Rascasse Audience Intelligence

Toaster Audience in United States

A data profile of the people who buy, follow and care about Toaster in United States — modelled from more than twelve digital signal sources. Toaster has an estimated audience of 2,259,553 people in United States.

#5930among Topic in United States#736in Home & Garden

The average Toaster fan in United States is 45.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Emily Deschanel, FORTITUDE, Sliced bread, with strongest over-indexing on Emily Deschanel (20.89× the country average).

Demographically, the Toaster audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toaster fan in United States is more female, around 45.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Emily Deschanel.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toaster profile in United States.

Audience size
2.3M
in United States
Gender
61.6%♀
38.4% male
Age
45.0
average years
Country rank
#12906
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toaster fans

61.6% are female, 38.4% are male, average age 45.0.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Toaster audience in United States
MetricValue
Female61.6%
Male38.4%
Average age45.0
Estimated audience size2,259,553
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Toaster audience in United States
Age bracketShare%
16-197%
20-2915%
30-3920%
40-4926%
50+31%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Toaster audience comes from United States.

Worldwide audience distribution share by country for Toaster
CountryShare
United States20.0%
Japan11.5%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toaster audience in United States is strongest.

Fig. 05

Top regions by affinity

Toaster fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~20K2.19×
02Massachusetts~70K1.68×
03Louisiana~50K1.68×
04New York~200K1.37×
05Michigan~80K1.33×
06Maine~10K1.33×
07Rhode Island~10K1.32×
08South Carolina~40K1.23×
09North Carolina~80K1.22×
10Colorado~40K1.21×
11New Hampshire~10K1.21×
12Vermont~5K1.20×
13Washington, District of Columbia~8K1.19×
14Wisconsin~40K1.18×
15Virginia~60K1.17×
16Connecticut~30K1.12×
17Georgia~80K1.09×
18California~300K1.08×
19Maryland~40K1.06×
20Florida~200K1.03×
21Oregon~30K1.02×
22Hawaii~10K1.01×
23Ohio~70K1.00×
24New Jersey~60K1.00×
25West Virginia~10K1.00×
26Illinois~70K0.97×
27Texas~200K0.94×
28Washington~40K0.92×
29Iowa~20K0.92×
30Montana~6K0.91×
31Delaware~6K0.90×
32Alabama~30K0.89×
33Pennsylvania~70K0.88×
34Missouri~30K0.88×
35Nevada~20K0.88×
36Kansas~20K0.87×
37Indiana~30K0.81×
38Minnesota~30K0.81×
39North Dakota~4K0.81×
40Tennessee~40K0.79×
41Arizona~30K0.75×
42Idaho~8K0.74×
43Kentucky~20K0.70×
44Utah~10K0.68×
45Mississippi~10K0.68×
46South Dakota~4K0.68×
47Arkansas~10K0.64×
48Oklahoma~20K0.62×
49Alaska~3K0.60×
50New Mexico~6K0.54×
Fig. 06

Affinity by region

Affinity by region — Toaster, United States
0.54×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toaster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toaster audience
#·InterestCategoryAffinity×
01FORTITUDEMovies & TV22.66×
02Emily DeschanelMovies & TV20.89×
03Sliced breadFood & Beverages18.16×
04HumidifierHome & Garden10.00×
05ToastFood & Beverages8.47×
06Slow cookerFood & Beverages2.95×
07CarbohydrateHealth2.40×
08Weight loss (Fitness And wellness)Health2.15×
09CustomerBusiness & Career2.09×
10Natural resourcePolitics & Society1.93×
11ChristmasKids & Family1.79×
12MemeInternet & Social Media1.77×
13Macy'sShopping1.69×
14Sneakers (footwear)Fashion & Accessoires1.69×
15The UPS StoreShopping1.68×
16IKEAHome & Garden1.59×
17IndustryBusiness & Career1.57×
18Dollar GeneralShopping1.55×
19Hobby LobbyHome & Garden1.52×
20AldiShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toaster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toaster audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.38×
Convenience OrientationPREMIUM1.37×
Healthy LifestyleBALANCE1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toaster audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.04×
PatriotismCONSERVATISM1.08×
MindfulnessBALANCE1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toaster have in United States?

Toaster has an estimated audience of 2,259,553 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Toaster fans?

61.6% of Toaster fans are female, 38.4% are male, with an average age of 45.0 years.

03

Which brands do Toaster fans like most?

Toaster fans show strongest brand affinity for Emily Deschanel (20.89×), FORTITUDE (22.66×), and Sliced bread (18.16×) over the country average.

04

Where do Toaster fans live in United States?

Toaster fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Toaster fans also like?

Beyond Toaster itself, the audience over-indexes on FORTITUDE (22.66×), Sliced bread (18.16×), Toast (8.47×), and Customer (2.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Toaster audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toaster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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