Rascasse Audience Intelligence

Rice cooker Audience in United States

A data profile of the people who buy, follow and care about Rice cooker in United States — modelled from more than twelve digital signal sources. Rice cooker has an estimated audience of 854,476 people in United States.

#9267among Topic in United States#1197in Home & Garden

The average Rice cooker fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Emily Deschanel, FORTITUDE, Lunch box, with strongest over-indexing on Emily Deschanel (37.16× the country average).

Demographically, the Rice cooker audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rice cooker fan in United States is more female, around 39.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Emily Deschanel.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rice cooker profile in United States.

Audience size
854K
in United States
Gender
69.3%♀
30.7% male
Age
39.9
average years
Country rank
#26290
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rice cooker fans

69.3% are female, 30.7% are male, average age 39.9.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Rice cooker audience in United States
MetricValue
Female69.3%
Male30.7%
Average age39.9
Estimated audience size854,476
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Rice cooker audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3920%
40-4921%
50+22%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Rice cooker audience comes from United States.

Worldwide audience distribution share by country for Rice cooker
CountryShare
Japan10.7%
United States9.0%
Indonesia6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rice cooker audience in United States is strongest.

Fig. 05

Top regions by affinity

Rice cooker fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.20×
02Minnesota~10K1.19×
03Louisiana~10K1.19×
04Washington~20K1.16×
05Hawaii~4K1.15×
06Texas~80K1.14×
07Oregon~10K1.12×
08Georgia~30K1.10×
09Indiana~20K1.10×
10South Carolina~10K1.07×
11Virginia~20K1.06×
12North Dakota~2K1.05×
13Kansas~7K1.04×
14Florida~60K1.03×
15North Carolina~30K1.03×
16Massachusetts~20K1.03×
17Nevada~9K1.03×
18Illinois~30K1.02×
19Oklahoma~10K1.02×
20Connecticut~9K1.02×
21Maryland~10K1.01×
22Alabama~10K1.01×
23Colorado~10K1.00×
24Arkansas~7K1.00×
25Alaska~2K1.00×
26Arizona~20K0.99×
27Maine~3K0.99×
28Missouri~10K0.98×
29Idaho~4K0.98×
30Montana~2K0.98×
31Ohio~30K0.97×
32Michigan~20K0.97×
33Mississippi~7K0.97×
34Iowa~7K0.97×
35Nebraska~4K0.97×
36New York~50K0.96×
37Pennsylvania~30K0.95×
38South Dakota~2K0.95×
39New Jersey~20K0.94×
40Tennessee~20K0.94×
41Wisconsin~10K0.94×
42Utah~7K0.94×
43Rhode Island~3K0.93×
44Kentucky~10K0.92×
45New Hampshire~3K0.92×
46Delaware~2K0.92×
47New Mexico~4K0.90×
48Vermont~1K0.89×
49Washington, District of Columbia~2K0.86×
50West Virginia~3K0.81×
Fig. 06

Affinity by region

Affinity by region — Rice cooker, United States
0.81×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rice cooker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rice cooker audience
#·InterestCategoryAffinity×
01Good EggsFood & Beverages56.07×
02FORTITUDEMovies & TV42.88×
03Emily DeschanelMovies & TV37.16×
04SweetHoneyShopping30.83×
05Steven AdamsSports29.09×
06Sparkling IceFood & Beverages28.65×
07Spar (retailer)Shopping23.39×
08Lunch boxHome & Garden20.09×
09GinsengHealth18.70×
10ApiaryTechnology & Electronics16.66×
11Coconut waterFood & Beverages16.30×
12Hurricanes (rugby union)Sports16.29×
13TurmericFood & Beverages15.71×
14Boiled eggFood & Beverages15.39×
15Bed and breakfastTravel & Leisure15.17×
16Alan CummingMovies & TV11.32×
17ToastFood & Beverages8.44×
18Carbonated waterFood & Beverages5.65×
19Slow cookerFood & Beverages4.32×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rice cooker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rice cooker audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.24×
Design AffinityPREMIUM1.21×
SustainabilityBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rice cooker audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
PatriotismCONSERVATISM0.67×
Need for SecurityCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rice cooker have in United States?

Rice cooker has an estimated audience of 854,476 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rice cooker fans?

69.3% of Rice cooker fans are female, 30.7% are male, with an average age of 39.9 years.

03

Which brands do Rice cooker fans like most?

Rice cooker fans show strongest brand affinity for Emily Deschanel (37.16×), FORTITUDE (42.88×), and Lunch box (20.09×) over the country average.

04

Where do Rice cooker fans live in United States?

Rice cooker fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Rice cooker fans also like?

Beyond Rice cooker itself, the audience over-indexes on FORTITUDE (42.88×), Lunch box (20.09×), Bed and breakfast (15.17×), and Turmeric (15.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Rice cooker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rice cooker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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