FORTITUDE Audience in United States
FORTITUDE has an estimated audience of 1,031,339 people in United States. 12.7% are female, 87.3% are male, average age 52.6. Top brand affinities: Guzheng, Maejo University, Hobe Sound, Florida, Chaupal, Himachal Pradesh, Loch Lomond.
Top brand affinities include Guzheng, Maejo University, Hobe Sound, Florida, with strongest over-indexing on Guzheng (1.89× the country average). Demographically, the FORTITUDE audience skews more male with an average age of 52.6, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of FORTITUDE fans
| Metric | Value |
|---|---|
| Female | 12.7% |
| Male | 87.3% |
| Average age | 52.6 |
| Estimated audience size | 1,031,339 |
Audience persona
The typical FORTITUDE fan in United States is more male, around 52.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Guzheng.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Guzheng | 1.89× | Music & Radio |
| Maejo University | 1.7× | Business & Career |
| Hobe Sound, Florida | 1.55× | Travel & Leisure |
| Chaupal, Himachal Pradesh | 2.6× | Travel & Leisure |
| Loch Lomond | 2.32× | Travel & Leisure |
| Henlow | 6.17× | Travel & Leisure |
| Militarism | 1.6× | Politics & Society |
| Link group | 2.66× | Technology & Electronics |
| Warrnambool | 1.53× | Travel & Leisure |
| The Gioi Nuoc Hoa | 3.07× | Shopping |
| Erdek | 1.57× | Travel & Leisure |
| Haarlemmerbuurt (Amsterdam) | 1.93× | Travel & Leisure |
| Faucigny | 1.92× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.25 |
| Price Sensitivity | PREMIUM | 0.89 |
| Social Media Usage | JOY | 0.59 |
| Risk Appetite | THRILL | 0.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.0% |
| Mexico | 13.9% |
| United Kingdom | 11.0% |
See FORTITUDE audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for FORTITUDE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.