FORTITUDE Audience in United States
FORTITUDE has an estimated audience of 1,031,339 people in United States. 12.7% are female, 87.3% are male, average age 52.6. Top brand affinities: Rice cooker, Toaster, Alexander Skarsgård, Ethan Hawke, Craigslist.
Top brand affinities include Rice cooker, Toaster, Alexander Skarsgård, with strongest over-indexing on Rice cooker (28.92× the country average). Demographically, the FORTITUDE audience skews more male with an average age of 52.6, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of FORTITUDE fans
| Metric | Value |
|---|---|
| Female | 12.7% |
| Male | 87.3% |
| Average age | 52.6 |
| Estimated audience size | 1,031,339 |
Audience persona
The typical FORTITUDE fan in United States is more male, around 52.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Rice cooker.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rice cooker | 28.92× | Home & Garden |
| Toaster | 14.64× | Home & Garden |
| Alexander Skarsgård | 6.17× | Movies & TV |
| Ethan Hawke | 5× | Movies & TV |
| Craigslist | 1.69× | Shopping |
| Cane Corso | 3.32× | Food & Beverages |
| Hailee Steinfeld | 1.74× | Movies & TV |
| Robert De Niro | 2.55× | Movies & TV |
| Crunchyroll | 1.92× | Games |
| Reese Witherspoon | 2.32× | Movies & TV |
| Webtoon | 2.6× | Internet & Social Media |
| Inspirational Quotes | 2.36× | Business & Career |
| Lush (company) | 2.03× | Beauty & Wellness |
| David Harbour | 1.76× | Movies & TV |
| Halsey | 2.5× | Music & Radio |
| Dog daycare | 3.07× | Pets & Animals |
| Google Chrome | 2.08× | Internet & Social Media |
| Resident Evil | 1.98× | Games |
| Sarah Jessica Parker | 1.93× | Movies & TV |
| Lizzo | 1.97× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.25 |
| Price Sensitivity | PREMIUM | 0.89 |
| Social Media Usage | JOY | 0.59 |
| Risk Appetite | THRILL | 0.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.0% |
| Mexico | 13.9% |
| United Kingdom | 11.0% |
See FORTITUDE audiences in other countries
More TV series audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Peacemaker (68,050,277)
- Survival skills (36,160,023)
How to read this data
Audience size is the estimated number of people in United States who actively search for FORTITUDE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.