Population ageing Audience in United States

Population ageing logo

Population ageing has an estimated audience of 666,375 people in United States. 72.8% are female, 27.2% are male, average age 47.4. Top regions: California, New York, Texas. Top brand affinities: Mallrats, Ron Jon Surf Shop, Love's Travel Stops & Country Stores, Blue hair, Prime.

The average Population ageing fan in United States is 47.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mallrats, Ron Jon Surf Shop, Love's Travel Stops & Country Stores, with strongest over-indexing on Mallrats (100.1× the country average). Demographically, the Population ageing audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Population ageing fans

Demographic split for Population ageing audience in United States
MetricValue
Female72.8%
Male27.2%
Average age47.4
Estimated audience size666,375

Audience persona

The typical Population ageing fan in United States is more female, around 47.4 years old, with strong Family Orientation tendencies and a notable affinity for Mallrats.

Top regions in United States

Top regions ranked by reach for Population ageing in United States
RegionReachAffinity
California49,4510.67×
New York23,9860.64×
Texas21,1360.37×
Florida18,6810.41×
Virginia11,8840.73×
Illinois11,0550.5×
Missouri11,0361.03×
Pennsylvania10,9030.49×
Massachusetts9,7840.75×
Washington8,7550.65×
Georgia8,3460.41×
North Carolina8,1020.4×
Michigan8,0330.46×
Ohio7,7590.38×
Maryland7,3200.64×
New Jersey7,0210.41×
Kentucky6,0110.72×
Minnesota5,7660.6×
Oregon5,7300.75×
Mississippi5,7121.04×
Louisiana5,4700.64×
Utah5,4110.91×
Tennessee5,1970.39×
Colorado4,7620.45×
Arizona4,7350.35×
Indiana4,6920.39×
Arkansas4,6840.85×
Wisconsin4,6100.46×
Oklahoma4,5810.62×
Iowa4,4530.81×
Connecticut4,3830.66×
Alabama4,3640.47×
West Virginia4,3531.4×
Alaska4,3443.05×
South Carolina4,1280.41×
Kansas4,0210.77×
Idaho4,0201.2×
Hawaii3,8401.34×
Montana3,7872.05×
South Dakota3,7382.43×
North Dakota3,6392.66×
New Hampshire3,5871.37×
Wyoming3,5213.56×
Nebraska3,5121.05×
New Mexico3,4941.05×
Nevada3,4820.54×
Rhode Island3,4631.63×
Maine3,4611.45×
Vermont3,4062.91×
Delaware3,1021.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Population ageing audience
BrandAffinityCategory
Mallrats100.1×Movies & TV
Ron Jon Surf Shop78.89×Sports
Love's Travel Stops & Country Stores24.77×Shopping
Blue hair366.26×
Prime21.47×
American Academy of Cosmetic Dentistry127.13×Business & Career
Iranduba210.03×Travel & Leisure
John Adams24.8×Politics & Society
Remedios Naturales52.04×Home & Garden
Au (mobile phone company)20×Technology & Electronics
Wrinkles (film)38.1×Movies & TV
Aquaphor23.12×Beauty & Wellness
GSCMOVIES259.19×Movies & TV
Bayview Village Shopping Centre29.52×Shopping
Speedway LLC9.15×Food & Beverages
Peso36.46×Politics & Society
Greeting26.19×Kids & Family
TravelCenters of America20.98×Travel & Leisure
Rocky Mountaineer20×Travel & Leisure
Littlest Pet Shop (2012 TV series)20.63×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Population ageing audience
TraitClusterScore
Family OrientationCONSERVATISM1.78
Career OrientationPOWER1.62
Price SensitivityPREMIUM1.56
Need for SecurityCONSERVATISM1.32
Community OrientationOPEN1.27
CreativityOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Population ageing
CountryShare
United States38.0%
Vietnam13.6%
Taiwan6.0%

See Population ageing audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Population ageing have in United States?

Population ageing has an estimated audience of 666,375 people in United States, concentrated in California and New York.

What is the gender split and age of Population ageing fans?

72.8% of Population ageing fans are female, 27.2% are male, with an average age of 47.4 years.

Which brands do Population ageing fans like most?

Population ageing fans show strongest brand affinity for Mallrats (100.1×), Ron Jon Surf Shop (78.89×), and Love's Travel Stops & Country Stores (24.77×) over the country average.

Where do Population ageing fans live in United States?

Population ageing fans in United States are most concentrated in California (reach 49,451), New York (reach 23,986), and Texas (reach 21,136). These three regions account for the largest share of the active audience.

What other brands do Population ageing fans also like?

Beyond Population ageing itself, the audience over-indexes on Ron Jon Surf Shop (78.89×), Love's Travel Stops & Country Stores (24.77×), Blue hair (366.26×), and Prime (21.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Population ageing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.