Rascasse Audience Intelligence

Internal Revenue Service Target Market in United States

Name: Internal Revenue Service — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Internal Revenue Service in United States — modelled from more than twelve digital signal sources. Internal Revenue Service has an estimated audience of 5,982,469 people in United States.

#590among Brand in United States #531in Business & Career

The average Internal Revenue Service fan in United States is 45.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include H&R Block, TurboTax, Country rap, with strongest over-indexing on H&R Block (6.96× the country average).

Demographically, the Internal Revenue Service audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Internal Revenue Service fan in United States is balanced, around 45.5 years old, with strong Career Orientation tendencies and a notable affinity for H&R Block.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Internal Revenue Service profile in United States.

Audience size

in United States

Gender

50.4%♀

49.6% male

Age

45.5

average years

Country rank

#5722

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Internal Revenue Service

50.4% are female, 49.6% are male, average age 45.5.

Fig. 02

Gender split

50.4%

Female

49.6%

Male

Demographic split for Internal Revenue Service audience in United States
Metric	Value
Female	50.4%
Male	49.6%
Average age	45.5
Estimated audience size	5,982,469

Fig. 03

Age distribution

Age distribution of the Internal Revenue Service audience in United States
Age bracket	Share	%
16-19		8%
20-29		14%
30-39		19%
40-49		25%
50+		35%

Fig. 04

Worldwide distribution

28.9%

of the worldwide Internal Revenue Service audience comes from United States.

Worldwide audience distribution share by country for Internal Revenue Service
Country	Share
Italy	61.9%
United States	28.9%
Puerto Rico	3.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Internal Revenue Service audience in United States is strongest.

Fig. 05

Top regions by affinity

Internal Revenue Service customers by region in United States
#	Region	Reach	×
01	Florida	~800K	2.09×
02	Texas	~800K	1.55×
03	New Jersey	~200K	1.52×
04	Mississippi	~70K	1.46×
05	Louisiana	~100K	1.44×
06	New Mexico	~40K	1.36×
07	New York	~400K	1.33×
08	California	~800K	1.31×
09	Maryland	~100K	1.27×
10	Georgia	~200K	1.26×
11	Nevada	~70K	1.23×
12	Arkansas	~60K	1.18×
13	Oklahoma	~70K	1.14×
14	Alabama	~90K	1.13×
15	Rhode Island	~20K	1.13×
16	Tennessee	~100K	1.11×
17	Connecticut	~60K	1.10×
18	Indiana	~100K	1.09×
19	North Carolina	~200K	1.06×
20	Virginia	~100K	1.06×
21	Nebraska	~30K	1.06×
22	Illinois	~200K	1.05×
23	South Carolina	~90K	1.04×
24	Kentucky	~70K	1.04×
25	Colorado	~90K	1.02×
26	Arizona	~100K	0.98×
27	Kansas	~40K	0.95×
28	Massachusetts	~100K	0.94×
29	Utah	~50K	0.93×
30	Pennsylvania	~200K	0.92×
31	Delaware	~10K	0.91×
32	Washington, District of Columbia	~20K	0.90×
33	Oregon	~60K	0.88×
34	Idaho	~30K	0.88×
35	Iowa	~40K	0.86×
36	Missouri	~80K	0.84×
37	Washington	~100K	0.83×
38	Wyoming	~7K	0.81×
39	Wisconsin	~70K	0.79×
40	Minnesota	~60K	0.78×
41	West Virginia	~20K	0.77×
42	Ohio	~100K	0.74×
43	South Dakota	~10K	0.74×
44	Michigan	~100K	0.71×
45	Montana	~10K	0.68×
46	North Dakota	~8K	0.65×
47	Maine	~10K	0.62×
48	Alaska	~8K	0.62×
49	Hawaii	~10K	0.61×
50	New Hampshire	~10K	0.59×

Affinity by region — Internal Revenue Service, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Internal Revenue Service audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Internal Revenue Service audience
#	Interest	Category	×
01	Tax lien	Business & Career	15.79×
02	IRS e-file	NGO / Political Party	15.78×
03	Jackson Hewitt	Business & Career	7.81×
04	Internal Revenue Code	Business & Career	7.01×
05	H&R Block	Business & Career	6.96×
06	Tax preparation	Business & Career	5.79×
07	TurboTax	Business & Career	3.38×
08	Country rap	Music & Radio	3.27×
09	Financial accounting	Business & Career	3.22×
10	Digital data	Business & Career	3.13×
11	Government agency	Politics & Society	3.09×
12	Ethnic groups	Politics & Society	2.60×
13	Income	Business & Career	2.16×
14	Accounting	Business & Career	2.15×
15	Wife	Kids & Family	1.98×
16	Credit (finance)	Business & Career	1.69×
17	Loan	Business & Career	1.67×
18	Price	Shopping	1.66×
19	Bank of America	Business & Career	1.54×
20	Yahoo! Finance	Business & Career	1.53×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Internal Revenue Service audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Internal Revenue Service audience · What stands out
Trait	Cluster	Score
Career Orientation	POWER	1.47×
Need for Security	CONSERVATISM	1.36×
Risk Appetite	THRILL	1.29×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Internal Revenue Service audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.91×
Pet Ownership	JOY	0.92×
Sports Activity	POWER	0.94×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Internal Revenue Service's target market in United States?

Internal Revenue Service's target market in United States covers an estimated 5,982,469 people, concentrated in California and Florida.

What is the gender split and age of Internal Revenue Service customers?

50.4% of the Internal Revenue Service audience are female, 49.6% are male, with an average age of 45.5 years.

Which brands do Internal Revenue Service fans like most?

Internal Revenue Service fans show strongest brand affinity for H&R Block (6.96×), TurboTax (3.38×), and Country rap (3.27×) over the country average.

Where do Internal Revenue Service fans live in United States?

Internal Revenue Service fans in United States are most concentrated in California (reach ~800K), Florida (reach ~800K), and Texas (reach ~800K). These three regions account for the largest share of the active audience.

What other brands do Internal Revenue Service fans also like?

Beyond Internal Revenue Service itself, the audience over-indexes on TurboTax (3.38×), Country rap (3.27×), Tax lien (15.79×), and Price (1.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Internal Revenue Service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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