A data profile of the people who buy, follow and care about John Adams in United States — modelled from more than twelve digital signal sources. John Adams has an estimated audience of 2,839,230 people in United States.
The average John Adams fan in United States is 41.7 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Once upon a time, New York Post, Drudge Report, with strongest over-indexing on Once upon a time (20× the country average).
Demographically, the John Adams audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical John Adams fan in United States is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Once upon a time.
The key figures that characterise the John Adams profile in United States.
46.5% are female, 53.5% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 41.7 |
| Estimated audience size | 2,839,230 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 15% | |
| 30-39 | 12% | |
| 40-49 | 17% | |
| 50+ | 34% |
of the worldwide John Adams audience comes from United States.
| Country | Share |
|---|---|
| United States | 75.6% |
| United Kingdom | 4.4% |
| Brazil | 2.2% |
Where the John Adams audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Massachusetts | ~70K | 1.35× | |
| 02 | Washington, District of Columbia | ~10K | 1.28× | |
| 03 | Virginia | ~90K | 1.27× | |
| 04 | West Virginia | ~20K | 1.19× | |
| 05 | Alabama | ~40K | 1.16× | |
| 06 | New Jersey | ~80K | 1.14× | |
| 07 | Pennsylvania | ~100K | 1.13× | |
| 08 | Indiana | ~60K | 1.12× | |
| 09 | Texas | ~300K | 1.11× | |
| 10 | Arizona | ~60K | 1.10× | |
| 11 | New Hampshire | ~10K | 1.10× | |
| 12 | Georgia | ~90K | 1.09× | |
| 13 | Rhode Island | ~10K | 1.09× | |
| 14 | Tennessee | ~60K | 1.08× | |
| 15 | Oklahoma | ~30K | 1.08× | |
| 16 | Kentucky | ~40K | 1.06× | |
| 17 | Ohio | ~90K | 1.05× | |
| 18 | Connecticut | ~30K | 1.05× | |
| 19 | New York | ~200K | 1.04× | |
| 20 | Idaho | ~10K | 1.03× | |
| 21 | Maine | ~10K | 1.03× | |
| 22 | North Carolina | ~80K | 1.02× | |
| 23 | Missouri | ~50K | 1.02× | |
| 24 | South Dakota | ~6K | 1.02× | |
| 25 | North Dakota | ~6K | 1.01× | |
| 26 | Utah | ~20K | 1.00× | |
| 27 | Alaska | ~6K | 1.00× | |
| 28 | Maryland | ~50K | 0.98× | |
| 29 | Louisiana | ~30K | 0.98× | |
| 30 | Arkansas | ~20K | 0.98× | |
| 31 | Kansas | ~20K | 0.98× | |
| 32 | Mississippi | ~20K | 0.97× | |
| 33 | Vermont | ~5K | 0.97× | |
| 34 | Florida | ~200K | 0.96× | |
| 35 | Michigan | ~70K | 0.96× | |
| 36 | Nebraska | ~10K | 0.95× | |
| 37 | California | ~300K | 0.94× | |
| 38 | Illinois | ~90K | 0.93× | |
| 39 | Washington | ~50K | 0.92× | |
| 40 | South Carolina | ~40K | 0.92× | |
| 41 | Montana | ~7K | 0.92× | |
| 42 | New Mexico | ~10K | 0.91× | |
| 43 | Iowa | ~20K | 0.88× | |
| 44 | Minnesota | ~30K | 0.87× | |
| 45 | Delaware | ~7K | 0.87× | |
| 46 | Wisconsin | ~40K | 0.86× | |
| 47 | Colorado | ~40K | 0.85× | |
| 48 | Oregon | ~30K | 0.84× | |
| 49 | Nevada | ~20K | 0.79× | |
| 50 | Hawaii | ~8K | 0.70× |
The strongest cross-interests of the John Adams audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Population ageing | Politics & Society | 24.80× | ||
| 02 | Once upon a time | Movies & TV | 20.00× | ||
| 03 | Wallace and Gromit | Movies & TV | 20.00× | ||
| 04 | Shirley MacLaine | Movies & TV | 15.06× | ||
| 05 | Paul Newman | Movies & TV | 10.24× | ||
| 06 | Freedom of speech | Politics & Society | 10.12× | ||
| 07 | Politico | Politics & Society | 6.73× | ||
| 08 | Drudge Report | Sports | 6.67× | ||
| 09 | New York Post | News | 6.19× | ||
| 10 | MSNBC | Movies & TV | 4.50× | ||
| 11 | Sustainable energy | Home & Garden | 4.22× | ||
| 12 | Fox News Channel | Movies & TV | 3.80× | ||
| 13 | Renewable energy | Business & Career | 3.80× | ||
| 14 | FedEx | Business & Career | 3.35× | ||
| 15 | Joe Biden | Politics & Society | 3.08× | ||
| 16 | Nostalgia | Home & Garden | 2.81× | ||
| 17 | Tradition | Politics & Society | 2.72× | ||
| 18 | Nonprofit organization | Politics & Society | 2.63× | ||
| 19 | American Airlines | Travel & Leisure | 2.12× | ||
| 20 | Donald Trump | Politics & Society | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 6.22× | |
| Spirituality | BALANCE | 2.28× | |
| Need for Security | CONSERVATISM | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.67× | |
| Luxury Orientation | PREMIUM | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.79× |
John Adams has an estimated audience of 2,839,230 people in United States, concentrated in California and Texas.
46.5% of John Adams fans are female, 53.5% are male, with an average age of 41.7 years.
John Adams fans show strongest brand affinity for Once upon a time (20×), New York Post (6.19×), and Drudge Report (6.67×) over the country average.
John Adams fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond John Adams itself, the audience over-indexes on New York Post (6.19×), Drudge Report (6.67×), Fox News Channel (3.8×), and Shirley MacLaine (15.06×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for John Adams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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