania113,9010.98×
North Carolina106,8511.03×
Ohio99,5590.93×
Virginia98,3571.17×
Washington89,0531.28×
New Jersey88,0701×
Michigan87,7850.97×
Arizona73,6041.04×
Massachusetts73,3061.08×
Tennessee63,4360.91×
Indiana62,7170.99×
Maryland59,0530.99×
Colorado55,4911.02×
South Carolina54,1741.04×
Missouri52,2580.94×
Minnesota52,0581.05×
Wisconsin48,2400.93×
Oregon47,6351.2×
Alabama46,8790.97×
Kentucky41,6440.96×
Louisiana38,5080.86×
Oklahoma38,2301×
Utah36,2621.17×
Connecticut36,0311.04×
Nevada33,1850.99×
Kansas26,0910.96×
Iowa25,2160.88×
Arkansas24,6460.87×
Mississippi23,1190.81×
Hawaii23,0661.55×
Idaho17,3311×
Nebraska15,6560.9×
New Mexico14,9610.86×
West Virginia12,5970.78×
New Hampshire12,1090.89×
Washington, District of Columbia12,0771.16×
Maine11,4330.92×
Rhode Island9,4150.86×
Montana8,6340.9×
Delaware8,2050.86×
Alaska7,5801.02×
South Dakota6,6540.83×
North Dakota6,2120.87×
Vermont5,0580.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Au (mobile phone company) audience
BrandAffinityCategory
Klosterneuburg684.28×Travel & Leisure
KLIX (AM)113.43×Music & Radio
Kendra Scott10.27×Fashion & Accessoires
Winemaking8.24×Food & Beverages
San Jacinto, California19.12×Travel & Leisure
Dog breed1.53×Pets & Animals
Elsword17.54×Games
Georgia Southern Eagles football12.23×Sports
Fantasy F151.98×Sports
Gyeongju22.85×Travel & Leisure
JDSU2.29×Business & Career
Corona (band)4.23×Music & Radio
ARCO2.04×Cars & Mobility
Nebraska1.72×Travel & Leisure
Iyanla Vanzant8.15×Business & Career
Home staging2.79×Home & Garden
Nebraska Cornhuskers4.48×Sports
Counselor education8.59×Business & Career
Noodle (Gorillaz)1.77×Music & Radio
N1 road (South Africa)1.91×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Au (mobile phone company) audience
TraitClusterScore
Convenience OrientationPREMIUM2.67
LGBTQ+ IdentityOPEN2.34
Early Adopter MentalityPOWER1.69
Luxury OrientationPREMIUM1.48
Risk AppetiteTHRILL1.45
Family OrientationCONSERVATISM1.41

Worldwide distribution

Worldwide audience distribution share by country for Au (mobile phone company)
CountryShare
Japan28.3%
Australia9.9%
United States8.0%

See Au (mobile phone company) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Au (mobile phone company) have in United States?

Au (mobile phone company) has an estimated audience of 3,458,311 people in United States, concentrated in California and Texas.

What is the gender split and age of Au (mobile phone company) fans?

41.9% of Au (mobile phone company) fans are female, 58.1% are male, with an average age of 35.8 years.

Which brands do Au (mobile phone company) fans like most?

Au (mobile phone company) fans show strongest brand affinity for Klosterneuburg (684.28×), KLIX (AM) (113.43×), and Kendra Scott (10.27×) over the country average.

Where do Au (mobile phone company) fans live in United States?

Au (mobile phone company) fans in United States are most concentrated in California (reach 448,709), Texas (reach 366,190), and Florida (reach 245,272). These three regions account for the largest share of the active audience.

What other brands do Au (mobile phone company) fans also like?

Beyond Au (mobile phone company) itself, the audience over-indexes on KLIX (AM) (113.43×), Kendra Scott (10.27×), Winemaking (8.24×), and San Jacinto, California (19.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Au (mobile phone company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.