Rice cooker Audience in United States

Rice cooker logo

Rice cooker has an estimated audience of 854,476 people in United States. 69.3% are female, 30.7% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Emily Deschanel, FORTITUDE, Lunch box, Bed and breakfast, Turmeric.

The average Rice cooker fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Emily Deschanel, FORTITUDE, Lunch box, with strongest over-indexing on Emily Deschanel (37.16× the country average). Demographically, the Rice cooker audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Rice cooker fans

Demographic split for Rice cooker audience in United States
MetricValue
Female69.3%
Male30.7%
Average age39.9
Estimated audience size854,476

Audience persona

The typical Rice cooker fan in United States is more female, around 39.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Emily Deschanel.

Top regions in United States

Top regions ranked by reach for Rice cooker in United States
RegionReachAffinity
California117,7411.25×
Texas88,1441.2×
Florida62,2481.08×
New York48,4311.01×
Illinois30,3921.07×
Georgia30,2261.15×
North Carolina28,0111.09×
Pennsylvania27,8440.97×
Ohio25,9550.99×
Virginia23,1971.11×
Michigan22,2441×
New Jersey21,7301×
Washington21,0211.23×
Arizona17,9951.03×
Massachusetts17,9551.07×
Tennessee16,2740.95×
Indiana16,2571.04×
Maryland15,4801.05×
Minnesota14,4651.18×
South Carolina14,3071.11×
Colorado13,9651.04×
Missouri13,9281.01×
Louisiana12,9491.18×
Alabama12,1731.02×
Wisconsin12,0070.93×
Oregon11,4451.17×
Kentucky9,6480.9×
Oklahoma9,4691×
Connecticut8,7561.02×
Nevada8,6951.05×
Utah7,3760.96×
Arkansas7,0691×
Kansas6,9501.03×
Mississippi6,7710.96×
Iowa6,5980.94×
Idaho4,1250.96×
Hawaii4,0951.11×
Nebraska3,9890.93×
New Mexico3,7380.87×
West Virginia2,9660.75×
New Hampshire2,9330.87×
Maine2,9310.96×
Rhode Island2,4610.9×
Washington, District of Columbia2,2240.87×
Montana2,1920.92×
Delaware2,0760.88×
South Dakota1,7020.86×
North Dakota1,6540.94×
Alaska1,6290.89×
Vermont1,2180.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rice cooker audience
BrandAffinityCategory
Emily Deschanel37.16×Movies & TV
FORTITUDE42.88×Movies & TV
Lunch box20.09×Home & Garden
Bed and breakfast15.17×Travel & Leisure
Turmeric15.71×Food & Beverages
Steven Adams29.09×Sports
Ginseng18.7×Health
Hurricanes (rugby union)16.29×Sports
Sparkling Ice28.65×Food & Beverages
Good Eggs56.07×Food & Beverages
Food1.65×Food & Beverages
Alan Cumming11.32×Movies & TV
Toast8.44×Food & Beverages
Carbonated water5.65×Food & Beverages
Boiled egg15.39×Food & Beverages
Coconut water16.3×Food & Beverages
SweetHoney30.83×Shopping
Yahoo!奇摩名人娛樂2.37×Internet & Social Media
Slow cooker4.32×Food & Beverages
Apiary16.66×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rice cooker audience
TraitClusterScore
Luxury OrientationPREMIUM2.84
IndulgenceJOY2.34
Price SensitivityPREMIUM1.65
Pet OwnershipJOY1.59
Design AffinityPREMIUM1.5
Healthy LifestyleBALANCE1.49

Worldwide distribution

Worldwide audience distribution share by country for Rice cooker
CountryShare
Japan10.7%
United States9.0%
Indonesia6.4%

See Rice cooker audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Rice cooker have in United States?

Rice cooker has an estimated audience of 854,476 people in United States, concentrated in California and Texas.

What is the gender split and age of Rice cooker fans?

69.3% of Rice cooker fans are female, 30.7% are male, with an average age of 39.9 years.

Which brands do Rice cooker fans like most?

Rice cooker fans show strongest brand affinity for Emily Deschanel (37.16×), FORTITUDE (42.88×), and Lunch box (20.09×) over the country average.

Where do Rice cooker fans live in United States?

Rice cooker fans in United States are most concentrated in California (reach 117,741), Texas (reach 88,144), and Florida (reach 62,248). These three regions account for the largest share of the active audience.

What other brands do Rice cooker fans also like?

Beyond Rice cooker itself, the audience over-indexes on FORTITUDE (42.88×), Lunch box (20.09×), Bed and breakfast (15.17×), and Turmeric (15.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rice cooker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.