Toaster Audience in United States

Toaster logo

Toaster has an estimated audience of 2,259,553 people in United States. 61.6% are female, 38.4% are male, average age 45.0. Top regions: California, Texas, New York. Top brand affinities: Emily Deschanel, FORTITUDE, Sliced bread, Toast, Customer.

The average Toaster fan in United States is 45.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Emily Deschanel, FORTITUDE, Sliced bread, with strongest over-indexing on Emily Deschanel (20.89× the country average). Demographically, the Toaster audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Toaster fans

Demographic split for Toaster audience in United States
MetricValue
Female61.6%
Male38.4%
Average age45.0
Estimated audience size2,259,553

Audience persona

The typical Toaster fan in United States is more female, around 45.0 years old, with strong Indulgence tendencies and a notable affinity for Emily Deschanel.

Top regions in United States

Top regions ranked by reach for Toaster in United States
RegionReachAffinity
California285,1551.15×
Texas208,7241.07×
New York169,7541.34×
Florida165,1041.08×
Georgia80,3611.15×
Illinois78,7431.05×
North Carolina71,2601.05×
Pennsylvania70,1130.92×
Michigan68,3211.16×
Massachusetts67,1861.51×
Ohio65,9910.95×
Virginia63,7711.16×
New Jersey61,0171.06×
Colorado47,8111.34×
South Carolina45,0791.33×
Washington43,7920.97×
Wisconsin42,3551.25×
Arizona40,5030.88×
Maryland39,7791.02×
Tennessee39,7110.88×
Louisiana39,0271.34×
Indiana36,2770.88×
Missouri34,4430.95×
Alabama32,6161.03×
Minnesota28,5540.88×
Connecticut26,4361.17×
Oregon24,4220.94×
Kentucky20,9870.74×
Nevada20,0260.92×
Nebraska19,0031.68×
Oklahoma17,9750.72×
Iowa17,5100.94×
Utah14,8630.73×
Kansas14,3000.8×
Mississippi12,5360.67×
Arkansas11,6200.62×
Maine11,1781.38×
New Hampshire10,8901.22×
Hawaii9,4630.97×
Rhode Island9,1881.28×
Idaho8,8450.78×
Washington, District of Columbia8,5421.26×
West Virginia6,4440.61×
Montana6,1120.97×
New Mexico5,6670.5×
Delaware5,4260.87×
Vermont4,4611.12×
South Dakota3,5640.68×
North Dakota3,2770.71×
Alaska2,8200.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toaster audience
BrandAffinityCategory
Emily Deschanel20.89×Movies & TV
FORTITUDE22.66×Movies & TV
Sliced bread18.16×Food & Beverages
Toast8.47×Food & Beverages
Customer2.09×Business & Career
Carbohydrate2.4×Health
Weight loss (Fitness And wellness)2.15×Health
Meme1.77×Internet & Social Media
Humidifier10×Home & Garden
Christmas1.79×Kids & Family
Macy's1.69×Shopping
LinkedIn1.57×Internet & Social Media
Dollar General1.55×Shopping
Hobby Lobby1.52×Home & Garden
Industry1.57×Business & Career
Natural resource1.93×Politics & Society
Aldi1.51×Shopping
IKEA1.59×Home & Garden
Slow cooker2.95×Food & Beverages
The UPS Store1.68×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toaster audience
TraitClusterScore
IndulgenceJOY1.81
Price SensitivityPREMIUM1.49
Convenience OrientationPREMIUM1.35
Family OrientationCONSERVATISM1.29
Design AffinityPREMIUM1.28
ExtroversionTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Toaster
CountryShare
United States20.0%
Japan11.5%
United Kingdom7.1%

See Toaster audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Toaster have in United States?

Toaster has an estimated audience of 2,259,553 people in United States, concentrated in California and Texas.

What is the gender split and age of Toaster fans?

61.6% of Toaster fans are female, 38.4% are male, with an average age of 45.0 years.

Which brands do Toaster fans like most?

Toaster fans show strongest brand affinity for Emily Deschanel (20.89×), FORTITUDE (22.66×), and Sliced bread (18.16×) over the country average.

Where do Toaster fans live in United States?

Toaster fans in United States are most concentrated in California (reach 285,155), Texas (reach 208,724), and New York (reach 169,754). These three regions account for the largest share of the active audience.

What other brands do Toaster fans also like?

Beyond Toaster itself, the audience over-indexes on FORTITUDE (22.66×), Sliced bread (18.16×), Toast (8.47×), and Customer (2.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toaster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.