Rascasse Audience Intelligence

Mallrats Audience in United States

A data profile of the people who buy, follow and care about Mallrats in United States — modelled from more than twelve digital signal sources. Mallrats has an estimated audience of 502,377 people in United States.

#3206among Movie / TV Show / Series in United States#6790in Movies & TV

The average Mallrats fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Exxon, Borat, Zoolander, with strongest over-indexing on Exxon (66.2× the country average).

Demographically, the Mallrats audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mallrats fan in United States is more female, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Exxon.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mallrats profile in United States.

Audience size
502K
in United States
Gender
58.0%♀
42.0% male
Age
35.2
average years
Country rank
#36539
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mallrats viewers

58.0% are female, 42.0% are male, average age 35.2.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Mallrats audience in United States
MetricValue
Female58.0%
Male42.0%
Average age35.2
Estimated audience size502,377
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Mallrats audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3921%
40-4920%
50+10%
Fig. 04

Worldwide distribution

44.6%

of the worldwide Mallrats audience comes from United States.

Worldwide audience distribution share by country for Mallrats
CountryShare
United States44.6%
Italy29.2%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mallrats audience in United States is strongest.

Fig. 05

Top regions by affinity

Mallrats fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~10K1.51×
02Oregon~9K1.34×
03Iowa~6K1.24×
04Montana~2K1.22×
05New Mexico~3K1.18×
06Idaho~3K1.17×
07Maine~2K1.13×
08Missouri~10K1.12×
09Colorado~10K1.12×
10South Dakota~1K1.12×
11North Dakota~1K1.12×
12Ohio~20K1.11×
13Michigan~20K1.11×
14Kentucky~8K1.11×
15Alaska~1K1.11×
16Washington~10K1.10×
17Nebraska~3K1.10×
18Vermont~1K1.10×
19Wisconsin~9K1.09×
20Indiana~10K1.08×
21Oklahoma~7K1.08×
22Pennsylvania~20K1.07×
23Kansas~5K1.06×
24New Hampshire~2K1.06×
25Illinois~20K1.04×
26Arizona~10K1.03×
27Nevada~6K1.03×
28West Virginia~3K1.02×
29California~60K0.99×
30Rhode Island~2K0.98×
31Utah~5K0.97×
32Massachusetts~10K0.96×
33Arkansas~4K0.95×
34Tennessee~10K0.92×
35Connecticut~5K0.92×
36Texas~40K0.91×
37New Jersey~10K0.89×
38New York~30K0.87×
39Louisiana~6K0.86×
40Delaware~1K0.85×
41Virginia~10K0.79×
42North Carolina~10K0.77×
43Washington, District of Columbia~1K0.77×
44Maryland~7K0.75×
45South Carolina~6K0.75×
46Hawaii~2K0.75×
47Alabama~6K0.73×
48Mississippi~3K0.73×
49Florida~30K0.71×
50Georgia~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Mallrats, United States
0.67×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mallrats audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mallrats audience
#·InterestCategoryAffinity×
01BoratMovies & TV111.27×
02ZoolanderMovies & TV111.05×
03Population ageingPolitics & Society100.10×
04Kevin SmithMovies & TV68.36×
05ExxonCars & Mobility66.20×
06Natural Born KillersMovies & TV64.17×
07Christopher WalkenMovies & TV62.72×
08The A-TeamMovies & TV58.40×
09Fear and Loathing in Las Vegas (film)Movies & TV44.03×
10Rachel McAdamsMovies & TV38.39×
11Beverly Hills, 90210Movies & TV28.23×
12Chevy ChaseMovies & TV25.03×
13Bill MurrayMovies & TV23.02×
14Legally BlondeMovies & TV20.43×
15Mel BrooksMovies & TV19.76×
16Jack NicholsonMovies & TV18.62×
17Brendan FraserMovies & TV14.08×
18Kelly OsbourneMusic & Radio13.54×
19Jason BatemanMovies & TV13.35×
20Jim CarreyMovies & TV11.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mallrats audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mallrats audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.37×
SpiritualityBALANCE1.35×
Convenience OrientationPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mallrats audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.56×
Luxury OrientationPREMIUM0.61×
DIY MentalityTHRILL0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mallrats have in United States?

Mallrats has an estimated audience of 502,377 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mallrats viewers?

58.0% of Mallrats fans are female, 42.0% are male, with an average age of 35.2 years.

03

Which brands do Mallrats fans like most?

Mallrats fans show strongest brand affinity for Exxon (66.2×), Borat (111.27×), and Zoolander (111.05×) over the country average.

04

Where do Mallrats fans live in United States?

Mallrats fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mallrats fans also like?

Beyond Mallrats itself, the audience over-indexes on Borat (111.27×), Zoolander (111.05×), Christopher Walken (62.72×), and Rachel McAdams (38.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Mallrats audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mallrats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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