Rascasse Audience Intelligence

Digital data Audience in Germany

A data profile of the people who buy, follow and care about Digital data in Germany — modelled from more than twelve digital signal sources. Digital data has an estimated audience of 1,131,535 people in Germany.

#2901among Topic in Germany#528in Business & Career

The average Digital data fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cloud computing, Laser printing, Commerzbank, with strongest over-indexing on Cloud computing (4.65× the country average).

Demographically, the Digital data audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Digital data fan in Germany is more male, around 38.1 years old, with strong Quality Awareness tendencies and a notable affinity for Cloud computing.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital data profile in Germany.

Audience size
1.1M
in Germany
Gender
38.9%♀
61.1% male
Age
38.1
average years
Country rank
#5840
Topic in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital data fans

38.9% are female, 61.1% are male, average age 38.1.

Fig. 02

Gender split

38.9%
Female
61.1%
Male
Demographic split for Digital data audience in Germany
MetricValue
Female38.9%
Male61.1%
Average age38.1
Estimated audience size1,131,535
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Digital data audience in Germany
Age bracketShare%
16-1922%
20-2919%
30-3920%
40-4922%
50+16%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Digital data audience comes from Germany.

Worldwide audience distribution share by country for Digital data
CountryShare
United States21.0%
Brazil5.6%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital data audience in Germany is strongest.

Fig. 05

Top regions by affinity

Digital data fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.10×
02Saarland~10K1.05×
03Hamburg~30K1.04×
04Mecklenburg-Vorpommern~20K1.03×
05Schleswig-Holstein~40K1.02×
06Thüringen~30K1.01×
07Brandenburg~40K1.00×
08Sachsen-Anhalt~30K1.00×
09Bremen~10K1.00×
10Rheinland-Pfalz~60K0.99×
11Berlin~50K0.98×
12Sachsen~50K0.97×
13Niedersachsen~100K0.96×
14Baden-Württemberg~100K0.94×
15Bayern~200K0.93×
16Nordrhein-Westfalen~200K0.90×
Fig. 06

Affinity by region

Affinity by region — Digital data, Germany
0.90×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital data audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital data audience
#·InterestCategoryAffinity×
01MediaTekTechnology & Electronics16.31×
02Laser printingTechnology & Electronics15.16×
03Nikkei 225Business & Career5.40×
04Big dataBusiness & Career4.80×
05Cloud computingTechnology & Electronics4.65×
06Biomedical engineeringBusiness & Career3.97×
07Web serverTechnology & Electronics3.88×
08Mel GibsonMovies & TV3.65×
09Python (programming language)Technology & Electronics3.33×
10GitHubInternet & Social Media2.70×
11Robert RedfordMovies & TV2.64×
12Computer securityBusiness & Career2.62×
13Web applicationTechnology & Electronics2.58×
14InnovationBusiness & Career1.76×
15Efficient energy useTechnology & Electronics1.76×
16AppleTechnology & Electronics1.67×
17FRITZ!BoxTechnology & Electronics1.64×
18Musical instrumentMusic & Radio1.64×
19RedditInternet & Social Media1.63×
20CommerzbankBusiness & Career1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital data audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital data audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.79×
Need for SecurityCONSERVATISM1.66×
Early Adopter MentalityPOWER1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital data audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.82×
CreativityOPEN0.84×
Sports ActivityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital data have in Germany?

Digital data has an estimated audience of 1,131,535 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Digital data fans?

38.9% of Digital data fans are female, 61.1% are male, with an average age of 38.1 years.

03

Which brands do Digital data fans like most?

Digital data fans show strongest brand affinity for Cloud computing (4.65×), Laser printing (15.16×), and Commerzbank (1.56×) over the country average.

04

Where do Digital data fans live in Germany?

Digital data fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Digital data fans also like?

Beyond Digital data itself, the audience over-indexes on Laser printing (15.16×), Commerzbank (1.56×), Robert Redford (2.64×), and Python (programming language) (3.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Digital data audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Digital data. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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