Mozzarella sticks Audience in United States

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Mozzarella sticks has an estimated audience of 914,653 people in United States. 53.8% are female, 46.2% are male, average age 37.0. Top regions: California, Texas, New York. Top brand affinities: Subway, Five Guys, Jack in the Box, Whataburger, Taco Bell.

The average Mozzarella sticks fan in United States is 37.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Subway, Five Guys, Jack in the Box, with strongest over-indexing on Subway (10.54× the country average). Demographically, the Mozzarella sticks audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Mozzarella sticks fans

Demographic split for Mozzarella sticks audience in United States
MetricValue
Female53.8%
Male46.2%
Average age37.0
Estimated audience size914,653

Audience persona

The typical Mozzarella sticks fan in United States is balanced, around 37.0 years old, with strong Indulgence tendencies and a notable affinity for Subway.

Top regions in United States

Top regions ranked by reach for Mozzarella sticks in United States
RegionReachAffinity
California106,2651.06×
Texas89,5731.14×
New York68,7261.34×
Florida62,0891×
Pennsylvania36,1651.17×
New Jersey34,3451.48×
Illinois33,7981.11×
Georgia30,8591.1×
North Carolina30,0031.09×
Ohio29,3981.04×
Virginia25,4171.14×
Michigan22,8760.96×
Massachusetts22,4181.24×
Maryland20,8451.33×
Washington19,4651.06×
Arizona18,9521.01×
Indiana17,8841.07×
Tennessee15,2520.83×
Missouri15,1551.03×
South Carolina15,1431.1×
Wisconsin12,7100.92×
Alabama11,6440.91×
Connecticut11,5011.25×
Louisiana11,2580.95×
Colorado11,1170.77×
Kentucky10,8260.94×
Oregon10,5111×
Oklahoma10,1351×
Minnesota9,7070.74×
Nevada9,0981.03×
Utah7,8270.96×
Kansas7,7781.08×
Arkansas6,9350.92×
Mississippi6,8100.9×
Iowa6,5840.87×
Nebraska4,7181.03×
Idaho4,3200.94×
New Hampshire3,8681.07×
New Mexico3,6830.8×
Rhode Island3,6511.25×
Hawaii3,6500.93×
West Virginia3,4360.81×
Delaware3,2811.3×
Maine3,1750.97×
Washington, District of Columbia2,2120.8×
Montana1,9510.77×
Alaska1,6660.85×
North Dakota1,5780.84×
South Dakota1,5030.71×
Vermont1,1800.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mozzarella sticks audience
BrandAffinityCategory
Subway10.54×Food & Beverages
Five Guys15.69×Food & Beverages
Jack in the Box13.49×Food & Beverages
Whataburger12.65×Food & Beverages
Taco Bell7.6×Food & Beverages
Shake Shack16.31×Food & Beverages
Zaxby's17.09×Food & Beverages
Thorntons42.08×Food & Beverages
Popeyes Louisiana Kitchen11.43×Food & Beverages
Burger King6.2×Food & Beverages
Pizza Hut6.01×Food & Beverages
Panera Bread7.37×Food & Beverages
Welch's Fruit Snacks78.17×Food & Beverages
Firehouse Subs14.93×Food & Beverages
Arby's9.26×Food & Beverages
Chipotle Mexican Grill6.89×Food & Beverages
Hardee's13.89×Food & Beverages
Chick-fil-A4.14×Food & Beverages
KFC5.73×Food & Beverages
Roast beef20.79×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mozzarella sticks audience
TraitClusterScore
IndulgenceJOY1.41
ExtroversionTHRILL1.27
Convenience OrientationPREMIUM1.11
Healthy LifestyleBALANCE1.1
Urban LifestyleOPEN1.1
Social Media UsageJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Mozzarella sticks
CountryShare
United States39.3%
Vietnam3.9%
Philippines3.8%

See Mozzarella sticks audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Mozzarella sticks have in United States?

Mozzarella sticks has an estimated audience of 914,653 people in United States, concentrated in California and Texas.

What is the gender split and age of Mozzarella sticks fans?

53.8% of Mozzarella sticks fans are female, 46.2% are male, with an average age of 37.0 years.

Which brands do Mozzarella sticks fans like most?

Mozzarella sticks fans show strongest brand affinity for Subway (10.54×), Five Guys (15.69×), and Jack in the Box (13.49×) over the country average.

Where do Mozzarella sticks fans live in United States?

Mozzarella sticks fans in United States are most concentrated in California (reach 106,265), Texas (reach 89,573), and New York (reach 68,726). These three regions account for the largest share of the active audience.

What other brands do Mozzarella sticks fans also like?

Beyond Mozzarella sticks itself, the audience over-indexes on Five Guys (15.69×), Jack in the Box (13.49×), Whataburger (12.65×), and Taco Bell (7.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mozzarella sticks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.