Peso Audience in United States

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Peso has an estimated audience of 775,679 people in United States. 72.7% are female, 27.3% are male, average age 29.8. Top regions: California, Texas, Florida. Top brand affinities: El Corte Inglés, Las Vegas, Milwaukee Brewers, Population ageing, San Diego Padres.

The average Peso fan in United States is 29.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include El Corte Inglés, Las Vegas, Milwaukee Brewers, with strongest over-indexing on El Corte Inglés (23.03× the country average). Demographically, the Peso audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Peso fans

Demographic split for Peso audience in United States
MetricValue
Female72.7%
Male27.3%
Average age29.8
Estimated audience size775,679

Audience persona

The typical Peso fan in United States is more female, around 29.8 years old, with strong Mindfulness tendencies and a notable affinity for El Corte Inglés.

Top regions in United States

Top regions ranked by reach for Peso in United States
RegionReachAffinity
California227,3892.67×
Texas153,9092.31×
Florida52,0670.99×
Arizona47,1992.98×
Illinois39,6601.53×
New York32,3840.75×
Georgia29,2721.23×
North Carolina26,9311.15×
Washington19,7671.27×
Alabama18,7351.73×
New Jersey17,3360.88×
Colorado16,9831.39×
Tennessee16,3341.05×
Nevada14,0361.87×
Indiana13,7860.97×
Pennsylvania13,6100.52×
Ohio13,1630.55×
South Carolina12,6901.09×
Michigan12,5200.62×
Oregon12,3261.39×
Virginia11,3430.6×
Oklahoma10,7901.25×
Utah9,5971.38×
Wisconsin9,2490.79×
Louisiana9,0620.91×
Missouri8,6650.69×
Kentucky8,6050.88×
Maryland8,1040.61×
Minnesota7,7850.7×
New Mexico7,2061.85×
Arkansas7,1381.12×
Kansas6,7891.11×
Mississippi6,2160.97×
Massachusetts6,1020.4×
Idaho5,6971.46×
Iowa5,3500.84×
Nebraska4,4891.15×
Connecticut4,0920.53×
Hawaii2,4820.74×
Delaware1,4530.68×
West Virginia1,2280.34×
Wyoming1,2021.05×
Montana1,1090.52×
South Dakota1,0990.61×
North Dakota1,0750.67×
Rhode Island1,0400.42×
Washington, District of Columbia1,0220.44×
Alaska8830.53×
New Hampshire8640.28×
Maine7040.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peso audience
BrandAffinityCategory
El Corte Inglés23.03×Shopping
Las Vegas4.3×Travel & Leisure
Milwaukee Brewers7.4×Sports
Population ageing33.02×Politics & Society
San Diego Padres9.4×Sports
Liga MX6.86×Sports
Do it yourself (DIY)2.06×Home & Garden
Detroit Tigers3.69×Sports
Real Madrid C.F.2.86×Sports
Aerobics4.86×Sports
Atlético Madrid9.2×Sports
FIFA World Cup2.05×Sports
La Liga4.69×Sports
Dollar Tree1.99×Shopping
Madrid6.89×Travel & Leisure
Dollar General1.81×Shopping
Family Dollar2.95×Fashion & Accessoires
Pittsburgh Pirates4.96×Sports
Natural skin care2.88×Beauty & Wellness
Hair Extensions2.7×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peso audience
TraitClusterScore
MindfulnessBALANCE1.53
Sports ActivityPOWER1.4
Risk AppetiteTHRILL1.33
ExtroversionTHRILL1.28
Design AffinityPREMIUM1.26
Healthy LifestyleBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Peso
CountryShare
Philippines29.5%
Mexico16.1%
Colombia8.5%

See Peso audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Peso have in United States?

Peso has an estimated audience of 775,679 people in United States, concentrated in California and Texas.

What is the gender split and age of Peso fans?

72.7% of Peso fans are female, 27.3% are male, with an average age of 29.8 years.

Which brands do Peso fans like most?

Peso fans show strongest brand affinity for El Corte Inglés (23.03×), Las Vegas (4.3×), and Milwaukee Brewers (7.4×) over the country average.

Where do Peso fans live in United States?

Peso fans in United States are most concentrated in California (reach 227,389), Texas (reach 153,909), and Florida (reach 52,067). These three regions account for the largest share of the active audience.

What other brands do Peso fans also like?

Beyond Peso itself, the audience over-indexes on Las Vegas (4.3×), Milwaukee Brewers (7.4×), Population ageing (33.02×), and San Diego Padres (9.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.