La Croix Sparkling Water Audience in United States

La Croix Sparkling Water has an estimated audience of 755,090 people in United States. 51.9% are female, 48.1% are male, average age 36.6. Top regions: California, Florida, Texas. Top brand affinities: Manual labour, Mothercare, Jesse Plemons, Elsword, Nebraska Cornhuskers football.
The average La Croix Sparkling Water fan in United States is 36.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Manual labour, Mothercare, Jesse Plemons, with strongest over-indexing on Manual labour (9.72× the country average). Demographically, the La Croix Sparkling Water audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Software
Demographics of La Croix Sparkling Water fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 36.6 |
| Estimated audience size | 755,090 |
Audience persona
The typical La Croix Sparkling Water fan in United States is balanced, around 36.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Manual labour.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 110,579 | 1.33× |
| Florida | 83,190 | 1.63× |
| Texas | 67,649 | 1.04× |
| New York | 53,883 | 1.28× |
| Georgia | 27,743 | 1.19× |
| Illinois | 27,597 | 1.1× |
| Pennsylvania | 23,725 | 0.93× |
| North Carolina | 23,653 | 1.04× |
| New Jersey | 23,018 | 1.2× |
| Ohio | 20,780 | 0.89× |
| Michigan | 20,062 | 1.02× |
| Virginia | 20,006 | 1.09× |
| Kansas | 18,082 | 3.04× |
| Washington | 15,695 | 1.04× |
| Tennessee | 14,198 | 0.94× |
| Massachusetts | 13,411 | 0.9× |
| Wisconsin | 13,303 | 1.17× |
| Indiana | 12,864 | 0.93× |
| Maryland | 12,593 | 0.97× |
| Arizona | 12,555 | 0.81× |
| Colorado | 11,757 | 0.99× |
| Missouri | 11,521 | 0.95× |
| South Carolina | 10,820 | 0.95× |
| Minnesota | 10,777 | 1× |
| Louisiana | 9,132 | 0.94× |
| Oregon | 8,433 | 0.97× |
| Connecticut | 8,265 | 1.09× |
| Alabama | 8,186 | 0.78× |
| Nevada | 7,538 | 1.03× |
| Kentucky | 6,831 | 0.72× |
| Oklahoma | 6,830 | 0.81× |
| Arkansas | 6,309 | 1.01× |
| Iowa | 5,875 | 0.94× |
| Utah | 5,507 | 0.81× |
| Mississippi | 5,072 | 0.82× |
| Hawaii | 3,694 | 1.14× |
| Idaho | 3,480 | 0.92× |
| Nebraska | 3,379 | 0.89× |
| New Mexico | 2,605 | 0.69× |
| West Virginia | 2,512 | 0.71× |
| New Hampshire | 2,329 | 0.78× |
| Washington, District of Columbia | 2,262 | 1× |
| Maine | 1,998 | 0.74× |
| Delaware | 1,865 | 0.9× |
| Rhode Island | 1,832 | 0.76× |
| Montana | 1,639 | 0.78× |
| North Dakota | 1,488 | 0.96× |
| South Dakota | 1,438 | 0.82× |
| Alaska | 1,254 | 0.78× |
| Vermont | 1,147 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Manual labour | 9.72× | Business & Career |
| Mothercare | 3.76× | Kids & Family |
| Jesse Plemons | 3.27× | Movies & TV |
| Elsword | 15.02× | Games |
| Nebraska Cornhuskers football | 3.3× | Sports |
| Who Wants to Be a Millionaire? | 7.48× | Movies & TV |
| Bank account | 1.66× | Business & Career |
| JDSU | 2.05× | Business & Career |
| Jaws | 3.26× | Movies & TV |
| John Havlicek | 9.26× | Sports |
| Goop | 3.15× | Internet & Social Media |
| Birthday Gifts | 1.88× | Kids & Family |
| Governor of Michigan | 4.24× | Politics & Society |
| Charlamagne Tha God | 5.38× | Movies & TV |
| Monogram | 2.16× | Home & Garden |
| Nipsey Hussle | 3.19× | Music & Radio |
| Vocal harmony | 2.44× | Music & Radio |
| Grinch | 2.15× | Movies & TV |
| Roger Daltrey | 4.74× | Movies & TV |
| Historic site | 1.95× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.62 |
| Risk Appetite | THRILL | 1.72 |
| LGBTQ+ Identity | OPEN | 1.66 |
| Patriotism | CONSERVATISM | 1.65 |
| Indulgence | JOY | 1.56 |
| Family Orientation | CONSERVATISM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.9% |
| Canada | 4.7% |
| India | 2.6% |
See La Croix Sparkling Water audiences in other countries
- La Croix Sparkling Water — Germany
- La Croix Sparkling Water — United Kingdom
- La Croix Sparkling Water — France
- La Croix Sparkling Water — Italy
- La Croix Sparkling Water — Spain
- La Croix Sparkling Water — Brazil
- La Croix Sparkling Water — Japan
- La Croix Sparkling Water — South Korea
- La Croix Sparkling Water — India
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Frequently asked questions
How many fans does La Croix Sparkling Water have in United States?
La Croix Sparkling Water has an estimated audience of 755,090 people in United States, concentrated in California and Florida.
What is the gender split and age of La Croix Sparkling Water fans?
51.9% of La Croix Sparkling Water fans are female, 48.1% are male, with an average age of 36.6 years.
Which brands do La Croix Sparkling Water fans like most?
La Croix Sparkling Water fans show strongest brand affinity for Manual labour (9.72×), Mothercare (3.76×), and Jesse Plemons (3.27×) over the country average.
Where do La Croix Sparkling Water fans live in United States?
La Croix Sparkling Water fans in United States are most concentrated in California (reach 110,579), Florida (reach 83,190), and Texas (reach 67,649). These three regions account for the largest share of the active audience.
What other brands do La Croix Sparkling Water fans also like?
Beyond La Croix Sparkling Water itself, the audience over-indexes on Mothercare (3.76×), Jesse Plemons (3.27×), Elsword (15.02×), and Nebraska Cornhuskers football (3.3×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for La Croix Sparkling Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.