Rascasse Audience Intelligence

Canada Dry Target Market in United States

A data profile of the people who buy, follow and care about Canada Dry in United States — modelled from more than twelve digital signal sources. Canada Dry has an estimated audience of 378,170 people in United States.

#4436among Brand in United States#2246in Food & Beverages

The average Canada Dry fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Thorntons, FIS Cross-Country World Cup, Blow Dry, with strongest over-indexing on Thorntons (83.38× the country average).

Demographically, the Canada Dry audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Canada Dry fan in United States is more female, around 37.8 years old, with strong Extroversion tendencies and a notable affinity for Thorntons.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canada Dry profile in United States.

Audience size
378K
in United States
Gender
56.5%♀
43.5% male
Age
37.8
average years
Country rank
#42865
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Canada Dry

56.5% are female, 43.5% are male, average age 37.8.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Canada Dry audience in United States
MetricValue
Female56.5%
Male43.5%
Average age37.8
Estimated audience size378,170
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Canada Dry audience in United States
Age bracketShare%
16-1919%
20-2925%
30-3922%
40-4918%
50+16%
Fig. 04

Worldwide distribution

35.0%

of the worldwide Canada Dry audience comes from United States.

Worldwide audience distribution share by country for Canada Dry
CountryShare
United States35.0%
Canada12.6%
Chile5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canada Dry audience in United States is strongest.

Fig. 05

Top regions by affinity

Canada Dry customers by region in United States
#RegionReachAffinity×
01Hawaii~5K3.30×
02Maryland~10K1.57×
03Mississippi~4K1.27×
04Delaware~1K1.27×
05Louisiana~6K1.26×
06California~50K1.25×
07New Jersey~10K1.25×
08Texas~40K1.24×
09Michigan~10K1.19×
10New York~20K1.16×
11Washington, District of Columbia~1K1.16×
12Virginia~10K1.15×
13Connecticut~4K1.10×
14Massachusetts~8K1.08×
15South Carolina~6K1.08×
16Alabama~5K1.05×
17Illinois~10K1.04×
18Georgia~10K1.04×
19Nevada~4K1.03×
20Pennsylvania~10K1.02×
21Missouri~6K1.01×
22North Carolina~10K1.00×
23Florida~20K0.98×
24Oklahoma~4K0.98×
25Idaho~2K0.98×
26Ohio~10K0.94×
27Minnesota~5K0.94×
28Kentucky~4K0.94×
29Arkansas~3K0.94×
30Tennessee~7K0.93×
31Rhode Island~1K0.93×
32Washington~7K0.92×
33Nebraska~2K0.92×
34Indiana~6K0.91×
35North Dakota<1K0.91×
36Iowa~3K0.89×
37Kansas~3K0.89×
38Alaska<1K0.89×
39New Mexico~2K0.87×
40Arizona~6K0.86×
41New Hampshire~1K0.85×
42Maine~1K0.85×
43South Dakota<1K0.85×
44Vermont<1K0.85×
45Oregon~4K0.83×
46Wisconsin~5K0.81×
47Utah~3K0.81×
48Montana<1K0.81×
49West Virginia~1K0.80×
50Colorado~4K0.74×
Fig. 06

Affinity by region

Affinity by region — Canada Dry, United States
0.74×1.00×3.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canada Dry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canada Dry audience
#·InterestCategoryAffinity×
01Colorama (band)Music & Radio300.86×
02Savanna DryFood & Beverages247.17×
03FIS Cross-Country World CupSports187.18×
04Blow DryMovies & TV122.87×
05Muriel's WeddingMovies & TV103.47×
06ThorntonsFood & Beverages83.38×
07Mug Root BeerFood & Beverages69.85×
08Ginger aleFood & Beverages50.29×
09Black ForestTravel & Leisure40.28×
10Deutscher SkiverbandSports38.13×
11Cumberland FarmsShopping34.32×
12PerrierFood & Beverages33.04×
13La Croix Sparkling WaterFood & Beverages32.36×
14San PellegrinoFood & Beverages18.28×
15Yayoi KusamaArts & Culture17.20×
16Diet sodaFood & Beverages16.02×
17Malibu RumFood & Beverages12.04×
18Carbonated waterFood & Beverages7.03×
19Memorial DayPolitics & Society6.63×
20Panda ExpressFood & Beverages3.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canada Dry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Canada Dry audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.56×
Healthy LifestyleBALANCE1.40×
Convenience OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Canada Dry audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.91×
PatriotismCONSERVATISM0.93×
IndividualismJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Canada Dry's target market in United States?

Canada Dry's target market in United States covers an estimated 378,170 people, concentrated in California and Texas.

02

What is the gender split and age of Canada Dry customers?

56.5% of the Canada Dry audience are female, 43.5% are male, with an average age of 37.8 years.

03

Which brands do Canada Dry fans like most?

Canada Dry fans show strongest brand affinity for Thorntons (83.38×), FIS Cross-Country World Cup (187.18×), and Blow Dry (122.87×) over the country average.

04

Where do Canada Dry fans live in United States?

Canada Dry fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Canada Dry fans also like?

Beyond Canada Dry itself, the audience over-indexes on FIS Cross-Country World Cup (187.18×), Blow Dry (122.87×), Cumberland Farms (34.32×), and Muriel's Wedding (103.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Canada Dry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Canada Dry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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