Embroidery Library Audience in United States

Embroidery Library has an estimated audience of 314,134 people in United States. 74.9% are female, 25.1% are male, average age 37.6. Top regions: Texas, Florida, California. Top brand affinities: Sewing machine, Machine embroidery, Rowan Atkinson, Sewing, Asset management.

The average Embroidery Library fan in United States is 37.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Sewing machine, Machine embroidery, Rowan Atkinson, with strongest over-indexing on Sewing machine (21.22× the country average). Demographically, the Embroidery Library audience skews more female with an average age of 37.6, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Website / Newspaper / Magazine

Demographics of Embroidery Library fans

Demographic split for Embroidery Library audience in United States
MetricValue
Female74.9%
Male25.1%
Average age37.6
Estimated audience size314,134

Audience persona

The typical Embroidery Library fan in United States is more female, around 37.6 years old, with strong DIY Mentality tendencies and a notable affinity for Sewing machine.

Top regions in United States

Top regions ranked by reach for Embroidery Library in United States
RegionReachAffinity
Texas18,1170.67×
Florida16,4860.78×
California10,3090.3×
Ohio9,6471×
Michigan9,6041.17×
Pennsylvania9,1590.87×
Illinois8,3500.8×
North Carolina7,9820.84×
Minnesota7,8181.74×
New York7,7610.44×
Wisconsin7,5021.59×
Tennessee7,1581.14×
Arizona7,1021.11×
Missouri7,0221.39×
Virginia6,3790.83×
Indiana6,1261.07×
Georgia6,0340.62×
Washington5,7390.91×
Colorado5,7231.16×
South Carolina5,4101.14×
Alabama4,7631.09×
Oklahoma4,3911.26×
Louisiana4,1371.02×
Kentucky3,8070.97×
Arkansas3,6731.42×
Oregon3,5440.98×
Iowa3,5071.35×
Kansas3,1111.26×
Utah3,0571.09×
Idaho3,0131.91×
Maryland2,9350.54×
Massachusetts2,7140.44×
Mississippi2,2400.87×
West Virginia2,1421.46×
Nebraska2,0081.27×
New Jersey1,9850.25×
New Mexico1,6471.05×
Nevada1,6420.54×
Montana1,6221.86×
Connecticut1,5930.51×
Maine1,4171.26×
New Hampshire1,4121.14×
Alaska1,0651.59×
South Dakota8971.24×
North Dakota8041.25×
Wyoming6991.5×
Delaware5620.65×
Vermont5240.95×
Rhode Island4430.44×
Hawaii2920.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Embroidery Library audience
BrandAffinityCategory
Sewing machine21.22×Home & Garden
Machine embroidery26.11×Home & Garden
Rowan Atkinson28.1×Movies & TV
Sewing7.39×Home & Garden
Asset management11.13×Business & Career
MyFitnessPal9.54×Sports
Hugh Laurie20×Movies & TV
Tanger Outlets20×Fashion & Accessoires
paul smith20×Fashion & Accessoires
Janie and Jack21.51×Shopping
Piggy bank44.67×Kids & Family
Uniqlo6.95×Shopping
Hardware store4.29×Home & Garden
Library5.03×Literature
High-net-worth individual7.33×Business & Career
Burj Khalifa20×Travel & Leisure
Kitchenware3.88×Home & Garden
Fast food2.53×Food & Beverages
World's Strongest Man13.62×Sports
Bachelor of Business Administration26.04×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Embroidery Library audience
TraitClusterScore
DIY MentalityTHRILL2.77
Luxury OrientationPREMIUM2.21
Family OrientationCONSERVATISM1.95
Convenience OrientationPREMIUM1.85
LGBTQ+ IdentityOPEN1.8
Early Adopter MentalityPOWER1.67

Worldwide distribution

Worldwide audience distribution share by country for Embroidery Library
CountryShare
United States54.3%
Germany11.2%
Italy5.9%

See Embroidery Library audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Embroidery Library have in United States?

Embroidery Library has an estimated audience of 314,134 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Embroidery Library fans?

74.9% of Embroidery Library fans are female, 25.1% are male, with an average age of 37.6 years.

Which brands do Embroidery Library fans like most?

Embroidery Library fans show strongest brand affinity for Sewing machine (21.22×), Machine embroidery (26.11×), and Rowan Atkinson (28.1×) over the country average.

Where do Embroidery Library fans live in United States?

Embroidery Library fans in United States are most concentrated in Texas (reach 18,117), Florida (reach 16,486), and California (reach 10,309). These three regions account for the largest share of the active audience.

What other brands do Embroidery Library fans also like?

Beyond Embroidery Library itself, the audience over-indexes on Machine embroidery (26.11×), Rowan Atkinson (28.1×), Sewing (7.39×), and Asset management (11.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Embroidery Library. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.