La Croix Sparkling Water Audience in United States

La Croix Sparkling Water logo

La Croix Sparkling Water has an estimated audience of 755,090 people in United States. 51.9% are female, 48.1% are male, average age 36.6. Top regions: California, Florida, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Blended whiskey.

The average La Croix Sparkling Water fan in United States is 36.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the La Croix Sparkling Water audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Software

Demographics of La Croix Sparkling Water fans

Demographic split for La Croix Sparkling Water audience in United States
MetricValue
Female51.9%
Male48.1%
Average age36.6
Estimated audience size755,090

Audience persona

The typical La Croix Sparkling Water fan in United States is balanced, around 36.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for La Croix Sparkling Water in United States
RegionReachAffinity
California110,5791.33×
Florida83,1901.63×
Texas67,6491.04×
New York53,8831.28×
Georgia27,7431.19×
Illinois27,5971.1×
Pennsylvania23,7250.93×
North Carolina23,6531.04×
New Jersey23,0181.2×
Ohio20,7800.89×
Michigan20,0621.02×
Virginia20,0061.09×
Kansas18,0823.04×
Washington15,6951.04×
Tennessee14,1980.94×
Massachusetts13,4110.9×
Wisconsin13,3031.17×
Indiana12,8640.93×
Maryland12,5930.97×
Arizona12,5550.81×
Colorado11,7570.99×
Missouri11,5210.95×
South Carolina10,8200.95×
Minnesota10,7771×
Louisiana9,1320.94×
Oregon8,4330.97×
Connecticut8,2651.09×
Alabama8,1860.78×
Nevada7,5381.03×
Kentucky6,8310.72×
Oklahoma6,8300.81×
Arkansas6,3091.01×
Iowa5,8750.94×
Utah5,5070.81×
Mississippi5,0720.82×
Hawaii3,6941.14×
Idaho3,4800.92×
Nebraska3,3790.89×
New Mexico2,6050.69×
West Virginia2,5120.71×
New Hampshire2,3290.78×
Washington, District of Columbia2,2621×
Maine1,9980.74×
Delaware1,8650.9×
Rhode Island1,8320.76×
Montana1,6390.78×
North Dakota1,4880.96×
South Dakota1,4380.82×
Alaska1,2540.78×
Vermont1,1470.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for La Croix Sparkling Water audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Blended whiskey16.43×Food & Beverages
Planet Fitness4.43×Sports
Income tax13.19×Business & Career
Google Maps4.12×Internet & Social Media
Horoscope8.55×Health
Rice cooker28.92×Home & Garden
Indeed.com3.39×Business & Career
Circle K5.68×Shopping
San Pellegrino20.36×Food & Beverages
Capital One3.11×Business & Career
Boston Marathon11.33×Sports
Charles, Prince of Wales18.87×Politics & Society
Kia Sportage15.02×Cars & Mobility
Prepackaged meal11.15×Food & Beverages
Bargain Hunters9.24×Shopping
Whole grain10.22×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by La Croix Sparkling Water audience
TraitClusterScore
Luxury OrientationPREMIUM2.62
Risk AppetiteTHRILL1.72
LGBTQ+ IdentityOPEN1.66
PatriotismCONSERVATISM1.65
IndulgenceJOY1.56
Family OrientationCONSERVATISM1.36

Worldwide distribution

Worldwide audience distribution share by country for La Croix Sparkling Water
CountryShare
United States89.9%
Canada4.7%
India2.6%

See La Croix Sparkling Water audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does La Croix Sparkling Water have in United States?

La Croix Sparkling Water has an estimated audience of 755,090 people in United States, concentrated in California and Florida.

What is the gender split and age of La Croix Sparkling Water fans?

51.9% of La Croix Sparkling Water fans are female, 48.1% are male, with an average age of 36.6 years.

Which brands do La Croix Sparkling Water fans like most?

La Croix Sparkling Water fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do La Croix Sparkling Water fans live in United States?

La Croix Sparkling Water fans in United States are most concentrated in California (reach 110,579), Florida (reach 83,190), and Texas (reach 67,649). These three regions account for the largest share of the active audience.

What other brands do La Croix Sparkling Water fans also like?

Beyond La Croix Sparkling Water itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Blended whiskey (16.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for La Croix Sparkling Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.