Rascasse Audience Intelligence

Toast Audience in United States

Name: Toast — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Toast in United States — modelled from more than twelve digital signal sources. Toast has an estimated audience of 5,137,839 people in United States.

#41among Dish in United States #3717among Topic in United States #444in Food & Beverages

The average Toast fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include InboxDollars, Cinnamon Toast Crunch, Onion ring, with strongest over-indexing on InboxDollars (20.94× the country average).

Demographically, the Toast audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toast fan in United States is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for InboxDollars.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toast profile in United States.

Audience size

5.1M

in United States

Gender

61.0%♀

39.0% male

Age

41.8

average years

Country rank

#6522

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Toast fans

61.0% are female, 39.0% are male, average age 41.8.

Fig. 02

Gender split

61.0%

Female

39.0%

Male

Demographic split for Toast audience in United States
Metric	Value
Female	61.0%
Male	39.0%
Average age	41.8
Estimated audience size	5,137,839

Fig. 03

Age distribution

Age distribution of the Toast audience in United States
Age bracket	Share	%
16-19		14%
20-29		17%
30-39		20%
40-49		23%
50+		25%

Fig. 04

Worldwide distribution

22.6%

of the worldwide Toast audience comes from United States.

Worldwide audience distribution share by country for Toast
Country	Share
United States	22.6%
Brazil	14.3%
United Kingdom	6.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toast audience in United States is strongest.

Fig. 05

Top regions by affinity

Toast fans by region: top regions in United States
#	Region	Reach	×
01	Nebraska	~50K	2.11×
02	Louisiana	~100K	1.66×
03	Massachusetts	~200K	1.64×
04	New York	~400K	1.35×
05	Maine	~20K	1.33×
06	Rhode Island	~20K	1.32×
07	Michigan	~200K	1.29×
08	South Carolina	~100K	1.29×
09	Colorado	~100K	1.26×
10	New Hampshire	~20K	1.23×
11	Washington, District of Columbia	~20K	1.23×
12	Vermont	~10K	1.22×
13	Wisconsin	~90K	1.20×
14	North Carolina	~200K	1.17×
15	Virginia	~100K	1.17×
16	Georgia	~200K	1.13×
17	Maryland	~100K	1.13×
18	Connecticut	~60K	1.12×
19	California	~600K	1.09×
20	Florida	~400K	1.04×
21	Hawaii	~20K	1.02×
22	New Jersey	~100K	1.01×
23	Oregon	~60K	1.00×
24	Ohio	~200K	0.99×
25	Illinois	~200K	0.97×
26	Texas	~400K	0.96×
27	Washington	~100K	0.93×
28	West Virginia	~20K	0.93×
29	Iowa	~40K	0.92×
30	Montana	~10K	0.92×
31	Nevada	~40K	0.89×
32	Delaware	~10K	0.89×
33	Missouri	~70K	0.88×
34	Alabama	~60K	0.88×
35	Pennsylvania	~100K	0.86×
36	Kansas	~30K	0.84×
37	Indiana	~80K	0.81×
38	Minnesota	~60K	0.81×
39	Tennessee	~80K	0.80×
40	North Dakota	~8K	0.77×
41	Arizona	~80K	0.74×
42	Idaho	~20K	0.72×
43	Kentucky	~40K	0.70×
44	Mississippi	~30K	0.69×
45	South Dakota	~8K	0.66×
46	Utah	~30K	0.65×
47	Oklahoma	~40K	0.64×
48	Arkansas	~30K	0.62×
49	Alaska	~6K	0.58×
50	New Mexico	~10K	0.51×

Affinity by region — Toast, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toast audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toast audience
#	Interest	Category	×
01	InboxDollars	Business & Career	20.94×
02	Rye bread	Food & Beverages	20.46×
03	Cinnamon Toast Crunch	Food & Beverages	16.26×
04	Onion ring	Food & Beverages	14.09×
05	Toaster	Home & Garden	8.47×
06	Hors d'oeuvre	Food & Beverages	3.26×
07	Flatbread	Food & Beverages	3.03×
08	Non-alcoholic beverage	Food & Beverages	2.82×
09	Microwave oven	Home & Garden	2.75×
10	Dough	Food & Beverages	2.56×
11	Dairy Queen	Food & Beverages	2.28×
12	Cookbook	Food & Beverages	1.86×
13	Breakfast	Food & Beverages	1.77×
14	Bakery	Food & Beverages	1.73×
15	Subway	Food & Beverages	1.71×
16	Lunch	Food & Beverages	1.69×
17	Foodie	Food & Beverages	1.68×
18	Trader Joe's	Shopping	1.65×
19	Organic food	Food & Beverages	1.65×
20	Pizza Hut	Food & Beverages	1.61×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toast audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Toast audience · What stands out
Trait	Cluster	Score
Indulgence	JOY	1.75×
Convenience Orientation	PREMIUM	1.34×
Community Orientation	OPEN	1.32×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Toast audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.81×
Luxury Orientation	PREMIUM	0.81×
Risk Appetite	THRILL	0.89×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Toast have in United States?

Toast has an estimated audience of 5,137,839 people in United States, concentrated in California and Texas.

What is the gender split and age of Toast fans?

61.0% of Toast fans are female, 39.0% are male, with an average age of 41.8 years.

Which brands do Toast fans like most?

Toast fans show strongest brand affinity for InboxDollars (20.94×), Cinnamon Toast Crunch (16.26×), and Onion ring (14.09×) over the country average.

Where do Toast fans live in United States?

Toast fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

What other brands do Toast fans also like?

Beyond Toast itself, the audience over-indexes on Cinnamon Toast Crunch (16.26×), Onion ring (14.09×), Microwave oven (2.75×), and Trader Joe's (1.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Toast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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