Rascasse Audience Intelligence

Peso Audience in United States

A data profile of the people who buy, follow and care about Peso in United States — modelled from more than twelve digital signal sources. Peso has an estimated audience of 775,679 people in United States.

#9646among Topic in United States#1645in Politics & Society

The average Peso fan in United States is 29.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Milwaukee Brewers, Population ageing, San Diego Padres, with strongest over-indexing on Milwaukee Brewers (8.18× the country average).

Demographically, the Peso audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Peso fan in United States is more female, around 29.8 years old, with strong Spirituality tendencies and a notable affinity for Milwaukee Brewers.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peso profile in United States.

Audience size
776K
in United States
Gender
72.7%♀
27.3% male
Age
29.8
average years
Country rank
#28022
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peso fans

72.7% are female, 27.3% are male, average age 29.8.

Fig. 02

Gender split

72.7%
Female
27.3%
Male
Demographic split for Peso audience in United States
MetricValue
Female72.7%
Male27.3%
Average age29.8
Estimated audience size775,679
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Peso audience in United States
Age bracketShare%
16-1944%
20-2925%
30-3916%
40-4911%
50+4%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Peso audience comes from United States.

Worldwide audience distribution share by country for Peso
CountryShare
Philippines29.5%
Mexico16.1%
Colombia8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peso audience in United States is strongest.

Fig. 05

Top regions by affinity

Peso fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~40K2.74×
02California~200K2.40×
03Texas~100K2.10×
04New Mexico~7K1.79×
05Nevada~10K1.75×
06Alabama~20K1.61×
07Illinois~40K1.41×
08Idaho~5K1.41×
09Oregon~10K1.33×
10Utah~9K1.32×
11Colorado~20K1.29×
12Oklahoma~10K1.23×
13Washington~20K1.21×
14Georgia~30K1.20×
15Nebraska~5K1.17×
16Arkansas~7K1.12×
17Wyoming~1K1.11×
18Kansas~7K1.10×
19North Carolina~30K1.09×
20South Carolina~10K1.05×
21Tennessee~20K1.01×
22Mississippi~6K1.00×
23Indiana~10K0.96×
24Louisiana~10K0.96×
25Florida~50K0.95×
26Kentucky~9K0.91×
27Iowa~6K0.89×
28New Jersey~20K0.87×
29Hawaii~3K0.87×
30Wisconsin~10K0.85×
31North Dakota~1K0.85×
32Alaska~1K0.80×
33South Dakota~1K0.79×
34Minnesota~9K0.78×
35Delaware~2K0.77×
36New York~30K0.76×
37Missouri~10K0.76×
38Michigan~10K0.70×
39Montana~2K0.70×
40Pennsylvania~20K0.68×
41Virginia~10K0.68×
42Maryland~9K0.67×
43Ohio~10K0.62×
44Connecticut~5K0.62×
45Rhode Island~2K0.62×
46Washington, District of Columbia~1K0.59×
47New Hampshire~2K0.58×
48West Virginia~2K0.57×
49Maine~2K0.57×
50Massachusetts~8K0.55×
Fig. 06

Affinity by region

Affinity by region — Peso, United States
0.55×1.00×2.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peso audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peso audience
#·InterestCategoryAffinity×
01Population ageingPolitics & Society36.46×
02El Corte InglésShopping12.03×
03FIFA Club World CupSports10.47×
04Atlético MadridSports9.97×
05San Diego PadresSports9.66×
06Milwaukee BrewersSports8.18×
07Pittsburgh PiratesSports6.19×
08Liga MXSports6.11×
09Web serverTechnology & Electronics6.11×
10AerobicsSports5.19×
11Detroit TigersSports4.74×
12Spanish languagePolitics & Society3.88×
13Las VegasTravel & Leisure3.67×
14Family DollarFashion & Accessoires3.49×
15WhataburgerFood & Beverages3.05×
16Five BelowShopping2.59×
17The UPS StoreShopping2.37×
18Dollar TreeShopping2.06×
19Dollar GeneralShopping2.05×
20HobbyHome & Garden1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peso audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peso audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.61×
IndulgenceJOY1.58×
MindfulnessBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peso audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.76×
Social Media UsageJOY0.77×
PatriotismCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peso have in United States?

Peso has an estimated audience of 775,679 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Peso fans?

72.7% of Peso fans are female, 27.3% are male, with an average age of 29.8 years.

03

Which brands do Peso fans like most?

Peso fans show strongest brand affinity for Milwaukee Brewers (8.18×), Population ageing (36.46×), and San Diego Padres (9.66×) over the country average.

04

Where do Peso fans live in United States?

Peso fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Peso fans also like?

Beyond Peso itself, the audience over-indexes on Population ageing (36.46×), San Diego Padres (9.66×), Las Vegas (3.67×), and Detroit Tigers (4.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Peso audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Peso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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