TGIF Audience in United States

TGIF has an estimated audience of 466,720 people in United States. 54.1% are female, 45.9% are male, average age 30.4. Top regions: California, New York, Texas. Top brand affinities: Lazer Tag, LongHorn Steakhouse, Beefeater Gin, Korean fried chicken, Planet Fitness.

The average TGIF fan in United States is 30.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lazer Tag, LongHorn Steakhouse, Beefeater Gin, with strongest over-indexing on Lazer Tag (165.57× the country average). Demographically, the TGIF audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic · Subtype: TV series

Demographics of TGIF fans

Demographic split for TGIF audience in United States
MetricValue
Female54.1%
Male45.9%
Average age30.4
Estimated audience size466,720

Audience persona

The typical TGIF fan in United States is balanced, around 30.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Lazer Tag.

Top regions in United States

Top regions ranked by reach for TGIF in United States
RegionReachAffinity
California80,9171.58×
New York43,4431.67×
Texas41,9031.04×
Florida41,1761.3×
Illinois23,5551.51×
Pennsylvania23,1271.47×
New Jersey22,5161.9×
Georgia18,8281.31×
Maryland17,6232.2×
North Carolina17,4821.24×
Ohio17,0741.19×
Virginia16,6221.46×
Massachusetts11,9081.3×
Michigan10,0420.82×
Minnesota9,3541.4×
Indiana8,5931.01×
Tennessee8,1330.87×
Missouri7,8541.04×
South Carolina7,8261.11×
Arizona7,2680.76×
Connecticut6,9301.48×
Nevada6,6031.46×
Washington6,4190.69×
Wisconsin5,2830.75×
Louisiana5,0230.83×
Colorado4,8340.66×
Kentucky4,7940.82×
Arkansas4,4311.15×
Alabama4,3600.67×
Oklahoma3,6860.71×
Oregon3,2520.61×
Delaware3,2232.5×
Mississippi3,1680.82×
Iowa2,3700.62×
Utah2,2080.53×
Kansas2,1940.6×
New Hampshire2,1011.14×
West Virginia2,1000.97×
Washington, District of Columbia1,6241.16×
New Mexico1,5490.66×
Nebraska1,4970.64×
Idaho1,2540.54×
Rhode Island1,2130.82×
Hawaii1,0550.53×
Maine9510.57×
South Dakota6000.56×
Montana5320.41×
North Dakota5110.53×
Alaska4620.46×
Vermont4130.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TGIF audience
BrandAffinityCategory
Lazer Tag165.57×Sports
LongHorn Steakhouse8.71×Food & Beverages
Beefeater Gin53.82×Food & Beverages
Korean fried chicken34.84×Food & Beverages
Planet Fitness4.19×Sports
Megamind15.66×Movies & TV
Bibimbap83.04×Food & Beverages
Horoscope8.97×Health
Blended whiskey11.71×Food & Beverages
Fuller House (TV series)15.34×Movies & TV
Prepackaged meal14.12×Food & Beverages
Diaper bag5.77×Kids & Family
Studio Movie Grill17.68×Food & Beverages
Wawa Inc.4.51×Shopping
Guy Ritchie14.9×Movies & TV
Monsters10.83×Movies & TV
Luxury Travel9.17×Travel & Leisure
Meet the Robinsons13.38×Movies & TV
Whole grain10.58×Food & Beverages
Bass guitar3.59×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TGIF audience
TraitClusterScore
Luxury OrientationPREMIUM2.53
IndulgenceJOY1.5
Risk AppetiteTHRILL1.47
Pet OwnershipJOY1.34
Early Adopter MentalityPOWER1.31
Convenience OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for TGIF
CountryShare
United States45.7%
Japan11.4%
Singapore5.4%

See TGIF audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does TGIF have in United States?

TGIF has an estimated audience of 466,720 people in United States, concentrated in California and New York.

What is the gender split and age of TGIF fans?

54.1% of TGIF fans are female, 45.9% are male, with an average age of 30.4 years.

Which brands do TGIF fans like most?

TGIF fans show strongest brand affinity for Lazer Tag (165.57×), LongHorn Steakhouse (8.71×), and Beefeater Gin (53.82×) over the country average.

Where do TGIF fans live in United States?

TGIF fans in United States are most concentrated in California (reach 80,917), New York (reach 43,443), and Texas (reach 41,903). These three regions account for the largest share of the active audience.

What other brands do TGIF fans also like?

Beyond TGIF itself, the audience over-indexes on LongHorn Steakhouse (8.71×), Beefeater Gin (53.82×), Korean fried chicken (34.84×), and Planet Fitness (4.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TGIF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.