Designs in Machine Embroidery Audience in United States

Designs in Machine Embroidery logo

Designs in Machine Embroidery has an estimated audience of 511,478 people in United States. 73.7% are female, 26.3% are male, average age 41.2. Top regions: Texas, Florida, California. Top brand affinities: Governor of Michigan, Vocal harmony, Historic site, Hibachi, Cherish (group).

The average Designs in Machine Embroidery fan in United States is 41.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Governor of Michigan, Vocal harmony, Historic site, with strongest over-indexing on Governor of Michigan (18.68× the country average). Demographically, the Designs in Machine Embroidery audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Creativity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Designs in Machine Embroidery fans

Demographic split for Designs in Machine Embroidery audience in United States
MetricValue
Female73.7%
Male26.3%
Average age41.2
Estimated audience size511,478

Audience persona

The typical Designs in Machine Embroidery fan in United States is more female, around 41.2 years old, with strong Creativity tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Designs in Machine Embroidery in United States
RegionReachAffinity
Texas33,2310.76×
Florida17,5910.51×
California16,1730.29×
Ohio12,5020.79×
Pennsylvania11,8690.69×
Illinois10,9440.64×
Arizona10,5071.01×
North Carolina10,4250.68×
Michigan10,3360.77×
Georgia9,9180.63×
Virginia7,7270.62×
Tennessee7,5690.74×
Washington7,4260.72×
Missouri7,3130.89×
New York7,0710.25×
Alabama6,7030.94×
Kentucky6,4121×
South Carolina6,1060.79×
Indiana5,9490.64×
Louisiana5,8680.89×
Colorado5,5990.69×
Wisconsin5,4550.71×
Minnesota5,0610.69×
Oklahoma4,6910.83×
Arkansas4,5311.08×
Oregon4,1080.7×
Maryland3,8440.44×
Iowa3,6920.88×
Mississippi3,6000.85×
New Jersey3,2600.25×
Kansas3,2020.79×
Idaho3,2021.25×
New Mexico2,9821.16×
West Virginia2,9721.25×
Alaska2,9662.71×
Utah2,7220.59×
Hawaii2,6221.19×
Montana2,5851.82×
Nevada2,5760.52×
South Dakota2,5522.16×
North Dakota2,4852.36×
New Hampshire2,4491.21×
Wyoming2,4043.17×
Nebraska2,3980.93×
Connecticut2,3940.47×
Rhode Island2,3641.45×
Maine2,3631.29×
Vermont2,3262.59×
Massachusetts2,2260.22×
Delaware2,1171.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Designs in Machine Embroidery audience
BrandAffinityCategory
Governor of Michigan18.68×Politics & Society
Vocal harmony9.72×Music & Radio
Historic site8.69×Arts & Culture
Hibachi11.82×Food & Beverages
Cherish (group)14.86×Music & Radio
headspace12.53×Health
Google Home8.19×Technology & Electronics
Fairy godmother9.16×Literature
Nebraska Cornhuskers football4.15×Sports
Jesse Plemons3.78×Movies & TV
Goop5.76×Internet & Social Media
Ipag Business School20×Business & Career
Nationality2.2×Politics & Society
Wok6.55×Food & Beverages
Product design1.94×Business & Career
Grace Slick8.19×Music & Radio
Ira Glass16×Music & Radio
Grinch3.67×Movies & TV
JDSU2.77×Business & Career
TV Fanatic8.91×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Designs in Machine Embroidery audience
TraitClusterScore
CreativityOPEN1.91
LGBTQ+ IdentityOPEN1.42
DIY MentalityTHRILL1.32
PatriotismCONSERVATISM1.26
IndulgenceJOY1.23
TraditionCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Designs in Machine Embroidery
CountryShare
United States29.2%
Brazil11.1%
Japan11.0%

See Designs in Machine Embroidery audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Designs in Machine Embroidery have in United States?

Designs in Machine Embroidery has an estimated audience of 511,478 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Designs in Machine Embroidery fans?

73.7% of Designs in Machine Embroidery fans are female, 26.3% are male, with an average age of 41.2 years.

Which brands do Designs in Machine Embroidery fans like most?

Designs in Machine Embroidery fans show strongest brand affinity for Governor of Michigan (18.68×), Vocal harmony (9.72×), and Historic site (8.69×) over the country average.

Where do Designs in Machine Embroidery fans live in United States?

Designs in Machine Embroidery fans in United States are most concentrated in Texas (reach 33,231), Florida (reach 17,591), and California (reach 16,173). These three regions account for the largest share of the active audience.

What other brands do Designs in Machine Embroidery fans also like?

Beyond Designs in Machine Embroidery itself, the audience over-indexes on Vocal harmony (9.72×), Historic site (8.69×), Hibachi (11.82×), and Cherish (group) (14.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Designs in Machine Embroidery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.