Au (mobile phone company) Audience in Germany
Au (mobile phone company) has an estimated audience of 315,307 people in Germany. 56.4% are female, 43.6% are male, average age 21.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Birthday Gifts, Urban Outfitters, Natural rubber, MK, Free University of Berlin.
The average Au (mobile phone company) fan in Germany is 21.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Birthday Gifts, Urban Outfitters, Natural rubber, with strongest over-indexing on Birthday Gifts (1.78× the country average). Demographically, the Au (mobile phone company) audience skews more female with an average age of 21.2, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Au (mobile phone company) fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 21.2 |
| Estimated audience size | 315,307 |
Audience persona
The typical Au (mobile phone company) fan in Germany is more female, around 21.2 years old, with strong Quality Awareness tendencies and a notable affinity for Birthday Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,860 | 1.16× |
| Bayern | 68,967 | 1.36× |
| Baden-Württemberg | 58,483 | 1.36× |
| Hessen | 33,052 | 1.38× |
| Niedersachsen | 30,244 | 0.99× |
| Berlin | 16,093 | 1.14× |
| Rheinland-Pfalz | 15,799 | 1× |
| Sachsen | 12,690 | 0.82× |
| Schleswig-Holstein | 9,868 | 0.87× |
| Hamburg | 7,891 | 1.11× |
| Brandenburg | 7,629 | 0.78× |
| Thüringen | 6,352 | 0.79× |
| Sachsen-Anhalt | 5,376 | 0.66× |
| Mecklenburg-Vorpommern | 3,960 | 0.66× |
| Bremen | 3,148 | 1.17× |
| Saarland | 2,959 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Birthday Gifts | 1.78× | Kids & Family |
| Urban Outfitters | 1.67× | Shopping |
| Natural rubber | 1.9× | Cars & Mobility |
| MK | 1.78× | Music & Radio |
| Free University of Berlin | 1.9× | Business & Career |
| Noodle (Gorillaz) | 1.57× | Music & Radio |
| Building insulation | 1.87× | Home & Garden |
| Buddy – The Buddy Holly Story | 1.9× | Music & Radio |
| Apostrophe | 1.9× | Literature |
| Acoustic music | 1.53× | Music & Radio |
| Lake Iseo | 1.9× | Travel & Leisure |
| Hundertwasserhaus | 1.9× | Travel & Leisure |
| Godzilla (1954 film) | 1.65× | Movies & TV |
| Gender-neutral language | 1.88× | Politics & Society |
| Flash memory | 1.57× | Technology & Electronics |
| Jonah | 1.76× | |
| Leverage (TV series) | 1.86× | Movies & TV |
| HydraFacial | 1.9× | Beauty & Wellness |
| Low-carbon emission | 1.9× | Politics & Society |
| Jette | 3.1× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.66 |
| DIY Mentality | THRILL | 1.42 |
| Patriotism | CONSERVATISM | 1.36 |
| Need for Security | CONSERVATISM | 1.34 |
| Early Adopter Mentality | POWER | 1.33 |
| Sustainability | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 28.3% |
| Australia | 9.9% |
| United States | 8.0% |
See Au (mobile phone company) audiences in other countries
- Au (mobile phone company) — United States
- Au (mobile phone company) — United Kingdom
- Au (mobile phone company) — France
- Au (mobile phone company) — Italy
- Au (mobile phone company) — Spain
- Au (mobile phone company) — Brazil
- Au (mobile phone company) — Japan
- Au (mobile phone company) — South Korea
- Au (mobile phone company) — India
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Au (mobile phone company) have in Germany?
Au (mobile phone company) has an estimated audience of 315,307 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Au (mobile phone company) fans?
56.4% of Au (mobile phone company) fans are female, 43.6% are male, with an average age of 21.2 years.
Which brands do Au (mobile phone company) fans like most?
Au (mobile phone company) fans show strongest brand affinity for Birthday Gifts (1.78×), Urban Outfitters (1.67×), and Natural rubber (1.9×) over the country average.
Where do Au (mobile phone company) fans live in Germany?
Au (mobile phone company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,860), Bayern (reach 68,967), and Baden-Württemberg (reach 58,483). These three regions account for the largest share of the active audience.
What other brands do Au (mobile phone company) fans also like?
Beyond Au (mobile phone company) itself, the audience over-indexes on Urban Outfitters (1.67×), Natural rubber (1.9×), MK (1.78×), and Free University of Berlin (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Au (mobile phone company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.