Digital data Audience in Germany
Digital data has an estimated audience of 1,131,535 people in Germany. 38.9% are female, 61.1% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities: Israel, Gil Ofarim, CAC 40, Christmas Gift, Stradivarius.
The average Digital data fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities include Israel, Gil Ofarim, CAC 40, with strongest over-indexing on Israel (5.19× the country average). Demographically, the Digital data audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Digital data fans
| Metric | Value |
|---|---|
| Female | 38.9% |
| Male | 61.1% |
| Average age | 38.1 |
| Estimated audience size | 1,131,535 |
Audience persona
The typical Digital data fan in Germany is more male, around 38.1 years old, with strong Career Orientation tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 128,292 | 0.52× |
| Hessen | 126,029 | 1.46× |
| Baden-Württemberg | 70,887 | 0.46× |
| Niedersachsen | 70,510 | 0.64× |
| Bayern | 63,302 | 0.35× |
| Rheinland-Pfalz | 53,277 | 0.94× |
| Schleswig-Holstein | 50,699 | 1.25× |
| Berlin | 39,919 | 0.79× |
| Hamburg | 36,698 | 1.44× |
| Brandenburg | 34,409 | 0.98× |
| Mecklenburg-Vorpommern | 32,651 | 1.51× |
| Thüringen | 31,855 | 1.1× |
| Sachsen-Anhalt | 30,937 | 1.06× |
| Saarland | 27,049 | 1.95× |
| Sachsen | 25,755 | 0.46× |
| Bremen | 10,618 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 5.19× | Travel & Leisure |
| Gil Ofarim | 3.14× | Music & Radio |
| CAC 40 | 1.62× | Business & Career |
| Christmas Gift | 1.71× | Kids & Family |
| Stradivarius | 1.56× | Shopping |
| Urban horticulture | 1.6× | Home & Garden |
| Wolverine (comics) | 4.23× | Literature |
| Elīna Garanča | 5.62× | Music & Radio |
| Este, Veneto | 1.8× | Travel & Leisure |
| KLIX (AM) | 1.67× | Music & Radio |
| San Gil | 2.77× | Travel & Leisure |
| Curcuma | 3.12× | Food & Beverages |
| Corfu (regional unit) | 1.97× | Travel & Leisure |
| Home Delivery | 1.7× | Food & Beverages |
| Golem | 1.91× | Technology & Electronics |
| Honda N360 | 15.58× | Cars & Mobility |
| Volvo V60 | 2.68× | Cars & Mobility |
| Fantasy Earth: Zero | 3.67× | Games |
| Building insulation | 2.35× | Home & Garden |
| Motion Picture Association of America | 4.21× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.61 |
| Early Adopter Mentality | POWER | 1.54 |
| Need for Security | CONSERVATISM | 1.53 |
| Quality Awareness | PREMIUM | 1.48 |
| Urban Lifestyle | OPEN | 1.46 |
| Risk Appetite | THRILL | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Brazil | 5.6% |
| Italy | 5.5% |
See Digital data audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Digital data have in Germany?
Digital data has an estimated audience of 1,131,535 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Digital data fans?
38.9% of Digital data fans are female, 61.1% are male, with an average age of 38.1 years.
Which brands do Digital data fans like most?
Digital data fans show strongest brand affinity for Israel (5.19×), Gil Ofarim (3.14×), and CAC 40 (1.62×) over the country average.
Where do Digital data fans live in Germany?
Digital data fans in Germany are most concentrated in Nordrhein-Westfalen (reach 128,292), Hessen (reach 126,029), and Baden-Württemberg (reach 70,887). These three regions account for the largest share of the active audience.
What other brands do Digital data fans also like?
Beyond Digital data itself, the audience over-indexes on Gil Ofarim (3.14×), CAC 40 (1.62×), Christmas Gift (1.71×), and Stradivarius (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Digital data. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.