Rascasse Audience Intelligence

Piggy bank Audience in United States

A data profile of the people who buy, follow and care about Piggy bank in United States — modelled from more than twelve digital signal sources. Piggy bank has an estimated audience of 370,908 people in United States.

#12630among Topic in United States#626in Kids & Family

The average Piggy bank fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Au (mobile phone company), Frontliner, Designs in Machine Embroidery, with strongest over-indexing on Au (mobile phone company) (38.37× the country average).

Demographically, the Piggy bank audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Creativity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Piggy bank fan in United States is more female, around 41.5 years old, with strong Creativity tendencies and a notable affinity for Au (mobile phone company).

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Piggy bank profile in United States.

Audience size
371K
in United States
Gender
66.4%♀
33.6% male
Age
41.5
average years
Country rank
#43274
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Piggy bank fans

66.4% are female, 33.6% are male, average age 41.5.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Piggy bank audience in United States
MetricValue
Female66.4%
Male33.6%
Average age41.5
Estimated audience size370,908
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Piggy bank audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4923%
50+25%
Fig. 04

Worldwide distribution

13.9%

of the worldwide Piggy bank audience comes from United States.

Worldwide audience distribution share by country for Piggy bank
CountryShare
Japan22.8%
United States13.9%
Thailand12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Piggy bank audience in United States is strongest.

Fig. 05

Top regions by affinity

Piggy bank fans by region: top regions in United States
#RegionReachAffinity×
01Texas~40K1.25×
02California~50K1.23×
03Mississippi~4K1.17×
04New Jersey~10K1.15×
05Georgia~10K1.13×
06New York~20K1.12×
07Kansas~3K1.12×
08Louisiana~5K1.11×
09Alabama~6K1.08×
10Connecticut~4K1.08×
11North Dakota<1K1.08×
12Kentucky~5K1.07×
13Illinois~10K1.06×
14Nebraska~2K1.06×
15Indiana~7K1.05×
16Arkansas~3K1.04×
17Pennsylvania~10K1.03×
18Maryland~7K1.03×
19New Mexico~2K1.03×
20North Carolina~10K1.02×
21South Carolina~6K1.02×
22Nevada~4K1.02×
23Utah~3K1.02×
24Florida~30K1.01×
25Virginia~9K1.01×
26Minnesota~5K1.01×
27Oklahoma~4K1.01×
28Hawaii~2K1.01×
29Michigan~10K1.00×
30Iowa~3K1.00×
31Arizona~7K0.99×
32Wyoming<1K0.99×
33Missouri~6K0.98×
34Ohio~10K0.97×
35Washington~7K0.97×
36Tennessee~7K0.96×
37West Virginia~2K0.96×
38Rhode Island~1K0.96×
39Delaware<1K0.96×
40Massachusetts~7K0.94×
41Wisconsin~5K0.93×
42Oregon~4K0.93×
43Idaho~2K0.92×
44New Hampshire~1K0.91×
45South Dakota<1K0.91×
46Montana<1K0.89×
47Maine~1K0.88×
48Alaska<1K0.86×
49Colorado~5K0.85×
50Washington, District of Columbia<1K0.84×
Fig. 06

Affinity by region

Affinity by region — Piggy bank, United States
0.84×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Piggy bank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Piggy bank audience
#·InterestCategoryAffinity×
01Creative Machine EmbroideryHome & Garden50.87×
02Designs in Machine EmbroideryTopic40.59×
03Embroidery LibraryHome & Garden40.46×
04Au (mobile phone company)Technology & Electronics38.37×
05Much Ado About NothingLiterature32.40×
06FrontlinerMusic & Radio11.56×
07ParentKids & Family2.17×
08Texas RoadhouseFood & Beverages2.16×
09United States Postal ServiceBusiness & Career2.10×
10MoneyBusiness & Career1.93×
11PleasurePolitics & Society1.90×
12HobbyHome & Garden1.88×
13CelebrityMovies & TV1.83×
14ChildKids & Family1.80×
15MotherhoodKids & Family1.77×
16AnimalPets & Animals1.74×
17NBCMovies & TV1.74×
18HumourLiterature1.72×
19PhotographTechnology & Electronics1.71×
20XInternet & Social Media1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Piggy bank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Piggy bank audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.56×
Community OrientationOPEN1.46×
IndividualismJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Piggy bank audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.73×
Luxury OrientationPREMIUM0.77×
Urban LifestyleOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Piggy bank have in United States?

Piggy bank has an estimated audience of 370,908 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Piggy bank fans?

66.4% of Piggy bank fans are female, 33.6% are male, with an average age of 41.5 years.

03

Which brands do Piggy bank fans like most?

Piggy bank fans show strongest brand affinity for Au (mobile phone company) (38.37×), Frontliner (11.56×), and Designs in Machine Embroidery (40.59×) over the country average.

04

Where do Piggy bank fans live in United States?

Piggy bank fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Piggy bank fans also like?

Beyond Piggy bank itself, the audience over-indexes on Frontliner (11.56×), Designs in Machine Embroidery (40.59×), Creative Machine Embroidery (50.87×), and Much Ado About Nothing (32.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Piggy bank audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Piggy bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →