Rascasse Audience Intelligence

Thorntons Target Market in United States

A data profile of the people who buy, follow and care about Thorntons in United States — modelled from more than twelve digital signal sources. Thorntons has an estimated audience of 1,373,786 people in United States.

#1932among Brand in United States#1107in Food & Beverages

The average Thorntons fan in United States is 28.2 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, Kentucky, Colorado.

Top brand affinities include Simon Helberg, Casey's General Stores, Jewel-Osco, with strongest over-indexing on Simon Helberg (278.89× the country average).

Demographically, the Thorntons audience skews more female with an average age of 28.2, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thorntons fan in United States is more female, around 28.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Simon Helberg.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thorntons profile in United States.

Audience size
1.4M
in United States
Gender
59.6%♀
40.4% male
Age
28.2
average years
Country rank
#18947
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Thorntons

59.6% are female, 40.4% are male, average age 28.2.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Thorntons audience in United States
MetricValue
Female59.6%
Male40.4%
Average age28.2
Estimated audience size1,373,786
Fig. 03

Age distribution

Ø 28.2
average years
Age distribution of the Thorntons audience in United States
Age bracketShare%
16-1959%
20-2915%
30-3910%
40-499%
50+8%
Fig. 04

Worldwide distribution

65.0%

of the worldwide Thorntons audience comes from United States.

Worldwide audience distribution share by country for Thorntons
CountryShare
United States65.0%
United Kingdom25.2%
Ireland2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thorntons audience in United States is strongest.

Fig. 05

Top regions by affinity

Thorntons customers by region in United States
#RegionReachAffinity×
01Kentucky~200K13.98×
02Illinois~500K11.02×
03Colorado~100K6.47×
04Tennessee~100K4.71×
05Indiana~100K4.14×
06Ohio~90K2.21×
07New Hampshire~6K1.15×
08Florida~100K1.07×
09Alaska~2K0.71×
10North Dakota~2K0.60×
11Vermont~1K0.54×
12Hawaii~3K0.52×
13South Dakota~2K0.51×
14Montana~2K0.49×
15Rhode Island~2K0.46×
16Iowa~5K0.43×
17Delaware~2K0.42×
18Idaho~3K0.40×
19West Virginia~2K0.40×
20Maine~2K0.40×
21Washington, District of Columbia~2K0.39×
22New Mexico~2K0.37×
23Mississippi~4K0.36×
24Nebraska~2K0.35×
25Wisconsin~6K0.32×
26Arkansas~3K0.32×
27Kansas~3K0.31×
28Louisiana~5K0.30×
29Massachusetts~8K0.29×
30Oklahoma~4K0.29×
31Nevada~4K0.29×
32Connecticut~4K0.27×
33Utah~3K0.27×
34South Carolina~5K0.26×
35Alabama~5K0.26×
36Oregon~4K0.25×
37Missouri~5K0.24×
38Pennsylvania~10K0.23×
39Minnesota~4K0.22×
40Washington~5K0.21×
41Maryland~5K0.21×
42Georgia~8K0.20×
43Michigan~7K0.20×
44Arizona~5K0.19×
45California~30K0.18×
46Virginia~6K0.18×
47North Carolina~7K0.17×
48New Jersey~6K0.17×
49Texas~20K0.15×
50New York~10K0.13×
Fig. 06

Affinity by region

Affinity by region — Thorntons, United States
0.13×1.00×13.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thorntons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thorntons audience
#·InterestCategoryAffinity×
01Sun DropFood & Beverages413.33×
02Simon HelbergMovies & TV278.89×
03Canada DryFood & Beverages83.38×
04Good BurgerMovies & TV52.79×
05WestJetTravel & Leisure52.77×
06Cumberland FarmsShopping52.68×
07Jewel-OscoShopping47.05×
08Mozzarella sticksFood & Beverages42.08×
09Casey's General StoresFood & Beverages38.21×
10Vegetable juiceFood & Beverages31.96×
11McAlister's DeliFood & Beverages24.33×
12Air CanadaTravel & Leisure20.00×
13WEBstaurantStoreBusiness & Career20.00×
14Jersey Mike's SubsFood & Beverages17.12×
15SheetzCars & Mobility13.77×
16Tropical Smoothie CafeFood & Beverages11.60×
17Speedway LLCFood & Beverages10.07×
18Jack in the BoxFood & Beverages9.67×
19Circle KShopping8.75×
20Culver'sFood & Beverages6.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thorntons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thorntons audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE7.08×
IndulgenceJOY1.61×
Family OrientationCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thorntons audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
Sports ActivityPOWER0.82×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Thorntons's target market in United States?

Thorntons's target market in United States covers an estimated 1,373,786 people, concentrated in Illinois and Kentucky.

02

What is the gender split and age of Thorntons customers?

59.6% of the Thorntons audience are female, 40.4% are male, with an average age of 28.2 years.

03

Which brands do Thorntons fans like most?

Thorntons fans show strongest brand affinity for Simon Helberg (278.89×), Casey's General Stores (38.21×), and Jewel-Osco (47.05×) over the country average.

04

Where do Thorntons fans live in United States?

Thorntons fans in United States are most concentrated in Illinois (reach ~500K), Kentucky (reach ~200K), and Colorado (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Thorntons fans also like?

Beyond Thorntons itself, the audience over-indexes on Casey's General Stores (38.21×), Jewel-Osco (47.05×), Sun Drop (413.33×), and Cumberland Farms (52.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Thorntons audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Thorntons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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