SweetHoney Audience in United States
SweetHoney has an estimated audience of 316,546 people in United States. 73.2% are female, 26.8% are male, average age 36.0. Top regions: Texas, Alabama, California. Top brand affinities: Mothercare, Monogram, Saving, Certified diabetes educator, JDSU.
The average SweetHoney fan in United States is 36.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Alabama, California. Top brand affinities include Mothercare, Monogram, Saving, with strongest over-indexing on Mothercare (11.16× the country average). Demographically, the SweetHoney audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of SweetHoney fans
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 36.0 |
| Estimated audience size | 316,546 |
Audience persona
The typical SweetHoney fan in United States is more female, around 36.0 years old, with strong Design Affinity tendencies and a notable affinity for Mothercare.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 33,609 | 1.24× |
| Alabama | 23,810 | 5.38× |
| California | 20,234 | 0.58× |
| Louisiana | 16,733 | 4.1× |
| Tennessee | 15,689 | 2.47× |
| Georgia | 14,964 | 1.53× |
| Florida | 13,982 | 0.65× |
| Mississippi | 13,383 | 5.13× |
| Arkansas | 12,064 | 4.63× |
| North Carolina | 11,733 | 1.23× |
| Kentucky | 11,544 | 2.91× |
| South Carolina | 7,589 | 1.59× |
| Indiana | 4,999 | 0.86× |
| Oklahoma | 4,569 | 1.3× |
| Ohio | 4,477 | 0.46× |
| Virginia | 4,473 | 0.58× |
| Hawaii | 4,473 | 3.29× |
| Illinois | 4,394 | 0.42× |
| Missouri | 3,856 | 0.76× |
| Pennsylvania | 3,777 | 0.35× |
| New York | 3,542 | 0.2× |
| Michigan | 3,532 | 0.43× |
| Nevada | 2,255 | 0.74× |
| New Jersey | 2,220 | 0.28× |
| West Virginia | 2,057 | 1.4× |
| Massachusetts | 1,833 | 0.29× |
| Maryland | 1,735 | 0.32× |
| Washington | 1,623 | 0.26× |
| Wisconsin | 1,620 | 0.34× |
| Colorado | 1,524 | 0.31× |
| Iowa | 1,449 | 0.56× |
| Arizona | 1,428 | 0.22× |
| Minnesota | 1,410 | 0.31× |
| Utah | 1,310 | 0.46× |
| Kansas | 1,287 | 0.52× |
| Oregon | 781 | 0.22× |
| Connecticut | 692 | 0.22× |
| Nebraska | 627 | 0.4× |
| Idaho | 524 | 0.33× |
| Maine | 412 | 0.36× |
| New Mexico | 351 | 0.22× |
| New Hampshire | 334 | 0.27× |
| North Dakota | 312 | 0.48× |
| South Dakota | 292 | 0.4× |
| Rhode Island | 284 | 0.28× |
| Washington, District of Columbia | 242 | 0.25× |
| Montana | 240 | 0.27× |
| Alaska | 226 | 0.33× |
| Delaware | 219 | 0.25× |
| Wyoming | 170 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 11.16× | Kids & Family |
| Monogram | 5.93× | Home & Garden |
| Saving | 3.79× | Business & Career |
| Certified diabetes educator | 17.29× | Business & Career |
| JDSU | 3.26× | Business & Career |
| edureka | 34.06× | Business & Career |
| Home equity | 1.77× | Home & Garden |
| Historic site | 3.4× | Arts & Culture |
| Vocal harmony | 3.59× | Music & Radio |
| Wikia | 2.68× | Internet & Social Media |
| Cachorro | 3.78× | Pets & Animals |
| Janitor | 4.21× | Home & Garden |
| GILT | 7.32× | Shopping |
| Charlamagne Tha God | 5.8× | Movies & TV |
| Soldering iron | 1.96× | Home & Garden |
| Home staging | 3.03× | Home & Garden |
| Grinch | 2.31× | Movies & TV |
| Admiralty | 22.24× | Travel & Leisure |
| English literature | 3.44× | Literature |
| Grammarly | 2.1× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.15 |
| DIY Mentality | THRILL | 2.02 |
| Creativity | OPEN | 1.66 |
| Price Sensitivity | PREMIUM | 1.49 |
| Indulgence | JOY | 1.45 |
| Luxury Orientation | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.9% |
| Japan | 12.4% |
| China | 3.2% |
See SweetHoney audiences in other countries
More Shopping audiences in United States
Frequently asked questions
How many fans does SweetHoney have in United States?
SweetHoney has an estimated audience of 316,546 people in United States, concentrated in Texas and Alabama.
What is the gender split and age of SweetHoney fans?
73.2% of SweetHoney fans are female, 26.8% are male, with an average age of 36.0 years.
Which brands do SweetHoney fans like most?
SweetHoney fans show strongest brand affinity for Mothercare (11.16×), Monogram (5.93×), and Saving (3.79×) over the country average.
Where do SweetHoney fans live in United States?
SweetHoney fans in United States are most concentrated in Texas (reach 33,609), Alabama (reach 23,810), and California (reach 20,234). These three regions account for the largest share of the active audience.
What other brands do SweetHoney fans also like?
Beyond SweetHoney itself, the audience over-indexes on Monogram (5.93×), Saving (3.79×), Certified diabetes educator (17.29×), and JDSU (3.26×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for SweetHoney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.