Tax preparation Audience in United States
Tax preparation has an estimated audience of 3,422,054 people in United States. 50.7% are female, 49.3% are male, average age 42.1. Top regions: California, Texas, Florida.
The average Tax preparation fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Tax preparation audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Career Orientation, Need for Security.
Category: Business & Career · Type: Topic
Demographics of Tax preparation fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 42.1 |
| Estimated audience size | 3,422,054 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 597,516 | 1.59× |
| Texas | 408,304 | 1.39× |
| Florida | 267,822 | 1.16× |
| New York | 195,222 | 1.02× |
| Georgia | 128,653 | 1.22× |
| Illinois | 114,785 | 1.01× |
| North Carolina | 111,461 | 1.08× |
| Pennsylvania | 105,980 | 0.92× |
| Ohio | 99,654 | 0.95× |
| Michigan | 96,601 | 1.08× |
| Virginia | 89,344 | 1.07× |
| Arizona | 84,593 | 1.21× |
| New Jersey | 81,893 | 0.94× |
| Maryland | 73,164 | 1.24× |
| Indiana | 70,748 | 1.13× |
| Washington | 68,120 | 0.99× |
| Tennessee | 67,451 | 0.98× |
| Massachusetts | 62,250 | 0.92× |
| Colorado | 60,656 | 1.12× |
| Missouri | 57,290 | 1.04× |
| South Carolina | 54,459 | 1.06× |
| Louisiana | 53,191 | 1.21× |
| Oregon | 50,061 | 1.28× |
| Minnesota | 49,257 | 1× |
| Alabama | 48,464 | 1.01× |
| Wisconsin | 44,431 | 0.86× |
| Oklahoma | 43,680 | 1.15× |
| Kentucky | 39,072 | 0.91× |
| Nevada | 38,611 | 1.17× |
| Mississippi | 31,861 | 1.13× |
| Arkansas | 31,248 | 1.11× |
| Utah | 29,428 | 0.96× |
| Connecticut | 28,836 | 0.84× |
| Kansas | 27,786 | 1.03× |
| Iowa | 25,603 | 0.91× |
| New Mexico | 16,721 | 0.97× |
| Idaho | 16,564 | 0.97× |
| Nebraska | 13,564 | 0.79× |
| Hawaii | 12,063 | 0.82× |
| Washington, District of Columbia | 11,918 | 1.16× |
| West Virginia | 11,261 | 0.71× |
| Maine | 10,937 | 0.89× |
| New Hampshire | 10,737 | 0.8× |
| Delaware | 9,342 | 0.99× |
| Rhode Island | 7,936 | 0.73× |
| Montana | 7,837 | 0.83× |
| South Dakota | 6,078 | 0.77× |
| Alaska | 5,779 | 0.79× |
| Vermont | 4,973 | 0.83× |
| North Dakota | 4,909 | 0.7× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.86 |
| Need for Security | CONSERVATISM | 1.83 |
| Quality Awareness | PREMIUM | 1.62 |
| Family Orientation | CONSERVATISM | 1.59 |
| Social Media Usage | JOY | 1.34 |
| Price Sensitivity | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.4% |
| Canada | 5.5% |
| India | 5.1% |
See Tax preparation audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tax preparation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.