Rascasse Audience Intelligence

Digital data Audience in United States

A data profile of the people who buy, follow and care about Digital data in United States — modelled from more than twelve digital signal sources. Digital data has an estimated audience of 16,810,819 people in United States.

#1404among Topic in United States#224in Business & Career

The average Digital data fan in United States is 40.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cloud computing, Telecommunication, Optical fiber, with strongest over-indexing on Cloud computing (2.19× the country average).

Demographically, the Digital data audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Digital data fan in United States is balanced, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Cloud computing.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital data profile in United States.

Audience size
16.8M
in United States
Gender
46.9%♀
53.1% male
Age
40.2
average years
Country rank
#2054
Topic in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital data fans

46.9% are female, 53.1% are male, average age 40.2.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Digital data audience in United States
MetricValue
Female46.9%
Male53.1%
Average age40.2
Estimated audience size16,810,819
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Digital data audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3918%
40-4920%
50+24%
Fig. 04

Worldwide distribution

21.0%

of the worldwide Digital data audience comes from United States.

Worldwide audience distribution share by country for Digital data
CountryShare
United States21.0%
Brazil5.6%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital data audience in United States is strongest.

Fig. 05

Top regions by affinity

Digital data fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~800K1.65×
02Mississippi~200K1.13×
03West Virginia~90K1.10×
04Vermont~30K1.09×
05New Hampshire~70K1.07×
06Maryland~300K1.05×
07Hawaii~80K1.05×
08North Dakota~40K1.05×
09Delaware~50K1.04×
10Idaho~90K1.03×
11New Mexico~90K1.02×
12Maine~60K1.02×
13Rhode Island~50K1.02×
14South Dakota~40K1.02×
15Alaska~40K1.02×
16Iowa~100K1.01×
17Nebraska~80K1.01×
18Washington, District of Columbia~50K1.01×
19Louisiana~200K1.00×
20Arkansas~100K1.00×
21New Jersey~400K0.99×
22Oklahoma~200K0.99×
23Nevada~200K0.99×
24Kansas~100K0.99×
25Montana~50K0.99×
26Alabama~200K0.98×
27South Carolina~200K0.97×
28Kentucky~200K0.97×
29Connecticut~200K0.97×
30Utah~100K0.97×
31Tennessee~300K0.96×
32Indiana~300K0.96×
33Oregon~200K0.96×
34Georgia~500K0.95×
35Massachusetts~300K0.95×
36Wisconsin~200K0.95×
37Missouri~300K0.94×
38Colorado~200K0.94×
39Minnesota~200K0.94×
40Arizona~300K0.93×
41Virginia~400K0.92×
42Washington~300K0.92×
43Michigan~400K0.91×
44Illinois~500K0.90×
45Ohio~500K0.90×
46Pennsylvania~500K0.89×
47California~1.5M0.87×
48Texas~1M0.85×
49Florida~900K0.82×
50New York~800K0.82×
Fig. 06

Affinity by region

Affinity by region — Digital data, United States
0.82×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital data audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital data audience
#·InterestCategoryAffinity×
01Optical fiberTechnology & Electronics4.77×
02John TravoltaMovies & TV2.83×
03H&R BlockBusiness & Career2.46×
04Non-governmental organizationPolitics & Society2.45×
05Cloud computingTechnology & Electronics2.19×
06Web serverTechnology & Electronics2.19×
07LinuxTechnology & Electronics1.83×
08Talk radioMusic & Radio1.79×
09TurboTaxBusiness & Career1.76×
10Risk managementBusiness & Career1.74×
11Political scienceBusiness & Career1.71×
12TelecommunicationTechnology & Electronics1.64×
13Ace HardwareHome & Garden1.64×
14AppleTechnology & Electronics1.59×
15NASDAQBusiness & Career1.58×
16DonationBusiness & Career1.57×
17Made in USABusiness & Career1.55×
18Chuck NorrisMovies & TV1.54×
19Movie theaterMovies & TV1.52×
20Tablet computersTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital data audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital data audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.44×
PatriotismCONSERVATISM1.30×
Career OrientationPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital data audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Design AffinityPREMIUM0.84×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital data have in United States?

Digital data has an estimated audience of 16,810,819 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Digital data fans?

46.9% of Digital data fans are female, 53.1% are male, with an average age of 40.2 years.

03

Which brands do Digital data fans like most?

Digital data fans show strongest brand affinity for Cloud computing (2.19×), Telecommunication (1.64×), and Optical fiber (4.77×) over the country average.

04

Where do Digital data fans live in United States?

Digital data fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Digital data fans also like?

Beyond Digital data itself, the audience over-indexes on Telecommunication (1.64×), Optical fiber (4.77×), Non-governmental organization (2.45×), and Apple (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Digital data audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital data. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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