Thorntons Audience in United States

Thorntons logo

Thorntons has an estimated audience of 1,318,089 people in United States. 59.6% are female, 40.4% are male, average age 28.2. Top regions: Illinois, Kentucky, Colorado. Top brand affinities: Theocracy, Roger Daltrey, Alaska, Keenan Allen, Rift.

The average Thorntons fan in United States is 28.2 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Kentucky, Colorado. Top brand affinities include Theocracy, Roger Daltrey, Alaska, with strongest over-indexing on Theocracy (20× the country average). Demographically, the Thorntons audience skews more female with an average age of 28.2, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Thorntons fans

Demographic split for Thorntons audience in United States
MetricValue
Female59.6%
Male40.4%
Average age28.2
Estimated audience size1,318,089

Audience persona

The typical Thorntons fan in United States is more female, around 28.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Theocracy.

Top regions in United States

Top regions ranked by reach for Thorntons in United States
RegionReachAffinity
Illinois426,1949.71×
Kentucky213,82612.94×
Colorado143,1596.89×
Tennessee115,2054.36×
Indiana98,1864.08×
Florida94,7201.06×
Ohio90,0012.22×
California33,1540.23×
Texas21,7510.19×
Pennsylvania11,8990.27×
New York10,3350.14×
Massachusetts10,0110.39×
Georgia9,5860.24×
Wisconsin7,3060.37×
Michigan7,0220.2×
Virginia5,5970.17×
Washington5,5740.21×
North Carolina5,4310.14×
Missouri4,7850.23×
New Hampshire4,5510.88×
Iowa4,0010.37×
New Jersey3,5530.11×
Alabama3,5150.19×
Arizona3,4350.13×
Minnesota2,9720.16×
Maryland2,9100.13×
Oregon2,5770.17×
Arkansas2,5350.23×
Oklahoma2,3650.16×
South Carolina2,3360.12×
Kansas2,2010.21×
Idaho2,0130.3×
Louisiana1,9390.11×
Utah1,9340.16×
Connecticut1,8760.14×
Mississippi1,7710.16×
Nevada1,5920.12×
West Virginia1,5430.25×
Nebraska1,5180.23×
South Dakota1,3250.43×
Maine1,2590.27×
Wyoming1,1940.61×
New Mexico1,0430.16×
Washington, District of Columbia7100.18×
Montana6360.17×
Delaware6270.17×
Rhode Island6030.14×
Vermont4980.22×
Hawaii4540.08×
North Dakota3400.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thorntons audience
BrandAffinityCategory
Theocracy20×Music & Radio
Roger Daltrey22.66×Movies & TV
Alaska2.53×Travel & Leisure
Keenan Allen7.51×Sports
Rift36.19×Games
Pantsuit9.44×Fashion & Accessoires
Historic site3.36×Arts & Culture
İskender kebap25.05×Food & Beverages
Days Out With Kids11.11×Travel & Leisure
Empresarios10.35×Politics & Society
Keele44.12×Travel & Leisure
Saving2.03×Business & Career
Klingspor's Woodworking Shop18.35×Shopping
Manual labour4.31×Business & Career
Nebraska Cornhuskers football2.29×Sports
3D printing1.51×Technology & Electronics
JDSU1.81×Business & Career
Vocal harmony2.59×Music & Radio
Sinaloa2.05×Travel & Leisure
Georg Philipp Telemann35.33×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thorntons audience
TraitClusterScore
Healthy LifestyleBALANCE7.81
IndulgenceJOY1.49
Community OrientationOPEN1.32
Career OrientationPOWER1.28
Convenience OrientationPREMIUM1.25
Family OrientationCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Thorntons
CountryShare
United States63.6%
United Kingdom26.6%
Ireland2.5%

See Thorntons audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Thorntons have in United States?

Thorntons has an estimated audience of 1,318,089 people in United States, concentrated in Illinois and Kentucky.

What is the gender split and age of Thorntons fans?

59.6% of Thorntons fans are female, 40.4% are male, with an average age of 28.2 years.

Which brands do Thorntons fans like most?

Thorntons fans show strongest brand affinity for Theocracy (20×), Roger Daltrey (22.66×), and Alaska (2.53×) over the country average.

Where do Thorntons fans live in United States?

Thorntons fans in United States are most concentrated in Illinois (reach 426,194), Kentucky (reach 213,826), and Colorado (reach 143,159). These three regions account for the largest share of the active audience.

What other brands do Thorntons fans also like?

Beyond Thorntons itself, the audience over-indexes on Roger Daltrey (22.66×), Alaska (2.53×), Keenan Allen (7.51×), and Rift (36.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thorntons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.