Rascasse Audience Intelligence

TGIF Audience in United States

A data profile of the people who buy, follow and care about TGIF in United States — modelled from more than twelve digital signal sources. TGIF has an estimated audience of 466,720 people in United States.

#726among TV series in United States#11693among Topic in United States#385in Internet & Social Media

The average TGIF fan in United States is 30.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Lazer Tag, Bibimbap, LongHorn Steakhouse, with strongest over-indexing on Lazer Tag (216.07× the country average).

Demographically, the TGIF audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TGIF fan in United States is balanced, around 30.4 years old, with strong Indulgence tendencies and a notable affinity for Lazer Tag.

Category: Internet & Social Media · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TGIF profile in United States.

Audience size
467K
in United States
Gender
54.1%♀
45.9% male
Age
30.4
average years
Country rank
#38140
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of TGIF fans

54.1% are female, 45.9% are male, average age 30.4.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for TGIF audience in United States
MetricValue
Female54.1%
Male45.9%
Average age30.4
Estimated audience size466,720
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the TGIF audience in United States
Age bracketShare%
16-1944%
20-2925%
30-3914%
40-4910%
50+8%
Fig. 04

Worldwide distribution

45.4%

of the worldwide TGIF audience comes from United States.

Worldwide audience distribution share by country for TGIF
CountryShare
United States45.4%
Japan11.3%
Singapore5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TGIF audience in United States is strongest.

Fig. 05

Top regions by affinity

TGIF fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~3K2.66×
02Maryland~20K2.15×
03New Jersey~20K1.72×
04New York~40K1.49×
05Pennsylvania~20K1.49×
06California~70K1.44×
07Virginia~20K1.40×
08Illinois~20K1.36×
09Georgia~20K1.32×
10Connecticut~6K1.32×
11Nevada~6K1.30×
12Florida~40K1.29×
13Minnesota~8K1.27×
14Massachusetts~10K1.26×
15Arkansas~5K1.24×
16North Carolina~20K1.23×
17Washington, District of Columbia~2K1.18×
18Ohio~20K1.12×
19New Hampshire~2K1.09×
20West Virginia~2K1.04×
21South Carolina~7K1.02×
22Missouri~8K1.01×
23Texas~40K0.98×
24Indiana~8K0.97×
25Louisiana~5K0.90×
26Rhode Island~1K0.87×
27Tennessee~8K0.86×
28Michigan~10K0.84×
29Mississippi~3K0.84×
30Kentucky~5K0.83×
31Arizona~8K0.79×
32Wisconsin~5K0.78×
33Oklahoma~4K0.76×
34New Mexico~2K0.74×
35South Dakota<1K0.74×
36Alabama~5K0.73×
37North Dakota<1K0.73×
38Washington~7K0.72×
39Nebraska~2K0.72×
40Iowa~3K0.71×
41Alaska<1K0.70×
42Vermont<1K0.70×
43Kansas~3K0.69×
44Oregon~4K0.68×
45Maine~1K0.68×
46Colorado~5K0.67×
47Idaho~2K0.67×
48Hawaii~1K0.65×
49Utah~3K0.63×
50Montana<1K0.62×
Fig. 06

Affinity by region

Affinity by region — TGIF, United States
0.62×1.00×2.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TGIF audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TGIF audience
#·InterestCategoryAffinity×
01Lazer TagSports216.07×
02BibimbapFood & Beverages128.82×
03Korean fried chickenFood & Beverages36.67×
04Studio Movie GrillFood & Beverages21.11×
05MegamindMovies & TV20.00×
06Meet the RobinsonsMovies & TV20.00×
07Alfa Romeo GiuliaCars & Mobility20.00×
08Guy RitchieMovies & TV15.28×
09Fuller House (TV series)Movies & TV14.49×
10Full HouseMovies & TV13.29×
11MonstersMovies & TV12.20×
12LongHorn SteakhouseFood & Beverages9.23×
13Shake ShackFood & Beverages8.01×
14ShrekMovies & TV7.66×
15Sandra BullockMovies & TV7.09×
16SheetzCars & Mobility6.19×
17Wawa Inc.Shopping5.17×
18Jack in the BoxFood & Beverages4.22×
19Diaper bagKids & Family4.21×
20Chipotle Mexican GrillFood & Beverages3.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TGIF audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TGIF audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.95×
Convenience OrientationPREMIUM1.40×
Pet OwnershipJOY1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TGIF audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
DIY MentalityTHRILL0.76×
TraditionCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TGIF have in United States?

TGIF has an estimated audience of 466,720 people in United States, concentrated in California and Florida.

02

What is the gender split and age of TGIF fans?

54.1% of TGIF fans are female, 45.9% are male, with an average age of 30.4 years.

03

Which brands do TGIF fans like most?

TGIF fans show strongest brand affinity for Lazer Tag (216.07×), Bibimbap (128.82×), and LongHorn Steakhouse (9.23×) over the country average.

04

Where do TGIF fans live in United States?

TGIF fans in United States are most concentrated in California (reach ~70K), Florida (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do TGIF fans also like?

Beyond TGIF itself, the audience over-indexes on Bibimbap (128.82×), LongHorn Steakhouse (9.23×), Megamind (20×), and Monsters (12.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See TGIF audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TGIF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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