Rascasse Audience Intelligence

Au (mobile phone company) Target Market in Germany

Name: Au (mobile phone company) — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Au (mobile phone company) in Germany — modelled from more than twelve digital signal sources. Au (mobile phone company) has an estimated audience of 318,217 people in Germany.

#2123among Brand in Germany #653in Technology & Electronics

The average Au (mobile phone company) fan in Germany is 21.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Katana, UniFi, Ford Escape, with strongest over-indexing on Katana (48.09× the country average).

Demographically, the Au (mobile phone company) audience skews more female with an average age of 21.2, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Au (mobile phone company) fan in Germany is more female, around 21.2 years old, with strong Risk Appetite tendencies and a notable affinity for Katana.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Au (mobile phone company) profile in Germany.

Audience size

318K

in Germany

Gender

56.4%♀

43.6% male

Age

21.2

average years

Country rank

#16609

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Au (mobile phone company)

56.4% are female, 43.6% are male, average age 21.2.

Fig. 02

Gender split

56.4%

Female

43.6%

Male

Demographic split for Au (mobile phone company) audience in Germany
Metric	Value
Female	56.4%
Male	43.6%
Average age	21.2
Estimated audience size	318,217

Fig. 03

Age distribution

Age distribution of the Au (mobile phone company) audience in Germany
Age bracket	Share	%
16-19		78%
20-29		22%
30-39		0%
40-49		0%
50+		0%

Fig. 04

Worldwide distribution

0.7%

of the worldwide Au (mobile phone company) audience comes from Germany.

Worldwide audience distribution share by country for Au (mobile phone company)
Country	Share
Japan	28.0%
Australia	9.9%
United States	8.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Au (mobile phone company) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Au (mobile phone company) customers by region in Germany
#	Region	Reach	×
01	Baden-Württemberg	~60K	1.48×
02	Bayern	~70K	1.47×
03	Hessen	~30K	1.23×
04	Nordrhein-Westfalen	~80K	1.14×
05	Berlin	~20K	1.12×
06	Bremen	~3K	1.08×
07	Rheinland-Pfalz	~20K	1.05×
08	Hamburg	~7K	0.98×
09	Niedersachsen	~30K	0.92×
10	Saarland	~3K	0.87×
11	Schleswig-Holstein	~10K	0.84×
12	Sachsen	~10K	0.83×
13	Thüringen	~7K	0.83×
14	Brandenburg	~8K	0.79×
15	Sachsen-Anhalt	~6K	0.72×
16	Mecklenburg-Vorpommern	~4K	0.72×

Affinity by region — Au (mobile phone company), Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Au (mobile phone company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Au (mobile phone company) audience
#	Interest	Category	×
01	Katana	Literature	48.09×
02	UniFi	Technology & Electronics	30.69×
03	Ford Escape	Cars & Mobility	26.96×
04	Charter Communications	Technology & Electronics	25.84×
05	Ford Expedition	Cars & Mobility	25.41×
06	Electric guitar	Music & Radio	2.47×
07	Carpentry	Home & Garden	2.19×
08	Patio	Home & Garden	2.09×
09	Ryanair	Travel & Leisure	1.90×
10	Solar energy	Home & Garden	1.90×
11	Cloud computing	Technology & Electronics	1.90×
12	ADAC	Cars & Mobility	1.89×
13	Car rentals	Cars & Mobility	1.88×
14	Used car	Cars & Mobility	1.85×
15	Innovation	Business & Career	1.83×
16	Eurojackpot	Games	1.79×
17	Lufthansa	Travel & Leisure	1.73×
18	House music	Music & Radio	1.73×
19	Musical instrument	Music & Radio	1.73×
20	Eurowings	Travel & Leisure	1.62×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Au (mobile phone company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Au (mobile phone company) audience · What stands out
Trait	Cluster	Score
Risk Appetite	THRILL	1.61×
Patriotism	CONSERVATISM	1.50×
Need for Security	CONSERVATISM	1.44×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Au (mobile phone company) audience · Rather not
Trait	Cluster	Score
Price Sensitivity	PREMIUM	0.67×
Creativity	OPEN	0.72×
Family Orientation	CONSERVATISM	0.73×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Au (mobile phone company)'s target market in Germany?

Au (mobile phone company)'s target market in Germany covers an estimated 318,217 people, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Au (mobile phone company) customers?

56.4% of the Au (mobile phone company) audience are female, 43.6% are male, with an average age of 21.2 years.

Which brands do Au (mobile phone company) fans like most?

Au (mobile phone company) fans show strongest brand affinity for Katana (48.09×), UniFi (30.69×), and Ford Escape (26.96×) over the country average.

Where do Au (mobile phone company) fans live in Germany?

Au (mobile phone company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do Au (mobile phone company) fans also like?

Beyond Au (mobile phone company) itself, the audience over-indexes on UniFi (30.69×), Ford Escape (26.96×), Ford Expedition (25.41×), and Ryanair (1.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Au (mobile phone company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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