Business travel Audience in United States

Business travel has an estimated audience of 10,523,474 people in United States. 45.7% are female, 54.3% are male, average age 45.1. Top regions: California, New York, Texas. Top brand affinities: Google News, Capital One, Enterprise Rent-A-Car, Google Maps, Choice Hotels.

The average Business travel fan in United States is 45.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google News, Capital One, Enterprise Rent-A-Car, with strongest over-indexing on Google News (17.76× the country average). Demographically, the Business travel audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Business travel fans

Demographic split for Business travel audience in United States
MetricValue
Female45.7%
Male54.3%
Average age45.1
Estimated audience size10,523,474

Audience persona

The typical Business travel fan in United States is balanced, around 45.1 years old, with strong Quality Awareness tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Business travel in United States
RegionReachAffinity
California1,470,4591.27×
New York1,182,1792.01×
Texas823,1500.91×
Florida658,7320.92×
Illinois411,2901.17×
Massachusetts391,4511.89×
Georgia381,2821.18×
New Jersey308,4311.15×
Virginia292,7261.14×
Pennsylvania274,3580.77×
North Carolina250,4790.79×
Michigan226,2090.82×
Washington217,4511.03×
Ohio217,3540.67×
Colorado193,6861.17×
Arizona190,7780.89×
Maryland183,7151.02×
Oregon143,6401.19×
Tennessee137,8550.65×
Louisiana133,6900.99×
Indiana120,0200.62×
Missouri116,2350.69×
Alabama109,9740.75×
Washington, District of Columbia109,8983.47×
Minnesota104,8860.7×
Kentucky104,6450.79×
South Carolina95,8080.61×
Nevada90,0700.88×
Connecticut88,3730.84×
Utah86,1230.91×
Oklahoma85,0640.73×
Wisconsin83,1540.53×
Kansas79,9910.96×
Hawaii45,8381.01×
Iowa45,5640.53×
Arkansas43,4910.5×
Mississippi41,9610.48×
New Mexico39,3890.75×
West Virginia37,5280.77×
Nebraska37,2660.71×
Idaho34,6550.66×
Alaska34,5691.54×
Montana30,1351.03×
South Dakota29,7451.22×
North Dakota28,9611.34×
New Hampshire28,5430.69×
Wyoming28,0231.8×
Rhode Island27,5610.82×
Maine27,5450.73×
Vermont27,1081.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Business travel audience
BrandAffinityCategory
Google News17.76×News
Capital One9.51×Business & Career
Enterprise Rent-A-Car13.65×Cars & Mobility
Google Maps8.66×Internet & Social Media
Choice Hotels34.13×Travel & Leisure
Indeed.com7.95×Business & Career
CarGurus11×Cars & Mobility
Business class11.33×Travel & Leisure
Circle K7.64×Shopping
DeviantArt7.33×Internet & Social Media
Jollibee10.87×Food & Beverages
Days Inn24.09×Travel & Leisure
High-net-worth individual9.39×Business & Career
Hilton Garden Inn16.48×Travel & Leisure
AccuWeather5.81×Home & Garden
Diane Keaton5.57×Movies & TV
Fairfield Inn by Marriott24.47×Travel & Leisure
Khan Academy7.43×Business & Career
ICloud8.13×Technology & Electronics
Bruce Willis6.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Business travel audience
TraitClusterScore
Quality AwarenessPREMIUM4.04
Luxury OrientationPREMIUM3.83
Design AffinityPREMIUM2.42
TravellingTHRILL2.36
Family OrientationCONSERVATISM2.36
LGBTQ+ IdentityOPEN2.2

Worldwide distribution

Worldwide audience distribution share by country for Business travel
CountryShare
United States16.4%
India6.4%
United Kingdom5.4%

See Business travel audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Business travel have in United States?

Business travel has an estimated audience of 10,523,474 people in United States, concentrated in California and New York.

What is the gender split and age of Business travel fans?

45.7% of Business travel fans are female, 54.3% are male, with an average age of 45.1 years.

Which brands do Business travel fans like most?

Business travel fans show strongest brand affinity for Google News (17.76×), Capital One (9.51×), and Enterprise Rent-A-Car (13.65×) over the country average.

Where do Business travel fans live in United States?

Business travel fans in United States are most concentrated in California (reach 1,470,459), New York (reach 1,182,179), and Texas (reach 823,150). These three regions account for the largest share of the active audience.

What other brands do Business travel fans also like?

Beyond Business travel itself, the audience over-indexes on Capital One (9.51×), Enterprise Rent-A-Car (13.65×), Google Maps (8.66×), and Choice Hotels (34.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Business travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.