Rascasse Audience Intelligence

Sheetz Target Market in United States

A data profile of the people who buy, follow and care about Sheetz in United States — modelled from more than twelve digital signal sources. Sheetz has an estimated audience of 15,191,692 people in United States.

#219among Brand in United States#81in Cars & Mobility

The average Sheetz fan in United States is 38.1 years old, balanced, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, North Carolina, Ohio.

Top brand affinities include Wawa Inc., QuikTrip, RPG Maker, with strongest over-indexing on Wawa Inc. (31.79× the country average).

Demographically, the Sheetz audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sheetz fan in United States is balanced, around 38.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Wawa Inc..

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sheetz profile in United States.

Audience size
15.2M
in United States
Gender
48.3%♀
51.7% male
Age
38.1
average years
Country rank
#2303
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sheetz

48.3% are female, 51.7% are male, average age 38.1.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Sheetz audience in United States
MetricValue
Female48.3%
Male51.7%
Average age38.1
Estimated audience size15,191,692
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Sheetz audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3918%
40-4918%
50+19%
Fig. 04

Worldwide distribution

98.8%

of the worldwide Sheetz audience comes from United States.

Worldwide audience distribution share by country for Sheetz
CountryShare
United States98.8%
Canada0.1%
United Kingdom0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sheetz audience in United States is strongest.

Fig. 05

Top regions by affinity

Sheetz customers by region in United States
#RegionReachAffinity×
01West Virginia~800K12.52×
02Pennsylvania~5M10.34×
03North Carolina~3M7.44×
04Ohio~3M6.44×
05Virginia~2M6.20×
06Maryland~800K3.20×
07Michigan~400K1.00×
08Washington, District of Columbia~20K0.54×
09Delaware~20K0.54×
10Alaska~10K0.38×
11Wyoming~8K0.36×
12North Dakota~10K0.34×
13South Carolina~70K0.33×
14South Dakota~10K0.32×
15Montana~10K0.30×
16Kentucky~40K0.23×
17Hawaii~10K0.23×
18New Jersey~80K0.22×
19Tennessee~50K0.19×
20Idaho~10K0.19×
21New Mexico~10K0.19×
22Rhode Island~9K0.19×
23Indiana~40K0.17×
24New Hampshire~10K0.17×
25Maine~9K0.17×
26New York~100K0.16×
27Nebraska~10K0.16×
28Mississippi~20K0.15×
29Arkansas~20K0.14×
30Connecticut~20K0.13×
31Georgia~50K0.12×
32Iowa~10K0.12×
33Kansas~10K0.12×
34Louisiana~20K0.11×
35Oklahoma~20K0.11×
36Nevada~20K0.11×
37Utah~10K0.11×
38Massachusetts~30K0.10×
39Alabama~20K0.10×
40Oregon~20K0.10×
41Florida~90K0.09×
42Illinois~40K0.09×
43Missouri~20K0.09×
44Wisconsin~20K0.09×
45Minnesota~20K0.09×
46Arizona~20K0.08×
47Colorado~20K0.08×
48Washington~20K0.07×
49Texas~70K0.06×
50California~70K0.04×
Fig. 06

Affinity by region

Affinity by region — Sheetz, United States
0.04×1.00×12.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sheetz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sheetz audience
#·InterestCategoryAffinity×
01RPG Maker WebWebsite / Newspaper / Magazine136.85×
02RPG Maker 2000Games132.06×
03Nipissing UniversityBusiness & Career131.45×
04RPG MakerGames125.25×
05ICC World Twenty20Sports79.99×
06KabamMovies & TV76.97×
07Hardik PandyaSports51.02×
08LukoilCars & Mobility46.67×
09Wawa Inc.Shopping31.79×
10QuikTripShopping29.40×
11CitgoCars & Mobility21.57×
12ThorntonsFood & Beverages13.77×
13SunocoCars & Mobility7.11×
14Kwik TripShopping6.41×
15Casey's General StoresFood & Beverages5.92×
16Circle KShopping5.69×
177-ElevenShopping5.36×
18Speedway LLCFood & Beverages5.25×
19ARCOCars & Mobility5.08×
20Popeyes Louisiana KitchenFood & Beverages3.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sheetz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sheetz audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.18×
PatriotismCONSERVATISM1.11×
Need for SecurityCONSERVATISM1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sheetz audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.82×
CreativityOPEN0.83×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sheetz's target market in United States?

Sheetz's target market in United States covers an estimated 15,191,692 people, concentrated in Pennsylvania and North Carolina.

02

What is the gender split and age of Sheetz customers?

48.3% of the Sheetz audience are female, 51.7% are male, with an average age of 38.1 years.

03

Which brands do Sheetz fans like most?

Sheetz fans show strongest brand affinity for Wawa Inc. (31.79×), QuikTrip (29.4×), and RPG Maker (125.25×) over the country average.

04

Where do Sheetz fans live in United States?

Sheetz fans in United States are most concentrated in Pennsylvania (reach ~5M), North Carolina (reach ~3M), and Ohio (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Sheetz fans also like?

Beyond Sheetz itself, the audience over-indexes on QuikTrip (29.4×), RPG Maker (125.25×), Citgo (21.57×), and Lukoil (46.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Sheetz audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sheetz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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