Rascasse Audience Intelligence

Population ageing Audience in United States

A data profile of the people who buy, follow and care about Population ageing in United States — modelled from more than twelve digital signal sources. Population ageing has an estimated audience of 666,375 people in United States.

#10228among Topic in United States#1785in Politics & Society

The average Population ageing fan in United States is 47.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Love's Travel Stops & Country Stores, Mallrats, Ron Jon Surf Shop, with strongest over-indexing on Love's Travel Stops & Country Stores (24.77× the country average).

Demographically, the Population ageing audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Family Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Population ageing fan in United States is more female, around 47.4 years old, with strong Family Orientation tendencies and a notable affinity for Love's Travel Stops & Country Stores.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Population ageing profile in United States.

Audience size
666K
in United States
Gender
72.8%♀
27.2% male
Age
47.4
average years
Country rank
#30784
Topic in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Population ageing fans

72.8% are female, 27.2% are male, average age 47.4.

Fig. 02

Gender split

72.8%
Female
27.2%
Male
Demographic split for Population ageing audience in United States
MetricValue
Female72.8%
Male27.2%
Average age47.4
Estimated audience size666,375
Fig. 03

Age distribution

Ø 47.4
average years
Age distribution of the Population ageing audience in United States
Age bracketShare%
16-199%
20-299%
30-3915%
40-4924%
50+43%
Fig. 04

Worldwide distribution

38.0%

of the worldwide Population ageing audience comes from United States.

Worldwide audience distribution share by country for Population ageing
CountryShare
United States38.0%
Vietnam13.6%
Taiwan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Population ageing audience in United States is strongest.

Fig. 05

Top regions by affinity

Population ageing fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K1.30×
02North Dakota~2K1.24×
03South Dakota~2K1.22×
04Vermont~1K1.21×
05Montana~2K1.15×
06Delaware~2K1.14×
07Hawaii~3K1.13×
08Maine~3K1.13×
09West Virginia~3K1.11×
10New Hampshire~3K1.09×
11Rhode Island~2K1.09×
12Washington, District of Columbia~2K1.09×
13Nebraska~4K1.06×
14Mississippi~6K1.03×
15Idaho~3K1.02×
16Arkansas~5K1.00×
17New Mexico~3K1.00×
18Kansas~5K0.99×
19Iowa~5K0.98×
20Utah~6K0.97×
21Missouri~10K0.96×
22Oklahoma~7K0.96×
23Louisiana~8K0.94×
24Kentucky~8K0.94×
25Connecticut~6K0.94×
26Oregon~7K0.93×
27Nevada~6K0.93×
28South Carolina~9K0.91×
29Alabama~9K0.91×
30Wisconsin~9K0.90×
31Massachusetts~10K0.89×
32Minnesota~8K0.89×
33Washington~10K0.88×
34Indiana~10K0.88×
35Maryland~10K0.88×
36Tennessee~10K0.87×
37Colorado~9K0.87×
38Virginia~10K0.86×
39Arizona~10K0.86×
40Michigan~10K0.83×
41New Jersey~10K0.82×
42Ohio~20K0.81×
43Georgia~20K0.81×
44North Carolina~20K0.81×
45Pennsylvania~20K0.79×
46Illinois~20K0.79×
47New York~30K0.74×
48California~50K0.72×
49Florida~30K0.70×
50Texas~40K0.68×
Fig. 06

Affinity by region

Affinity by region — Population ageing, United States
0.68×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Population ageing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Population ageing audience
#·InterestCategoryAffinity×
01Blue hairTopic366.26×
02GSCMOVIESMovies & TV259.19×
03IrandubaTravel & Leisure210.03×
04American Academy of Cosmetic DentistryBusiness & Career127.13×
05MallratsMovies & TV100.10×
06Ron Jon Surf ShopSports78.89×
07Remedios NaturalesHome & Garden52.04×
08Wrinkles (film)Movies & TV38.10×
09PesoPolitics & Society36.46×
10Bayview Village Shopping CentreShopping29.52×
11GreetingKids & Family26.19×
12John AdamsPolitics & Society24.80×
13Love's Travel Stops & Country StoresShopping24.77×
14AquaphorBeauty & Wellness23.12×
15PrimeBrand21.47×
16TravelCenters of AmericaTravel & Leisure20.98×
17Littlest Pet Shop (2012 TV series)Movie / TV Show / Series20.63×
18Au (mobile phone company)Technology & Electronics20.00×
19Skateboarder (magazine)Sports20.00×
20Speedway LLCFood & Beverages9.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Population ageing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Population ageing audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.30×
MindfulnessBALANCE1.26×
Healthy LifestyleBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Population ageing audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
CreativityOPEN0.87×
SpiritualityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Population ageing have in United States?

Population ageing has an estimated audience of 666,375 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Population ageing fans?

72.8% of Population ageing fans are female, 27.2% are male, with an average age of 47.4 years.

03

Which brands do Population ageing fans like most?

Population ageing fans show strongest brand affinity for Love's Travel Stops & Country Stores (24.77×), Mallrats (100.1×), and Ron Jon Surf Shop (78.89×) over the country average.

04

Where do Population ageing fans live in United States?

Population ageing fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Population ageing fans also like?

Beyond Population ageing itself, the audience over-indexes on Mallrats (100.1×), Ron Jon Surf Shop (78.89×), Blue hair (366.26×), and Prime (21.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Population ageing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Population ageing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →