Rascasse Audience Intelligence

Jackson Hewitt Target Market in United States

A data profile of the people who buy, follow and care about Jackson Hewitt in United States — modelled from more than twelve digital signal sources. Jackson Hewitt has an estimated audience of 1,871,149 people in United States.

#1540among Brand in United States#1116in Business & Career

The average Jackson Hewitt fan in United States is 44.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, North Carolina.

Top brand affinities include Safari (web browser), H&R Block, Narathiwat Province, with strongest over-indexing on Safari (web browser) (30.25× the country average).

Demographically, the Jackson Hewitt audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Career Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jackson Hewitt fan in United States is balanced, around 44.6 years old, with strong Career Orientation tendencies and a notable affinity for Safari (web browser).

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jackson Hewitt profile in United States.

Audience size
1.9M
in United States
Gender
53.4%♀
46.6% male
Age
44.6
average years
Country rank
#15019
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jackson Hewitt

53.4% are female, 46.6% are male, average age 44.6.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Jackson Hewitt audience in United States
MetricValue
Female53.4%
Male46.6%
Average age44.6
Estimated audience size1,871,149
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Jackson Hewitt audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3916%
40-4920%
50+37%
Fig. 04

Worldwide distribution

96.2%

of the worldwide Jackson Hewitt audience comes from United States.

Worldwide audience distribution share by country for Jackson Hewitt
CountryShare
United States96.2%
Canada0.7%
United Kingdom0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jackson Hewitt audience in United States is strongest.

Fig. 05

Top regions by affinity

Jackson Hewitt customers by region in United States
#RegionReachAffinity×
01Arkansas~50K3.13×
02Mississippi~40K2.86×
03Louisiana~60K2.51×
04Oklahoma~50K2.22×
05Kentucky~50K1.96×
06Tennessee~70K1.84×
07West Virginia~20K1.71×
08South Carolina~40K1.58×
09Alabama~40K1.51×
10North Carolina~80K1.49×
11Ohio~80K1.41×
12Missouri~40K1.38×
13Indiana~50K1.34×
14Colorado~30K1.06×
15New Mexico~10K1.05×
16Texas~200K1.00×
17Arizona~40K1.00×
18Illinois~60K0.98×
19Georgia~60K0.98×
20Virginia~40K0.96×
21Nevada~20K0.91×
22Pennsylvania~60K0.89×
23Hawaii~7K0.89×
24Delaware~5K0.87×
25Kansas~10K0.86×
26Florida~100K0.80×
27Minnesota~20K0.80×
28Iowa~10K0.78×
29Wisconsin~20K0.77×
30South Dakota~3K0.75×
31Maryland~20K0.73×
32Montana~4K0.72×
33Wyoming~2K0.69×
34Michigan~30K0.68×
35Connecticut~10K0.68×
36Nebraska~6K0.67×
37North Dakota~3K0.66×
38New York~70K0.63×
39Maine~4K0.61×
40Alaska~2K0.61×
41New Hampshire~4K0.56×
42Washington~20K0.53×
43Idaho~5K0.48×
44Utah~8K0.47×
45Washington, District of Columbia~3K0.46×
46Rhode Island~3K0.43×
47New Jersey~20K0.42×
48Oregon~9K0.39×
49Massachusetts~10K0.34×
50California~60K0.30×
Fig. 06

Affinity by region

Affinity by region — Jackson Hewitt, United States
0.30×1.00×3.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jackson Hewitt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jackson Hewitt audience
#·InterestCategoryAffinity×
01Narathiwat ProvinceTravel & Leisure110.42×
02HougangTravel & Leisure65.31×
03SengkangTravel & Leisure59.26×
04Accademia di Belle Arti di FirenzeArts & Culture53.41×
05BedokTravel & Leisure47.46×
06Liberty Tax ServiceBusiness & Career39.19×
07ChildfreeBusiness & Career36.57×
08Safari (web browser)Technology & Electronics30.25×
09IRS e-fileNGO / Political Party26.51×
10TaxACTTechnology & Electronics20.31×
11H&R BlockBusiness & Career16.99×
12Tax preparationBusiness & Career7.75×
13Internal Revenue ServiceBusiness & Career6.94×
14TurboTaxBusiness & Career5.66×
15Ethnic groupsPolitics & Society5.65×
16Country rapMusic & Radio4.73×
17ArmyPolitics & Society4.47×
18Mobile homeCars & Mobility4.27×
19Digital dataBusiness & Career3.66×
20CNBCMovies & TV3.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jackson Hewitt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jackson Hewitt audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.27×
Price SensitivityPREMIUM1.21×
Need for SecurityCONSERVATISM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jackson Hewitt audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
Sports ActivityPOWER0.89×
CreativityOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jackson Hewitt's target market in United States?

Jackson Hewitt's target market in United States covers an estimated 1,871,149 people, concentrated in Texas and Florida.

02

What is the gender split and age of Jackson Hewitt customers?

53.4% of the Jackson Hewitt audience are female, 46.6% are male, with an average age of 44.6 years.

03

Which brands do Jackson Hewitt fans like most?

Jackson Hewitt fans show strongest brand affinity for Safari (web browser) (30.25×), H&R Block (16.99×), and Narathiwat Province (110.42×) over the country average.

04

Where do Jackson Hewitt fans live in United States?

Jackson Hewitt fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~100K), and North Carolina (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Jackson Hewitt fans also like?

Beyond Jackson Hewitt itself, the audience over-indexes on H&R Block (16.99×), Narathiwat Province (110.42×), Bedok (47.46×), and TaxACT (20.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Jackson Hewitt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jackson Hewitt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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