Mallrats Audience in United States

Mallrats has an estimated audience of 556,100 people in United States. 58.0% are female, 42.0% are male, average age 35.2. Top regions: California, Texas, New York. Top brand affinities: Borat, Zoolander, Exxon, Christopher Walken, Rachel McAdams.

The average Mallrats fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Borat, Zoolander, Exxon, with strongest over-indexing on Borat (117.4× the country average). Demographically, the Mallrats audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Mallrats fans

Demographic split for Mallrats audience in United States
MetricValue
Female58.0%
Male42.0%
Average age35.2
Estimated audience size556,100

Audience persona

The typical Mallrats fan in United States is more female, around 35.2 years old, with strong Risk Appetite tendencies and a notable affinity for Borat.

Top regions in United States

Top regions ranked by reach for Mallrats in United States
RegionReachAffinity
California65,3721.07×
Texas44,1740.92×
New York29,1140.94×
Florida27,7800.74×
Pennsylvania20,9541.12×
Illinois20,8381.12×
Ohio19,5891.14×
Michigan16,1481.11×
North Carolina13,4210.8×
New Jersey13,3150.94×
Washington13,0321.17×
Minnesota12,2331.54×
Indiana11,5241.13×
Virginia11,2160.83×
Arizona11,2080.99×
Massachusetts11,1921.02×
Georgia10,9110.64×
Colorado10,4721.19×
Missouri10,4381.16×
Tennessee10,3100.92×
Wisconsin9,3911.12×
Oregon9,0171.41×
Kentucky7,5861.09×
Maryland7,0750.74×
Oklahoma6,4541.05×
South Carolina6,3360.76×
Louisiana6,0920.85×
Iowa5,7501.26×
Nevada5,5701.04×
Alabama5,2660.68×
Connecticut5,0410.9×
Utah4,9130.99×
Kansas4,7271.08×
Arkansas4,3480.95×
Nebraska3,1351.12×
New Mexico3,0021.08×
Idaho2,9941.07×
Mississippi2,9740.65×
West Virginia2,5380.98×
New Hampshire2,3051.05×
Maine2,1091.06×
Montana1,9201.24×
Hawaii1,7360.73×
Rhode Island1,6160.91×
South Dakota1,3521.05×
Washington, District of Columbia1,3270.79×
North Dakota1,2391.08×
Alaska1,1790.99×
Delaware1,1590.76×
Vermont1,0781.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mallrats audience
BrandAffinityCategory
Borat117.4×Movies & TV
Zoolander97.3×Movies & TV
Exxon32.58×Cars & Mobility
Christopher Walken55.13×Movies & TV
Rachel McAdams29.01×Movies & TV
Population ageing89.55×Politics & Society
Beetlejuice11.12×Movies & TV
Chevy Chase29.94×Movies & TV
Natural Born Killers67.77×Movies & TV
The A-Team60.81×Movies & TV
Jim Carrey13.12×Movies & TV
Bill Murray22.44×Movies & TV
Fear and Loathing in Las Vegas (film)45.51×Movies & TV
Jason Bateman16.08×Movies & TV
Vin Diesel22.86×Movies & TV
Legally Blonde23.79×Movies & TV
Superman3.62×Movies & TV
Mel Brooks18.62×Movies & TV
Anna Faris20×Movies & TV
Goldie Hawn16.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mallrats audience
TraitClusterScore
Risk AppetiteTHRILL1.61
ExtroversionTHRILL1.58
TraditionCONSERVATISM1.16
Convenience OrientationPREMIUM1.16
Early Adopter MentalityPOWER1.13
Luxury OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Mallrats
CountryShare
United States53.9%
Italy17.4%
Canada5.7%

See Mallrats audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Mallrats have in United States?

Mallrats has an estimated audience of 556,100 people in United States, concentrated in California and Texas.

What is the gender split and age of Mallrats fans?

58.0% of Mallrats fans are female, 42.0% are male, with an average age of 35.2 years.

Which brands do Mallrats fans like most?

Mallrats fans show strongest brand affinity for Borat (117.4×), Zoolander (97.3×), and Exxon (32.58×) over the country average.

Where do Mallrats fans live in United States?

Mallrats fans in United States are most concentrated in California (reach 65,372), Texas (reach 44,174), and New York (reach 29,114). These three regions account for the largest share of the active audience.

What other brands do Mallrats fans also like?

Beyond Mallrats itself, the audience over-indexes on Zoolander (97.3×), Exxon (32.58×), Christopher Walken (55.13×), and Rachel McAdams (29.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mallrats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.