Rascasse Audience Intelligence

SweetHoney Audience in United States

A data profile of the people who buy, follow and care about SweetHoney in United States — modelled from more than twelve digital signal sources. SweetHoney has an estimated audience of 316,091 people in United States.

#1547among Website / Newspaper / Magazine in United States#652in Shopping

The average SweetHoney fan in United States is 36.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Alabama, California.

Top brand affinities include QVC, Discount stores, Pinterest, with strongest over-indexing on QVC (8.26× the country average).

Demographically, the SweetHoney audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SweetHoney fan in United States is more female, around 36.0 years old, with strong Price Sensitivity tendencies and a notable affinity for QVC.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SweetHoney profile in United States.

Audience size
316K
in United States
Gender
73.2%♀
26.8% male
Age
36.0
average years
Country rank
#47049
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of SweetHoney

73.2% are female, 26.8% are male, average age 36.0.

Fig. 02

Gender split

73.2%
Female
26.8%
Male
Demographic split for SweetHoney audience in United States
MetricValue
Female73.2%
Male26.8%
Average age36.0
Estimated audience size316,091
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the SweetHoney audience in United States
Age bracketShare%
16-1911%
20-2937%
30-3928%
40-4918%
50+6%
Fig. 04

Worldwide distribution

59.8%

of the worldwide SweetHoney audience comes from United States.

Worldwide audience distribution share by country for SweetHoney
CountryShare
United States59.8%
Japan12.4%
China3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SweetHoney audience in United States is strongest.

Fig. 05

Top regions by affinity

SweetHoney fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K5.19×
02Alabama~20K5.10×
03Louisiana~20K4.12×
04Arkansas~10K4.07×
05Hawaii~4K3.20×
06Kentucky~10K2.74×
07Tennessee~10K2.30×
08South Carolina~7K1.53×
09Georgia~10K1.45×
10West Virginia~2K1.33×
11North Carolina~10K1.24×
12Oklahoma~4K1.24×
13Texas~30K1.18×
14Indiana~5K0.89×
15Alaska<1K0.87×
16Vermont<1K0.87×
17North Dakota<1K0.85×
18South Dakota<1K0.84×
19Montana<1K0.83×
20Nevada~3K0.82×
21Delaware<1K0.81×
22Rhode Island<1K0.80×
23Missouri~4K0.77×
24Maine<1K0.77×
25New Hampshire<1K0.76×
26Washington, District of Columbia<1K0.75×
27New Mexico~1K0.74×
28Idaho~1K0.74×
29Iowa~2K0.72×
30Nebraska~1K0.71×
31Kansas~2K0.70×
32Utah~2K0.64×
33Florida~10K0.63×
34Connecticut~2K0.61×
35Virginia~5K0.60×
36California~20K0.57×
37Oregon~2K0.57×
38Wisconsin~3K0.55×
39Minnesota~2K0.53×
40Ohio~5K0.51×
41Michigan~4K0.51×
42Illinois~5K0.50×
43Maryland~3K0.50×
44Colorado~2K0.50×
45Arizona~3K0.48×
46Massachusetts~3K0.47×
47Washington~3K0.46×
48Pennsylvania~5K0.44×
49New Jersey~4K0.44×
50New York~6K0.32×
Fig. 06

Affinity by region

Affinity by region — SweetHoney, United States
0.32×1.00×5.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SweetHoney audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SweetHoney audience
#·InterestCategoryAffinity×
01Rice cookerHome & Garden30.83×
02PropolisHealth29.48×
03Bonefish GrillFood & Beverages14.31×
04Adriana LimaFashion & Accessoires9.41×
05QVCMovies & TV8.26×
06Potato chipFood & Beverages7.99×
07Weather forecastingHome & Garden6.01×
08Children's clothingFashion & Accessoires5.63×
09Discount storesShopping5.45×
10Baby foodKids & Family5.35×
11Tory BurchFashion & Accessoires4.97×
12Shopping mallsShopping4.14×
13GrouponInternet & Social Media3.98×
14Planet FitnessSports3.37×
15PinterestInternet & Social Media3.34×
16IKEAHome & Garden3.29×
17Mortgage loansBusiness & Career3.04×
18FurnitureHome & Garden2.77×
19Organic foodFood & Beverages2.75×
20AirbnbTravel & Leisure2.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SweetHoney audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SweetHoney audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.48×
IndulgenceJOY2.11×
Convenience OrientationPREMIUM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SweetHoney audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.73×
Risk AppetiteTHRILL0.76×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SweetHoney have in United States?

SweetHoney has an estimated audience of 316,091 people in United States, concentrated in Texas and Alabama.

02

What is the gender split and age of SweetHoney fans?

73.2% of SweetHoney fans are female, 26.8% are male, with an average age of 36.0 years.

03

Which brands do SweetHoney fans like most?

SweetHoney fans show strongest brand affinity for QVC (8.26×), Discount stores (5.45×), and Pinterest (3.34×) over the country average.

04

Where do SweetHoney fans live in United States?

SweetHoney fans in United States are most concentrated in Texas (reach ~30K), Alabama (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do SweetHoney fans also like?

Beyond SweetHoney itself, the audience over-indexes on Discount stores (5.45×), Pinterest (3.34×), Bonefish Grill (14.31×), and Shopping malls (4.14×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for SweetHoney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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