A data profile of the people who buy, follow and care about Embroidery Library in United States — modelled from more than twelve digital signal sources. Embroidery Library has an estimated audience of 305,767 people in United States.
The average Embroidery Library fan in United States is 37.6 years old, more female, and lives primarily in Florida.
The audience is concentrated in Florida, Texas, California.
Top brand affinities include Sewing machine, Machine embroidery, Rowan Atkinson, with strongest over-indexing on Sewing machine (25.44× the country average).
Demographically, the Embroidery Library audience skews more female with an average age of 37.6, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Embroidery Library fan in United States is more female, around 37.6 years old, with strong DIY Mentality tendencies and a notable affinity for Sewing machine.
The key figures that characterise the Embroidery Library profile in United States.
74.9% are female, 25.1% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 74.9% |
| Male | 25.1% |
| Average age | 37.6 |
| Estimated audience size | 305,767 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 16% | |
| 50+ | 22% |
Where the Embroidery Library audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Idaho | ~3K | 1.84× | |
| 02 | Montana | ~2K | 1.75× | |
| 03 | Minnesota | ~8K | 1.68× | |
| 04 | Wyoming | <1K | 1.60× | |
| 05 | Wisconsin | ~7K | 1.55× | |
| 06 | Arkansas | ~4K | 1.37× | |
| 07 | Iowa | ~4K | 1.37× | |
| 08 | Alaska | <1K | 1.37× | |
| 09 | West Virginia | ~2K | 1.36× | |
| 10 | North Dakota | <1K | 1.32× | |
| 11 | Missouri | ~7K | 1.31× | |
| 12 | Maine | ~1K | 1.29× | |
| 13 | New Hampshire | ~2K | 1.27× | |
| 14 | Kansas | ~3K | 1.23× | |
| 15 | South Dakota | <1K | 1.23× | |
| 16 | Oklahoma | ~4K | 1.20× | |
| 17 | Nebraska | ~2K | 1.19× | |
| 18 | Michigan | ~9K | 1.13× | |
| 19 | South Carolina | ~5K | 1.11× | |
| 20 | Tennessee | ~7K | 1.10× | |
| 21 | Colorado | ~5K | 1.10× | |
| 22 | Arizona | ~7K | 1.08× | |
| 23 | Utah | ~3K | 1.03× | |
| 24 | Ohio | ~10K | 1.02× | |
| 25 | Alabama | ~4K | 1.02× | |
| 26 | Oregon | ~4K | 1.01× | |
| 27 | New Mexico | ~2K | 1.01× | |
| 28 | Indiana | ~6K | 0.99× | |
| 29 | Kentucky | ~4K | 0.99× | |
| 30 | Louisiana | ~4K | 0.97× | |
| 31 | Mississippi | ~2K | 0.93× | |
| 32 | Delaware | <1K | 0.89× | |
| 33 | Washington | ~6K | 0.88× | |
| 34 | Pennsylvania | ~9K | 0.84× | |
| 35 | North Carolina | ~8K | 0.80× | |
| 36 | Virginia | ~6K | 0.80× | |
| 37 | Florida | ~20K | 0.77× | |
| 38 | Washington, District of Columbia | <1K | 0.75× | |
| 39 | Illinois | ~8K | 0.73× | |
| 40 | Rhode Island | <1K | 0.70× | |
| 41 | Hawaii | <1K | 0.66× | |
| 42 | Georgia | ~6K | 0.64× | |
| 43 | Texas | ~20K | 0.61× | |
| 44 | Connecticut | ~2K | 0.60× | |
| 45 | Maryland | ~3K | 0.59× | |
| 46 | Nevada | ~2K | 0.59× | |
| 47 | Massachusetts | ~3K | 0.47× | |
| 48 | New York | ~7K | 0.42× | |
| 49 | New Jersey | ~3K | 0.36× | |
| 50 | California | ~10K | 0.32× |
The strongest cross-interests of the Embroidery Library audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | opium | Health | 76.28× | ||
| 02 | Rowan Atkinson | Movies & TV | 40.00× | ||
| 03 | Machine embroidery | Home & Garden | 35.83× | ||
| 04 | Janie and Jack | Shopping | 26.85× | ||
| 05 | Sewing machine | Home & Garden | 25.44× | ||
| 06 | paul smith | Fashion & Accessoires | 20.00× | ||
| 07 | Hugh Laurie | Movies & TV | 20.00× | ||
| 08 | World's Strongest Man | Sports | 18.09× | ||
| 09 | Isla Fisher | Movies & TV | 17.97× | ||
| 10 | Tupperware | Home & Garden | 16.46× | ||
| 11 | ExxonMobil | Cars & Mobility | 15.45× | ||
| 12 | Swarovski | Fashion & Accessoires | 10.25× | ||
| 13 | Sewing | Home & Garden | 8.79× | ||
| 14 | Asset management | Business & Career | 8.76× | ||
| 15 | MyFitnessPal | Sports | 8.19× | ||
| 16 | Hardware store | Home & Garden | 8.13× | ||
| 17 | Library | Literature | 6.46× | ||
| 18 | Discount Tire | Shopping | 4.90× | ||
| 19 | Home Appliances | Home & Garden | 3.61× | ||
| 20 | Internet & Social Media | 3.10× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 3.77× | |
| Family Orientation | CONSERVATISM | 3.48× | |
| Patriotism | CONSERVATISM | 2.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.61× | |
| Risk Appetite | THRILL | 0.74× | |
| Sustainability | BALANCE | 0.84× |
Embroidery Library has an estimated audience of 305,767 people in United States, concentrated in Florida and Texas.
74.9% of Embroidery Library fans are female, 25.1% are male, with an average age of 37.6 years.
Embroidery Library fans show strongest brand affinity for Sewing machine (25.44×), Machine embroidery (35.83×), and Rowan Atkinson (40×) over the country average.
Embroidery Library fans in United States are most concentrated in Florida (reach ~20K), Texas (reach ~20K), and California (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Embroidery Library itself, the audience over-indexes on Machine embroidery (35.83×), Rowan Atkinson (40×), Hardware store (8.13×), and Sewing (8.79×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Embroidery Library. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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