Rascasse Audience Intelligence

Greeting Audience in United States

A data profile of the people who buy, follow and care about Greeting in United States — modelled from more than twelve digital signal sources. Greeting has an estimated audience of 1,449,022 people in United States.

#7417among Topic in United States#370in Kids & Family

The average Greeting fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Population ageing, Web server, Non-alcoholic beverage, with strongest over-indexing on Population ageing (26.19× the country average).

Demographically, the Greeting audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Greeting fan in United States is more female, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Population ageing.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Greeting profile in United States.

Audience size
1.4M
in United States
Gender
66.2%♀
33.8% male
Age
41.7
average years
Country rank
#18224
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Greeting fans

66.2% are female, 33.8% are male, average age 41.7.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Greeting audience in United States
MetricValue
Female66.2%
Male33.8%
Average age41.7
Estimated audience size1,449,022
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Greeting audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3918%
40-4923%
50+27%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Greeting audience comes from United States.

Worldwide audience distribution share by country for Greeting
CountryShare
United States14.8%
Italy11.9%
Brazil11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Greeting audience in United States is strongest.

Fig. 05

Top regions by affinity

Greeting fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K1.34×
02California~200K1.29×
03Indiana~30K1.28×
04Maryland~30K1.25×
05Alabama~30K1.25×
06Hawaii~7K1.19×
07Virginia~40K1.17×
08Texas~100K1.13×
09New York~90K1.12×
10Georgia~50K1.12×
11Massachusetts~30K1.12×
12Florida~100K1.06×
13Washington~30K1.05×
14Minnesota~20K1.04×
15Nevada~10K1.04×
16Alaska~3K1.04×
17Oregon~20K1.03×
18New Mexico~7K1.03×
19South Carolina~20K1.02×
20Illinois~50K1.01×
21Arizona~30K1.01×
22Louisiana~20K1.01×
23Vermont~3K1.00×
24Kansas~10K0.99×
25North Dakota~3K0.99×
26Connecticut~10K0.97×
27Delaware~4K0.97×
28South Dakota~3K0.97×
29New Jersey~40K0.96×
30Mississippi~10K0.96×
31Arkansas~10K0.96×
32North Carolina~40K0.95×
33Nebraska~7K0.95×
34Maine~5K0.95×
35Pennsylvania~50K0.93×
36Michigan~40K0.93×
37Tennessee~30K0.93×
38Colorado~20K0.93×
39Wisconsin~20K0.93×
40Oklahoma~20K0.93×
41Iowa~10K0.93×
42Missouri~20K0.92×
43Utah~10K0.92×
44Montana~4K0.90×
45Idaho~6K0.89×
46New Hampshire~5K0.88×
47Rhode Island~4K0.88×
48Ohio~40K0.86×
49Kentucky~20K0.85×
50West Virginia~6K0.82×
Fig. 06

Affinity by region

Affinity by region — Greeting, United States
0.82×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Greeting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Greeting audience
#·InterestCategoryAffinity×
01Dynamo DresdenSports28.07×
02Population ageingPolitics & Society26.19×
03FIFA Club World CupSports7.06×
04Heather LocklearMovies & TV5.48×
05Berlin WallTravel & Leisure5.23×
06Web serverTechnology & Electronics5.14×
07Baking powderFood & Beverages4.81×
08Non-alcoholic beverageFood & Beverages3.98×
09Milwaukee BrewersSports2.97×
10Pittsburgh PiratesSports2.90×
11Mineral waterFood & Beverages2.76×
12Microwave ovenHome & Garden2.50×
13Detroit TigersSports2.42×
14Anne HathawayMovies & TV2.42×
15Britney SpearsMusic & Radio2.40×
16Robert RedfordMovies & TV2.16×
17GeneticsKids & Family1.95×
18NostalgiaHome & Garden1.80×
19InnovationBusiness & Career1.72×
20Real propertyHome & Garden1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Greeting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Greeting audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.13×
SpiritualityBALANCE1.52×
Community OrientationOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Greeting audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
Social Media UsageJOY0.76×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Greeting have in United States?

Greeting has an estimated audience of 1,449,022 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Greeting fans?

66.2% of Greeting fans are female, 33.8% are male, with an average age of 41.7 years.

03

Which brands do Greeting fans like most?

Greeting fans show strongest brand affinity for Population ageing (26.19×), Web server (5.14×), and Non-alcoholic beverage (3.98×) over the country average.

04

Where do Greeting fans live in United States?

Greeting fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Greeting fans also like?

Beyond Greeting itself, the audience over-indexes on Web server (5.14×), Non-alcoholic beverage (3.98×), Britney Spears (2.4×), and Genetics (1.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Greeting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Greeting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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