Onion ring Audience in United States

Onion ring logo

Onion ring has an estimated audience of 1,000,372 people in United States. 53.9% are female, 46.1% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Cook Out (restaurant), Taco Bell, Caffè Nero, Five Guys, Jack in the Box.

The average Onion ring fan in United States is 39.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cook Out (restaurant), Taco Bell, Caffè Nero, with strongest over-indexing on Cook Out (restaurant) (24.75× the country average). Demographically, the Onion ring audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Onion ring fans

Demographic split for Onion ring audience in United States
MetricValue
Female53.9%
Male46.1%
Average age39.1
Estimated audience size1,000,372

Audience persona

The typical Onion ring fan in United States is balanced, around 39.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Cook Out (restaurant).

Top regions in United States

Top regions ranked by reach for Onion ring in United States
RegionReachAffinity
California134,9121.23×
Texas90,2671.05×
Florida75,9661.12×
New York60,6811.09×
Illinois34,6591.04×
Pennsylvania34,2411.02×
Georgia30,940
Ohio28,7450.93×
North Carolina27,0700.9×
Virginia26,8571.1×
New Jersey25,2040.99×
Michigan23,9950.92×
Washington23,0441.15×
Massachusetts20,1671.02×
Tennessee19,9300.99×
Arizona19,4090.95×
Indiana19,0871.04×
Missouri17,1781.07×
Maryland16,1950.94×
Minnesota15,0061.05×
South Carolina14,6430.97×
Louisiana14,6081.13×
Colorado12,9360.82×
Nevada12,8551.33×
Alabama12,7610.91×
Wisconsin12,7290.85×
Oregon12,1961.06×
Kentucky11,2390.9×
Oklahoma10,7610.97×
Connecticut9,9180.99×
Mississippi9,8581.2×
Utah8,6830.97×
Kansas7,5170.95×
Arkansas7,1860.87×
Iowa6,7700.82×
Hawaii6,0751.41×
Nebraska4,8830.97×
Idaho4,8170.96×
West Virginia3,7560.81×
New Mexico3,6850.73×
New Hampshire3,4390.87×
Maine2,8210.79×
Montana2,7230.98×
Alaska2,7071.26×
Washington, District of Columbia2,5760.86×
Delaware2,2300.81×
Rhode Island2,1580.68×
South Dakota2,1500.93×
Vermont2,1231.21×
North Dakota2,0941.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Onion ring audience
BrandAffinityCategory
Cook Out (restaurant)24.75×Food & Beverages
Taco Bell4.85×Food & Beverages
Caffè Nero41.21×Food & Beverages
Five Guys7.52×Food & Beverages
Jack in the Box6.95×Food & Beverages
Toast14.09×Food & Beverages
Subway4.35×Food & Beverages
Chick-fil-A3.58×Food & Beverages
Tartine39.67×Food & Beverages
Chipotle Mexican Grill4.52×Food & Beverages
Acharya Institute of Technology109.99×Business & Career
Dairy Queen5.3×Food & Beverages
White Castle (restaurant)9.89×Food & Beverages
Texas Roadhouse2.98×Food & Beverages
Bacon5.73×Food & Beverages
Hardee's7.88×Food & Beverages
Sonic Drive-In5.88×Food & Beverages
Digital distribution5.88×Business & Career
Panera Bread3.38×Food & Beverages
Sauce5.07×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Onion ring audience
TraitClusterScore
Healthy LifestyleBALANCE1.99
IndulgenceJOY1.64
Family OrientationCONSERVATISM1.44
PatriotismCONSERVATISM1.41
Pet OwnershipJOY1.39
Urban LifestyleOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Onion ring
CountryShare
United States40.3%
Mexico5.2%
Egypt4.8%

See Onion ring audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Onion ring have in United States?

Onion ring has an estimated audience of 1,000,372 people in United States, concentrated in California and Texas.

What is the gender split and age of Onion ring fans?

53.9% of Onion ring fans are female, 46.1% are male, with an average age of 39.1 years.

Which brands do Onion ring fans like most?

Onion ring fans show strongest brand affinity for Cook Out (restaurant) (24.75×), Taco Bell (4.85×), and Caffè Nero (41.21×) over the country average.

Where do Onion ring fans live in United States?

Onion ring fans in United States are most concentrated in California (reach 134,912), Texas (reach 90,267), and Florida (reach 75,966). These three regions account for the largest share of the active audience.

What other brands do Onion ring fans also like?

Beyond Onion ring itself, the audience over-indexes on Taco Bell (4.85×), Caffè Nero (41.21×), Five Guys (7.52×), and Jack in the Box (6.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Onion ring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.