Stevia Audience in United States

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Stevia has an estimated audience of 1,464,989 people in United States. 77.5% are female, 22.5% are male, average age 45.3. Top regions: California, Texas, Florida. Top brand affinities: Splenda, Sugar substitute, Sales promotion, Dollar General, Powdered milk.

The average Stevia fan in United States is 45.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Splenda, Sugar substitute, Sales promotion, with strongest over-indexing on Splenda (46.22× the country average). Demographically, the Stevia audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Stevia fans

Demographic split for Stevia audience in United States
MetricValue
Female77.5%
Male22.5%
Average age45.3
Estimated audience size1,464,989

Audience persona

The typical Stevia fan in United States is more female, around 45.3 years old, with strong Family Orientation tendencies and a notable affinity for Splenda.

Top regions in United States

Top regions ranked by reach for Stevia in United States
RegionReachAffinity
California192,8751.2×
Texas129,6801.03×
Florida115,1731.16×
New York93,4671.14×
Pennsylvania52,8151.07×
Illinois50,6431.04×
Ohio43,5510.97×
New Jersey43,5311.17×
North Carolina43,2440.98×
Georgia41,9310.93×
Michigan40,4691.06×
Virginia38,1941.07×
Arizona35,5411.19×
Washington34,0991.16×
Massachusetts33,7231.17×
Tennessee28,1980.96×
Indiana26,6070.99×
Maryland24,8550.99×
Missouri23,1700.98×
Wisconsin21,7330.99×
Minnesota21,4331.02×
Colorado20,8260.9×
Alabama20,2830.99×
South Carolina18,9090.86×
Oregon17,7761.06×
Connecticut17,0001.16×
Kentucky16,9770.92×
Louisiana16,9240.9×
Oklahoma15,7560.97×
Nevada14,0170.99×
Utah12,3880.94×
Arkansas11,4670.95×
Kansas11,1910.97×
Iowa11,1200.92×
Mississippi10,3670.86×
Idaho7,7321.05×
Hawaii7,0091.11×
Nebraska6,9450.95×
New Mexico6,7210.91×
West Virginia6,2600.92×
New Hampshire6,0951.06×
Maine5,4011.03×
Rhode Island5,3981.16×
Washington, District of Columbia4,0130.91×
Delaware3,8510.95×
Montana3,7960.93×
Alaska3,2681.04×
South Dakota2,6110.77×
Vermont2,4930.97×
North Dakota2,4080.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stevia audience
BrandAffinityCategory
Splenda46.22×Food & Beverages
Sugar substitute9.49×Food & Beverages
Sales promotion2.29×Shopping
Dollar General2.59×Shopping
Powdered milk9.33×Kids & Family
Desserts2.37×Food & Beverages
Medicare (United States)4.27×Health
Sweet Leaf50×
Microwave oven3.8×Home & Garden
Atkins diet10.6×Health
Diabetes mellitus type 2 awareness5.58×Health
Dollar Tree2.27×Shopping
Taste3.32×Fashion & Accessoires
Elisa (Italian singer)31.39×Music & Radio
Old age3.38×Politics & Society
Cholesterol4.78×Food & Beverages
Dish (food)2.71×Food & Beverages
Cookbook3.08×Food & Beverages
Immune system3.58×Health
Digestion3.71×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stevia audience
TraitClusterScore
Family OrientationCONSERVATISM1.63
IndulgenceJOY1.5
Price SensitivityPREMIUM1.44
Community OrientationOPEN1.26
Healthy LifestyleBALANCE1.23
Convenience OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Stevia
CountryShare
United States20.5%
India12.1%
Philippines4.5%

See Stevia audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Stevia have in United States?

Stevia has an estimated audience of 1,464,989 people in United States, concentrated in California and Texas.

What is the gender split and age of Stevia fans?

77.5% of Stevia fans are female, 22.5% are male, with an average age of 45.3 years.

Which brands do Stevia fans like most?

Stevia fans show strongest brand affinity for Splenda (46.22×), Sugar substitute (9.49×), and Sales promotion (2.29×) over the country average.

Where do Stevia fans live in United States?

Stevia fans in United States are most concentrated in California (reach 192,875), Texas (reach 129,680), and Florida (reach 115,173). These three regions account for the largest share of the active audience.

What other brands do Stevia fans also like?

Beyond Stevia itself, the audience over-indexes on Sugar substitute (9.49×), Sales promotion (2.29×), Dollar General (2.59×), and Powdered milk (9.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stevia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.