Rascasse Audience Intelligence

Mozzarella sticks Audience in United States

A data profile of the people who buy, follow and care about Mozzarella sticks in United States — modelled from more than twelve digital signal sources. Mozzarella sticks has an estimated audience of 914,653 people in United States.

#175among Dish in United States#8994among Topic in United States#1395in Food & Beverages

The average Mozzarella sticks fan in United States is 37.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Subway, Popeyes Louisiana Kitchen, Five Guys, with strongest over-indexing on Subway (10.54× the country average).

Demographically, the Mozzarella sticks audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mozzarella sticks fan in United States is balanced, around 37.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Subway.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mozzarella sticks profile in United States.

Audience size
915K
in United States
Gender
53.8%♀
46.2% male
Age
37.0
average years
Country rank
#25129
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mozzarella sticks fans

53.8% are female, 46.2% are male, average age 37.0.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Mozzarella sticks audience in United States
MetricValue
Female53.8%
Male46.2%
Average age37.0
Estimated audience size914,653
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Mozzarella sticks audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3922%
40-4920%
50+13%
Fig. 04

Worldwide distribution

39.0%

of the worldwide Mozzarella sticks audience comes from United States.

Worldwide audience distribution share by country for Mozzarella sticks
CountryShare
United States39.0%
Vietnam3.9%
Philippines3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mozzarella sticks audience in United States is strongest.

Fig. 05

Top regions by affinity

Mozzarella sticks fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~30K1.39×
02Delaware~3K1.27×
03Maryland~20K1.26×
04Connecticut~10K1.23×
05New York~60K1.22×
06Massachusetts~20K1.20×
07Rhode Island~3K1.18×
08Pennsylvania~30K1.13×
09Texas~90K1.10×
10Illinois~30K1.09×
11Georgia~30K1.09×
12Virginia~20K1.09×
13South Carolina~10K1.08×
14North Carolina~30K1.07×
15New Hampshire~4K1.07×
16Indiana~20K1.05×
17Nebraska~5K1.05×
18Arizona~20K1.04×
19Missouri~20K1.03×
20Kansas~7K1.03×
21Washington~20K1.02×
22Maine~3K1.02×
23California~100K1.00×
24Nevada~9K1.00×
25Ohio~30K0.99×
26Oregon~10K0.99×
27Utah~8K0.99×
28Idaho~5K0.99×
29Louisiana~10K0.98×
30Florida~60K0.97×
31Kentucky~10K0.97×
32Oklahoma~10K0.97×
33Alaska~2K0.97×
34Mississippi~7K0.96×
35Arkansas~7K0.96×
36Michigan~20K0.95×
37Hawaii~4K0.94×
38North Dakota~2K0.94×
39Alabama~10K0.93×
40Wisconsin~10K0.91×
41Iowa~7K0.89×
42West Virginia~4K0.89×
43Montana~2K0.88×
44South Dakota~2K0.87×
45New Mexico~4K0.86×
46Vermont~1K0.86×
47Washington, District of Columbia~2K0.82×
48Tennessee~10K0.80×
49Minnesota~10K0.78×
50Colorado~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Mozzarella sticks, United States
0.77×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mozzarella sticks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mozzarella sticks audience
#·InterestCategoryAffinity×
01Welch's Fruit SnacksFood & Beverages78.17×
02ThorntonsFood & Beverages42.08×
03Zaxby'sFood & Beverages17.09×
04Shake ShackFood & Beverages16.31×
05Five GuysFood & Beverages15.69×
06Jersey Mike's SubsFood & Beverages14.97×
07Firehouse SubsFood & Beverages14.93×
08Jack in the BoxFood & Beverages13.49×
09Jimmy John'sFood & Beverages13.42×
10WhataburgerFood & Beverages12.65×
11Popeyes Louisiana KitchenFood & Beverages11.43×
12SubwayFood & Beverages10.54×
13Papa John's PizzaFood & Beverages9.26×
14Arby'sFood & Beverages9.26×
15Taco BellFood & Beverages7.60×
16Panera BreadFood & Beverages7.37×
17Wendy'sFood & Beverages6.84×
18Domino's PizzaFood & Beverages6.46×
19Burger KingFood & Beverages6.20×
20Pizza HutFood & Beverages6.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mozzarella sticks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mozzarella sticks audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.18×
IndulgenceJOY1.14×
Family OrientationCONSERVATISM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mozzarella sticks audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
Quality AwarenessPREMIUM0.78×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mozzarella sticks have in United States?

Mozzarella sticks has an estimated audience of 914,653 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mozzarella sticks fans?

53.8% of Mozzarella sticks fans are female, 46.2% are male, with an average age of 37.0 years.

03

Which brands do Mozzarella sticks fans like most?

Mozzarella sticks fans show strongest brand affinity for Subway (10.54×), Popeyes Louisiana Kitchen (11.43×), and Five Guys (15.69×) over the country average.

04

Where do Mozzarella sticks fans live in United States?

Mozzarella sticks fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Mozzarella sticks fans also like?

Beyond Mozzarella sticks itself, the audience over-indexes on Popeyes Louisiana Kitchen (11.43×), Five Guys (15.69×), Jack in the Box (13.49×), and Whataburger (12.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mozzarella sticks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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