Rascasse Audience Intelligence

Splenda Target Market in United States

A data profile of the people who buy, follow and care about Splenda in United States — modelled from more than twelve digital signal sources. Splenda has an estimated audience of 1,276,248 people in United States.

#2045among Brand in United States#1162in Food & Beverages

The average Splenda fan in United States is 46.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Stevia, QVC, FedEx, with strongest over-indexing on Stevia (46.22× the country average).

Demographically, the Splenda audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Splenda fan in United States is more female, around 46.3 years old, with strong Family Orientation tendencies and a notable affinity for Stevia.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Splenda profile in United States.

Audience size
1.3M
in United States
Gender
67.3%♀
32.7% male
Age
46.3
average years
Country rank
#19967
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Splenda

67.3% are female, 32.7% are male, average age 46.3.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Splenda audience in United States
MetricValue
Female67.3%
Male32.7%
Average age46.3
Estimated audience size1,276,248
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Splenda audience in United States
Age bracketShare%
16-199%
20-2911%
30-3916%
40-4925%
50+39%
Fig. 04

Worldwide distribution

48.4%

of the worldwide Splenda audience comes from United States.

Worldwide audience distribution share by country for Splenda
CountryShare
United States48.4%
United Kingdom7.6%
Philippines6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Splenda audience in United States is strongest.

Fig. 05

Top regions by affinity

Splenda customers by region in United States
#RegionReachAffinity×
01Indiana~30K1.29×
02Louisiana~20K1.22×
03Florida~100K1.18×
04Maryland~30K1.18×
05Arkansas~10K1.18×
06Alabama~20K1.16×
07Tennessee~30K1.15×
08Kentucky~20K1.14×
09West Virginia~7K1.13×
10Pennsylvania~50K1.12×
11Virginia~30K1.12×
12Oklahoma~20K1.12×
13Mississippi~10K1.12×
14Delaware~4K1.12×
15Connecticut~10K1.11×
16Massachusetts~30K1.10×
17Texas~100K1.09×
18New York~80K1.09×
19Illinois~50K1.09×
20Georgia~40K1.08×
21California~100K1.06×
22New Jersey~30K1.06×
23South Carolina~20K1.06×
24Nevada~10K1.04×
25Rhode Island~4K1.04×
26North Carolina~40K1.02×
27Hawaii~6K1.02×
28Michigan~30K1.00×
29Missouri~20K1.00×
30Ohio~40K0.98×
31Arizona~30K0.97×
32Kansas~10K0.96×
33Washington, District of Columbia~4K0.95×
34Alaska~3K0.95×
35Washington~20K0.94×
36Oregon~10K0.92×
37New Mexico~6K0.92×
38New Hampshire~5K0.92×
39Maine~4K0.92×
40Nebraska~6K0.91×
41Iowa~9K0.88×
42South Dakota~3K0.88×
43North Dakota~2K0.87×
44Vermont~2K0.86×
45Wisconsin~20K0.85×
46Idaho~5K0.85×
47Utah~10K0.84×
48Montana~3K0.84×
49Minnesota~20K0.82×
50Colorado~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Splenda, United States
0.81×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Splenda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Splenda audience
#·InterestCategoryAffinity×
01SteviaFood & Beverages46.22×
02EndocrinologyHealth14.30×
03Elderly careHealth10.47×
04QVCMovies & TV10.25×
05Sugar substituteFood & Beverages6.48×
06Sustainable energyHome & Garden6.20×
07Potato chipFood & Beverages5.92×
08Weather forecastingHome & Garden5.74×
09CholesterolFood & Beverages5.62×
10FedExBusiness & Career5.52×
11Renewable energyBusiness & Career4.74×
12Discount storesShopping4.67×
13Microwave ovenHome & Garden4.33×
14Mortgage loansBusiness & Career3.45×
15Organic foodFood & Beverages3.24×
16Pizza HutFood & Beverages3.10×
17Shopping mallsShopping3.00×
18PinterestInternet & Social Media2.96×
19McDonald'sFood & Beverages2.79×
20SubwayFood & Beverages2.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Splenda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Splenda audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.22×
Convenience OrientationPREMIUM2.74×
IndulgenceJOY2.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Splenda audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Risk AppetiteTHRILL0.81×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Splenda's target market in United States?

Splenda's target market in United States covers an estimated 1,276,248 people, concentrated in California and Texas.

02

What is the gender split and age of Splenda customers?

67.3% of the Splenda audience are female, 32.7% are male, with an average age of 46.3 years.

03

Which brands do Splenda fans like most?

Splenda fans show strongest brand affinity for Stevia (46.22×), QVC (10.25×), and FedEx (5.52×) over the country average.

04

Where do Splenda fans live in United States?

Splenda fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Splenda fans also like?

Beyond Splenda itself, the audience over-indexes on QVC (10.25×), FedEx (5.52×), Discount stores (4.67×), and Sustainable energy (6.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Splenda audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Splenda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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