Digital data Audience in United States

Digital data has an estimated audience of 16,810,819 people in United States. 46.9% are female, 53.1% are male, average age 40.2. Top regions: California, Texas, New York. Top brand affinities: MSN, Staples (Canada), Planet Fitness, Bass guitar, Cloud computing.

The average Digital data fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include MSN, Staples (Canada), Planet Fitness, with strongest over-indexing on MSN (2.59× the country average). Demographically, the Digital data audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Extroversion, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Digital data fans

Demographic split for Digital data audience in United States
MetricValue
Female46.9%
Male53.1%
Average age40.2
Estimated audience size16,810,819

Audience persona

The typical Digital data fan in United States is balanced, around 40.2 years old, with strong Extroversion tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Digital data in United States
RegionReachAffinity
California976,5560.53×
Texas657,3680.45×
New York522,8340.56×
Florida455,2260.4×
New Jersey321,3370.75×
North Carolina314,6110.62×
Georgia291,2560.56×
Virginia228,5240.56×
Maryland227,3760.79×
Pennsylvania218,1510.39×
Illinois213,9130.38×
Ohio198,4450.38×
Mississippi192,2271.39×
Oklahoma167,0070.89×
Iowa160,5611.16×
Louisiana157,7660.73×
Arkansas157,6351.14×
Michigan155,9610.35×
Massachusetts155,4720.47×
Wisconsin155,1300.61×
Kentucky151,7170.72×
Alabama146,8560.63×
West Virginia146,4851.87×
Alaska146,1814.06×
Tennessee139,9060.41×
Arizona139,4350.41×
South Carolina138,9050.55×
Indiana135,3390.44×
Kansas135,3031.02×
Idaho135,2711.6×
Oregon134,9790.7×
Washington133,9120.4×
Missouri131,0710.48×
Hawaii129,2211.79×
South Dakota125,7793.24×
New Hampshire120,6981.82×
Minnesota120,1220.5×
Nebraska118,1901.4×
Connecticut118,0100.7×
New Mexico117,5721.39×
Nevada117,1920.72×
Rhode Island116,5482.18×
Maine116,4781.93×
Utah115,0050.76×
Colorado106,8300.4×
Delaware104,3722.25×
Washington, District of Columbia75,3601.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Digital data audience
BrandAffinityCategory
MSN2.59×News
Staples (Canada)3.01×Business & Career
Planet Fitness1.99×Sports
Bass guitar2.52×Music & Radio
Cloud computing2.51×Technology & Electronics
Aubrey Plaza5.86×Movies & TV
United States Postal Service1.94×Business & Career
Hobby Lobby1.84×Home & Garden
Clarinet4.21×Music & Radio
Great Clips2.55×Beauty & Wellness
Ben Stiller5.77×Movies & TV
Saxophone3.99×Music & Radio
Aldi1.64×Shopping
Tom Welling5.79×Movies & TV
Adobe4.92×Technology & Electronics
Optical fiber5.17×Technology & Electronics
Best Buy1.6×Shopping
Instant messaging1.58×Internet & Social Media
Internal Revenue Service5.17×Business & Career
Cello3.66×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Digital data audience
TraitClusterScore
ExtroversionTHRILL1.35
Need for SecurityCONSERVATISM1.25
Price SensitivityPREMIUM1.11
Early Adopter MentalityPOWER1.09
Quality AwarenessPREMIUM1.09
TravellingTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Digital data
CountryShare
United States21.0%
Brazil5.6%
Italy5.5%

See Digital data audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Digital data have in United States?

Digital data has an estimated audience of 16,810,819 people in United States, concentrated in California and Texas.

What is the gender split and age of Digital data fans?

46.9% of Digital data fans are female, 53.1% are male, with an average age of 40.2 years.

Which brands do Digital data fans like most?

Digital data fans show strongest brand affinity for MSN (2.59×), Staples (Canada) (3.01×), and Planet Fitness (1.99×) over the country average.

Where do Digital data fans live in United States?

Digital data fans in United States are most concentrated in California (reach 976,556), Texas (reach 657,368), and New York (reach 522,834). These three regions account for the largest share of the active audience.

What other brands do Digital data fans also like?

Beyond Digital data itself, the audience over-indexes on Staples (Canada) (3.01×), Planet Fitness (1.99×), Bass guitar (2.52×), and Cloud computing (2.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital data. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.