Internal Revenue Service Audience in United States

Internal Revenue Service logo

Internal Revenue Service has an estimated audience of 5,706,945 people in United States. 50.4% are female, 49.6% are male, average age 45.5. Top regions: California, Texas, Florida. Top brand affinities: H&R Block, TurboTax, Country rap, Tax lien, Price.

The average Internal Revenue Service fan in United States is 45.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include H&R Block, TurboTax, Country rap, with strongest over-indexing on H&R Block (6.96× the country average). Demographically, the Internal Revenue Service audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Internal Revenue Service fans

Demographic split for Internal Revenue Service audience in United States
MetricValue
Female50.4%
Male49.6%
Average age45.5
Estimated audience size5,706,945

Audience persona

The typical Internal Revenue Service fan in United States is balanced, around 45.5 years old, with strong Family Orientation tendencies and a notable affinity for H&R Block.

Top regions in United States

Top regions ranked by reach for Internal Revenue Service in United States
RegionReachAffinity
California940,4701.5×
Texas811,2051.65×
Florida794,7692.06×
New York467,8311.47×
New Jersey252,0211.74×
Georgia230,8331.31×
Illinois221,9011.17×
North Carolina188,9121.1×
Pennsylvania182,8820.95×
Virginia156,7461.13×
Maryland132,0251.35×
Tennessee128,0141.12×
Ohio121,9240.69×
Massachusetts117,3291.04×
Indiana113,5941.09×
Louisiana108,5391.47×
Colorado103,7771.15×
Washington102,7410.9×
Michigan99,4000.67×
South Carolina86,0061×
Kentucky76,8221.07×
Missouri75,7460.82×
Arizona71,8630.62×
Wisconsin70,1830.82×
Connecticut69,3341.21×
Nevada68,8541.25×
Oklahoma68,5131.08×
Mississippi67,0921.43×
Alabama65,4690.82×
Minnesota64,8410.79×
Oregon60,0150.92×
Arkansas52,9441.13×
Utah49,6880.97×
Kansas42,8750.95×
New Mexico40,8801.43×
Iowa39,5720.84×
Nebraska31,8091.11×
Idaho23,2280.81×
Rhode Island22,4671.24×
West Virginia16,6480.63×
Washington, District of Columbia15,5330.91×
Delaware13,9020.88×
Hawaii12,0550.49×
New Hampshire11,1930.5×
Maine10,8500.53×
Montana8,7840.55×
South Dakota8,6530.66×
North Dakota6,1000.52×
Wyoming5,5920.66×
Alaska4,7670.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Internal Revenue Service audience
BrandAffinityCategory
H&R Block6.96×Business & Career
TurboTax3.38×Business & Career
Country rap3.27×Music & Radio
Tax lien15.79×Business & Career
Price1.66×Shopping
Digital data3.13×Business & Career
Bank of America1.54×Business & Career
IRS e-file15.78×
Ethnic groups2.6×Politics & Society
Government agency3.09×Politics & Society
Financial accounting3.22×Business & Career
Jackson Hewitt7.81×Business & Career
Tax preparation5.79×Business & Career
Wife1.98×Kids & Family
Internal Revenue Code7.01×Business & Career
Yahoo! Finance1.53×Business & Career
Loan1.67×Business & Career
Chase (bank)1.52×Business & Career
Accounting2.15×Business & Career
Income2.16×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Internal Revenue Service audience
TraitClusterScore
Family OrientationCONSERVATISM1.49
Need for SecurityCONSERVATISM1.46
Quality AwarenessPREMIUM1.38
Career OrientationPOWER1.34
IndividualismJOY1.27
Price SensitivityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Internal Revenue Service
CountryShare
Italy62.8%
United States28.0%
Puerto Rico3.2%

See Internal Revenue Service audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Internal Revenue Service have in United States?

Internal Revenue Service has an estimated audience of 5,706,945 people in United States, concentrated in California and Texas.

What is the gender split and age of Internal Revenue Service fans?

50.4% of Internal Revenue Service fans are female, 49.6% are male, with an average age of 45.5 years.

Which brands do Internal Revenue Service fans like most?

Internal Revenue Service fans show strongest brand affinity for H&R Block (6.96×), TurboTax (3.38×), and Country rap (3.27×) over the country average.

Where do Internal Revenue Service fans live in United States?

Internal Revenue Service fans in United States are most concentrated in California (reach 940,470), Texas (reach 811,205), and Florida (reach 794,769). These three regions account for the largest share of the active audience.

What other brands do Internal Revenue Service fans also like?

Beyond Internal Revenue Service itself, the audience over-indexes on TurboTax (3.38×), Country rap (3.27×), Tax lien (15.79×), and Price (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Internal Revenue Service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.