Piggy bank Audience in United States

Piggy bank logo

Piggy bank has an estimated audience of 370,908 people in United States. 66.4% are female, 33.6% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Au (mobile phone company), Designs in Machine Embroidery, Embroidery Library, Much Ado About Nothing, Creative Machine Embroidery.

The average Piggy bank fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Au (mobile phone company), Designs in Machine Embroidery, Embroidery Library, with strongest over-indexing on Au (mobile phone company) (38.37× the country average). Demographically, the Piggy bank audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Piggy bank fans

Demographic split for Piggy bank audience in United States
MetricValue
Female66.4%
Male33.6%
Average age41.5
Estimated audience size370,908

Audience persona

The typical Piggy bank fan in United States is more female, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Au (mobile phone company).

Top regions in United States

Top regions ranked by reach for Piggy bank in United States
RegionReachAffinity
California53,0451.3×
Texas41,8801.31×
Florida27,0201.08×
New York22,8661.1×
Illinois13,7721.11×
Pennsylvania12,9481.04×
Georgia12,8031.12×
Ohio11,5501.01×
North Carolina11,2041×
New Jersey10,8061.15×
Michigan10,3291.06×
Virginia9,1021.01×
Arizona7,5421×
Tennessee7,4881.01×
Massachusetts7,4051.01×
Washington7,3960.99×
Indiana7,3571.09×
Maryland6,6181.04×
Missouri5,9300.99×
South Carolina5,6271.01×
Alabama5,6201.08×
Minnesota5,5191.04×
Louisiana5,5041.15×
Colorado5,2280.89×
Wisconsin5,1820.93×
Kentucky5,0711.09×
Oklahoma4,3101.05×
Oregon4,1200.97×
Connecticut4,0251.08×
Nevada3,8501.07×
Utah3,4731.05×
Mississippi3,4001.11×
Arkansas3,1351.03×
Kansas3,1281.07×
Iowa3,0300.99×
Nebraska1,9571.05×
New Mexico1,9341.04×
Hawaii1,6621.04×
Idaho1,6200.87×
West Virginia1,5100.87×
New Hampshire1,1880.81×
Rhode Island1,1771×
Maine1,1040.83×
Washington, District of Columbia9340.84×
Montana8760.85×
Delaware8690.85×
North Dakota7971.05×
South Dakota7010.82×
Alaska6090.77×
Vermont4000.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Piggy bank audience
BrandAffinityCategory
Au (mobile phone company)38.37×Technology & Electronics
Designs in Machine Embroidery40.59×
Embroidery Library40.46×Home & Garden
Much Ado About Nothing32.4×Literature
Creative Machine Embroidery50.87×Home & Garden
Child1.8×Kids & Family
Parent2.17×Kids & Family
Celebrity1.83×Movies & TV
Money1.93×Business & Career
X1.68×Internet & Social Media
Texas Roadhouse2.16×Food & Beverages
Motherhood1.77×Kids & Family
Photograph1.71×Technology & Electronics
Hobby1.88×Home & Garden
Animal1.74×Pets & Animals
Pleasure1.9×Politics & Society
Humour1.72×Literature
NBC1.74×Movies & TV
House1.74×Home & Garden
United States Postal Service2.1×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Piggy bank audience
TraitClusterScore
Career OrientationPOWER1.62
SustainabilityBALANCE1.58
Family OrientationCONSERVATISM1.53
Price SensitivityPREMIUM1.22
IndulgenceJOY1.21
TravellingTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Piggy bank
CountryShare
Japan22.9%
United States14.0%
Thailand12.6%

See Piggy bank audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Piggy bank have in United States?

Piggy bank has an estimated audience of 370,908 people in United States, concentrated in California and Texas.

What is the gender split and age of Piggy bank fans?

66.4% of Piggy bank fans are female, 33.6% are male, with an average age of 41.5 years.

Which brands do Piggy bank fans like most?

Piggy bank fans show strongest brand affinity for Au (mobile phone company) (38.37×), Designs in Machine Embroidery (40.59×), and Embroidery Library (40.46×) over the country average.

Where do Piggy bank fans live in United States?

Piggy bank fans in United States are most concentrated in California (reach 53,045), Texas (reach 41,880), and Florida (reach 27,020). These three regions account for the largest share of the active audience.

What other brands do Piggy bank fans also like?

Beyond Piggy bank itself, the audience over-indexes on Designs in Machine Embroidery (40.59×), Embroidery Library (40.46×), Much Ado About Nothing (32.4×), and Creative Machine Embroidery (50.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Piggy bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.