Atkins diet Audience in United States

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Atkins diet has an estimated audience of 2,823,812 people in United States. 77.1% are female, 22.9% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, headspace, Product design, Goop, Governor of Michigan.

The average Atkins diet fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, headspace, Product design, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Atkins diet audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Family Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Atkins diet fans

Demographic split for Atkins diet audience in United States
MetricValue
Female77.1%
Male22.9%
Average age44.0
Estimated audience size2,823,812

Audience persona

The typical Atkins diet fan in United States is more female, around 44.0 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Atkins diet in United States
RegionReachAffinity
California243,4330.78×
Texas215,3950.89×
Florida192,0211×
New York139,8170.89×
Pennsylvania95,5941.01×
Ohio88,5641.02×
North Carolina86,7021.02×
Illinois83,0890.88×
Georgia82,2190.95×
Michigan77,5641.05×
Arizona63,8431.11×
Virginia63,7270.93×
Tennessee59,7291.05×
New Jersey58,4840.81×
Washington56,5051×
Indiana52,9971.03×
Massachusetts49,5760.89×
Missouri49,2861.08×
South Carolina48,0251.13×
Alabama45,4621.15×
Wisconsin44,5791.05×
Colorado40,6650.91×
Maryland40,0720.83×
Louisiana38,4211.06×
Minnesota37,7300.93×
Kentucky37,3951.06×
Oklahoma34,9501.11×
Oregon34,1611.06×
Nevada27,0120.99×
Connecticut26,4070.93×
Mississippi26,2711.13×
Iowa25,2311.08×
Arkansas23,8691.03×
Kansas23,5611.06×
Utah23,3640.92×
Idaho16,6141.17×
West Virginia14,8491.13×
Nebraska14,3671.01×
New Mexico13,9950.99×
New Hampshire11,7781.06×
Maine10,9741.08×
Hawaii10,3810.86×
Montana9,4331.2×
Rhode Island8,6770.97×
Washington, District of Columbia7,2590.86×
Delaware7,1120.91×
South Dakota6,8251.05×
North Dakota5,8721.01×
Alaska5,1650.85×
Vermont5,1111.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Atkins diet audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
headspace18.74×Health
Product design3.93×Business & Career
Goop10.14×Internet & Social Media
Governor of Michigan11.95×Politics & Society
Wok9.01×Food & Beverages
Grace Slick11.33×Music & Radio
Google Home8.2×Technology & Electronics
UK garage6.73×Music & Radio
Cherish (group)12.65×Music & Radio
Hibachi8.99×Food & Beverages
Isometric exercise9.85×Sports
Grinch4.39×Movies & TV
Fairy godmother7.11×Literature
Vocal harmony4.21×Music & Radio
Stamp collecting4.28×Home & Garden
Guitarist (magazine)9.04×Music & Radio
TV Fanatic8.22×Movies & TV
Pillow1.66×Home & Garden
El Paso County, Colorado9.84×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Atkins diet audience
TraitClusterScore
Family OrientationCONSERVATISM1.99
Healthy LifestyleBALANCE1.43
Price SensitivityPREMIUM1.39
CreativityOPEN1.23
Quality AwarenessPREMIUM1.2
Community OrientationOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Atkins diet
CountryShare
United States42.5%
Japan10.0%
Canada3.9%

See Atkins diet audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Atkins diet have in United States?

Atkins diet has an estimated audience of 2,823,812 people in United States, concentrated in California and Texas.

What is the gender split and age of Atkins diet fans?

77.1% of Atkins diet fans are female, 22.9% are male, with an average age of 44.0 years.

Which brands do Atkins diet fans like most?

Atkins diet fans show strongest brand affinity for Keene, New Hampshire (675×), headspace (18.74×), and Product design (3.93×) over the country average.

Where do Atkins diet fans live in United States?

Atkins diet fans in United States are most concentrated in California (reach 243,433), Texas (reach 215,395), and Florida (reach 192,021). These three regions account for the largest share of the active audience.

What other brands do Atkins diet fans also like?

Beyond Atkins diet itself, the audience over-indexes on headspace (18.74×), Product design (3.93×), Goop (10.14×), and Governor of Michigan (11.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Atkins diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.