Jackson Hewitt Audience in United States

Jackson Hewitt logo

Jackson Hewitt has an estimated audience of 1,895,782 people in United States. 53.4% are female, 46.6% are male, average age 44.6. Top regions: Texas, Florida, North Carolina. Top brand affinities: Safari (web browser), H&R Block, Narathiwat Province, Bedok, TaxACT.

The average Jackson Hewitt fan in United States is 44.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, North Carolina. Top brand affinities include Safari (web browser), H&R Block, Narathiwat Province, with strongest over-indexing on Safari (web browser) (30.25× the country average). Demographically, the Jackson Hewitt audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Jackson Hewitt fans

Demographic split for Jackson Hewitt audience in United States
MetricValue
Female53.4%
Male46.6%
Average age44.6
Estimated audience size1,895,782

Audience persona

The typical Jackson Hewitt fan in United States is balanced, around 44.6 years old, with strong Career Orientation tendencies and a notable affinity for Safari (web browser).

Top regions in United States

Top regions ranked by reach for Jackson Hewitt in United States
RegionReachAffinity
Texas162,9251×
Florida104,3410.81×
North Carolina88,3751.55×
Ohio83,6511.43×
Tennessee73,8301.94×
New York71,3440.67×
California68,2960.33×
Illinois63,8351.01×
Louisiana63,0232.58×
Georgia59,6321.02×
Pennsylvania58,1620.91×
Arkansas48,7623.12×
Kentucky48,4232.04×
Oklahoma45,8552.18×
Virginia45,6910.99×
South Carolina45,3581.59×
Indiana45,3471.31×
Missouri43,8531.44×
Mississippi42,6672.73×
Arizona39,6641.02×
Alabama39,1521.48×
Michigan34,1790.69×
Colorado33,8171.13×
Maryland24,0910.74×
Wisconsin22,2860.78×
Minnesota22,2150.82×
New Jersey21,7650.45×
Washington21,3410.56×
Nevada16,3640.89×
West Virginia14,0441.59×
Connecticut13,0160.68×
Massachusetts12,9320.35×
Kansas12,7780.86×
Iowa12,1670.78×
New Mexico9,7401.02×
Oregon8,7220.4×
Utah7,7420.46×
Hawaii7,2160.89×
Nebraska6,3820.67×
Idaho4,2450.45×
Delaware4,1740.8×
New Hampshire3,8030.51×
Maine3,7800.56×
Montana3,2470.62×
South Dakota2,9430.67×
Washington, District of Columbia2,3620.41×
Rhode Island2,2010.36×
North Dakota2,1630.56×
Alaska2,0720.51×
Wyoming1,5150.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jackson Hewitt audience
BrandAffinityCategory
Safari (web browser)30.25×Technology & Electronics
H&R Block16.99×Business & Career
Narathiwat Province110.42×Travel & Leisure
Bedok47.46×Travel & Leisure
TaxACT20.31×Technology & Electronics
Ethnic groups5.65×Politics & Society
TurboTax5.66×Business & Career
Mobile home4.27×Cars & Mobility
Liberty Tax Service39.19×Business & Career
Country rap4.73×Music & Radio
IRS e-file26.51×
Accademia di Belle Arti di Firenze53.41×Arts & Culture
Sengkang59.26×Travel & Leisure
Internal Revenue Service6.94×Business & Career
Army4.47×Politics & Society
CNBC3.63×Movies & TV
Digital data3.66×Business & Career
Childfree36.57×Business & Career
Tax preparation7.75×Business & Career
Hougang65.31×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jackson Hewitt audience
TraitClusterScore
Career OrientationPOWER1.92
Quality AwarenessPREMIUM1.72
Need for SecurityCONSERVATISM1.55
Price SensitivityPREMIUM1.51
Urban LifestyleOPEN1.24
Convenience OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Jackson Hewitt
CountryShare
United States96.3%
Canada0.7%
United Kingdom0.7%

See Jackson Hewitt audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Jackson Hewitt have in United States?

Jackson Hewitt has an estimated audience of 1,895,782 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Jackson Hewitt fans?

53.4% of Jackson Hewitt fans are female, 46.6% are male, with an average age of 44.6 years.

Which brands do Jackson Hewitt fans like most?

Jackson Hewitt fans show strongest brand affinity for Safari (web browser) (30.25×), H&R Block (16.99×), and Narathiwat Province (110.42×) over the country average.

Where do Jackson Hewitt fans live in United States?

Jackson Hewitt fans in United States are most concentrated in Texas (reach 162,925), Florida (reach 104,341), and North Carolina (reach 88,375). These three regions account for the largest share of the active audience.

What other brands do Jackson Hewitt fans also like?

Beyond Jackson Hewitt itself, the audience over-indexes on H&R Block (16.99×), Narathiwat Province (110.42×), Bedok (47.46×), and TaxACT (20.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jackson Hewitt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.