Rascasse Audience Intelligence

La Croix Sparkling Water Target Market in United States

A data profile of the people who buy, follow and care about La Croix Sparkling Water in United States — modelled from more than twelve digital signal sources. La Croix Sparkling Water has an estimated audience of 740,945 people in United States.

#2976among Brand in United States#1600in Food & Beverages

The average La Croix Sparkling Water fan in United States is 36.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mineral water, The Devil Wears Prada (film), Bargain Hunters, with strongest over-indexing on Mineral water (8.29× the country average).

Demographically, the La Croix Sparkling Water audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical La Croix Sparkling Water fan in United States is balanced, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Mineral water.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the La Croix Sparkling Water profile in United States.

Audience size
741K
in United States
Gender
51.9%♀
48.1% male
Age
36.6
average years
Country rank
#28854
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of La Croix Sparkling Water

51.9% are female, 48.1% are male, average age 36.6.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for La Croix Sparkling Water audience in United States
MetricValue
Female51.9%
Male48.1%
Average age36.6
Estimated audience size740,945
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the La Croix Sparkling Water audience in United States
Age bracketShare%
16-1922%
20-2925%
30-3922%
40-4918%
50+13%
Fig. 04

Worldwide distribution

88.8%

of the worldwide La Croix Sparkling Water audience comes from United States.

Worldwide audience distribution share by country for La Croix Sparkling Water
CountryShare
United States88.8%
Canada5.1%
India3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the La Croix Sparkling Water audience in United States is strongest.

Fig. 05

Top regions by affinity

La Croix Sparkling Water customers by region in United States
#RegionReachAffinity×
01Kansas~10K1.72×
02California~100K1.27×
03Florida~60K1.23×
04Minnesota~10K1.21×
05Georgia~30K1.14×
06Wisconsin~10K1.13×
07Illinois~30K1.11×
08Hawaii~4K1.08×
09Louisiana~10K1.07×
10Nevada~8K1.07×
11Texas~70K1.06×
12Arkansas~7K1.06×
13Nebraska~4K1.05×
14North Carolina~20K1.04×
15Tennessee~20K1.04×
16Washington~20K1.04×
17Maryland~10K1.04×
18Alabama~10K1.04×
19Oklahoma~9K1.03×
20South Dakota~2K1.03×
21North Dakota~2K1.03×
22Michigan~20K1.02×
23Missouri~10K1.02×
24Iowa~6K1.01×
25Alaska~2K1.01×
26Virginia~20K1.00×
27South Carolina~10K1.00×
28Oregon~9K1.00×
29Mississippi~6K1.00×
30Idaho~4K1.00×
31Colorado~10K0.99×
32Utah~7K0.99×
33New York~40K0.98×
34Arizona~20K0.98×
35Indiana~10K0.98×
36Montana~2K0.98×
37New Jersey~20K0.97×
38New Mexico~4K0.96×
39Washington, District of Columbia~2K0.95×
40Delaware~2K0.95×
41Kentucky~9K0.94×
42Connecticut~7K0.94×
43Ohio~20K0.93×
44Vermont~1K0.90×
45Pennsylvania~20K0.88×
46West Virginia~3K0.88×
47New Hampshire~3K0.87×
48Rhode Island~2K0.86×
49Massachusetts~10K0.85×
50Maine~2K0.84×
Fig. 06

Affinity by region

Affinity by region — La Croix Sparkling Water, United States
0.84×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the La Croix Sparkling Water audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for La Croix Sparkling Water audience
#·InterestCategoryAffinity×
01Canada DryFood & Beverages32.36×
02San PellegrinoFood & Beverages21.54×
03LithuaniaTravel & Leisure11.64×
04The Devil Wears Prada (film)Movies & TV11.40×
05Bargain HuntersShopping11.36×
06Mineral waterFood & Beverages8.29×
07Global warmingPolitics & Society5.06×
08Diaper bagKids & Family3.27×
09NASDAQBusiness & Career3.04×
10Discount storesShopping2.88×
11Planet FitnessSports2.74×
12FedExBusiness & Career2.67×
13Pizza HutFood & Beverages2.64×
14Domino's PizzaFood & Beverages2.49×
15Italian cuisineFood & Beverages2.49×
16SubwayFood & Beverages2.41×
17Shopping mallsShopping2.12×
18Mortgage loansBusiness & Career2.10×
19McDonald'sFood & Beverages2.03×
20PinterestInternet & Social Media1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the La Croix Sparkling Water audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by La Croix Sparkling Water audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.49×
Convenience OrientationPREMIUM1.92×
IndulgenceJOY1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by La Croix Sparkling Water audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.86×
CreativityOPEN0.90×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is La Croix Sparkling Water's target market in United States?

La Croix Sparkling Water's target market in United States covers an estimated 740,945 people, concentrated in California and Texas.

02

What is the gender split and age of La Croix Sparkling Water customers?

51.9% of the La Croix Sparkling Water audience are female, 48.1% are male, with an average age of 36.6 years.

03

Which brands do La Croix Sparkling Water fans like most?

La Croix Sparkling Water fans show strongest brand affinity for Mineral water (8.29×), The Devil Wears Prada (film) (11.4×), and Bargain Hunters (11.36×) over the country average.

04

Where do La Croix Sparkling Water fans live in United States?

La Croix Sparkling Water fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do La Croix Sparkling Water fans also like?

Beyond La Croix Sparkling Water itself, the audience over-indexes on The Devil Wears Prada (film) (11.4×), Bargain Hunters (11.36×), San Pellegrino (21.54×), and Planet Fitness (2.74×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for La Croix Sparkling Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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