Rascasse Audience Intelligence

Business travel Audience in United States

A data profile of the people who buy, follow and care about Business travel in United States — modelled from more than twelve digital signal sources. Business travel has an estimated audience of 10,523,474 people in United States.

#2195among Topic in United States#337in Business & Career

The average Business travel fan in United States is 45.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include First class travel, High-net-worth individual, Sustainable energy, with strongest over-indexing on First class travel (8.9× the country average).

Demographically, the Business travel audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Business travel fan in United States is balanced, around 45.1 years old, with strong Quality Awareness tendencies and a notable affinity for First class travel.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business travel profile in United States.

Audience size
10.5M
in United States
Gender
45.7%♀
54.3% male
Age
45.1
average years
Country rank
#3406
Topic in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business travel fans

45.7% are female, 54.3% are male, average age 45.1.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Business travel audience in United States
MetricValue
Female45.7%
Male54.3%
Average age45.1
Estimated audience size10,523,474
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Business travel audience in United States
Age bracketShare%
16-197%
20-2915%
30-3920%
40-4925%
50+33%
Fig. 04

Worldwide distribution

16.4%

of the worldwide Business travel audience comes from United States.

Worldwide audience distribution share by country for Business travel
CountryShare
United States16.4%
India6.4%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business travel audience in United States is strongest.

Fig. 05

Top regions by affinity

Business travel fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K1.97×
02New York~1M1.65×
03Massachusetts~300K1.40×
04Georgia~400K1.21×
05California~1.5M1.16×
06Tennessee~200K1.16×
07Alaska~20K1.09×
08Vermont~20K1.09×
09Virginia~300K1.08×
10North Dakota~20K1.07×
11Kentucky~100K1.06×
12South Dakota~30K1.05×
13Florida~700K1.04×
14New Jersey~300K1.04×
15West Virginia~50K1.04×
16Colorado~200K1.03×
17Illinois~400K1.02×
18Montana~30K1.02×
19Delaware~30K1.01×
20Indiana~200K1.00×
21Oregon~100K0.99×
22Hawaii~40K0.99×
23Rhode Island~30K0.99×
24Alabama~100K0.98×
25Louisiana~100K0.98×
26Mississippi~80K0.98×
27South Carolina~200K0.97×
28Arkansas~80K0.97×
29Maryland~200K0.96×
30Kansas~80K0.96×
31New Mexico~50K0.96×
32Connecticut~100K0.95×
33Nevada~100K0.95×
34New Hampshire~40K0.95×
35Maine~40K0.95×
36Nebraska~50K0.94×
37Idaho~50K0.94×
38Washington~200K0.93×
39Missouri~200K0.93×
40Ohio~300K0.92×
41North Carolina~300K0.92×
42Utah~90K0.92×
43Texas~800K0.91×
44Arizona~200K0.91×
45Oklahoma~100K0.91×
46Iowa~80K0.89×
47Pennsylvania~300K0.86×
48Michigan~200K0.85×
49Minnesota~100K0.83×
50Wisconsin~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Business travel, United States
0.82×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business travel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business travel audience
#·InterestCategoryAffinity×
01Shangri-LaTravel & Leisure17.19×
02Montblanc (company)Fashion & Accessoires13.35×
03High-net-worth individualBusiness & Career10.83×
04First class travelTravel & Leisure8.90×
05Family carCars & Mobility8.45×
06Business classTravel & Leisure7.92×
07Retail bankingBusiness & Career7.43×
08Sustainable energyHome & Garden7.12×
09Home automationTechnology & Electronics5.59×
10FedExBusiness & Career5.33×
11LinkedInInternet & Social Media5.33×
12Online bankingBusiness & Career5.27×
13PandoraFashion & Accessoires5.23×
14Renewable energyBusiness & Career5.06×
15InnovationBusiness & Career4.31×
16Car rentalsCars & Mobility4.10×
17Mortgage loansBusiness & Career3.84×
18Property finderHome & Garden3.39×
19AirbnbTravel & Leisure3.21×
20PinterestInternet & Social Media2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business travel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business travel audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.64×
Family OrientationCONSERVATISM3.57×
Luxury OrientationPREMIUM3.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business travel audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.70×
CreativityOPEN0.85×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business travel have in United States?

Business travel has an estimated audience of 10,523,474 people in United States, concentrated in California and New York.

02

What is the gender split and age of Business travel fans?

45.7% of Business travel fans are female, 54.3% are male, with an average age of 45.1 years.

03

Which brands do Business travel fans like most?

Business travel fans show strongest brand affinity for First class travel (8.9×), High-net-worth individual (10.83×), and Sustainable energy (7.12×) over the country average.

04

Where do Business travel fans live in United States?

Business travel fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~1M), and Texas (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Business travel fans also like?

Beyond Business travel itself, the audience over-indexes on High-net-worth individual (10.83×), Sustainable energy (7.12×), FedEx (5.33×), and Mortgage loans (3.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Business travel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Business travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →