Rascasse Audience Intelligence

Stevia Target Market in United States

A data profile of the people who buy, follow and care about Stevia in United States — modelled from more than twelve digital signal sources. Stevia has an estimated audience of 1,449,440 people in United States.

#1883among Brand in United States#1075in Food & Beverages

The average Stevia fan in United States is 45.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Splenda, Sugar substitute, Lindsey Graham, with strongest over-indexing on Splenda (46.22× the country average).

Demographically, the Stevia audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stevia fan in United States is more female, around 45.3 years old, with strong Need for Security tendencies and a notable affinity for Splenda.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stevia profile in United States.

Audience size
1.4M
in United States
Gender
77.5%♀
22.5% male
Age
45.3
average years
Country rank
#18219
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stevia

77.5% are female, 22.5% are male, average age 45.3.

Fig. 02

Gender split

77.5%
Female
22.5%
Male
Demographic split for Stevia audience in United States
MetricValue
Female77.5%
Male22.5%
Average age45.3
Estimated audience size1,449,440
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Stevia audience in United States
Age bracketShare%
16-1911%
20-2911%
30-3916%
40-4927%
50+35%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Stevia audience comes from United States.

Worldwide audience distribution share by country for Stevia
CountryShare
United States19.7%
India12.0%
Philippines4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stevia audience in United States is strongest.

Fig. 05

Top regions by affinity

Stevia customers by region in United States
#RegionReachAffinity×
01Massachusetts~30K1.14×
02California~200K1.13×
03Florida~100K1.13×
04Connecticut~20K1.13×
05Hawaii~7K1.13×
06Rhode Island~5K1.13×
07New Jersey~40K1.12×
08Arizona~30K1.12×
09Washington~30K1.11×
10New Hampshire~6K1.09×
11Alaska~3K1.08×
12New York~90K1.07×
13Idaho~8K1.06×
14Maine~6K1.06×
15Pennsylvania~50K1.05×
16Virginia~40K1.05×
17Oregon~20K1.05×
18Michigan~40K1.02×
19Minnesota~20K1.01×
20Delaware~4K1.01×
21Illinois~50K1.00×
22Maryland~30K1.00×
23Vermont~3K1.00×
24Texas~100K0.99×
25Wisconsin~20K0.99×
26North Carolina~40K0.98×
27Indiana~30K0.98×
28Missouri~20K0.98×
29Arkansas~10K0.98×
30West Virginia~7K0.98×
31Montana~4K0.98×
32Ohio~40K0.97×
33Alabama~20K0.97×
34Oklahoma~20K0.97×
35Nevada~10K0.97×
36Kansas~10K0.97×
37New Mexico~7K0.97×
38Tennessee~30K0.96×
39Nebraska~7K0.95×
40Kentucky~20K0.94×
41Utah~10K0.94×
42Iowa~10K0.94×
43Louisiana~20K0.93×
44Georgia~40K0.92×
45Washington, District of Columbia~4K0.91×
46North Dakota~3K0.89×
47Colorado~20K0.88×
48Mississippi~10K0.88×
49South Dakota~3K0.86×
50South Carolina~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Stevia, United States
0.85×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stevia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stevia audience
#·InterestCategoryAffinity×
01Sweet LeafBrand50.00×
02SplendaFood & Beverages46.22×
03Elisa (Italian singer)Music & Radio31.39×
04Atkins dietHealth10.60×
05Sugar substituteFood & Beverages9.49×
06Powdered milkKids & Family9.33×
07Diabetes mellitus type 2 awarenessHealth5.58×
08CholesterolFood & Beverages4.78×
09Medicare (United States)Health4.27×
10Microwave ovenHome & Garden3.80×
11Old agePolitics & Society3.38×
12TasteFashion & Accessoires3.32×
13Lindsey GrahamPolitics & Society3.09×
14Melania TrumpPolitics & Society2.77×
15Dish (food)Food & Beverages2.71×
16Dollar GeneralShopping2.59×
17Sam's ClubShopping2.56×
18DessertsFood & Beverages2.37×
19Sales promotionShopping2.29×
20Dollar TreeShopping2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stevia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stevia audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.61×
Community OrientationOPEN1.57×
Family OrientationCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stevia audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.64×
ExtroversionTHRILL0.73×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stevia's target market in United States?

Stevia's target market in United States covers an estimated 1,449,440 people, concentrated in California and Texas.

02

What is the gender split and age of Stevia customers?

77.5% of the Stevia audience are female, 22.5% are male, with an average age of 45.3 years.

03

Which brands do Stevia fans like most?

Stevia fans show strongest brand affinity for Splenda (46.22×), Sugar substitute (9.49×), and Lindsey Graham (3.09×) over the country average.

04

Where do Stevia fans live in United States?

Stevia fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Stevia fans also like?

Beyond Stevia itself, the audience over-indexes on Sugar substitute (9.49×), Lindsey Graham (3.09×), Sales promotion (2.29×), and Dollar General (2.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Stevia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stevia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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