Rascasse Audience Intelligence

Atkins diet Audience in United States

A data profile of the people who buy, follow and care about Atkins diet in United States — modelled from more than twelve digital signal sources. Atkins diet has an estimated audience of 2,823,812 people in United States.

#5278among Topic in United States#405in Health

The average Atkins diet fan in United States is 44.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sugar substitute, Low-carbohydrate diet, QVC, with strongest over-indexing on Sugar substitute (5.57× the country average).

Demographically, the Atkins diet audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Atkins diet fan in United States is more female, around 44.0 years old, with strong Family Orientation tendencies and a notable affinity for Sugar substitute.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atkins diet profile in United States.

Audience size
2.8M
in United States
Gender
77.1%♀
22.9% male
Age
44.0
average years
Country rank
#10809
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Atkins diet fans

77.1% are female, 22.9% are male, average age 44.0.

Fig. 02

Gender split

77.1%
Female
22.9%
Male
Demographic split for Atkins diet audience in United States
MetricValue
Female77.1%
Male22.9%
Average age44.0
Estimated audience size2,823,812
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Atkins diet audience in United States
Age bracketShare%
16-199%
20-2915%
30-3921%
40-4930%
50+26%
Fig. 04

Worldwide distribution

42.5%

of the worldwide Atkins diet audience comes from United States.

Worldwide audience distribution share by country for Atkins diet
CountryShare
United States42.5%
Japan10.0%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atkins diet audience in United States is strongest.

Fig. 05

Top regions by affinity

Atkins diet fans by region: top regions in United States
#RegionReachAffinity×
01Montana~10K1.22×
02Idaho~20K1.16×
03West Virginia~20K1.15×
04Maine~10K1.13×
05Mississippi~30K1.12×
06Oklahoma~30K1.11×
07Alabama~40K1.10×
08South Carolina~50K1.09×
09Kentucky~40K1.08×
10Arkansas~30K1.08×
11South Dakota~7K1.08×
12Wisconsin~50K1.07×
13Iowa~20K1.07×
14New Hampshire~10K1.06×
15North Dakota~6K1.06×
16Arizona~60K1.05×
17Oregon~30K1.05×
18Vermont~5K1.05×
19Missouri~50K1.04×
20Tennessee~60K1.03×
21Kansas~20K1.03×
22Indiana~50K1.02×
23Michigan~70K1.01×
24Louisiana~40K1.01×
25Nebraska~10K1.01×
26New Mexico~10K1.01×
27Pennsylvania~90K0.99×
28Ohio~90K0.99×
29North Carolina~80K0.99×
30Utah~20K0.98×
31Florida~200K0.97×
32Alaska~6K0.97×
33Washington~50K0.96×
34Connecticut~30K0.96×
35Rhode Island~9K0.96×
36Virginia~60K0.94×
37Minnesota~40K0.94×
38Georgia~80K0.93×
39Nevada~30K0.93×
40Delaware~7K0.93×
41Colorado~40K0.91×
42Massachusetts~50K0.88×
43Maryland~40K0.87×
44Hawaii~10K0.87×
45Washington, District of Columbia~7K0.86×
46Texas~200K0.85×
47New York~100K0.85×
48Illinois~80K0.85×
49New Jersey~60K0.83×
50California~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Atkins diet, United States
0.78×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atkins diet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atkins diet audience
#·InterestCategoryAffinity×
01Low-carbohydrate dietFood & Beverages5.85×
02Sugar substituteFood & Beverages5.57×
03FastingHealth5.24×
04QVCMovies & TV4.87×
05Paleolithic dietHealth4.56×
06Diet foodFood & Beverages4.13×
07Microwave ovenHome & Garden4.06×
08SuperfoodFood & Beverages3.77×
09HypermarketShopping3.53×
10Non-alcoholic beverageFood & Beverages3.16×
11Gluten-free dietFood & Beverages2.80×
12Organic foodFood & Beverages2.67×
13Discount storesShopping2.56×
14Snack foodFood & Beverages2.13×
15Trader Joe'sShopping1.91×
16Shopping mallsShopping1.91×
17PinterestInternet & Social Media1.83×
18AirbnbTravel & Leisure1.59×
19FurnitureHome & Garden1.57×
20EnergyHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atkins diet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Atkins diet audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.11×
Price SensitivityPREMIUM1.61×
Convenience OrientationPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Atkins diet audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Risk AppetiteTHRILL0.80×
Early Adopter MentalityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Atkins diet have in United States?

Atkins diet has an estimated audience of 2,823,812 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Atkins diet fans?

77.1% of Atkins diet fans are female, 22.9% are male, with an average age of 44.0 years.

03

Which brands do Atkins diet fans like most?

Atkins diet fans show strongest brand affinity for Sugar substitute (5.57×), Low-carbohydrate diet (5.85×), and QVC (4.87×) over the country average.

04

Where do Atkins diet fans live in United States?

Atkins diet fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Atkins diet fans also like?

Beyond Atkins diet itself, the audience over-indexes on Low-carbohydrate diet (5.85×), QVC (4.87×), Organic food (2.67×), and Microwave oven (4.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Atkins diet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Atkins diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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