Rascasse Audience Intelligence

Au (mobile phone company) Target Market in United States

A data profile of the people who buy, follow and care about Au (mobile phone company) in United States — modelled from more than twelve digital signal sources. Au (mobile phone company) has an estimated audience of 3,538,243 people in United States.

#930among Brand in United States#357in Technology & Electronics

The average Au (mobile phone company) fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cliff Burton, Lars Ulrich, Ron Jon Surf Shop, with strongest over-indexing on Cliff Burton (1050.72× the country average).

Demographically, the Au (mobile phone company) audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Au (mobile phone company) fan in United States is more male, around 35.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Cliff Burton.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Au (mobile phone company) profile in United States.

Audience size
3.5M
in United States
Gender
41.9%♀
58.1% male
Age
35.8
average years
Country rank
#8931
Brand in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Au (mobile phone company)

41.9% are female, 58.1% are male, average age 35.8.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Au (mobile phone company) audience in United States
MetricValue
Female41.9%
Male58.1%
Average age35.8
Estimated audience size3,538,243
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Au (mobile phone company) audience in United States
Age bracketShare%
16-1933%
20-2917%
30-3916%
40-4917%
50+18%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Au (mobile phone company) audience comes from United States.

Worldwide audience distribution share by country for Au (mobile phone company)
CountryShare
Japan28.0%
Australia9.9%
United States8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Au (mobile phone company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Au (mobile phone company) customers by region in United States
#RegionReachAffinity×
01Hawaii~20K1.36×
02Texas~400K1.20×
03Georgia~100K1.20×
04Washington~80K1.18×
05Utah~40K1.18×
06Alaska~8K1.14×
07California~400K1.11×
08Virginia~90K1.08×
09South Carolina~60K1.06×
10Oklahoma~40K1.06×
11Indiana~70K1.05×
12Connecticut~40K1.05×
13Oregon~40K1.04×
14South Dakota~8K1.04×
15North Carolina~100K1.03×
16Minnesota~50K1.03×
17Idaho~20K1.03×
18Arizona~70K1.02×
19Massachusetts~70K1.02×
20Kansas~30K1.02×
21Illinois~100K1.01×
22New Jersey~90K1.01×
23Missouri~60K1.00×
24Nevada~30K1.00×
25Nebraska~20K1.00×
26New York~200K0.99×
27Maryland~60K0.99×
28Alabama~50K0.99×
29Montana~9K0.99×
30Colorado~50K0.98×
31Kentucky~40K0.98×
32Maine~10K0.98×
33North Dakota~7K0.98×
34Iowa~30K0.97×
35Wisconsin~50K0.96×
36Pennsylvania~100K0.95×
37Ohio~100K0.94×
38Florida~200K0.93×
39Washington, District of Columbia~10K0.93×
40New Mexico~20K0.92×
41New Hampshire~10K0.92×
42Michigan~80K0.91×
43Louisiana~40K0.90×
44Mississippi~30K0.89×
45Arkansas~30K0.89×
46Delaware~8K0.89×
47Tennessee~60K0.87×
48Rhode Island~10K0.87×
49Vermont~5K0.87×
50West Virginia~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Au (mobile phone company), United States
0.81×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Au (mobile phone company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Au (mobile phone company) audience
#·InterestCategoryAffinity×
01Cliff BurtonMusic & Radio1050.72×
02Lars UlrichMusic & Radio485.58×
03Ron Jon Surf ShopSports270.34×
04Famke JanssenFashion & Accessoires150.33×
05Kirk HammettMusic & Radio140.96×
06Chevrolet BlazerCars & Mobility44.23×
07Piggy bankKids & Family38.37×
08Bates Motel (TV series)Movies & TV20.00×
09King Arthur: Legend of the SwordMovies & TV20.00×
10Population ageingPolitics & Society20.00×
11AeroméxicoTravel & Leisure18.78×
12Apple StoreShopping16.59×
13Chevy TrucksCars & Mobility15.80×
14T. Rowe PriceBusiness & Career15.68×
15Scorpions (band)Music & Radio9.54×
16Zoom!Business & Career6.31×
17Google DriveTechnology & Electronics5.76×
18High schoolBusiness & Career3.04×
19BeetlejuiceMovies & TV2.80×
20Musical instrumentMusic & Radio2.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Au (mobile phone company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Au (mobile phone company) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.96×
PatriotismCONSERVATISM1.66×
Family OrientationCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Au (mobile phone company) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
ExtroversionTHRILL0.84×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Au (mobile phone company)'s target market in United States?

Au (mobile phone company)'s target market in United States covers an estimated 3,538,243 people, concentrated in California and Texas.

02

What is the gender split and age of Au (mobile phone company) customers?

41.9% of the Au (mobile phone company) audience are female, 58.1% are male, with an average age of 35.8 years.

03

Which brands do Au (mobile phone company) fans like most?

Au (mobile phone company) fans show strongest brand affinity for Cliff Burton (1050.72×), Lars Ulrich (485.58×), and Ron Jon Surf Shop (270.34×) over the country average.

04

Where do Au (mobile phone company) fans live in United States?

Au (mobile phone company) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Au (mobile phone company) fans also like?

Beyond Au (mobile phone company) itself, the audience over-indexes on Lars Ulrich (485.58×), Ron Jon Surf Shop (270.34×), Famke Janssen (150.33×), and Kirk Hammett (140.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Au (mobile phone company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Au (mobile phone company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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