Sheetz Audience in United States
Sheetz has an estimated audience of 14,344,726 people in United States. 48.3% are female, 51.7% are male, average age 38.1. Top regions: Pennsylvania, North Carolina, Ohio. Top brand affinities: Wawa Inc., QuikTrip, RPG Maker, RaceTrac, Asia Cup.
The average Sheetz fan in United States is 38.1 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, North Carolina, Ohio. Top brand affinities include Wawa Inc., QuikTrip, RPG Maker, with strongest over-indexing on Wawa Inc. (31.79× the country average). Demographically, the Sheetz audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand
Demographics of Sheetz fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 38.1 |
| Estimated audience size | 14,344,726 |
Audience persona
The typical Sheetz fan in United States is balanced, around 38.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Wawa Inc..
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Pennsylvania | 4,873,948 | 10.09× |
| North Carolina | 3,060,047 | 7.09× |
| Ohio | 2,668,199 | 6.04× |
| Virginia | 2,096,998 | 6× |
| West Virginia | 805,532 | 12.06× |
| Maryland | 747,368 | 3.03× |
| Michigan | 282,758 | 0.75× |
| New York | 186,818 | 0.23× |
| Florida | 117,651 | 0.12× |
| New Jersey | 114,171 | 0.31× |
| South Carolina | 96,938 | 0.45× |
| Texas | 95,908 | 0.08× |
| California | 81,124 | 0.05× |
| Georgia | 74,060 | 0.17× |
| Tennessee | 70,080 | 0.24× |
| Indiana | 55,123 | 0.21× |
| Kentucky | 54,046 | 0.3× |
| Illinois | 53,463 | 0.11× |
| Massachusetts | 33,357 | 0.12× |
| Washington, District of Columbia | 30,419 | 0.71× |
| Delaware | 23,983 | 0.61× |
| Connecticut | 21,091 | 0.15× |
| Arizona | 20,053 | 0.07× |
| Missouri | 19,888 | 0.09× |
| Alabama | 19,212 | 0.1× |
| Colorado | 18,314 | 0.08× |
| Washington | 17,818 | 0.06× |
| Wisconsin | 16,235 | 0.08× |
| Minnesota | 13,265 | 0.06× |
| Louisiana | 11,624 | 0.06× |
| Oklahoma | 11,621 | 0.07× |
| Oregon | 10,479 | 0.06× |
| Arkansas | 9,736 | 0.08× |
| Iowa | 9,542 | 0.08× |
| Nevada | 8,919 | 0.06× |
| Kansas | 8,209 | 0.07× |
| Mississippi | 7,810 | 0.07× |
| Utah | 6,949 | 0.05× |
| New Hampshire | 6,824 | 0.12× |
| Maine | 5,891 | 0.11× |
| Nebraska | 5,001 | 0.07× |
| Rhode Island | 4,634 | 0.1× |
| Idaho | 3,914 | 0.05× |
| New Mexico | 3,459 | 0.05× |
| Vermont | 3,052 | 0.12× |
| Hawaii | 2,702 | 0.04× |
| Montana | 2,014 | 0.05× |
| South Dakota | 1,759 | 0.05× |
| North Dakota | 1,519 | 0.05× |
| Alaska | 1,422 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wawa Inc. | 31.79× | Shopping |
| QuikTrip | 29.4× | Shopping |
| RPG Maker | 125.25× | Games |
| RaceTrac | 15.96× | Cars & Mobility |
| Asia Cup | 19.73× | Sports |
| Citgo | 21.57× | Cars & Mobility |
| Lukoil | 46.67× | Cars & Mobility |
| 7-Eleven | 5.36× | Shopping |
| Hardik Pandya | 51.02× | Sports |
| Circle K | 5.69× | Shopping |
| RPG Maker Web | 136.85× | |
| Nipissing University | 131.45× | Business & Career |
| ICC World Twenty20 | 79.99× | Sports |
| Sunoco | 7.11× | Cars & Mobility |
| RPG Maker 2000 | 132.06× | Games |
| Casey's General Stores | 5.92× | Food & Beverages |
| Speedway LLC | 5.25× | Food & Beverages |
| Kwik Trip | 6.41× | Shopping |
| Kabam | 76.97× | Movies & TV |
| Thorntons | 13.77× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.83 |
| Extroversion | THRILL | 1.39 |
| Family Orientation | CONSERVATISM | 1.21 |
| Indulgence | JOY | 1.15 |
| Career Orientation | POWER | 1.13 |
| Community Orientation | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.7% |
| Canada | 0.1% |
| United Kingdom | 0.1% |
See Sheetz audiences in other countries
More Cars & Mobility audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Sheetz have in United States?
Sheetz has an estimated audience of 14,344,726 people in United States, concentrated in Pennsylvania and North Carolina.
What is the gender split and age of Sheetz fans?
48.3% of Sheetz fans are female, 51.7% are male, with an average age of 38.1 years.
Which brands do Sheetz fans like most?
Sheetz fans show strongest brand affinity for Wawa Inc. (31.79×), QuikTrip (29.4×), and RPG Maker (125.25×) over the country average.
Where do Sheetz fans live in United States?
Sheetz fans in United States are most concentrated in Pennsylvania (reach 4,873,948), North Carolina (reach 3,060,047), and Ohio (reach 2,668,199). These three regions account for the largest share of the active audience.
What other brands do Sheetz fans also like?
Beyond Sheetz itself, the audience over-indexes on QuikTrip (29.4×), RPG Maker (125.25×), RaceTrac (15.96×), and Asia Cup (19.73×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sheetz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.