Toast Audience in United States

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Toast has an estimated audience of 5,137,839 people in United States. 61.0% are female, 39.0% are male, average age 41.8. Top regions: California, Texas, New York. Top brand affinities: Elsword, Israel, Jeep Grand Cherokee (WJ), Keeper (password manager), Kansas.

The average Toast fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elsword, Israel, Jeep Grand Cherokee (WJ), with strongest over-indexing on Elsword (23.45× the country average). Demographically, the Toast audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Toast fans

Demographic split for Toast audience in United States
MetricValue
Female61.0%
Male39.0%
Average age41.8
Estimated audience size5,137,839

Audience persona

The typical Toast fan in United States is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Toast in United States
RegionReachAffinity
California657,6461.16×
Texas465,1441.05×
New York393,8781.37×
Florida375,5791.08×
Georgia191,9921.21×
Illinois174,9201.02×
North Carolina171,5301.11×
Michigan169,8711.26×
Massachusetts158,4751.57×
Ohio156,2090.99×
Virginia153,2471.22×
Pennsylvania151,5230.88×
New Jersey139,2051.07×
Colorado108,8281.34×
South Carolina105,9731.37×
Louisiana105,7221.6×
Washington103,5151×
Maryland100,0291.13×
Wisconsin96,3941.25×
Tennessee85,7520.83×
Arizona80,2260.76×
Indiana78,9110.84×
Missouri75,4710.91×
Alabama63,5640.89×
Minnesota61,2150.83×
Connecticut57,9491.12×
Oregon56,8320.96×
Nebraska48,5261.88×
Nevada45,6770.92×
Kentucky45,4380.71×
Iowa39,3180.93×
Oklahoma38,8380.68×
Kansas31,7970.79×
Utah29,9870.65×
Mississippi28,3810.67×
Arkansas25,0730.59×
New Hampshire24,6301.22×
Maine24,3071.32×
Hawaii22,2921.01×
Rhode Island20,3741.25×
Washington, District of Columbia19,3271.25×
Idaho18,0760.7×
West Virginia17,6200.74×
Montana12,9560.91×
Delaware12,0880.85×
New Mexico12,0610.47×
Vermont10,9461.21×
South Dakota7,2930.61×
North Dakota7,1530.68×
Alaska5,5060.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toast audience
BrandAffinityCategory
Elsword23.45×Games
Israel2.33×Travel & Leisure
Jeep Grand Cherokee (WJ)4.01×Cars & Mobility
Keeper (password manager)4.08×Technology & Electronics
Kansas1.53×Travel & Leisure
Jeep Wagoneer3.28×Cars & Mobility
Home staging2.47×Home & Garden
Hayward, California4.72×Travel & Leisure
Stay at Home Mum5.8×Kids & Family
Public speaking1.63×Politics & Society
Takers3.6×Movies & TV
Jezebel (film)2.3×Movies & TV
Manual labour2.06×Business & Career
Hocus Pocus1.53×Movies & TV
John Havlicek4.51×Sports
Isla Holbox7.14×Travel & Leisure
Layne Staley1.8×Music & Radio
Horror punk3.09×Music & Radio
Keene, New Hampshire5.5×Travel & Leisure
Janitor1.74×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toast audience
TraitClusterScore
IndulgenceJOY1.64
Luxury OrientationPREMIUM1.59
Risk AppetiteTHRILL1.44
Healthy LifestyleBALANCE1.35
ExtroversionTHRILL1.35
Price SensitivityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Toast
CountryShare
United States22.6%
Brazil14.3%
United Kingdom6.2%

See Toast audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Toast have in United States?

Toast has an estimated audience of 5,137,839 people in United States, concentrated in California and Texas.

What is the gender split and age of Toast fans?

61.0% of Toast fans are female, 39.0% are male, with an average age of 41.8 years.

Which brands do Toast fans like most?

Toast fans show strongest brand affinity for Elsword (23.45×), Israel (2.33×), and Jeep Grand Cherokee (WJ) (4.01×) over the country average.

Where do Toast fans live in United States?

Toast fans in United States are most concentrated in California (reach 657,646), Texas (reach 465,144), and New York (reach 393,878). These three regions account for the largest share of the active audience.

What other brands do Toast fans also like?

Beyond Toast itself, the audience over-indexes on Israel (2.33×), Jeep Grand Cherokee (WJ) (4.01×), Keeper (password manager) (4.08×), and Kansas (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.