Splenda Audience in United States

Splenda has an estimated audience of 1,270,959 people in United States. 67.3% are female, 32.7% are male, average age 46.3. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, Titanic (1997 film), Circle K.

The average Splenda fan in United States is 46.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (13.72× the country average). Demographically, the Splenda audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Software

Demographics of Splenda fans

Demographic split for Splenda audience in United States
MetricValue
Female67.3%
Male32.7%
Average age46.3
Estimated audience size1,270,959

Audience persona

The typical Splenda fan in United States is more female, around 46.3 years old, with strong Indulgence tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Splenda in United States
RegionReachAffinity
California150,4411.08×
Texas121,2301.11×
Florida106,0121.23×
New York78,9391.11×
Pennsylvania49,8041.16×
Illinois47,5331.12×
Georgia43,9961.12×
North Carolina40,6591.06×
Ohio39,2061×
Virginia36,2461.17×
New Jersey35,4771.1×
Michigan33,2271×
Tennessee30,2381.19×
Indiana29,7811.28×
Massachusetts28,1511.12×
Maryland25,9071.19×
Arizona25,0410.96×
Washington24,3070.95×
Missouri21,0141.03×
Louisiana20,5821.26×
South Carolina20,4671.07×
Alabama20,4531.15×
Kentucky18,4561.16×
Colorado16,9440.85×
Oklahoma16,5651.17×
Wisconsin15,7050.82×
Minnesota14,9540.82×
Oregon13,7340.94×
Connecticut13,6911.07×
Nevada13,0801.06×
Arkansas12,5401.2×
Mississippi11,2921.08×
Kansas9,7370.97×
Utah9,5430.84×
Iowa8,7400.83×
West Virginia6,7771.14×
New Mexico5,4680.86×
Nebraska5,4390.85×
Hawaii5,2190.96×
Idaho5,0990.8×
New Hampshire4,3430.87×
Rhode Island4,2221.04×
Delaware4,1391.18×
Maine4,0770.9×
Washington, District of Columbia3,4860.91×
Montana2,4950.71×
Alaska2,2540.83×
South Dakota2,0930.71×
North Dakota1,8590.71×
Vermont1,5150.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Splenda audience
BrandAffinityCategory
Capital One13.72×Business & Career
Google Maps11.25×Internet & Social Media
Indeed.com9.25×Business & Career
Titanic (1997 film)29.44×Movies & TV
Circle K14.69×Shopping
AccuWeather13.21×Home & Garden
Autism Awareness19.03×Health
Diane Keaton12.3×Movies & TV
Kendra Scott20.27×Fashion & Accessoires
Diabetes mellitus awareness12.48×Health
CarGurus10.41×Cars & Mobility
Billy Bob Thornton14.87×Movies & TV
Beetlejuice8.23×Movies & TV
Khan Academy13.51×Business & Career
DeviantArt10.93×Internet & Social Media
Google News9.03×News
Catherine Zeta-Jones17.3×Movies & TV
Matthew McConaughey13.45×Movies & TV
Stevia37.68×Food & Beverages
Bruce Willis10.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Splenda audience
TraitClusterScore
IndulgenceJOY2.38
Pet OwnershipJOY1.91
Family OrientationCONSERVATISM1.85
Price SensitivityPREMIUM1.83
Healthy LifestyleBALANCE1.43
Convenience OrientationPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Splenda
CountryShare
United States48.5%
United Kingdom7.7%
Philippines7.0%

See Splenda audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Splenda have in United States?

Splenda has an estimated audience of 1,270,959 people in United States, concentrated in California and Texas.

What is the gender split and age of Splenda fans?

67.3% of Splenda fans are female, 32.7% are male, with an average age of 46.3 years.

Which brands do Splenda fans like most?

Splenda fans show strongest brand affinity for Capital One (13.72×), Google Maps (11.25×), and Indeed.com (9.25×) over the country average.

Where do Splenda fans live in United States?

Splenda fans in United States are most concentrated in California (reach 150,441), Texas (reach 121,230), and Florida (reach 106,012). These three regions account for the largest share of the active audience.

What other brands do Splenda fans also like?

Beyond Splenda itself, the audience over-indexes on Google Maps (11.25×), Indeed.com (9.25×), Titanic (1997 film) (29.44×), and Circle K (14.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Splenda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.